Book Review: Succeeding at Social Enterprise

Someone reading a book review in the paper

Earlier this year, the Social Enterprise Alliance published Succeeding at Social Enterprise: Hard-Won Lessons for Nonprofits and Social Entrepreneurs (Jossey-Bass). Anyone interested in starting or strengthening a social enterprise would benefit from reading this informative book.

The book’s sixteen chapters are organized into three sections: Startup and Structure, Methods, and Leadership. Each section contains chapters written by leading social entrepreneurs, offering “hard-won” lessons from the field. This book provides a sampling of bite sized morsels on many topics, with tips, anecdotes and a few war stories along the way. Regardless of your level of prior experience in social enterprise, you will gain useful insights from reading this book. I certainly did.

People often ask us for social enterprise examples, case studies or success stories, along with lessons from those experiences that they might apply to their won work. This book delivers on those requests, and it does that very well. What it doesn’t provide is much in the way of in-depth “how to” information on starting a social enterprise, despite claims to be all about implementation. So, for example, there’s very little about market research and even less about competitor analysis, both essential ingredients for success in starting and sustaining a social enterprise. Instead, there’s a great deal about values, mission, stakeholders, social impact, even advocacy – each of which is important to many social enterprises but not always all that important to customers.

But that’s a relatively minor critique of this informative book. Taken for what it is – lessons learned through stories and structures – Succeeding at Social Enterprise is well worth buying, reading and keeping for future reference. It’s a book you’ll come back to so many times you’ll appreciate the index that’s been thoughtfully included at the end.

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Copyright © 2010 Rolfe Larson Associates – Fifteenth Anniversary, 1995 – 2010
Author of Venture Forth! Endorsed by the late Paul Newman of Newman’s Own
Read my weekly blogs on Social Enterprise and Business Planning

In Reaching out to the Media, Don’t Forget Your Backside

Young lady recording herself with a smart phone

 

Public Relations is often about telling your story to the media. But what about the people who work for you?

Making news begins at home. It’s possible to send a strong new message to the press that covers your industry, or your company if you’re a big player. But is your message to the media the same one that you are telling internally? Internal communications can sometimes get left in the margins, or not fully engaged. The complications from that scenario should be clear but some of the more obvious ones — like keeping morale high during a transitional phase or a new C-level hire — can get lost or murky in the process.

Case in point: Last year a large, privately-held US company acquired a manufacturing concern across the pond. After a series of meetings to get clear on the media points and overall strategy, a couple of us PR types looked around the room and saw the client contented as clients can get (a good thing). But then we asked, “How are you handling the news here in the US with your employee base and how are you handling it abroad inside the company that is getting acquired (in a country that was already bleeding jobs because of the ‘deep recession’)?”

The three people on the client side of the desk looked at each other and then at their PR people and their contentment turned into a sour cream-like substance. They hadn’t thought of this piece at all. After another round of discussions, all parties agreed that a clear message should be crafted for the presidents of the two merging companies to share with their employees. Each message would reflect the overall merger-and-acquisition announcement but individually there would be take-home news for the workers and their families.

For the US-based employees (who might fear that such an acquisition would mean eventual cut-backs in the labor ranks to help fund the acquisition), the message was simply, “We are expanding our footprint abroad, which will add to our ability to market and manufacture more heavily on the continent. And there will be no loss of jobs in North America.”

For the company abroad being acquired, the message was similar but the nuance was slightly different: “Given the state of the country’s economy [worse than here], we want to assure you that the new ownership does not plan any layoffs at this site, or the other operation (in another city not so far away). In fact, not only will jobs be preserved, the acquisition will create even more positions in the near-term.”

The day the news went live on the international wire at noon, employees at both organizations had already been briefed at a company meeting two hours before the announcement. When the story was reported, both messages were conveyed in the US news release and the release abroad. The coverage was overwhelmingly positive everywhere it was reported. In fact, in the country where they acquisition was done, the news tone was often jubilant!

