Who is selling your product?

Blackboard with question mark light bulb

Have you ever stopped to consider a prospect’s view of your firm? Their first contact is usually with Sales. So it is of critical importance who is selling your product.

Start ups and those who have been in business awhile have different issues.

In a start up, I’ve heard a few owners/bottle washers say there was no one else to sell. Just the first employee/owner.

We can all sell; we are all born with selling skills, right? Well, as one industry insider reminded me, keep in mind there is a range of selling skills – from nothing to everything.

If you are selling, then how effective are you? Monitor your sales pipeline, which is the four or five stages of leads as they progress from an unqualified lead to a sale. Analyze the pipeline for accomplishments and areas to improve.

If you haven’t sold before, I’d suggest taking a credible course or at the very least reading a book on selling. One of my favorites is Strategic Selling by Robert Miller, et al.

In a longer running company, you will likely have sales managers or representatives. Be sure to assess their impact on the customers. Do customers like the sales rep? Is there respect and rapport? One way to judge this is to go on sales calls, mingle with customers. Always stay close to your customers.

Take a look at the selling skills of your rep. Is s/he able to close sales? Here s/he needs to read the buying signals and ask for the sale. This takes courage, which not all nice folks have. One way to monitor this is taking a look at the number of new sales the rep closes.

In all companies, the selling skills of the people selling the product are critical to success.

For more resources, see the Library topic Business Development.

—————————————–

Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.

Photo credit: Valerie Everett

Start your Gov’t Grant Proposal with a Great Kick-Off Meeting

business-colleagues-in-a-meeting-room

The best way to begin a government grant proposal is with a great kick-off meeting. If the meeting goes well, you will inform, motivate, and focus the grant proposal team on the task ahead.

The proposal team is comprised of the people who will be working on the grant application. They should include the Proposal Manager, the grant writers, the subject matter experts, the accountant or Chief Financial Officer, and anyone who will be actively involved in putting together the grant proposal.

The Kick-Off Meeting is the first step in the process of developing your proposal. The best kick-off meetings involve the entire proposal team sitting face-to-face around a conference table. For efforts that involve partners around the country, a conference call will be more cost-effective and less time-consuming.

The Proposal Manager should run the kick-off meeting. Thorough preparation for that meeting includes:
• Creating a complete agenda for distribution at the meeting.
• Inviting the entire proposal team.
• Inviting senior management – the President, Vice President, and Chief
   Operating Officer. They should attend for two important reasons – to learn
   more about the proposal effort and to support the team.
• Arranging a comfortable setting, and, if the meeting is long, provide
   refreshments or a meal.
• Providing relevant materials in advance – such as the grant guidelines and
   the Application Instructions.
• Providing contact information about the proposal team.
• Describing the process and schedule. The schedule is very important
   because most proposal efforts operate on tight deadlines.
• Explaining why your effort is important is important to the NPO.
• Explaining how the proposal team will work together and in what roles.

Desired Outcomes of the Meeting
• Attendees should leave the room confident in your ability to steer the
   proposal effort as the Proposal Manager.
• They need to believe that the grant proposal has a good chance of being
   funded.
• Management should be committed to providing strong support and advice
   as needed.
• The proposal team should have a clear understanding of their individual roles.
• The proposal team should be committed to adhering to the schedule.

If you can accomplish these goals, you are off to a great start!
=-=-=-=-=-=-=-=-=-=-=-=-=-=

Dr. Jayme Sokolow, founder and president of The Development Source, Inc.,
helps nonprofit organizations develop successful proposals to government agencies. Contact Jayme Sokolow.
=-=-=-=-=-=-=-=-=-=-=-=-=-=

From this posting, until after Labor Day, the Fundraising Blog will post only once each week. We will resume the twice weekly postings in September. Enjoy your summer. ….Hank, Natalie, Jayme, Lynn, Rick & Bill

Communicating Change: How to Create a Communication Plan

Coworkers in a meeting brainstorming

Part 3: For Organizations

You have probably heard that you should have a communication strategy in place for major change. But what does that look like, who is involved, and how do you do it? Timing is also a very important factor. For example, when two major airlines merge – it is kind of hard to keep it a secret. It is all over the news and in the papers. And, to complicate things even more, the list of stakeholders spans the globe and covers everyone from internal employees to contractors, to paying customers!

