Defining, Accepting and Training “Innovation,” Part One

Scientist-holding-a-plant-in-a-laboratory.

On my last day of working for the Federal government in a direct capacity I am going to focus on government for a change and look at innovation in a two-part article.

There is simply too much good information to cover–even without getting terribly technical. This piece is mostly thanks to the folks at Gov Loop, one of those professional social networking sites, inside which I found invaluable and stimulating ideas that I want to share.

Without change there is no innovation, creativity, or incentive for improvement.

Three main questions were asked in a Gov Loop forum all relating to the subject of innovation:

How does your office define “innovation?” If you trained people on innovation, what did you do? And finally, how successful has that training been?

Now I’m not going to have time to cover all three questions, but I do want to focus on an element related to all three and that, besides definition, is acceptance of innovation, and training innovation in any government organization. I hope you’ll get a good taste of it all and some good ideas to you stay with us.

The people on Gov Loop come from all over, even outside the U.S. and include contractors and retired folks. There are some 45,000 members. The ones I have dealt with so far seem genuinely interested in improving government practices and seem dedicated to do so. The passion present is admirable.

To give us a definition, let’s look at some quotes given by a very helpful and “innovative” person. Again, I’m sharing from the group.

  • Innovation distinguishes between a leader and a follower – Steve Jobs
  • Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow – William Pollard
  • Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable – William Pollard
  • Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. Knowledge is generated anew from connections that weren’t there before – Margaret J. Wheatley
  • Innovation is the process of turning ideas into manufacturable and marketable form – Watts Humphrey

Often an organization has a group made up of volunteers (sometimes those same folks looking for visibility and don’t contribute much), but it is an effort to brainstorm new ideas to improve the organization. Who can complain about that? At these meetings subjects and potential are give a cursory look-see, and if deemed worthy, given to a sub-committee to explore further.

We’ve done the above in my organization–only to find the process stalls soon after implementation begins and interest dies out, or staff is diverted to a new hot initiative put forth by newly appointed administrator determined to make a mark. Too bad that isn’t the “innovation” we were working on; for all purposes, we’re starting over. It’s political, but not caring where it comes from–it is “innovation.” It’s new anyway. Change can be good. Change can be innovative.

One point that is made over and over again in the discussion is the need for the group looking at innovation to be diverse in its make-up. Another member: “We have a tendency to align ourselves with people ‘like’ us, but innovation is best fostered in centres of diversity (not just cultural diversity as the word is commonly applied). So how do we ‘step out into the traffic’ of really getting interested in those people who don’t agree with us and creating spaces where those diversities can challenge each other (productively) and ultimately work together?”

That means people coming from all levels of the organization and from a variety of positions. I’m all for departments or divisions being left out if they have no interest. Why encourage or invite them? They’ll come because it is politically correct, but may only care about how they as an organization looks. Keep the people who really care about change. If they need to they’ll approach the non-participating organizations. Perhaps, confronted with a good idea, they’ll come out of the box that houses them.

The government seems reluctant to encourage creativity beyond box-checking. The words are said because higher management wants it, but we stick to the work plan and cannot deviate from that. I’m sure it’s not that way elsewhere, but in my case, I was really tied down by my work plan and not much else counted to my supervisor unless I could sneak it in. Ironically, it seems over the years, I was responsible for some innovation in my position. Once in place and it works, it’s hard to dismiss. Initially it’ll face scrutiny like all good first or untried ideas.

One the the Gov Loop members said, “We talk about innovation constantly, but step outside the chain of command and you get your hand slapped with the reminder that ‘You can’t understand the politics involved.’ The key to innovation is really believing that everyone has a worthwhile perspective — not saying it, but meaning it.”

Hopefully, I whetted your appetite for more. Part Two will post in a few days and should contain more interesting ideas as well as possible solutions. As always, these opinions and those I’ve placed here by others are my responsibility. You can find other ideas on my website, and please feel free to make comments, ask questions, make suggestions. Happy training until next time. In the mean time, be INNOVATIVE!

For more resources about training, see the Training library.

These are my words and opinions. Please feel free to disagree and comment, or contact me. If you’re interested in more of my points of view–my Cave Man way of looking at things, I have a website where you can find other items I have written. For more information on my peculiar take on training, check out my best selling The Cave Man Guide To Training and Development, and for a look at a world that truly needs a reality check, see my novel about the near future, Harry’s Reality! Meanwhile, Happy Training.