Moral of the story: Watch your backside in all your communications. Be uniform in your messages and personalize them to your internal audiences whenever you can. It goes a long way — and you won’t have that scent of cream going sour in the employee kitchen when the big news is coming down all round the people who make it happen every day they get up and go to work for you.

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For more resources, see the Library topic Public and Media Relations.

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Martin Keller runs Media Savant Communications Co., a Public Relations and Media Communications consulting company based in the Twin Cities. Keller has helped move client stories to media that includes The New York Times, Larry King, The CBS Evening News with Katie Couric, plus many other magazines, newspapers, trade journals and other media outlets. Contact him at mkeller@mediasavantcom.com, or 612-729-8585

A Little PR Can Go a Long Way

Man in a meeting in a black dress

Guest post by Drew Gerber

Today I have the pleasure of introducing you to a PR expert, Drew Gerber, with plenty of helpful tips and insights for small business owners. This article was written by Drew Gerber:

Your PR Campaign

Hiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or realistic. Sound familiar? But think about this. Whether you’re just starting out or have been in business for a few years, media exposure is valuable to your success — just a little work on your PR campaign a day can produce tremendous results.

Valuable and Unique Message

At the very least you have to have a strong brand and message. They’re what define you, and what will help differentiate you from your competition. When creating your brand and message, look to combine what makes you a) unique and b) valuable to your target market. Valuable and unique messages produce great PR campaigns and will attract better and more loyal customers.

Your Unique Message – Your Mantra

After you’ve created your brand and message it’s important to employ consistency into all aspects of your business. You have to give the same messages over and over again through interviews, your pitches and your press materials, so be consistent and make your message your mantra. A repeatable and unique message is what will make you stand out from the crowd, forcing people to remember you and your product.

Your logos have to be a direct reflection of your branding and messaging too, along with all the little things like your voicemail message, how you answer your phone, your website design, etc. Think about it: If you’re branding your business as a fun and carefree company and your voicemail is dull and unenthusiastic, you’re not really holding true to your brand.

The thing about PR is that it’s in everything you do. It’s not just about landing interviews on television, it’s about how you interact with the public — how you deliver your message to make yourself stand out from the crowd.

What ways have you found to stand out from the crowd?

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For more resources, see our Library topics Marketing and Social Networking.

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L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media connection service for journalists, experts, and publicists. Sign up now for free publicity advice including a free online marketing course. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed (www.PressKit247.com). Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.

Coaching Forwards Action and Deepens Learning

An online coaching session

Coaching is about change. Clients are attracted to coaching because of the emphasis on taking action and being held accountable. They may be competent and successful in many areas of their lives, but there is a situation where they can’t seem to make the changes they desire on their own. The coach enhances motivation, action and compliance by asking: “What will you do? By when? How will you let me know you did it?”

In addition to forwarding action, the coach helps the client deepen their learning about themselves and their circumstances. Clients learn from the actions they take or don’t take. The coach will ask questions such as: “What did you learn about yourself from this situation? What would you do differently next time? How can you apply this insight to other areas of your life?”

With forward action, there is movement, results and accomplishments. With learning there is self awareness, self reliance and insight. If the coach only forwards the action, the client will get burned out. If the coach only deepens the learning, there is nothing concrete for the client to act upon. Working together action and learning creates a successful coaching experience.

In what ways do you forward action and deepen your learning?

For more resources, see the Library topic Personal and Professional Coaching.

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Pam Solberg-Tapper MHSA, PCC – I spark savvy business leaders to fire up their cutting edge, be extraordinary and do great things for their world. How can I help you? Contact me at CoachPam@cpinternet.com ~ Linkedin ~ 218-340-3330

We’re Not In Oz, Dorothy: Why Your Donors Give

businesswoman-educating-colleagues-on-how-to-motivate-dors-for-major-gitfs

This piece was motivated by Renata Rafferty’s Posting of June 8: see “The-Politically-Incorrect-Guide-To-Donors”

Renata’s method of “classifying” donors by motivation, which revisits a subject that doesn’t get enough attention, reminded me of a series of articles I read, many years ago, in The Chronicle of Philanthropy.

