Last Thursday’s post addressed the participation of NPO staff in the fundraising process – staff other than those directly involved in development. A response to that posting suggested that there were other issues to be addressed. Staff members as donors: It would be a major plus for a nonprofit organization to be able to tell …
Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the …
Here are highlights – along with my commentary – from the Social Network Benchmark Report:
Guest post from Quin Harris Total Quality Management (TQM) is an approach that organizations use to improve their internal processes and increase customer satisfaction. When it is properly implemented, this style of management can lead to decreased costs related to corrective or preventative maintenance, better overall performance, and an increased number of happy and loyal …
Virginia Tech has just been handed a $55,000 fine for failing to notify students in a “timely manner” following the shooting incident of April 16, 2007. That morning, two students were found murdered in a residence hall, but no notification went out for over an hour, leaving thousands of students vulnerable to another attack, which …
So much has been said, written and thought about leadership that it’s becoming increasingly difficult to identify what actually makes a good leader. So when the BBC announced it was dedicating two thirty minute radio shows to the subject, by asking leaders from politics, business and sport what they believe makes a good leader, we …
You know that when change is upon you, you will be letting go of ideas, behavior, perhaps functions, structures, roles, authority, and even titles. Poised on the brink of change we are overcome by loss and the uncertainty of what we might be asked to give up. At this moment leaders need to focus the …
When I asked friends for ideas on training for this article, here’s what I received: How to train your dog to use the toilet. How to make a mountain out of a mole hill. How to make an American quilt. How to extract your own wisdom teeth. How best to express road rage-flipping the bird …
am not a regular fan of reality television; however, I do really enjoy watching the show where the contestants are fighting to lose weight. You all know the show, right? Well, I love seeing how the contestants are able to lose weight and reduce risks to their health. I also really like that the show provides healthy tips on eating during the sometimes drawn out two hour episodes. But my favorite part of the show may just be the trainers. They are tough, but you really get the sense that they care about helping the contestants achieve their weight loss goals. The push the contestants, they call them out on t heir bull**** and excuses, and they don’t give up on them.
When you establish your brand – a memorable visual appeal, as well as a meaningful and compelling message – your audience will react positively and help you by passing your information on to others in their network.