Rounding Up Rumors

social-media-rumour-response-infographic

Social media has changed how we do crisis management

When I say as I have repeatedly in presentations recently, that the role of the JIC (ed. note: Journalist in Charge) has shifted to being the first and best source of information about the event to one of rumor management, this is what I mean. The official source of information, that is the response itself, has to be impeccably accurate and completely truthful. It must be seen as the final word, the participant in the conversation that has the best and most complete information. Not necessarily the first, but the best and most complete. It must play that role, and this is where I have seen most of these efforts fail in the recent past. They pump out their information as if it is still “Before” but they refuse to counter the plenty of false information out there. Aggressive rumor management is not only the only significant role left for the the official source, it is in my mind a serious obligation. “A lie repeated often enough becomes the truth,” and it doesn’t have to be a lie. It can be media reporting that is seriously off-base, it may be agenda-driven untruths perpetuated on the internet, it may be simple fear-driven inaccuracies. These must be quickly identified and corrected with impeccably accurate information.

This image and quote, from Gerald Baron’s Emergency Management blog, does an excellent job of representing the way the role of crisis managers has shifted due to the advent of social media.

“Aggressive rumor management” is the perfect term for what we do using Twitter, Facebook, and press releases (yes, they’re still around). Whereas before the company was usually the one to bring the story to the press, now it’s not uncommon for an organization’s leadership to be completely unaware of a crisis before it’s plastered all over their computer monitors.

Today, good crisis management involves a LOT of monitoring on the Web. This means not only setting programs to search for specific keywords popping up, but actively checking out conversations regarding your organization wherever they occur, and taking action to setting straight any rumor, speculation, or downright untruths.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

Your Blog

Blog letters on a brown wood

Set Yourself Apart from the Pack with a Style Guide

If you want to make a great first impression with your marketing blog, pay attention to the details. If readers encounter typos, inconsistent voice, posts that are too long to read, and other deal killers, you’ll lose them. Not just once, but forever.

Blog Style Guide

Not only that, but if you have more than one person writing blogs in your company, those “blogs require a consistent style guide so that anyone who writes and edits posts will be able to adhere to the same rules. Some blogs choose to adopt the AP Stylebook and others prefer the MLA or The Yahoo! Style Guide.”

As Jonathan Bailey suggests, you’ll also want to decide up front how you address specifics such as:

  • post length/frequency,
  • post titles (length, capitalization),
  • formatting (subheads, lists),
  • images (sources, sizes),
  • links (number, format),
  • attribution (quotes, photos), and
  • author information/bio.

The Band-Aid AP Stylebook

The Band-Aid AP Stylebook (by Dave Feldman, The San Diego Union-Tribune

and Stan Ketterer, Oklahoma State University) is a summary of the most commonly used items in the Associated Press Stylebook and Libel Manual. It includes helpful reminders, but it is not a substitute for it.

When in doubt, look it up in the AP Stylebook!

Does your blog have a style that sets it apart from the pack?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Employee Surveys: If You Measure It, You Manage It

A-manager-monitoring-employee-performance

One of the true tests of leadership is the ability to recognize a problem before it becomes an emergency.” – Arnold H. Glasow

How do you do that? One way is to do employee surveys. There are several inexpensive internet tools that can assess employee morale, or how they feel about an upcoming change or what’s most important to them. But how do you make sure you are getting reliable information to make sound management decisions?

5 tips to turn your employee surveys into a powerful management tool

1. Start out with a clear objective.
If you are losing good people, they ask what they can do to improve morale and retention. If you are contemplating changes in benefits and compensation policies, they zero in on what’s important to employees, what’s not important, and where employees would like to see changes.

2. Communicate the survey’s purpose.
Tells people what it’s about, makes it clear their opinions are valuable and that all responses will be considered. Without this communication, employees might not take it seriously.

3. Don’t ask questions if you aren’t prepared to deal with the answer.
The salary question is a good example. If you ask employees whether they are happy with their salaries, you may create an expectation that you will make changes based on the results of the survey. This can lead to increased dissatisfaction if, after the survey, no changes are made.