Those articles, based on the book, “The Seven Faces of Philanthropy,” by Russ Alan Prince and Karen Maru File, focused on their version and description of seven types of people/mindset as related to who donors are, what types of organizations they support and why they support those organizations.

Since I read those articles, 10-15 years ago, whenever I’ve worked with clients to create or expand a major gifts fundraising program, I’ve emphasized the need for the entire staff (and board) of the nonprofit organization to understand why their donors give to them, and I’ve referenced that book as a means to stimulate their thinking.

When we first have the conversation, the vast majority of board members and staffers (at all levels) are pretty sure that their donors give to them because of the wonderful things they do.

That’s like believing that the wizard is the source of all those things (especially contributed income) that make it possible for the organization to do all that it does.

Nonprofit staffers and board members must learn to think about the various motives that move donors to give, motives that are as varied as the population at large. Those nonprofit folks need to learn/understand what really moved their donors to write the check. With that understanding will (hopefully) come the ability to see what would make a potential donor take out his/her checkbook.

As I’ve said on many occasions (and will, no doubt, continue to say as often as I can get people to listen, “It’s about the needs (and motivations) of the donor!!”

Considering copyright restrictions, I can’t reprint the articles from the Chronicle, nor can I excerpt from the textbook, so here’s a link to a description of the book: “Seven Faces of Philanthropy.” I don’t get a commission, but I do recommend the book to clients and students, and from now on, I will also recommend Renata’s article (and hope she expands on it in a future blog or book !!).

I (will) recommend both because those resources can make the reader think about donors, who they are and the real reasons for why they give … without the rose colored glasses (or ruby slippers).

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Have a question about starting or expanding your fundraising program?
Email me at AskHank@Major-Capital-Giving.com. With over 30 years of counseling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, we’ll do our best to answer your question.

Acceptance vs. Apathy

Person in Black Suit Jacket Holding a Coffee Cup

I want to follow up Janae’s posting on employee engagement with this quote from a colleague Dr. Joan Marques, Founder/President at Academy for Spirituality and Professional Excellence (ASPEX). “There’s a difference between apathy and acceptance. Apathy lets you endure life. Acceptance helps you enjoy it.”

How many times have you seen co-workers drudge through their day just trying to get to 5:00 or the weekend? The idea of engagement that Janae wrote about includes having energy to do your work and feeling a sense of joy or passion for what you do. Sometimes that’s hard to muster when you have a lot of little ankle-biter tasks stacking your desk. It’s easy on those days to just keep your head low and plow through your stack until you see some light of day.

Whether you face your mundane tasks with a sense of apathy or acceptance is yours to decide. As I wrote a couple weeks ago, Choose Your Attitude. Feeling apathetic about your work, as if you are slugging through mud, can actually be draining, emotionally and mentally. Rather than fighting, struggling or dreading what’s on your desk, find ways that you can shift perspective and remain open to what the Universe is asking of you at this time. Perhaps you can even invite with joy and anticipation something fun to come from it – a new opportunity, learning, or connection to others while doing your tasks.

Acceptance means welcoming, greeting, what is yours to do. Acceptance is embracing what is yours to do with as much spirit of service and contribution to a greater good that you can feel. You have to get the task done anyway, why not find something enjoyable in doing it!

Here’s a related story I heard some years ago. One day a group of mountain climbers were working their way up a steep cliff. One of the climbers lost his grip and slid down the side until he caught hold of a small outcrop of rock. In the rock slide his left eye contact fell out and he felt a bit dizzy and disorientated only able to see clearly from one eye.

His buddies below called up to him to hold tight until one of them could climb up to bring him down. The climber called down that he lost his contact and could they look for it below to bring up when they came to get him. Otherwise, he’d have a hard time making his way back down.

His friends frantically scoured the ground below thinking it was probably futile looking for the contact. Even if they did find it most likely it would be broken or scratched and useless to their friend. To their surprise after 10 mins. of looking, one friend saw a small bright gleam of light and bent down to see the contact laying on an ant. He grabbed the contact, wrapped it up and put it in his pocket to go get his friend.