In my experience helping clients navigate large scale change, these are some of the key aspects that should be included in a communication strategy.

1. Clarify the WIIFM for all stakeholders. You may be aware of the need for the change, and for how it benefits your organization. But at the same time, each group affected needs to know how it will impact them. What’s in it for me? This is the rallying cry of each individual, team and department. Good to think it through and be sure this part of the message is front and center.

2. Select credible leaders to deliver the message. This should be someone who has rapport and credibility with those who receive the message. If people automatically delete emails coming from “Leader X,” that is not the person to communicate change. Similarly, don’t send out leaders to talk about the change unless they are fully informed, on board, committed to the change, and prepared thoroughly for the presentation.

3. Make communication face to face as much as possible. It may not be as efficient as email or broadcast announcements or Twitter, but the human side of change is so powerful, it really should be communicated in person. Body language, voice inflections and facial expressions matter in getting the whole message across. Responding to questions, even heated ones, can help clear the air and keep the rumor mill in check.

4. Create a cascade-down, feedback-up loop. Make sure all your messages are consistent, so that the initial town hall meeting is reinforced by department meetings, and by team meetings or daily huddles. The messages will get more specific as you get to the team level, but they need to remain consistent from the top all the way to the team level. As issues, questions and details are hammered out at the implementation level, a feedback loop should communicate upward about what is working and what needs to be
adjusted or addressed.

5. Keep communicating all the way to the end. If you communicate once and expect compliance and acceptance for the change, good luck: it probably just won’t work that way. Constant communication helps sustain and coordinate efforts to make the change sustainable. People need to know that it is still important, in the works, and that they should continue their efforts on the change.

As you have seen in this series, communicating for effective change requires rigorous thought, strategy, and execution. You must stay focused on the change, find the right champions, be visible, and keep communicating the merits of the change every step of the way. Leaders who put in this effort can definitely reap the rewards of a well-communicated change effort.

Managing large-scale change is usually not accomplished as a grass-roots effort. It requires leaders to pave the way and set aside budget and resources for change management and communications. Every successful change that I have worked on has had adequate resource and visibility assigned to change/management and communications. Where this visibility is minimal or sub-optimal, failure is not far to follow!

How are you Representing?

A-female-manager-representing-her-team-in-a-management-meeting

During my career, I have been given a few nuggets of wisdom from people with whom I have made contact. Upon truly understanding their meaning, those words shaped a paradigm shift in my thinking that transformed the way in which I did my work or lived my life. Other pieces of wisdom I heard simply reaffirmed what I already knew, but perhaps provided a unique way in which to describe or communicate the concept. One of those concepts seems to be rarer today than when my career started and I thought I would share it with you.
During my last year of undergraduate work, a guest speaker came to speak to my leadership class. Her message was inspiring and spoke to the good that can be done when only one person takes a stand to make a difference. Upon concluding her talk, she suggested that we always remember who we represent. In our daily interactions with the world around us we are representing the groups in which belong. Those groups include our family, our educational institutions, our religious organizations, our communities, our workplaces and yes even our sport teams. And whether or not we want the responsibility, our actions send a message to those with whom we interact about the people that make up our group.
What does your message send about you, your family or even the field of HR? If you are in HR, you most likely understand the negative perceptions that may exist about our ability to really contribute to the business or make a financial impact. But what are you doing today to change those? How are you leading change in your organizations? How are you modeling the core values you represent?
Think about the following:
. You are a recruiter for a company. In your personal time, you spend hours to complaining to everyone who will listen about how bad your company is. (This goes beyond the very tight inner circle of people with whom you have developed a deep relationship of trust and may even include those postings we have all heard about on all those social networking sites.) When you come to work, you spend hours wondering why you can’t get your network to send you any referrals.
. You completed your degree and are very quick to point out to others this new credential you earned. (Go ahead; you deserve to brag a little). But then at every opportunity, you bash the school and the curriculum. And talk about how it was a huge waste of time. Or you use your 10 years of experience working at a company as a credential on your resume, but during an interview with a potential employer, you spend 15 minutes bashing the company and everything they did wrong.
. You volunteer with a charity. You are put in charge of a project that requires the recruitment of volunteers. You schedule a meeting with those who may be interested in volunteering. While you are waiting to start the meeting, you friend who came to help out walks over and you spend ten minutes venting to her about how frustrating it is working with the leaders of the organization.