4. Share the results
Many employees feel that their survey responses simply fall into a black hole, never to emerge. Letting employees know, in a really visible way, about the survey findings creates a positive mood and sets the stage for potential changes whether in policies or procedures or operations.

5. Never survey without ACTION
The purpose of a survey is to provide sound reliable information to guide decisions and make things happen. Probably the worst mistake is deciding not to do anything at all with the survey results. An employee survey is an implicit promise of an intention to make changes. When employees see management do something with the information they provided, employee trust more; they engage more; and they perform more. In other words, actions lead to wins.

Management Success Tip

Surveys, if done right, are efficient and low cost methods to reach out to your people, to ask them what they think, to show them that their opinions count, and to act as lightning rods for change. It is also a valuable tool to make sound business and people management decisions.

Are you planning to survey your employees on such critical issues such as commitment, management practices or retention? Let me know what you discovered and what you plan to do about it.

Do you want to develop your Management Smarts?

Accounting for Fundraising: Recording the Gift/Expense

Fundraiser keeping records of the gifts and expenses incurred during fundraising

Not long ago, we received an email with a “programs-vs-finance” question….

“Finance is telling me that once a grant is approved it should be listed in the GL immediately, because it becomes a liability not to do so.

“We have always waited for the grant award letter to be returned before actually marking the grant “approved,” in case a donor has an issue with something in the letter.

“Since most people want their money, I get the letters back within a week and pay out within two to four weeks.

“How would an auditor look at a grant that was approved on May 1 but not posted to the GL until July 1… This grant would probably have a start date of June 1.”

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The accounting rules state that gifts must be recorded as soon as you know about them and they are unconditional (not contingent on something else happening). When approved by the funder, the grant is recorded as income in restricted funds and a receivable. As the money is sent to the organization, the receivable is relieved. As the money is actually spent on funded expenses, the income is released from restricted to unrestricted. This transfer is usually done at the end of each month in a lump amount for the month, rather than with each transaction. After the transfer, the income and expense report for the grant should show net income of zero because the recognized income will equal the expenses. This continues until the grant is used up or you return funds.

Many people outside the nonprofit world have a hard time understanding this concept – that you have to spend money in order to recognize income.

Sometimes this leads to strange looking results. If the grant is approved in May 2011 and your fiscal year begins in July 2011, it is completely against audit rules not to record that grant in the fiscal year ending 30 June 2011. That leaves you with a large source of income in one year and a large expenditure in the next year. The classified Balance Sheet (one with columns for unrestricted, temporarily restricted, and permanently funds) makes it clear when restricted funds have been received and spent. It’s the total column that you are likely to see in your day-to-day accounting software that looks extra good in one year and extra bad in the next.

Back before SFAS 116 (1993), the restricted funds would be shown as a liability called Deferred Income. Now the funds are shown in the equity section as Restricted Net Assets.

There are some segments of SAFS 116 (www.fasb.org) that govern the financial statement presentation of restricted funds.

To obtain a full understanding of the subject look at the PPC Guide to Nonprofit Contributions

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Christine L. Manor, CPA, wrote QuickBooks for Not-for-Profit Organizations, available from The Sleeter Group … at www.sleeterstore.com. Christine can be reached at clm@clmanor.com

15 Job Search and Career Books You Must Read

A-pile-of-books-stackeed-up-on-a-table-with-one-opened

career and job search booksA recent post on the LinkedIn group- Career Thought Leaders Consortium – asked for the most indispensable career and job search books.

Below are must read books!

Some are for helping people in job search; others are for those that are trying to figure out what ‘s next in their career. And several are on career satisfaction and career advancement. However, all are written to shake up your thinking about job search and career management.

The Top 15:

  1. Don’t Send a Resume by Jeff Fox
  2. Job Search Magic by Susan Whitcomb
  3. The Career Activist’s Republic by Peter Weddle
  4. What Color is Your Parachute 2011 by Richard Bolles
  5. Go Out and Hire Your Next Employer by Charles Irish
  6. The New Leader’s 100 Day Action Plan by George Brant
  7. 101 Ways to Land a Job in Troubled Times by Jay Blocks
  8. Guerrilla Marketing for Job Hunters 3.0. by Jay Conrad Levinson
  9. Work Strong: Your Personal Career Fitness System by Peter Weddle
  10. Career Distinction: Stand Out By Building Your Personal Brand, William Arruda
  11. Working Identity: Unconventional Strategies for Reinventing Your Career Herminia Ibarra
  12. Knock ’em Dead, Secrets and Strategies for Success in an Uncertain World by Martin Yates
  13. Ground of Your Own Choosing: Winning Strategies for Finding & Creating Work by Beverly Ryle
  14. Work with Passion in Midlife and Beyond: Reach Your Full Potential and Make the Money You Need by Nancy Anderson
  15. Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type by Paul and Barbara Tieger

