Holiday PR Tips
Media editors look for outstanding holiday stories that will engage their readers’ emotions. For holiday press, human interest stories have an excellent opportunity to go viral.
Month: November 2010
Being Patient with Life Lessons
Excerpted from Linda’s forthcoming book, “Staying Grounded in Shifting Sand” A colleague taught me an expression I really like- “You are a perfect expression of who you are at this moment in time. You can be nothing other than that.” If you continually judge people based on their worst behavior, you won’t find the gift …
PR Gone Loko
Popular drink maker’s poor crisis communications could be its downfall You would think one of the nation’s largest independent PR firms would know better than to argue with a reporter, but when Edelman PR, which represents Phusion Projects, makers of the controversial caffeinated alcoholic drink Four Loko, contacted the writers of a Seattle Weekly blog …
Ask Not What Your Country Can Do for You….
It’s appropriate penning this blog on the Day After the Day of The Dead election date. The votes are in, the surprises are in. The Republicans are back — in most places! Seems like only yesterday they were here (shall we call them Zombies?!). Is this the change we can believe in? For many Democrats …
Leadership Transitions
A leadership transition is a critical change for the organization, the new team, key stakeholders and especially the new leader. The need for the newly hired leader to get up to speed quickly, understand the business, navigate the culture, build relationships with key stakeholders, assess and lead their new team, and understand their own personal leadership strengths and needs in the context of this new role can be a daunting task.
Expand Your Sales Force – Part 2 of 2
: CompareTheBrands.com offers an in-depth look at many of the Affiliate Networks and their typical commission structures, along with great insights from real experience.
Capital Campaigns #4: More Than Raising Money
It’s important to understand that, for many nonprofits, the benefits of conducting a successful capital campaign often extend beyond merely raising a specific amount of money. Of course, the purpose of the campaign is to raise the dollars, but an effective/successful campaign will also have a number of very worthwhile side benefits: • The more …
N = No and Know
Reflecting on the right word for N, I kept coming back to the word No. Then I was in the class that I’m helping to pilot for a client called Renewing Life – which integrates the mind, body and spirit partnership – and I know why No is the right word. We discussed the following …
Ethics of Whistleblowing
Last week GlaxoSmithKline settled a claim with the US Justice Department for $750 million. However, what really made the news was that whistleblower Cheryl Eckard stood to receive $96 million for her efforts. The concern, as raised in today’s Wall Street Journal, is that with such a potential goldmine on the back end, potential whistleblowers …
Is team building over 2000 years old?
The theories behind team building could be a much older than originally thought. In fact Plato may have been the first ever team building expert! For some years we’ve been saying “teams that play together, work together” and it seems that although team building is thought to be a comparatively new addition to business training …