Meanwhile, the little ant was relieved to have the giant piece of glass taken from its back. The ant was almost baked in the heat of the sun through the glass. After the man took the contact off his back the little ant cried, ‘Lord, I don’t know what you put on my back or why you had me carry it across these rocks, but I’m glad I could serve you in this way today’

You never know the meaning or purpose of the load you carry. I invite you to accept what is yours to do with the humility and grace of the ant, knowing that there may be a purpose to your small daily tasks much bigger than you can see.

Feel free to share here any stories that you’ve heard or experiences you’ve had where you’ve been able to accept something that was yours to do or where you shifted from being apathetic to finding meaning in what you were doing.

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For more resources, see our Library topic Spirituality in the Workplace.

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Linda J. Ferguson is a job coach, inspiring speaker and author – www.lindajferguson.com

On the topic of Lebron and background checks

Man-wearing-a-lebron-james-jersey

With the news of Lebron’s departure from the Cleveland Cavs announced last night, the emotions of Clevelanders are running high. There are so many lessons we could discuss from this situations in the world of the workplace, but it is also good to find humor in those emotionally charged events. Nick Fishman of EmployeeScreenIQ writes in his blog about the background check of Lebron:

Let’s take a look at what LeBron’s employment background check might look like the next time he looks for a job:

Criminal Background Check: Guilty of Stealing the Hearts of the entire city of Cleveland

Motor Vehicle Record: Speeding out of town

Employment Verification: Check out Cavaliers’ owner Dan Gilbert’s reaction. Do we think he would offer a glowing reference?

Now that we have seen the humor the situation can bring, let’s discuss at least one lesson. DO NOT BURN BRIDGES! If you get your dream job offer that you just can’t refuse, don’t feel bad about taking it. But be sure to leave your current employer with dignity and tact. You never know if your dream job will eventually turn out to be a nightmare. While us Cavs fans are hoping Gilbert’s prediction about the curse is right, Lebron should be hoping it works out in Miami.

For more resources, See the Human Resources library.

E is for Engaged

Young man engaged with work

There is a growing recognition even among the hardest-driving companies that they pay a price for not engaging their employees. A disengaged workplace can manifest itself in low morale, high turnover, burnout, frequent stress-related illness, and rising absenteeism. Many years ago the Gallup Organization discovered that, “disengaged” or “actively disengaged” employees which make up 64% of the workforce, could cost organizations overall up to $355 billion a year! The smartest organizations – and employees – are revitalizing their workplaces to become supportive and inspirational environments. When employees are encouraged to release their passions and potential, they become fully engaged in the work and committed to the organization. As a result, the possibility for organizations to produce greater productivity and profits is significantly increased. By being engaged you can create a vibrant place to work not only for yourself, but for all those around you.

So how do we engage in our work?

Energy

The first way is be aware of your energy level. Think of the workplace as each of us walking around as balls of energy emitting waves of vibrations to each other. While you can’t physically see these vibrations you can feel and hear how they impact other people’s energy levels. For example, the workplace is filled with “energy vampires” just waiting to suck the energy from you and everyone else around them. The workplace is also filled with “energy fairies” wanting to sprinkle their magical, positive “gold energy dust” on all those they come into contact with. While workplace vampires drain us of our energy and thus disengage us with our work, the workplace fairies uplift our energy making us feel lighter and more connected with our work.

Enthusiasm

The other way is through enthusiasm. I’ve always appreciated that the Greek root of this word means God within. To be enthusiastic is something that we need to be from the inside out. We resonate our enthusiasm to others once we know how to radiate it first within ourselves; connecting with the heart of we are, our divine selves.

Choice

To fully engage in our workplaces is a choice we make each day. Poet David Whyte shared an analogy that has always stuck with me. He said how we need to bring our wholeselves to work because many of leave most of who we are in the car when we go to work. Yet when we are engaged, fully engaged in ourselves, we tap into our highest energy and enthusiasm levels; allowing us to work wholeheartedly!