Career Success Tip

Don’t manage your career in an information vacuum. As pace of change accelerates, everyone’s career will be profoundly affected. Whatever your career was yesterday, it’s changed today and will change tomorrow. Seek out resources – people, different points of view, the latest research – that will give you the edge in your job search and career.

Readers, what books would you recommend? What are some of the “ah-has” you discovered? What actions have you taken on these tips?

Do you want to develop Career Smarts?

Humor has it: Why use Humor in Business Presentations

Lady on white top laughing presenting to her coworkers

Isn’t humor great? Doesn’t it feel good to laugh? And aren’t presentations with a little humor mixed in a lot of fun?

Of course, humor is great when it works, but what happens when you try to add a little humor in your presentations, and it just doesn’t fly? Not so fun, not so good.
Not too long ago I was working with a small group on their presentation skills, and we began talking about humor in presentations. The client quickly pulled me aside and said “Gail, we don’t encourage humor in our presentations around here. We find it way too risky.”

It got me thinking. If humor is so great when it works, and so bad when it doesn’t, maybe we need to learn a bit more about humor so we can decide when and how to use it, and how much of a risk we want to take.
Today let’s focus on why you might want to use humor. In future posts I will discuss the when and the how of using humor in your presentations, and finally, what not to do in using humor. My hope is that you might make wise choices in trying a little humor when appropriate in your presentations.

So why should you consider the use of humor, despite the risks?

• Humor can relax the audience – and us. One of the outcomes of laughter is a sense of release. If you are feeling stressed, or your audience is worried or distracted, good humor can be cathartic to everyone.

• Humor can build bridges. Once we have laughed together, we feel more like friends. We broke the ice. We are on the same side. Once we have laughed together, the audience is vested in your success, and you may feel and respond to that support.

• Humor can make us stand out from the crowd. When we spend all day in meetings and listening to webinars and speakers, one who makes you laugh feels like magic. Laughter releases endorphins, and who doesn’t need that in the midst of the workday.

• Humor can create and maintain interest. If you are a speaker who occasionally injects some humor, I am going to stay tuned in so I don’t miss the next one. I actually listen to you with anticipation.

• Humor can make us better speakers. When we see the smiling faces of our audience, and feel the release that laughter brings, and the feel-good chemicals start coursing through our bodies, we can feel more comfortable and confident. We think faster, speak with more authority, and stay in the present moment. No more worry, fear, or trying to remember our lines; we just communicate.

It’s all good. If the humor helps the audience relax and relate to us, and brings us closer together, then all is well and using humor was a wise choice. Of course, when it all goes badly, we get a different outcome. More on that next time.

How do you use humor in presentations? Is it OK to use humor in your culture? Has it ever backfired on you? What kinds of humor seem to work best? What advice would you give new or inexperienced presenters?

Being Peace- It all starts with You

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I was reminded recently how hard it can be to Be Peace when our emotional hot buttons get triggered. Whether at work or home, we can get triggered easily by old wounds or reminders of past patterns. When these instances occur, rather than sending your anger to the person who bothers you, look deeper at what the emotional trigger is inside yourself. That’s where the peace work needs to be done. This happened to me this past weekend and I was surprised at what I found.

Over the weekend I came across a nice YouTube video clip called “Don’t Worry” by Playing for Change. I love their compilations. I felt really uplifted listening to this song- the message of peace, the symbolism of world peace with singers from around the world, and the wonderful harmonies. As such I decided to send the YouTube link to my family and friends whom I thought would like it. As I was typing the message in email, my partner started playfully pestering me. I got more upset the more my partner continued. Only later did I realize what hot button was getting pushed.

Being Peace comes from Within

I was aware of the irony of getting angry while sending a peace song to friends! No matter what “good deeds” I was doing to create peace in that moment (by sharing the video link with my friends), my anger created energy that negated the peace I was sending.

