One effective way to support the launch of a Business Process Management (BPM) initiative is by using a catchy and memorable campaign that symbolises your Business Change Agenda. Like the way politicians rely on campaigns to garner votes, support for your BPM should appeal for everyone’s support and participation. The major difference being unlike a …
Outstanding examples of good crisis management The primary goal of Merrie Spaeth’s “Bimbo Awards” is to give a humorous look at crisis communications gone wrong. Occasionally, though, Spaeth picks out a few examples that stand in stark contrast to her usual fare – those who got things right. Here’s a sample, from her “Bimbo of …
The Ongoing Debate Between Subject Matter Experts and Communicators To most who have read other blogs by me, you will think you know my answer to this question. You might be surprised. In my usual style I will try to delineate why I believe as I do and why others disagree. As always I take …
Today’s business press reports that a lawsuit filed last week on behalf of Johnson & Johnson shareholders accused the company’s directors of ignoring “red flags” foreshadowing product recalls and government probes of manufacturing defects and marketing practices. The lawsuit alleges that while J&J once set “the gold standard for integrity and excellence,” the directors’ “utter …
This is the season of Light in the Darkness as we in the northern Hemisphere move through the Winter Solstice. This year it’s an extra special Winter Solstice. The Solstice has both a full moon and a lunar eclipse on Dec. 21st. The Winter Solstice is a time of reflecting on the darkness and stillness. …
ARE WE CREATING A GREAT DIVIDE? (Those who are establishing their SEO brand online and those who aren’t.)
I have to admit that I have a conflict of interest here. All four of my kids have attended Maimonides School in Brookline, Massachusetts. But the story below from boston.com is a good example of how we can instill values in our kids in ways that matter…to them and to us. In the last girls’ …
Can having fun at work boost productivity? Professor Babis Mainemelis from London Business School thinks so, his study with Sarah Ronson found that: “Play at work improves employees’ motivational and cognitive processes and diversionary play fosters creativity.” And the Institute for Social Research found that companies with high employee engagement saw a 13.2% improvement in …
Never take anyone’s advice on how to run an email campaign (except this advice from me)! Instead, take the good ideas you hear from others and test them within your campaign. Testing online is similar to testing in direct mail (or with your favorite recipe, for that matter). Test one subject line against another, or …
As the New Year approaches in less than two weeks, it is a great time to review and reflect the previous year while preparing for the year to come. This is a ritual in which I have participated since my early career days in retail management. It was motivating to reflect on the accomplishments of …
