Fight Back with Social Media

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Meet critics where the conversation started

When a social media based crisis hits, the strongest tool in your crisis management arsenal is…social media.

Sounds great, but what the heck does it mean? What it means is that you go straight back to where you took the damage with your apology, amends, or solution. Facebook users formed a group to protest a new product? Your video response is going right on their page.

In a recent blog post, the pros at Position 2 gave a solid set of tips to take this idea further:

  • Have Seasoned Social Media Experts Handle a Crisis: Having a junior intern handle your social media activities simply because ‘they get social media’ may not always be the best approach. A well assembled social media disaster management team, comprising of a community manager, a PR and a senior management representative, ensures that your company is always prepared to successfully handle an unforeseen situation. Besides managing large amount of content and conversations online, the disaster management team will know a) when to respond b) what to say c) how much to say and d) when to remain silent. Social media experts know how to handle crisis without breaking sweat; and this is vital for restoring your company’s image online.
  • Turn Crisis into Opportunity: Yes! A PR crisis can be converted into positive online buzz. The most apt example in this case involves fashion retailer Gap and how the company turned its logo debacle into a social media opportunity. Instead of playing the blame game after their own version was severely criticized across Facebook and Twitter, Gap smartly decided to offer its fans the chance to redesign its logo online. By doing this, the company a) acknowledged the problem b) made customers feel involved c) shifted the focus from the actual issue by converting it into an exciting social media campaign and d) managed to improve its reputation.
  • Talk about it: By apologizing on Facebook or tweeting that you’re sorry, you have managed to mollify disgruntled fans; what next? Believe it or not, your customers want to hear what happened. Discussing the ‘what’ and ‘how’ of the situation shows that the PR representatives and social media experts are doing more than just their job. Using a personal, human voice when communicating via social media channels re-establishes trust with customers, making them believe that your company has more than just an organizational presence. Talking about an issue not only promotes trust and commitment, but also leads to a favorable brand image.

While a lot has changed, the fact that audiences still appreciate direct and genuine conversation remains the same. Even if you have nothing more complex to say than, “we screwed up, this is the sequence of events, this is what we’ve done to prevent it,” the honest communication will help to create a valuable connection.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

10 Tips for Effective Delegation

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Delegation is often very difficult for new supervisors and managers.

Many managers want to remain comfortable making the same decisions they have always made. They believe they can do a better job themselves. They don’t want to risk losing control of the situation or outcome. Often, they don’t want to risk giving authority to subordinates in case of failure.

Stop Doing, Start Managing

Here are 10 tips for effective delegation and, more importantly, effective supervision:

1. Delegate early.
Make an effort to delegate the task early to avoid unnecessary pressure. This allows the person to better plan the task.

2. Select the right person.
Ensure that the person has the time to take on the responsibility. Assess the skills and capabilities of your staff and assign the task to the most appropriate person. Make sure the person has the training and resources to succeed.

3. Communicate the rationale and benefit.
Identify the reason for the task and how it will contribute to the goals of the company or department or team. Also, point out how the delegated task could benefit the person. For example, develop a specific skill. that is needed to get promoted. Remember a routine task to you may be a new challenging task to your subordinate.

4. Delegate the entire task to one person.
This gives the person the responsibility, increases their motivation and avoids ambiguity in accountability. Otherwise, different people will have different ideas about who does what when.

5. Set clear goals and expectations.
Be clear and specific on what is expected. Give information on what, why, when, who and where. You might leave the “how” to them. Be prepared to accept input from subordinates. Confirm and verify task goals and expectations.

6. Delegate responsibility and authority.
Ensure that the subordinate is given the relevant responsibility and authority to complete the task. Let the subordinate complete the task in the manner they choose, as long as the results are what you specified. Be willing to accept ideas from the subordinate on task fulfillment.

7. Provide support, guidance and instructions.
Point subordinates to the resources they may need to complete the task or project. That could be people they need to coordinate with, crucial information or Be willing to be a resource yourself.