On the days when emotions take over and I start to resemble the examples above, I check myself. I take a moment and I think about who I am representing. The next step is to ask, “what can I do to make it better?”

Where will you start?

For more resources, See the Human Resources library.

Teleseminars, Stage Fright and More

A-female-employee-having-a-webinar-with-a-colleague

Webinars are often used in the business training environment, but it is a newer version of that webinar idea with a host that is taking over when it comes to online/teleconferencing training: the teleseminar, which can be used to provide information, training, or promote or sell products to group of people interested in a particular topic. Teleseminars are similar to traditional seminars, in content and purpose, but they are given over a teleconference or bridge-line rather than at a specific location. The audience members can be a few or a thousand; it is a way to reach a lot of people at the same time, thereby saving training dollars in terms of travel and logistics.

Because it strives to be the personal approach reaching many people, the teleseminar must also provide the best direct contact with human beings–so, the better the technology, the better the “contact.”

The teleseminar can have a facilitator instead of a host, but may have both. The big difference between the two is the perception that the teleseminar is more personal–the next best thing to being there. At least, it’s being touted as such by its promoters. While I’m not so sure I agree that the concept is the best form of training, I would grant that in some cases it is the best we can do in this current economic environment. It will have to do–at least for awhile.

Because it strives to be the personal approach reaching many people, the teleseminar must also provide the best direct contact with human beings–so, the better the technology, the better the “contact.” So we have a concern now with presenters who use this training platform are expected to be more dynamic and more personable than the typical webinar leader–especially since the topic is of great interest to the audience or they wouldn’t have signed on.

Now, we have to train those who train online how to do it effectively. That’s not surprising since I and others teach acting to those who choose to act in front of a camera for a film or commercial; it is a different kind of acting from stage acting–or public speaking, or presenting.

One aspect remains the same across the board in acting, speaking, and training in that it all begins with the fear most of us have of speaking in front of others. If there are no “others” in front of us as may be the case in of a teleseminar, we’ll find those faces behind the camera thousands of miles away.

Kim Clausen, Founder and President at Confident Teleseminar Leader and Ready2Go Marketing Solutions, posted a question on LinkedIn–a variation of the overcoming stage fright question we have seen many times–only in this case she’s talking about overcoming stage fright doing teleseminars. She makes some very good points that I’m going to mention here.

I agree, for the most part, but with some clarifications with this complex, personal and emotional topic. Clausen recommends four ways to overcome stage fright, or teleseminar fright…”

  1. Get comfortable with the content.
  2. Be aware of how you view your audience.
  3. My 3Ps – PRACTICE, PRACTICE, PRACTICE – Practice both the content and the delivery – nothing beats practice.
  4. Become familiar with the technology – Fear of how to handle the technology or what to do if things go wrong is what scares people the most.

My answers are almost the same, too, but as you might expect, there’s more to talk about. In fact, she’ll be saying more about the topic in her latest teleseminar.

In my experience, trainers generally want more specifics to hand out; hence, the dialogue on LinkedIn. It never hurts to have more and get the advice of colleagues. It has been my experience and I’m sure other trainers and communicators will agree that the trainees or the audience wants less–less to remember. The audience wants it really basic, and sometimes, that isn’t enough as in this case.

To some people knowing their subject really well gives them confidence and courage; to others it won’t make a difference, but knowing their audience will.

Anywhere colleagues can get together and share ideas is a good thing. I am most grateful to LinkedIn and this forum for having the opportunity to share ideas and express my opinion on various training and in this case, a communication topic, as well.

If there were specific techniques that we could all certify as having worked, we wouldn’t have the jobs we do. People are individuals who react differently to different stimuli. To some people, being with others is relaxing, to others it is not. To some people knowing their subject really well gives them confidence and courage; to others it won’t make a difference, but knowing their audience will.

