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Another Reason Why I Object To Feasibility Studies (Part #2 of 2)

For decades, the old style capital campaign firms have insisted that all feasibility study interviews must be confidential. The usual explanation for the need for “confidentiality” of the interview process was the assumption that interviewees would be more comfortable, more likely to express themselves fully and honestly if they knew that their comments (especially negative …

Planning for Disaster: from Oil Spills to Credit Crises

In preparing for battle I have always found that plans are useless, but planning is indispensable. Dwight D. Eisenhower One of the ironies of the recent oil spill debacle in the Gulf of Mexico is that it is the oil industry that is most often credited with devising and putting to use a strategicplanning tool …

Don’t Forget Freelancers —A PR Tip for the Fourth

Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever before …

D is for Divine

It’s one thing to believe in the Divine and it’s another thing to believe in the guidance that the Divine is giving you. According to the authors of the book A Spiritual Audit of Corporate America, almost everyone who was interviewed believed in a higher power or God. However, when it came to feeling the …