8. Take personal interest in the progress of delegated task.
Request to be updated on the progress of the task, provide assistance when necessary. Be careful not to be intrusive; giving the perception that you do not trust the subordinate. Keep communication lines open, regular meetings on large tasks can provide this ongoing feedback.

9. If you’re not satisfied with the progress, don’t take the project back immediately.
Rather, continue to work with the employee and ensure they understand the project to be their responsibility. Give advice on ways to improve. This ensures accountability and dependability.

10. Evaluate and recognize performance.
Evaluate results more than methods. Analyze cause of insufficient performance for improvements and recognize successes as soon as possible.

Supervision Success Tip

Effective delegation allows subordinate to learn, grow and be more capable. It allows supervisors to be more productive by focusing on what they are paid to do – getting the work done through others.

Do you want to develop your Management Smarts?

Career Misfire: You’ve Said Things You Now Regret

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I’ve had a disagreement with a coworker. In the heat of the moment, I said things that I wish I hadn’t. How do I remedy the situationruffled feathers?

We have all said things we later regretted. That’s human. The important thing is to remedy the situation immediately. Here’s what you can do in a communication or career misfire.

First, apologize as soon as possible. If you wait too long, there’s time for bad feelings to fester. Say something like:

“I’m sorry for what I said yesterday. That’s not how I’m feeling towards you. I was just letting this issue get to me.”

Be sincere but concise. Some people, who find themselves in uncomfortable situations, tend to blabber on. This is a time to say what you have to say and then concentrate on listening to the person’s response.

Most of the time, he or she will say: “Forget about it or it’s ok”.

You then can say: “Thank you, I appreciate that.”

If your sincere apology doesn’t seem to be sufficient, find out what would help the situation.

Just ask: “How can we move beyond this?” Or, “What can I do to get us working together again.”

Again listen intently. If you can agree to the solution, then do what needs to be done. If there’s still a problem, then work hard to find a way to make it right. As a last resort, you may want to bring in your boss to resolve the issue.

Career Success Tip:

Learn from the experience. The next time you’re discussing a volatile issue, take a breath – or two or three – before you speak. If that doesn’t work, remove yourself from the situation until you can think logically instead of emotionally. And learn to be more forgiving of those who commit the same error.

Do you want to develop Career Smarts?

The CFC is the Most Donor Friendly Means of Giving

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In a CFC campaign, each Federal employee gets a pledge card with a long list of charitable organizations, and many folks check the boxes of more than one. Most donations are by designation to specific non-profits, and most donations are made by payroll deductions.

CFC campaigns are in the fall, payroll deductions begin in January, and the Federal employee’s year-end payroll statement lists the amounts donated to their chosen nonprofits.

Why People Give

Findings from Gilmore Research provides these statistics:
● 60 percent will give when asked by someone they know well
● 40–50 percent will give to a fundraising activity when asked by a co-worker
● 10–20 percent will give to a cause they learn about from the media (print,
   radio, TV, telethons)
● Fewer than 10 percent will give when solicited by a stranger at the door,
   on the phone, in print ads, or in a letter.

Benefits of Workplace Giving Campaigns

When you consider the above, the benefits of workplace giving campaigns become readily apparent. In workplace giving:
● People are giving to people, people they know;
● They are being asked to give by their co-workers;
● The CFC creates a campaign atmosphere, with individual and group
   recognition;
● They are being asked by “enthusiastic” solicitors.

The CFC Is The Most Donor Friendly Means Of Giving !!

The Federal employee, with one pledge card and one transaction
● Can donate to multiple charities with just one pledge.
● Gives money to the non-profit before it ever hits their checkbook
● Accrues no interest charges from credit card donations
● Feels secure—their personal information is never on the Web
● May remain anonymous if they wish … and through the CFC they have
   the option to have or not have their contact information passed on
   to the organizations they support.

Developing Lifetime Donors

In the non-profit world, when you ask who are our most important people, depending on who you ask, you’ll get different answers: “Our clients, our volunteers, our staff, our donors….”

But it’s easy to make the argument that a non-profit’s donors are their most important constituency, because without them, the non-profit ceases to exist.

