Brand Advocates are considered more authentic, carry more ‘marketing message’ weight, and cost less than traditional advertising, such as radio, print, and television. People take their trusted friends’ recommendations quite seriously. Learn how to build your program.
This passage is taken from my forthcoming book – Staying Grounded in Shifting Sand. My book is based on the premise that we are spiritual beings who navigate through our daily earthly experiences to discover or create wholeness, transformation, and joy. A key ingredient to staying grounded in shifting sand is to remember Who You …
It wasn’t that long ago that crusty-old-direct-mail-consultants were worried that email would cut into direct mail revenue. Consistent testing and a steady stream of anecdotes indicate that’s just not true. For the last ten years, I’ve been testing direct mail results and the impact of email messages. In one of the simplest and longest-running tests, …
A recent workshop discussion led to this question: what kind of communicator are you, really? What are the best practices to adopt in order to be a great communicator? The class participants thought about what kind of attitudes we sometimes bring to communication, and came up with this list of best practices.
It’s ironic that a word like “transparency” can have several confusing meanings, even in a business context. While transparency as a concept is often most visible in the realm of social responsibility and compliance, its real benefit is when it’s seen as a business priority. Transparency is about information. It is about the ability of …
Social media is not novel any more. Facebook and Twitter are now household names, worldwide. They connect people and causes, they build online communities, sure. But they also sell products, big time. The corporate sector has discovered this power, and recently many nonprofits are finding these online, interactive communities to be powerful places to build …
I am well advised of the power of gazing in everyday matters. One of my cats uses gazing to communicate its undying love for me. Seriously. She gazes intently, staring and then blinks a few times; if you’ve studied animal behavior, you know it means she loves me–with the glint in her misty blue eyes. …
Business plans appear in many different formats, depending on the audience for the plan and complexity of the business. However, most business plans address the following five topic areas in one form or another.
In a previous post, I discussed some common misconceptions with illegal workplace behavior. With all the misconceptions that some behavior is illegal and with all the sexual harassment training that is provided, it should be easy to figure out that the following behavior is illegal:
Many ambitious professionals are so involved in projects and fire fighting that they forget about managing their careers. Don’t let these seven career mistakes derail your career. 1. Burning bridges along the way. Each profession may seem big – but, as you move up in your career, you come to realize how ‘small’ each really …
