In my PR career, I’ve heard some unbelievable things people have said about “The Media.” Things that made “The Media” out to be some kind of monolithic machine, the political equivalent of the Teabagger viewpoint about “The Government” (as if “The Government” were one entity. Seriously, are they mad at the Department of Agriculture, or …
DUE DILIGENCE: “The process of investigation, performed by investors, into the details of a potential investment, such as an examination of operations and management and the verification of material facts.” (Source: InvestorWords.com) The title of this article may surprise some readers. What possible role, you might ask, can crisis management play in the complex interaction …
The issues surrounding Goldman Sachs highlight many of challenges facing the business ethics industry. There has been a public furor over the integrity of certain industries, such as finance, even though the leaders of those companies can state categorically that they acted legally, and ethically, within the guidelines they have worked within for some time. …
Tomorrow is the first day of the Social Enterprise Alliance’s annual Summit, a national conference that features a wide variety of presentations, workshops and networking in this field. This year’s Summit is being held in San Francisco. More information is available at www.se-alliance.org. If you can make it to the conference, great, I know you …
As mentioned previously, overcoming the myth of the “paper trail” requires building a performance culture.
What do the month of May, the 50th anniversary of the Pill and a pending big bill for rental tuxedos and pretty dresses have in common? If you guessed the Prom, you’re about half right — and, some would say, maybe a little morally jaded. But if you have a news announcement that can somehow …
Everyone has or should have a general idea of how much time it takes to develop a new training program. In the research I’ve done times are all over the place 10:1 all the way up to 40:1 the later being very generous. I think if you had a 40:1 ratio you’d never find a …
Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the digital world is a race for the most current information, the best technology, and the fastest implementation. David Ogilvy remains one of the most famous names in advertising and one of the handful of thinkers (Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates) who shaped the business after the 1920s.
MYTH: Every Board Member must make an “example-setting” major gift. REALITY: Every Board Member must set an example by giving to the best of his/her ability. Even a dollar (if that’s all s/he can afford) will help demonstrate, to other potential (individual and institutional) funders, that every Board Member has “supported” their organization. Keep in …
The benefits of having a business plan include: Helping you to clarify your vision and deciding whether or not to forge ahead with the idea. Determining if your product and/or service has a sufficient market to support it and whether or not it will be profitable. Providing an estimate of your start-up costs and how …