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For more resources, see our Library topic Spirituality in the Workplace.

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Janae Bower is an inspirational speaker, award-winning author and training consultant. She founded Finding IT, a company that specializes in personal and professional development getting to the heart of what matters most.

Unleashing the Power of your Story-II

Plasma ball illustration

Key Ideas Underlying Story Work

“There is nothing so practical as a good theory.” Kurt Lewin

In last week’s post, I suggested that one of the most powerful ways to understand yourself as a leader and as a human being, and to align your energy to create the results you want in life, is to understand your systemic story. I defined systemic story as the story you have told yourself about your experience in systems–your internal narrative about your experience of the human condition.

Key Ideas

Today, I will outline a few of the key ideas that underlie this approach to stories. These ideas fall into two groups

  • Ideas about how we create our social reality: Social Constructionism, Symbolic Interactionism, and the Ladder of Inference
  • Ideas about how we experience time, the past, and the present: Reframing our Model of Time

Social Constructionism, Symbolic Interactionism, and the Ladder of Inference

Social Constructionism

Story work is based on Social Constructionism, which suggests that we largely, some would even say wholly, construct our individual and social reality through the internal narratives (stories) we tell ourselves about our experiences. What is our individual and social reality? Is it something objective and “out there”, or is it something we create? Is it what actually happens to us or is it our interpretation of what happens to us? And what is our past—what occurred, or our memory, our stories, our internal narrative about what occurred? Social consructionism suggests that, in terms of our experienced past, and in terms of what most influences our behavior, the stories we have told ourselves about our past, and the ones we tell ourselves about what happens today, are more real than what “actually happened.”

Symbolic Interactionism

To put it another way, we are not simply stimulus-response creatures. We are stimulus-interpretation-response creatures. This idea is sometimes referred to as symbolic interactionism. We are meaning making creatures. Our experience of reality and our response to it has as much or more to do with our interpretation of events (stimuli), and the meaning we give to them, as it does with the events themselves.

The Ladder of Inference

As Chris Argyris’ Ladder of Inference suggests, we are bombarded by stimuli, by things happening all around us. Instantaneously, we screen out some of the stimuli and take in some of it, because we can’t effectively process everything. Next, we add meaning to, make interpretations of, make attributions about what we have taken in. Then, we reach a conclusion and decide what to do. Most often our conclusions and actions are several steps removed from the actual data—they are based more on the meaning we have added to the data than on the events, data, and stimuli themselves.

Putting the Ideas Together

Where do our screening frameworks, interpretations, ascribed meanings, and attributions come from? Social Constructionism suggests that they come from our internal narrative–from our stories. Put another way, our interpretations of events, and the meaning we give to them, are as much information about ourselves and about our stories as they are information about what actually occurred. So, if you want to learn something about your inner self, pay attention to how you interpret difficult situations.

In the last post, I suggested that you begin learning your story by noticing how you handle situations, particularly tough and challenging ones. Now, go another level and pay attention to what you are telling yourself about those situations and what you are telling yourself they mean. Ask yourself, “What is the story I am telling myself about this situation?” What you are telling yourself, particularly in very challenging, high stakes situations is a window into your systemic story.

Reframing how we think about time

Secondly, story work reflects a different model of time. How we think about and experience time is really shaped by our mental model of time, or our theory of time, not just by the “objective reality” we call time. As Charlie Kiefer would say, the way we experience time is “between our ears”, that is, our experience of time is a function of the way we think about time.

We usually talk and think about time using a linear model—the past, and our past experiences, were a long time ago, we are very distant from them now, and we will get more and more distant from them as “time passes.” We think about a linear sequence of events that makes up our lives to this point. We talk about timelines—straight lines depicting the passage time from one point to another.

