Your Organization Needs a Social Media Policy

3d social media logos

The Motherlode of Social Media Policy Examples

Every organization is affected by social media, whether you are aware of it or not. Your employees, customers, vendors, and everyone with whom you do business is already on the Internet. And they’re likely mentioning your organization.

Consider these questions:

  • Do you monitor the Internet for use of your name?
  • Are they saying good things – or not?
  • What do you do when your name is associated with negatives?
  • Do you allow your employees to mention your organization in blogs, comments, or other online discussion?

Employee posts online

You may not have thought of it in these terms, but when your employee adds content online – to any discussion, on any platform – they are potentially affecting your brand and reputation. If you allow employees to post your organization’s name, at the very least, they should also be required to clearly state their position & title, and that they are not speaking on behalf of the organization.

Many, many issues should be carefully considered when exploring the best social media policies for your unique organization, its culture and goals.

How to get started – The motherlode

One of the best places to start is researching other organizations’ social media policies. Many large corporations have spent tens of thousands of dollars on high-level executive and attorney time and expertise.

You can find a list of 177 sample social media policies from an array of organizations on Social Media Governance’s website . Here are just a few of the organizations’ social media policies they offer:

  • American Red Cross
  • Ball State University
  • Cisco
  • Fedex
  • Ford Motor Company
  • IBM
  • Nordstrom
  • RazorFish
  • Thomas Nelson
  • Many more!

What policy issues are you struggling with? What solutions can you offer?

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For more resources, see our Library topics Marketing and Social Networking.

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ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Dealing with Difficult Co-Workers

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Often our most challenging times at work are dealing with people who push our hot buttons in some way. Perhaps we experience them as being uncooperative, unsupportive, intimidating, or outright vindictive. While I can understand you would want to run from these people as fast as you can, I encourage you to stop in your tracks and consider the situation from a spiritual perspective.

Accept the Challenge as your Calling

You are brought to this situation to be a spiritual presence. When you model peace and harmony for others, you shift the energy where you work.

Often the lessons we most need to learn are brought to us from people who challenge us the most. In order to develop patience, we need to be in situations where patience is required. In order to practice compassion, we need to experience situations where compassion is required. In order to learn where our growing edges are, we need to be pushed to the edge. When you get annoyed with someone, take time to see what the situation is calling of you.

I’ve written before that our work environment is where our spiritual unfolding takes place every bit as much as with our families, our faith communities, and with friends. You can be spiritual and bring peace everywhere you go- if you set your intention on that. Others are presented to you so that you can choose how to be more spiritual. You are always provided opportunities to practice greater love, patience, graciousness, acceptance, forgiveness, peace. That’s the real work we are here to do!

Co-workers as Spiritual Partners

Guess what? Your biggest lessons keep coming back to you so you can practice. Maybe you practice with one person for a very long time, such as your partner or family member. Maybe you get reminders periodically so that you practice for only a short time. You may have to dig deeper to find a way through it. You may have to reach out to others or use prayer to find greater support with your challenge.

While these times and people may not feel particularly pleasant, they are in fact brought to you for your spiritual progression. Rather than get angry, stomp away upset, or otherwise feel uncomfortable- stop. Breathe. Relax. Pray. Reflect.

  • What is this person here to teach you in this moment?
  • What are you required to practice with this person?
  • How are you creating peace this instant?

You have drawn these people and these situations to you so that you can work on those aspects of yourself that need polishing. Take the opportunity to see what needs to shift within you rather than focus on changing or judging them. As we read in Matthew 7:3 “Why do you see the speck that is in your brother’s eye, but do not notice the log that is in your own eye?” These people trigger your own hot buttons (eg., defensiveness, impatience, arrogance, self-doubt, not taking responsibility for your actions). Thank them for bringing into awareness your areas of growth.

Find ways to choose love, acceptance, compassion, peace, awareness. Not only will you develop more spiritually, but your work place will become more peaceful as you remain a spiritual presence.

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For more resources, see our Library topic Spirituality in the Workplace.

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Employee Turnover: Why People Quit Their Jobs

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There are many reasons why good employees quit and go to another company, perhaps even your competitor.

Good people don’t leave good companies, they leave poor managers. Here are seven managerial practices that drive good people away. Are they prevalent in your organization?