The CFC provides a unique way for you to develop lifetime donors. Once they get in the habit of donating to your organization, these individuals can continue to provide support for multiple years, if not decades.

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In the next post in the CFC series we’ll take a look at one of the biggest mistakes made by CFC charities, and the simple ways to avoid them.

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During his 25-year career in the Federal sector, Bill Huddleston, The CFC Coach, served in many CFC roles. If you want to get involved in the Combined Federal Campaign, maximize your nonprofit’s CFC revenues, or just ask a few questions, this is the guy to contact … Bill Huddleston1@gmail.com .

Communicating with the Media

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Great resource, or powerful enemy?

In crisis management, the media is a double-edged sword. While they can be a great help in transmitting your desired message, journalists are in the business of delivering subscriptions (or, more likely these days, page views) and want a scoop regardless of whether it damages your reputation or not.

In a recent article for EvanCarmichael.com, PR pro Georgina Dunkley gave her advice on how to make sure the relationship between business and media is beneficial to both parties:

Maintain a relationship with the journalist – if you have promised a statement or an interview with a journalist by a certain date or time, then ensure that you get it to them in that time. You will certainly lose brownie points for not supplying the right detail to them for the deadline. If you work within their parameters they are certainly likely to be fairer with you.

 

Nurture the journalist relationship – most journalists will write a balanced story, provided they have been given sufficient insight into the crisis. In this case, all that you can hope for is a balanced argument which puts forward both sides of the story. Once the story has aired contact the journalist and thank them for the piece. This is a great way to form a relationship with a journalist for when you have some good news to share.

As with most relationships, the one between business and reporter is based on honesty and good etiquette. Cause a reporter to take a reaming at the office for missing a deadline, and you’ve likely made a powerful enemy. Pass on an exclusive interview explaining your side of a crisis situation, and guess who will be ready to write up your next charity event?

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

Why Small Regional Training Conferences Are Most Effective

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I recently published a blog on 5 Ways to Make Your Training Conferences Rock! But we all know that large training conferences aren’t always the most effective training platform. In fact, if we have to have a training conference at all, the smaller conference or meeting (sounds less formal) is the best face-to-face way to go. It costs less and is more effective.

International and national corporations are seeing the advantages of regional conferences

Big organizations are learning smaller is better. In fact, extremely large organizations–even those on an international and national scale–are finding that going to a smaller scale vastly improves results. Even gigantic organizations like the Federal government are taking advantage of regional conferences to maximize the training efforts on the smaller scale, with the result being more focused training on trainees who can also contribute to the discussion in a way that larger conferences can’t.

Most of us will agree that the larger the training conference, there is more potential for problems, but there is also a greater opportunity to train or inform large groups of people. Whether it is the most effective training is debatable. The economic cost for sending people to this venue is high and the expected attendee numbers decrease dramatically as that cost becomes an issue. Not only that, but hotels want room guarantees, and if contracted rooms aren’t filled, the organization is on the hook for those costs.

Are large training conferences the most effective? Or, are smaller venues the answer?

I’m only going to focus on physical presence-required training conferences or meetings, not teleseminars or webinars–even though I have seen national conferences that incorporate those into their programs.

Still, we have to train them all, but we can do it.

As an example, the Federal government has an enormous number of personnel on its payroll, including many outside contractors who have to be trained as well. Managing the Federal government takes a lot of compartmentalization, and that’s not necessarily a bad thing. We have to break down the government programs into workable units and often, in the United States anyway, those units are still so big as to incorporate large numbers of personnel and more compartments. So, again, how to train them all…

In training, it doesn’t really matter who decides the organizational structure. You have to deal with the situation that management has determined.

There is no national training program for everyone that I know of–no Department of Training, but individual departments like Health and Human Services and Department of Defense, Department of State, Department of Homeland Security, etc., that have department-wide training programs; then there are divisions within the departments like the Administration for Children, and then there are programs under the various administrations under other departments, and some of those units are still quite large. And, that’s just on the national level.