Helping people relax, letting them know the audience is rooting for you, that the whole exercise won’t change the world but we might as well enjoy it–are all things that help.

When I started acting I had stage fright like everyone else and in some cases even now I may get it after 30 years of “practice” because something is different in the mix. Maybe I’m not as prepared–maybe family or a critic is coming–maybe the boss.

We try to control for all that. We practice and gain experience. We meditate. We find our comfort zone.

The first time I used a microphone I was nervous–the first time I was in front of a camera I was nervous. It’s all stage fright. I may still get nervous depending on the environment but I try to channel it, accept that I may be uncomfortable and do the best I can. If I accept the environment as my own, if I accept I am the reason people are there–then I’ll be okay. But that’s just me, isn’t it?

Are there a set of details you can hand out to make others feel less uncomfortable? Only those people who will accept your details as gospel. What if I am a feelings person and not a details person? What can you tell me about my feelings? Can you define them for me?

We try to control for all that. We practice and gain experience. We meditate. We find our comfort zone.

Relating to your audience is key, says Ms. Clausen. And she’s right. But let’s give allow a speaker to be nervous if that is who he or she is. A word won’t change that. It might help, but it won’t fix it. When he or she doesn’t feel nervous they won’t be. Teach them to be themselves. Teach them not how not to be nervous or fearful, but how to use that nervous energy. Never ever let them say, “I’m nervous;” that will only affirm to them how they feel. Let’s not assume we can talk anyone out of how he or she feels.

We can give them the tools to be effective speakers. With those tools brings confidence and courage to push forward. With each win, more confidence and more courage.

I had a speech class moan a little and say, “Oh, you want us to be like you, and that’s not fair.” I didn’t want them to be a speaker like me; I wanted them to be a speaker like them. Who they are defines the speech they give or the presentation they make. We can make the process easier and hopefully make the act less stressful in the reality.

Ironically, if the presenter can keep focused on what the audience needs or wants to know and keeps trying to deal with that, the fears won’t have a lot of time to manifest. Feeling inadequate to deliver the goods to the audience is generally our true worst fear–unless we have a complex based on what people think of us in general.

Owning the moment and the stage is key to alleviating public speaking and networking fears. Practice means doing it the same way each time. Practice, practice, practice does not make a person less fearful; it makes them automatons. Experience is different. Different audiences. My mantra is know your audience, know your subject and know yourself. You’ll lessen those fears and maybe one day eliminate them. Some people never get over the butterflies but use them. Find the energy, the excitement, the thrill in them. I get butterflies on a roller coaster, don’t you? If I got rid of that feeling, riding a roller coaster might not be fun anymore.

As long as our audience believes what we are saying is a relative truth–as good as we can make it–they’ll listen.

People are complex creatures yet we like the simple answers; we like short lists. We want the black and white answers–the “fuzzy” being too “iffy.” Some people always look for the numbers and there are not concrete numbers for any topic we might cover. This one in particular is full of variations and approaches to help. You may have four points; I may have three–someone else, ten and we’re all as correct as any thinking human can be. As long as our audience believes what we are saying is a relative truth–as good as we can make it–they’ll listen. We are trying to help and to those trying to help us we are most gracious.

The toughest part of teleseminars, Clausen says, is being comfortable with the technology. I’m assuming we aren’t talking about an old-fashioned teleconference (which we still do by the way) a speakerphone, but a teleseminar, complete with video, music and presenters–images and presentations. While some challenges reside with the viewers staying tuned in or its their loss, the pressure is on the host/presenter to keep things moving and keep the audience involved–and tuned in.

Talking to ourselves does help. Don’t most of us practice with a mirror or use headphones to hear ourselves talk?

Still, being comfortable with the teleseminar platform means you are prepared–even if something goes wrong with the technology–or anything for that matter. Decide ahead of time a number of what ifs and decide on Plan Bs to deal with them. Even what to say. Don’t plan to fail (never say fail either–Gremlins happen), but if you must, do it with dignity. Armed with only our dignity, we can still feel okay and go on to the next project. Actually you should never consider it failure; but rather Murphy’s law, sh** happens, etc. That’s life.