  1. Managers demand that one person do the jobs of two or more people, resulting in longer days and weekend work. This turns into a morale killer not only for the person but for the team.
  2. Managers don’t allow the rank and file to make decisions about their work. Therefore employees see their job as only a job rather than developing enthusiasm and pride of ownership.
  3. Managers constantly reorganize, shuffles people around and changes direction constantly. So employees don’t know what’s going on, what the priorities are and what they should be doing.
  4. Managers don’t take the time to clarify their decisions. For example it rejects work without an explanation or yells at people without telling them what the problem is. This damages the morale and confidence of the employees.
  5. Managers alienate staff by promoting someone who lacks training and /or the necessary experience to supervise. This leads to employees to feel management shows favoritism and so why do a good job.
  6. Managers set up departments to compete against each other while at the same time preaching teamwork and cooperation. Employees become cynical and only put effort in what they see management wants not what they say.
  7. Managers throw temper tantrums, points fingers and assigns blame when things go wrong. As a result, employees do the minimum and play it safe afraid of being the target of this negativity.

Management Success Tip:

One way to stop employee turnover is to stop micromanaging. Close supervision, control and bureaucracy kills the spirit of your people – morale goes down and people start leaving. Instead focus on the big picture, delegate so that the most competent people actually do the work and give up control over the little things. In other words, managing less is managing better.

Do you want to develop your Management Smarts?

Twitter No-No’s

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Don’t make these common mistakes

Many companies, having delayed their entry into the Twitterverse, are rushing to join the party. The problem here is the old adage “haste makes waste.” To help prevent your feed from becoming a no-fly zone, check out these tips on how not to use Twitter from the B2C blog of Jeff Androsko:

  1. Having a Poor Follower / Followed By Ratio Check out the amount of people you follow and how many followers you have. Is the scale tipped in favor of those you follow? Though this may go unnoticed to you, it may not to others. They’re going to ask, “Why does this person have 17 followers but follows 839?” This golden ratio may turn your reputation into a spammer and turn off potential followers. Be careful.
  2. Feed Clogging (it’s for the birds) Hey megaphone! Don’t tweet everything that pops into your head. If your followers start seeing tweet after tweet about your upcoming trip to Comic Con, guess what… you’re going to lose a few folks.
  3. Becoming Carlos Mencia with Tweets A grand way to fulfill your Twitter jerk status is to bite off of other people’s tweets (like Carlos Mencia with jokes). The retweet feature (RT) is there for a reason. It’s great to like other’s contributions, but give credit by mentioning them if you’re going to share it with your followers.
  4. URL and Hashtag Vomit Want to share that YouTube video with the URL which contains 28,000 characters? Tighten it up! Free services like TinyURL and Bit.ly will help you not look like such a n00b… because let’s face it… no one wants to be a n00b. Hashtags (#hashtags) are ways to share common interests and related tweets. Just use these sparingly. The general habit is to find a trend you like and tweet every 20 seconds. #slowdowntiger
  5. Having a Potty Mouth Just like any other social network, anything you say can and will be held against you… in a court of Robocop. Keep your tweets intriguing, professional yet relaxed, innovative and friendly.

Remember that, while Twitter is a strong marketing platform, you’re trying to build relationships here. You can’t treat your feed like a 140-character billboard. Talk only about yourself, and you’ll soon find there’s nobody there to listen.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

Training for Survival: How to be the Fittest in Today’s Economy

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With the title of this article, there should be no surprise that I have been reading a book or two that echo the words of Charles Darwin. I have, but not a scholarly book. Still a significant book when we consider the topic of man and survival. Yes, I have been reading Tarzan of the Apes and the several that follow it. I read all the Tarzan books as a kid, but I am struck now with re-reading them (not all 26) as they were intended in 1912 onward. I am struck by Edgar Rice Burroughs‘ misconceptions and misinterpretations of the world from a current perspective, but at the same time look to the novels to see what relevance they have in today’s world. In all fairness, Burroughs was a reflection of the times as well and was writing what he knew to be the truths of his age.

By not specifying what we want, are we setting them loose in the jungle and saying, survive? It happens all the time.

I look at what I see and evaluate all kinds of performance, including literature, drama–and work results in today’s environment in terms of original intention. Hopefully, you’ll see the application this has for work performance.

As employers, we have a job to be done. We have expectations for the result (the original intention). What we have left is the performance. How is it different? Is it good or bad? Is it perfect? Can it be better? Can we train someone to do a better job than they are? Can we make them do it faster?

