It’s ironic that Charlie Sheen played the character with the ethical conscience in the 1987 film “Wall Street.” Now he’s at the center of a titillating Hollywood scandal that has lessons to teach us about business ethics and the business of Hollywood. As has been widely reported in the Los Angeles Times and elsewhere, CBS …
Social media has changed the way crisis management works The impact of social media on crisis management has been the story of the year, with the maturation of services like Facebook and Twitter sparking a massive surge in use that has literally changed the way we communicate. To help illustrate that, the professionals over at …
The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in your topic.
Training can be misinterpreted by managers. It can be looked upon erroneously as the solution for a host of business productivity problems, and time or credit given reluctantly for attendance. Some managers see training as a way of moving forward. Some see cross training employees and enhancing professional skills of value only in times of …
(See part 1 of 3.) The personal development lessons come from putting myself into what Richard Leider called “The Land Of I Don’t Know. “ Putting myself into a total situation where I literally do not know how to survive on my own or I literally do not know what is going on half the …
“I’ve been in this position for four years. My boss drops hints about where I might go from here, but nothing comes of it. I feel stuck. ” When you have been in a position for a while you may feel like you have reached a plateau. But I think that plateaus are not necessarily …
Got an email, not long ago, asking: “Is there any danger with placing a major donor on the Board of a nonprofit organization?” I responded that: Ideally, a non-profit organization will have a list of criteria for prospective Board Members and a formal procedure for (identifying and) recruiting new Board Members — meaning that no …
Piggybacking on two of my latest blogs– Who Needs Training: Who Gets to Decide and Was the Guy Who Won the Audition Better Than You, I’m going to take a few minutes to brainstorm how we evaluate trainers and what it can mean. Obviously this is not going to be an in depth study, but …
Keywords are critical to the success and profitability of your online ad campaign. First, decide how much you’re willing to spend on the campaign AND what returns will make that campaign profitable.
While many entrepreneurs tend to think first of selling products or services to consumers, far larger markets exist in selling to other companies. Those sales, known as business to business, or B2B, roughly account for ten times the sales directly to consumers. So if you are undecided about what kind of business to launch, and …