A different and more systemic way to think about time and our past is that they are like rings in a tree. We start with a core and grow around it; we build on what we experience rather than moving away from it.* Key experiences, and the stories we have created about them, are always with us—they are very much a part of our present. They are, in a very real sense, as much a part of the present as an event that is happening right now, because we are experiencing and interpreting today’s event through lenses we have created—through the lenses of our stories. Like Jesus said about the poor, “our stories we always have with us.” They are part of what makes us who we are. Perhaps people who say, “we deal with the present, not the past” or, “We don’t talk about the past” are drawing a false dichotomy. Our life experiences are part of one organic, systemic whole rather than being “what was in the past // what is in the present.”

*I learned this model of time in a conversation with Paul Bennett, author of the powerful book Loving Grief.

Next Steps

So, in the journey of learning to see your own systemic story, pay attention to how you handle challenging situations—what you think about them, how you feel about them, and what you do about them. Then, ask yourself “What is the story I am telling myself about this situation?” As you practice observing and reflecting, you will find that your thoughts, feelings and behaviors do indeed fit into a storyline that reflects how you have learned to survive and succeed in systems.

In our next post, we will talk about the premises, or working hypotheses, that shape story work; they will help you see how you created your story, how it plays out in your work and life, and how you can make desired changes.

To be continued….

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If you would like to learn more about story work and/or consider story coaching, feel free to call or email me at:

Steven P. Ober EdD
President: Chrysalis Executive Coaching & Consulting
Partner: Systems Perspectives, LLC
Office: PO Box 278, Oakham, MA 01068
Home: 278 Crocker Nye Rd., Oakham, MA 01068
O: 508.882.1025 M: 978.590.4219
Email: Steve@ChrysalisCoaching.org
www.ChrysalisCoaching.org
http://SystemsPerspectivesLLC.com

Steve is a senior executive coach and consultant. He has developed and successfully uses a powerful approach to leadership coaching, Creating your Leadership Story, which enables leaders to make deep, lasting improvements in their leadership effectives in short periods of time.

Marketing Data – Mining Through Social Media

Man working on a social media strategy at work

Every month, 25 billion pieces of information are shared on Facebook. Imagine for a moment that you own all that data, and you need to find customers for your newest product – the Bait Mate – a device that automatically baits your fishing hook.

Dive Deep into Marketing Data

Facebook now boasts around half a billion people, all sharing their information and lifestyle choices. It’s a virtual goldmine of consumer data. You can find the factual data such as age, gender, hometown, etc. And you can find preference data such as dining, vocation, sports activities, and the like.

Now, to find your customer market for the Bait Mate, you’re in heaven. How many fisherman have posted photos of their big catch? Where do they live? Who are their fishing buddies? What guides do they use? Where do they travel to fish? You have, at your fingertips, the deepest goldmine in the business world. Bar none. All your questions have answers.

What About Privacy?

For the many millions of people who have posted their personal data on the internet, privacy is a moot point – it’s already public. So the hunt is now on for marketers to find ways to mine the data quickly, accurately and effectively; and make money doing it.

This new surge is further blurring the lines of privacy, and most consumers don’t even know it’s happening. For instance, if you “Like” the new Bait Mate on your Facebook page, you’re likely to see new ads appear on the right side of your page for things like fishing gear and river trips. Facebook has categorized your preferences in their database, and include your profile in the ‘list’ they ‘sell’ to these advertisers.

If folks realized this is going on, would they care?

Watch for Social Search Engine “PeopleBrowsr” and Many Others to Emerge

PeopleBrowsr is a data mining, analytics and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists and hedge fund managers. They started three years ago, building a huge data mine of tweets, facebook data and MySpace data

According to Jodee Rich, CEO of People Browsr, “We look at events, we look at brands, we look at the global Twittersphere. People Browsr, as a ‘social search engine’ and a ‘conversation mine’. In advertising terms it’s ‘sentiment analysis’, where people, computers, or a combination of both, trawl through online comments, conversations, opinions, for information about how people are thinking and feeling about certain products.”

How do you feel about this deep dive into data? Is it tolerable or too invasive?

(Many thanks to ABC.net, Background Briefing, Shevonne Hunt, “Social media and sentiment mining” for the inspiration and quote.)

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For more resources, see our Library topics Marketing and Social Networking.

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ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com