I have to tell you I am never thrilled with teleseminars either as a participant because I have to see someone who, unless he or she is very charismatic, is not connecting to me personally. As a presenter, unless I have an audience in front of me to focus on, it’s hard to focus on my camera audience, too, but a little less so with some kind of physical audience; that helps me as a presenter to be audience-focused. In radio, my first job often left me alone at the station. To have the feeling of another presence to talk to (and many DJs do this on the night shift) I put up a mirror to see a person–even if it was only me, it seemed to help. Talking to ourselves does help. Don’t most of us practice with a mirror or use headphones to hear ourselves talk? It’s also reaffirming that we are an entitled presence to speak.

It seems what is happening to me is not fear so much as uncertainty of the outcome. Maybe you can focus that is the real “fear” or “stage fright”–uncertainty.

Teleseminars have an artificiality about them because of the medium. Maybe that artificiality will go away with realistic 3-D or holographic images. I don’t think we really want that. I wrote a novel about what happens when people stop talking face-to-face and it isn’t pretty. We lose touch with our humanity, depending on machines to make us more than we are. We let the machines run the show, and we don’t really want that. At any rate, teleseminars have a place and it’s up to all of us who do them to make human contact while on the other side of the machine.

Remember, we aren’t talking to a machine but a whole person, with a set of ideas, agendas and need for our knowledge. Know that audience. Know your subject and tell them what they need and want to hear. And, know yourself so you can make it interesting and lively, and no one will want to fall asleep, look at his or her watch, check their smart phone or take notes unless you want them to, and they want to, too.

For more resources about training, see the Training library.

As always, I like to remind readers, the views expressed are mine alone, but I am not the only person with an opinion so please comment here, or on my website, where as you may have guessed, I open my mouth on other subjects like communication and theatre. Email me, if you like. Better yet offer me a job, an interview, or a smile. Give me an idea to write about. Be a guest blogger. Check the site at the top of the page. Meanwhile, I hope I’ve given you something to think about. For a look at the human side of training from my Cave Man perspective, please check out my book, The Cave Man Guide to Training and Development. Happy training.

Results of New Daring to Lead Study on Nonprofit Leadership – What a Board Should Know

A-speaker-giving-a-presentation-to-a-board-in-a-company

A new national study of nonprofit executive leadership provides a keen insight into and useful benchmarking statistics on the state of nonprofit leadership. Daring to Lead 2011 is a joint project of CompassPoint Nonprofit Services and the Meyer Foundation. The report is based on responses from over 3000 executive directors and follows similar studies completed in 2001 and 2006.

I am writing companion pieces here and at my blog at http://marionconway.com about the study. This piece discusses the results from the perspective of the Board and the other one from the perspective of Executive Directors. As always, I add my two cents along the way.

The last report, in 2006, caused quite a stir with its projection of the number of executive directors who planned to leave their position in the next five years and the need for succession planning. The magnitude of the exodus was somewhat delayed but it is definitely upon us now as 20% of the respondents were over 60. In this study 67% said they expect to leave their present position within five years. Retirement isn’t the only reason that EDs leave an organization. Planning for it remains important.

The talk is all about succession planning and developing employees to move up in the organization. But, in fact, in smaller organizations this may not be realistic. If it isn’t Boards still need to be prepared for executive turnover. The likelihood of executive turnover is much higher than most Boards realize.

I think that one of the most important things a board can do to be prepared for executive transition is to have a performance evaluation process in place. I say this because developing an evaluation process forces a board to think about what are the skills and performance criteria which they think are most important. It also causes the Board to be more knowledgeable about what is involved in being an ED of your organization. I was surprised that 45% percent of EDs said that they didn’t have a performance evaluation and an additional 8% said that their evaluation was not useful. Boards definitely need to do better in this area.

68% of EDs expressed satisfaction with their boards – not that bad a grade although it should be much higher. After all, one of the main responsibilities of the Board is to support the ED. This chart shows what EDs have to say about the areas of Board support.

