Back to Basics – Small Business MUST Adopt Social Media Marketing – Part 2 of 2
Business has never had a bigger vehicle for positive word-of-mouth advertising. Fun campaigns can go ‘viral’ and trigger momentum like never before.
Month: October 2010
Trust in your team – how important is it?
At the Fresh Tracks office we recently got together as a team look at the issue of trust. It made me realise how much we take trust for granted when it’s there, and how much extra work a lack of trust can create. Although our session included event managers, admin staff and senior managers, it …
Corporation Solicitation Programs – Part 3 of 3: The Process
Keeping in mind that only about 5% of all non-governmental giving to nonprofits comes from corporations, you’ll want to use your time and resources cost-effectively. That means not trying to get funding from every corporation that comes to mind. So, first, make a (wish) list of all those corporations, and then gather the material you …
Got a Pick?
A professor in grad school used to take pride in humiliating students, presumably to teach the students how to handle tough questions they may be asked about their research. It was a brutal process to watch. Perhaps you work with bosses or co-workers who do this. We run into various sharp objects in our work …
Organisation and projects:
There are many elements in the environment of a project, and ‘organisation’ is one of the most important. Organisational decisions can encompass wide-ranging aspects, such as partnerships, key supplier and sub-contracting relationships and responsibilities within a project – and that’s the key word: “responsibilities”. Making responsibilities clear at the practical working level, perhaps phase by …
Dangerous ideas made safe
Boards need to discuss horrible ideas: the idea that your product might no longer be relevant to your target market, the idea that your staff might prefer to work elsewhere, or that your technology might leave you unable to deliver goods and services. These are not issues that management like to talk about and, indeed, …
Back to Basics – Small Business MUST Adopt Social Media Marketing – Part 1 of 2
Business MUST adopt and USE a social networking and social media marketing strategy NOW – or risk being left in the dust.
Proactive Social Media Pays Off
Proactive social media monitoring by H&R Block stops a potential crisis in its tracks We’ve seen several examples of employees sabotaging their employers via social media, the most infamous of which may have been the YouTube video showing a pair of Dominos employees doing various disgusting things to customer’s food. Perhaps as a result of …
Good Timing in PR — It’s A Funny, Business-like Thing (and It’s in the Bible, Kinda)
Timing is everything, like any old Catskill comic, successful business person and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To every thing there is a season” — including (if you extrapolate enough) a right time to launch a PR campaign: …
Corporation Solicitation Programs – Part 2 of 3: Not For Every Nonprofit
In considering the creation of a corporate solicitation program (a CSP), the first questions I’d ask of a nonprofit is whether they realize that only five-percent of all “charitable” giving to nonprofits comes from corporations, and (considering “return-on-investment”) how much of their time, energy and assets do they want to dedicate to this effort? Whether …