To reach down to the states (actually some 54 jurisdictions and the tribes) in my case where the client-based work is generally implemented–with the next lower level, the county, being the place where there is government face-to-face with the general public. To manage and oversee all this, there must also be a “workable” solution in an environment where the federal government doesn’t exactly tell the state what to do but offers training and technical assistance so the states can produce the nationally-desired results. What exactly is “workable” organizationally is determined by a government table of allowances, the Administration, the Department or whoever does those things.

In training, it doesn’t really matter who decides the organizational structure. You have to deal with the situation that management has determined.

Most training is needed at the lowest levels. To see the results, and not pay the high price, we can assist with training at the level it does the most good rather than doing it ourselves.

I worked in the National Training Center for my program. The biggest challenge for us–even a few levels down–was the volume of training assessments–determining what training was needed at our level and each level below us, and how best to meet those needs. The usual things a training manager, training developer, or trainer look for. Then, there has to be a budget to support either traveling to various venues to develop the training, provide the training, training the trainers, or some other way to meet the need, often through web-based training, CDs or DVDs, teleconference, teleseminars (if you agency can afford it), etc.

With the cost restraints of today, training is slashed quickest at the highest levels. Most training is needed at the lowest levels. To see the results, and not pay the high price, we can assist with training at the lower levels where it does the most good rather than doing it ourselves.

There are other benefits besides price.

Moving one level down to a region changes that focus and the training dynamics tremendously. Let’s define a region as an area where personnel have similar needs and work in rather close proximity but away from central office. Not only are the regions closer to the folks who need the training, the smaller size makes a huge difference on targeting the audience, focusing the training on exactly what it needs to hear, provides the best possible interaction save one-on-one, and flexibility to make truly the customer’s training and not a showplace.

In addition, area hotels may not be willing to reduce room costs as much for a larger conference (but they may not have the room to accommodate that size of an event) but it still may be easier to get a good deal from a really nice hotel, including a conference room. There are other benefits besides price.

What is the optimum size? It has been my experience that anything over 200 begins to be impersonal and tries to do it all, which may be fine for generalists, but may be overwhelming for more specialized attendees. So, less is better. Often these large-size conferences are targeted at maximizing attendance–therefore reaching the most people so the training that benefits all; that’s the theory and the plan. However, a large group naturally forms cliques, which doesn’t allow much opportunity for cross sharing between states and sufficient networking unless there is ample time offered for those “side meetings” and socializing. In these larger venues, there is so much to be done to fulfill everyone’s needs, the most important training and networking needs have a diminished return.

Try focusing smaller. Say 40 or 50 attendees. States can only afford to send a few people anyway. Our topics are very focused, our speakers well-known for their expertise and ability to provide that expertise, our interaction constant. Being in the same region means the states are familiar with the similarities and differences in their programs, but it is a way to catch up.

Offer the states a chance to share what’s new and cutting edge for them. Break times can always be longer if we need them. If something happens and we need to be flexible with the schedule of training, it is easily managed. A change of format? No problem. We’re pretty informal if we have to be. We form a team, a class, creating a bond that will last.

Instead of one massive training conference year, think several smaller ones, hosted by regional offices throughout the country and other parts of the world where you have people stationed. Where a region may be too small or not have the potential to pull in enough attendee/trainees, collaborate with neighboring region and try to have it in a location close and accessible to both regions.

Not only is this a good way to train, this gives regions recognition for the work they do and a valuable connection to the home office. They can even bring in central office or home office subject matter experts to train when needed, adding the recognition that every level of the operation is important.

Expectations, either for my organization or the states involved, are usually exceeded. If anything, the dialogue keeps going until the next meeting.

States are seeing the value here and send only the ones who will benefit, and who can contribute.

We could have a larger meeting or conference, but we couldn’t offer more incentive than we do now to entice more to come. Accidentally or on purpose we have hit the optimum payback. States are seeing the value here and send only the ones who will benefit, and who can contribute.