An important issue for Boards and EDs is financial management. An amazing 42% of executive directors say that they don’t thoroughly understand the financial underpinnings of their organizations. At the same time boards of directors are evermore focused on financial oversight. In my experience financial management issues can be a key point of tension between a board and an ED. In addition to being a primary contributor to executive director burnout, financial instability can threaten an organization’s ability to carry out its mission and its very existence. EDs definitely need more training and development in this area and Board members with skill should think about providing skill development and not just oversight to EDs in this area. One of my favorite biographies was that of Kathryn Graham of the Washington Post. When her husband died, she became Board Chair and was ill prepared for the job. Warren Buffett was on the board and he would meet with her before each Board meeting and basically trained her on financial management. We need more Board members who are willing to step up to this task.

Fundraising, a basic Board responsibility, does not fare well at all. This is so important – for Board members to engage actively in fundraising – I just don’t understand these consistently poor results.

There is a multistack chart showing how satisfied EDs are with their Boards in relationship with the number of hours they spend on Board work. It seemed pretty spread out to me but bottom line satisfaction peaks if it is 5 -10 hours a month. If your ED is spending more time than that on Board work per month, it probably is too much.

I highly recommend that Board members read this whole report. You will get good insight into what makes EDs tick and Board-ED relationships.

Read the full report here.

Read the companion piece, “All About Executive Directors – Results of a New Daring to Lead Study on Nonprofit Leadership” on Marion’s blog here.

Marion Conway

——————

For more resources, see our Library topic Nonprofit Capacity Building.

——————

Like my facebook page at http://www.facebook.com/marionconwayconsulting

See my blog at: http://marionconway.com

How To Make A Social Media Campaign Go Viral

Young adults reacting to posts on their phones

Run a Successful Social Media Contest

No matter if you have a small business or a large business, you can run a social media contest and achieve viral results.

What does “viral” mean? In social terms, it’s a very good thing. Viral campaigns are those which take off on their own, passing from one person to the next, without your contact or intervention. It’s the holy grail of online marketing.

Travel Industry Example

I was the unwitting participant in a contest that went amazingly viral – all over the world! A travel site to which I subscribe (for sheer pleasure) asked for participants to submit “Their Best Travel Photo”. I was instantly intrigued.

After looking through the long, long display of photos already submitted, I just KNEW that my photo was better than the others, and that I would win. (My sister won the lottery, after all, it runs in the family,
right?)

Here’s the magic: After I made up my mind to do it, and selected my photo, I clicked through to submit it. But first, I had to “Like” their Facebook Page. Brilliant! There was absolutely NO cost, and they increased their fan base enormously. (I didn’t win the contest, but I won this story to share with you.)

Before you jump into launching your own contest, consider these important points:

  • What do you want to achieve?
  • Start with the end in mind. Is it more traffic (awareness), subscribers (larger database), reaching new audiences, or something completely different?
  • What is your budget? It may cost very few dollars, but there is generally a significant commitment of time and expertise. Do you have it?
  • How will you measure success? Many metrics can be tracked, if you’re clear about what’s important to you.

Have you run a successful contest? If so, please share the link or your tips.

——————

For more resources, see our Library topics Marketing and Social Networking.

——————

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Porter’s Five Competitive Forces (Part I)

Two business men in an arm wrestling competition

Every business has competitors for its customers, who, after all, get to choose. Most business plans only focus on existing competitors. While that’s necessary, it’s not sufficient. You also need to look at the underlying structure of your industry, and assess the extended rivalry that exists within that structure. One way to do that is to apply the work of Michael Porter, which looks at the five competitive forces that (should) shape strategy.

Continue reading “Porter’s Five Competitive Forces (Part I)”

What Makes a Great Boss?

A-boss-giving-his-employees-a-speech-at-work

Figuring out how to be a great boss can be difficult especially when you’re managing so many different people.

This is what people have said in my workshops on employee engagement. when asked: “What makes a great boss” – someone who can lead and motivate you?