Do you get angry as you try to do “good things for others”? Pay attention to to your reactions, even when you have good intentions.

As I mulled over my reaction in this incident, I realized how challenging it can be to Be Peace, even when taking actions to create peace. I try to remember the idea that – If your walking is not peace, then you cannot create peace. This is spiritual practice that can be done every day.

Notice Your Hot Buttons and Work There

Next time someone really rubs you the wrong way at work, use that opportunity to recognize what your hot buttons are and where they came from. If you want to create peace at work, and work in a peaceful environment, see when and how you get angry or emotionally triggered. Find ways to heal whatever old sores are there within you so that you can bring peace to your work by Being Peace.

In my incident, I realized that my partner was bugging me in similar ways to how my oldest brother used to tease me as a kid. Evidently there was still a scar there. I was glad to have this reminder so that I could do more work to heal that older wound. Luckily I saw what was going on and could shift gears to re-group and apologize for my reaction to my partner. I had to admit the sore spot was mine and heal the emotional charge of it. We talked it over and were able to clear the tension. In so doing, I was able to be the peace that I wanted to share with others.

Spiritual practice – Be Peace; Smile from Within

Reflecting on this incident I was reminded of a poem I learned in high school. I only remember one line from it, but that line has stuck with me over the years – “It’s easy to be joyful when life flows like a song. But the one worthwhile is the one who can smile when everything goes dead wrong“.

Here’s some spiritual practice for you this week –

  1. Create peace from within you when you get triggered.
  2. Practice sharing that peace through your smile- even when things go dead wrong

Here’s the video link of “Don’t Worry” by Playing for Change. Enjoy and spread the peace.

http://www.youtube.com/watch?v=tAjFnJuk1Aw

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For more resources, see our Library topic Spirituality in the Workplace.

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Linda is an author, speaker, coach, and consultant. Go to her website www.lindajferguson.com to read more about her work, view video clips of her talks, and find out more about her book “Path for Greatness: Spirituality at Work” The paperback version is available on Amazon. Also available for download – the pdf version of Path for Greatness – available from her website.

Term Limits for Non-Profit Board Members

Work colleagues looking at a laptop in the office

Nonprofit organizations (NPOs) are created to address specific issues/problems/needs and serve specific communities/constituencies, and the primary role/responsibility of the Boards of those NPOs is to represent (the issues/problems/needs of) those communities/constituencies.

A Board does this by ensuring that the NPO’s mission is consistent the reason(s) that organization was created … and by adapting that mission to the ongoing needs of the community being served; by establishing policy on how the business affairs of the organization are to proceed; by selecting, evaluating the performance of and (when needed) replacing the chief executive officer; and, by providing the resources needed for the CEO to pursue the mission.

Now, simply put: When the Board Members of a Non-Profit Organization do not have specific term limits, and some-or-all of the same people continue to serve without limit, the Board, over time, is likely to become less representative of the community. There are three common reasons this happens:

(1) Boards get used to doing things their way;

(2) Board members only think important those things that they think are important; and,

(3) Their focus is on providing service to those to whom they provide service.

That was not intended to be cryptic. It is merely a way of saying that a board without term limits has no requirement, no major incentive, to re-examine, change or broaden their mission and/or their activities and services.

When most organizations are created, board members tend to be very similar in attitudes, outlook and concern about a particular problem. They tend to come from similar cultural, ethnic and/or experiential backgrounds, and they focus on what they know. Eventually, because of the limited scope of their vision, they can lose contact with what’s going on and what might be needed in the broad community.

Of course, “eventually” may differ for different communities. For some communities, where people and/or circumstances are visibly changing, board tenure should not exceed two terms of three years. Where change occurs slowly, three terms might be reasonable.

Representation requires consideration of a number of elements, from the changing demographics of the community, to the skills an individual brings to the position, to the relative ability of the Board Members to help the corporation obtain the resources it needs to operate at optimum levels.

Often the Members of a Non-Profit Board get comfortable doing things a certain way, but Board Members must understand that their responsibility is to act in a way that is best for the community. The manner in which a board of trustees operates is not for the convenience or comfort of its members, it is to ensure that the interests of the community are being served and protected.

