HP’s Social Computer Lab has produced some interesting research reported by Tom Foremski on ZDNET which debunks that idea that if you’re popular on Twitter, you’re also automatically influential. The study found that: – Most Twitter users are passive, they do not re-Tweet. – There is a difference between popularity and influence. High numbers of …
“Hello again, it’s been too long, too long too long, hello again.” According to a recent study, individuals are exposed to roughly 13,000 marketing messages a day and on Twitter, alone, there are over 50 million discussions (tweets) a day. Social media requires a consistent presence so before launching a campaign, make sure you have the resources to maintain an active profile.
Whether you are part of a small or a large organization, you have the same challenge of finding the right people to be the face and voice for your company. It is likely these front-line people are the only contacts with whom your customers and clients interface when buying or using your products and services. …
Here’s a great guest blog from a colleague and frequent contributor to my ezine, Jerry Brown. This advice is just as important for crisis-related media relations, maybe even more so, than it is for more routine, proactive PR. Jonathan Bernstein You had me at helloBy Jerry Brown, APR www.pr-impact.com Hook me at the beginning if …
This recent report summarizes a recent survey of 740 organizations on the current state of the SE field in the US. This work was prepared by the Social Enterprise Alliance, in partnership with Community Wealth Ventures and Duke University’s Center for the Advancement of Social Entrepreneurship. REDF funded the survey. Some interesting findings include: Top …
Do you try to be perfect? Or do you try to be your best? If you think about it, there is a vast difference between being perfect and being your best. Perfect infers being faultless or flawless – while best infers being finest or greatest. It took me a long time to shift my thinking …
many firms today are trying to introduce and use the role of sponsor on projects. Executed well, this role can contribute hugely to making a project a success in delivery terms and especially the outcomes that projects are intended to deliver. The challenge is: To deliver the role they need to be fairly senior people …
This is a guest post from Steven R Roberts Non-Profit Boards, charities, foundations must fight to establish a brand and a following. Therefore they must be led boldly or their missions will have little chance of being fulfilled. After chairing several non-profit boards, and being on a couple of for-profit boards, in the past twenty-five …
In the nonprofit sector there are two types of “Advisory” groups: those that advise, and those that don’t. In my experience, Advisory Boards are created for just about any reason you can think of; but very often – in the non-profit sector, the term is a euphemism for a group of major donors who have …
I’d like to continue the theme from Janae’s post last week on gratitude, to explore more applications at work and highlight three ways it works. Focusing on What you Have For starters, gratitude gets your minds off of all the things that worry you, annoy you, or challenge you. Instead, when you focus your attention …