Seven Principles of Good Supervision

1. Tell me my role and your expectations.
This is not micro-managing. It’s called clear direction. It gives people focus and accountability
2. Give me some autonomy.
Give them something interesting to work on and rust them with this opportunity. That doesn’t mean you give a brand new person the most difficult account; Rather something that will stretch her and not cause major problems.
3. Discipline those who are out of line.
I often hear this: “I wish my boss would tell James that this is just unacceptable.” Letting a “star” employee do whatever he wants really hurts the morale of the team.
4. Recognize and praise what I do.
Everyone wants to be recognized when they’ve done something right. You can motivate employees by highlighting their strengths and not harping on their weaknesses.
5. Don’t lose your temper.
It’s generally not productive and it’s not good leadership. It sets up “kill the messenger” syndrome which means your people will be afraid to tell you critical information.
6. Don’t hide or delay feedback.
Give employees clear and constructive feedback on areas they need to improve or when they go off track. Don’t wait until you are about to fire them. It’s not right and it may not be legal.
7. Set me up to succeed.
Indecisive leaders or those who keep changing direction just frustrate everybody and make people feel defeated. Get me excited. Tell me where we’re going and we’re going to get there and that I have your support.

Management Success Tip:

It’s very easy to get swamped with our daily activities and forget to execute the basic fundamentals of leading others. This is a bad habit and will result in more work and a less productive team. It’s worth reviewing these seven principles weekly to be a great boss.

Do you want to develop your Management Smarts?

Defining a Technical Writer

Young focus lady working while making notes

In today’s world, a Technical Writer wears many hats and possesses many traits. A Technical Writer will wear hats as an Interviewer, Researcher, Analyst, Editor, and Tester, just to mention a few. The one trait they all have in common is that they must be extremely detailed. The Technical Writer has to be a detail-oriented individual with the ability to communicate to their audience via text and images. The Technical Writer has to have a sense of curiosity in order to understand and write about the framework of a product or technical information. Whether it’s as simple as writing about how and when to press a key or as complex as describing the steps involved in building a new application from inception to completion, the writer will need to be able to communicate every detail effectively.

Some other qualities that a Technical Writer has are:

Interviewing Skills:

The Technical Writer needs to be able to interview subject matter experts, project managers, co-workers, users, and clients in order to gather any relevant information needed to complete a set of documentation. They will use their interpersonal skills to understand the target audience and to find out what they need in order to complete the documentation. They will also use these skills to work with subject matter experts to gather information such as the background of a project, the steps for running routine processes or finding out what changes to the product were needed, made, and why.

Research Skills:

The Technical Writer may need to perform research for various types of tools needed to complete a document. They may need to research for an appropriate storyboard or animation tool to use along with the document to add visual clarity. If the document contains a lot of data, a suitable data diagramming tool may be needed where you can define elements and their attributes, or a querying tool to present relevant data effectively.

Analyst Skills:

The Technical Writer may need to gather and analyze data to produce certain types of requested reports, or to create data files and be able to report on them to management. By knowing how the data was gathered and the mechanisms used to derive the results, the writer could then translate the information, and be able to format and present it in simpler terms. For example, if a computer hardware problem affected data results, the writer would work with those involved to summarize the incident, define the causes, and recommend solutions for presentations to other teams or for future referral.

Testing Skills:

The Technical Writer may need to perform tests to ensure that everything documented was accurate and valid. For example, if Test Plans for the Quality Assurance group were needed to be written, the Technical Writer must write clearly and concisely about reviewed processes, procedures, hardware, and/or software applications as a part of the test plan. To further the example, if an application field that accepts data needs to be tested, the test plan would need to contain every possible scenario imaginable to test out that particular field.

Information Sensitivity Skills:

The Technical Writer has to have an eye for detail and be able to write what the reader needs to know, especially when it comes to confidential information. They have to be able to distinguish what is important to document and what is not. This can be determined by reviewing the requirements of an end user‘s purpose of the document. For example, an IT Systems requirement document could be used by a business sponsor to justify the project expenditure and an IT project manager would use it to make sure all of the high level requirements are a part of the project plan.

So, how do you know if you have the aptitude or talent to be a Technical Writer? If you are a good listener, enjoy learning and enjoy sharing information with others, then you can be a Technical Writer. What distinguishes some writers as Technical writers is that they write about technical subjects within different industries and have the industry knowledge to do so. They could be working within a software, manufacturing, financial, automobile, pharmaceutical, or publishing company and must have familiarity with the industry terminology.

But what types of documents does a Technical Writer create? That question will be answered in the next post. I hope you will enjoy these posts on technical writing as much as I enjoy writing them. If you have any questions or would like more detail on certain topics, please leave a comment.