Nothing stands still — everything changes, including our communities, and a nonprofit Board must change with its community. Only a Board that maintains its vitality can function at its best. New blood brings different perspectives, different attitudes and different skills, all of which may be needed for a changing community.

Term limits are an essential ingredient in maintaining a Board’s vitality. Any Board that insists that term-limits are not necessary for them, for whatever reason, is acting on the basis of its own needs, and not out of consideration for the community they are supposed to be serving.

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Have a comment or a question about starting, evaluating or expanding your fundraising program? Contact Hank@Major-Capital-Giving.com . With over 30 years of counseling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, he’ll be pleased to answer your questions.

Company Culture: It Cannot Run and It Cannot Hide (from Social Media)

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The following is a guest post from Anne Marie Smith.

Let’s play a quick word association game. What is the first word or feeling that comes to mind for each of these companies?

  • Fannie Mae
  • Enron
  • Disney
  • Starbucks

If you’re like most people, your attitude about the first two is the polar opposite from your attitude about the last two.

Company culture is the feeling or “vibe” that people—your employees, shareholders, vendors, customers, and potential customers—have when they think about or interact with your organization. Your company’s culture starts with you, the CEO or owner of the business. Initially, you determine and communicate (or not) the culture of your company. Left un-nurtured to develop on its own, culture can become a living, breathing organism that can breed the warm fuzzies, apathy, negativity, or even downright spite.

So what does your company culture have to do with social media? Although the culture starts with you, your people and your customers are its main communication conduit. Your managers communicate the culture to their staffs, who then communicate it to your customers, who then communicate it to the rest of the world via Facebook, Linkedin, Twitter, Yelp, blogs, chat rooms, and the thousands of other social networking sites of today (and tomorrow). Social media is the cocktail party of yesteryear. Sharing opinions and experiences with other people is now the norm, so your culture cannot run and it cannot hide.

What’s more, the people that are the most vocal and who are apt to share their experiences with friends, family, and the universe will be:

  • Your very satisfied fans (10 percent of your customers)
  • Your extremely unsatisfied and angry mortal enemies (another 10 percent of your customers)

And guess what? Seventy-eight percent of consumers trust peer and online recommendations. Social media has become the Better Business Bureau on steroids.

Consumers that have had a bad shopping experience are likely to inform at least nine other people about it via word of mouth. Multiply that by the internet factor and the results can be astounding. “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” says Jeff Bezos, CEO of Amazon.com.

Take the example of a musician named Dave Carroll and United Airlines. The musician’s guitar was damaged by the airline’s baggage handlers. He spent nine months trying to get United to pay the $1,200 it cost to repair the guitar. They refused. So Carroll wrote a song about it called “United Breaks Guitars” and posted it on YouTube. The video went viral and, within four days, was viewed over 1.5 million times. Traditional media picked up the story, so whoever hadn’t heard about it on the internet learned about it on the national news. Carroll himself was interviewed by Today, CNN, Jimmy Kimmel, and scores of other TV shows around the world. United attempted to prop up what was left of its tattered reputation by donating $3,000 to the Thelonious Monk Institute of Jazz. Too little, too late.

The takeaway? Here’s the formula you, your managers, and your employees need to live by:

Culture + Perception = Reputation

If your culture doesn’t include and model “the ultimate customer buying experience” or you don’t have a “Customer is Everything” value that your organization lives and breathes, your customer-facing employees may do or say something that will be announced to the digital world the next day and pounced on like vultures on road kill.

The upshot is you need to create a “Reputation Management” strategy that involves listening to your customers, thinking about consequences before acting, engaging your customers in conversation about what kind of buying experience they want, and measuring customer satisfaction.

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For more resources, see our Library topic Nonprofit Capacity Building.

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Anne Marie Smith is President of 60 Minute Strategic Plan (www.60minutestrategicplan.com), developer of a web-based strategic planning tool. Anne Marie has over 25 years experience as a successful consultant, manager, and business owner. Before joining 60 Minute Strategic Plan, Anne Marie was co-founder and President of a high-growth business communications company that was on the Inc magazine 500 Fastest-Growing Privately-Held Company list for two years. A dynamic speaker and instructor, Anne Marie’s passion is helping other business owners achieve and excel. Anne Marie holds a Bachelor of Arts in Communications. She is co-author of 60 Minute Strategic Plan, a top-ten selling book on strategic planning on Amazon.com.