In some ways, the trainer’s job is easier in that it is more facilitating training, getting the participants to train each other and extend that beyond the meeting. Training is still 50 percent motivation and 50 percent information (my stats, my perception). The opportunity to learn from others present is paramount, whether it be for trainers or for trainees.

Sounds like a good deal for all.

For more resources about training, see the Training library.

What seems a good idea to me may be debated. I have no lock on perceptiveness or intuition. My opinions are my own and not representative of The Free Management Library. I hold myself accountable. To prove that, here’s my website can see for yourself how my mind works (good luck there–I have a bio) and where you can find other opinions on various subjects from training and development to communication and theatre under the category of What I Say. Yes, theatre. I also write performance reviews. I’m interested in people and want to know if we give them what they need. Please feel free to comment here, or my website, or send me an e-mail. For a look at the human side of training from my Cave Man perspective, please check out my book, The Cave Man Guide to Training and Development. Happy training.

Is News Corp Past the Tipping Point?

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At some point in a scandal companies can longer gloss over the trouble with settlements and promises of reform. Curious as to whether News Corp has crossed that line.

From today’s New York Times:

As Mark Lewis, the lawyer for the family of the murdered girl, Milly Dowler, said after Ms. Brooks resigned, “This is not just about one individual but about the culture of an organization.”

Well put. That organization has used strategic acumen to assemble a vast and lucrative string of media properties, but there is also a long history of rounded-off corners. It has skated on regulatory issues, treated an editorial oversight committee as if it were a potted plant (at The Wall Street Journal), and made common cause with restrictive governments (China) and suspect businesses — all in the relentless pursuit of More. In the process, Mr. Murdoch has always been frank in his impatience with the rules of others.

According to The Guardian, whose bulldog reporting pulled back the curtain on the phone-hacking scandal, the News Corporation paid out $1.6 million in 2009 to settle claims related to the scandal. While expedient, and inexpensive — the company still has gobs of money on hand — it was probably not a good strategy in the long run. If some of those cases had gone to trial, it would have had the effect of lancing the wound.

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David Gebler is the President of Skout Group, an advisory firm helping global companies use their values to clear the roadblocks to performance. Send your thoughts and feedback to dgebler@skoutgroup.com.

Some thoughts on board composition

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Board composition has come to be one of the most contentious issues in governance. This prominence has been driven largely by claims that boards are inherently self selecting and that this excludes dissenting views from independent thinkers as well as ‘minorities’ and women . In the government sector this is definitely not the case as a single active shareholder makes the appointment and composition decisions.
In the government sector, when criticism is levelled at the composition of boards it is usually based on a perception of political bias, ‘jobs for the boys’, or ‘Minister’s Mates’. This may have been justified in the past but is now becoming a practice confined to history as board members are increasingly selected based upon skills, interests and ability to contribute. The process of board selection has become increasingly professional and many jurisdictions now advertise board positions, use professional recruiters and run scrupulous processes that would impress many private sector organisations if they were privy to them.
In the non-profit sector there is often a tendency to draw board members from a small group of known and willing supporters. In some jurisdictions board membership is conferred upon the major donors, almost as a reward, and this practice, whilst delivering a board that have definitely provided real support to the organisation can lead to a board without governance ability or with an unbalanced set of competences.
COMPOSITION
In designing the composition of a board a number of factors should be considered. The size of the board must be optimised so that it complies with the legislation and/or constitution, is affordable, is not too big to operate effectively, and contains most (if not all) of the skills required to guide the organisation as it embarks on its strategy.
Carter McNamara identifies four potential philosophical bases for board composition, each of which is compatible with a skills based board:
• Functional: Boards staffed primarily with members who have the skills and knowledge to address current strategic priorities such as staffing, programs, planning, finances, etc. This approach provides a board that is capable of adding value through close supervision and leadership of the management team. It can have the drawback of increased likelihood that members will rely upon each others’ expertise rather than making full and independent analysis of matters brought to the board.
• Diversification: Boards staffed primarily with members that represent a variety of different cultures, values, opinions and perspectives. This approach provides a board that is capable of holistic decision-making and unlikely to exclude, forget, or discriminate against certain groups of people or issues. Governments often use this approach in combination with the others to assist with societal objectives such as the inclusion of minorities or the advancement of people from certain sectors. It can have the drawback of taking time to reach decisions because of the large data sets that are analysed and can tend towards a lack of unity or collegiality among board members.
• Representative: Boards staffed primarily with members who represent the major constituents of the organisation. This approach provides board members who are able to accurately assess the impact of the board upon its stakeholders. It can have the drawback of exposing members to lobbying from their constituents and creates conflicts of interest that must be managed.
• Passion: Boards staffed primarily with people who have a strong passion for the mission of the organisation. This approach provides members who will give unstintingly of their time and effort and who will often investigate issues and create innovative solutions because they will not accept the status quo. It can have the drawback of ‘exciting’ meetings in which passionate expositions are the normal interaction and is often more prone to leaks, conflicts and impasses than the functional boards.
It is not necessary to use only one philosophical approach and often at the beginning of the process the conversation about board composition will range across ‘who has the hard skills’, ‘what about an aboriginal or female member?’, ‘can we get someone from the industry group?’, and ‘how about X, he/she is so passionate about this it would be a shame to pass up on the opportunity to harness that?’
The important thing to keep in mind is that the board must operate as a team and contain all the skills and experience required to govern the organisation.
What do you think?
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Julie Garland-McLellan has been internationally acclaimed as a leading expert on board governance. See her website and LinkedIn profiles, and get her books Dilemmas, Dilemmas: Practical Case Studies for Company Directors and Presenting to Boards.

The Human Touch

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Still no substitute for human interaction when thing go wrong

Be human and be humane: It’s easy to get defensive and hide behind “no comment” or your lawyers. But when tragedy strikes – your audiences (employees, community, customers, etc.) want to see and hear from you. They don’t expect you to be perfect, but they do expect you to genuinely care about what happened and how it impacts them. They want to hear from a real person who is being honest and forthright with them.

This quote, from a Business 2 Community article by marketing expert Drew McLellan, has only been made more true over recent years by the rise of the Internet and true mass communication. While more than happy to read press releases or generic news via Twitter and its kin, when people feel threatened or upset the human touch is invaluable.

The actual speaker does not have to be the CEO, but it should be someone fairly high up in the organization who is personable and able to stay on-message during potentially stressful media appearances or interviews, and this speaker should remain as the face of the company throughout the crisis and recovery.

Funny enough, it is technology that has spurred and nurtured a return to this “human touch” thinking by encouraging the mass sharing of video. No longer do you have to wrangle an interview on a major network, or pitch countless local stations in hopes of having your statements aired. Now all it takes is a free YouTube channel to ensure that stakeholders see and hear your spokesman exactly as intended.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

The Data-Backed Secret to Sales Growth

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One huge secret behind sales growth is offering a product or service that speaks to the customers – that fulfils an important customer need.

Selling may not be the issue. Rather, as a business coach, I often need to point out that the sales issue may be the value proposition for customers.

According to an indepth study of 39 US and UK firms, “the key driver of sales growth was the innovative product or service idea.” The key to business growth – critical stuff.

“Competitive strategies typically focused on product quality rather than price… ”

“For product based firms, competitive strategy focused on custom technologies, while for service based firms the emphasis was more often on a close understanding of clients’ needs and relationship building.”

The study was conducted by Kingston University, London and Babson College, Massachusetts for Her Majesty’s Treasury and the UK Department for Business Enterprise and Regulatory Reform.

In addition, high growth firms, often the high tech firms, were market creators. They needed to create the demand – to invest in upfront marketing with no guarantee of a return.

Interestingly, the data also showed that growth was not a smooth upward progression – growth is “episodic and irregular.” There were often dips in revenue between quarters or years. As a result, the authors warn of relying on simple growth models.

Finally, the dominant marketing strategy was word of mouth. So, businesses needed to consider other methods of promotion in order to continue the growth.

This is the reality of high growth firms.

For more resources, see the Library topic Business Development.

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Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.

Photo credit: thms.nl