Here’s where we come back to Darwin and Burroughs. Do we want our people to be more creative in doing their job? Do we want them to adapt? Is this all part of the original intention? Are we trying to mold people to the work or work to the people? By not specifying what we want, are we setting them loose in the jungle and saying, survive? It happens all the time.

Burroughs’ Tarzan (please forget the ones in the movies) is set loose in the jungle as a baby and raised by apes, but it is his “superior” breeding and predisposition to be superior among his brethren in the world that makes him into an extremely adaptable superman. When confronted with all the dangers of this world, we find Man plus beast equals Man better than civilized man. How better: character. To the early 20th Century reader, this made perfect sense. After all, it is the civilized world with all its complexity that creates situations and temptations for Man to veer off the God-given right to be superior and become evil. Admirable character, inherited by birth, ruined by civilization. Some odd juxtaposition, but it makes sense knowing the time it supposedly took place. Modern audience’s love Tarzan’s struggle between civilization and the jungle, while audiences of that day in which it was written loved his character struggle between being a gentleman and being a beast. The savages have a simplistic code: fight to stay alive, fight for power, fight for the right to procreate. Character is simple, and the ability to survive depends on courage, strength and the ability to adapt.

Our ability to survive in this jungle economy is with courage, strength and our ability to adapt.

We have just been hit with a double whammy of an economic situation. Employers are hesitant, trainers are, too, wondering how to approach those same employers and solicit work. For what it’s worth: we, too, need to keep it simple. Our ability to survive in this jungle economy is with courage, strength and our ability to adapt.

Tarzan seems to have a simple attitude toward others, trusting at first until there is reason to distrust, and by then we are thrust into another adventure. For us, we can’t afford to wait for another adventure. This is not a book of fiction so the survival factor is real.

This economic jungle has made us distrustful of everyone. Customer service is horrible as people expect the worse. Leadership is resigned. Management is waiting for the axes to fall. Training is falling on deaf ears. “Let’s wait until the economy is better,” companies are saying. That’s not the answer.

But we are crafty, we say, let’s get a jump. Let’s be ready for the prosperous times ahead by training our people and being on top of our game. That does sound good, doesn’t it? I won’t argue it. I hope it works.

Meanwhile, maybe Tarzan the Ape Man has an answer for us. I alluded to this in my last article, Training Character. What is the difference between the Ape Man and civilized Man? Moral character learned from both and an understanding that there are no shortcuts to character, no variations of what’s right and what’s wrong. To the savage, there is a choice of survival, and making the right choice is as important or more important than having the courage to fight. If you can’t adapt, you die.

We, too, must adapt or die. Maybe we’ll just stagnate. Is it worth the risk? Adapting doesn’t necessarily mean cutting jobs; perhaps, increasing them or changing them makes sense. Ask others for input, from inside the company and out. Maybe the people who have seen other companies in similar situations have also seen the solutions that made them succeed when others might fail.

Training can motivate at a time when we look loss in the face. Tarzan does something else we can admire; he doesn’t sit still. He is forever confronting and evaluating his jungle–even when it’s not his jungle. He is sniffing out dangers and opportunities to get what he needs to survive. He doesn’t wait unless he is sick or wounded and he has no choice. Don’t you.

Some trainers may take umbrage with this last thought. The training doesn’t have to be about change. I think it can be about anything. If not performance, why not professional development. When times are bad, people do think of themselves. Company loyalty is balanced only by how desperate someone feels for the security of his or her family. Offer them a chance to help, to be a force, to have courage and the will to fight for the company, they’ll be there if you think of them, too.

Company loyalty is balanced only by how desperate someone feels for the security of his or her family.

Show you have the character, and they’ll show you theirs. Positives have a way of making it to the market. If happy at work, feeling secure, employees will send those feelings to their neighbors and you will reach the markets. It won’t be long before you are out of the jungle.

This is yet another article where I have promoted ideas instead of process, methods and assessments. My next will definitely be more substantial. How about a list of definitions used in our training world? It always helps to speak the same language–especially when what we do is so universal. Just look at the front of this website and see the translation widget. Or a how-to? People are always looking for shortcuts with links. I’ll see what I can do.

Finally, I hope I haven’t misread the intention of the Tarzan books and haven’t bored you with my attempt to make connections. Think of any disaster, any life or death situation, character helped people survive. I love tales of survival because they are filled with courageous actions, perseverance, loyalty, integrity, and other ideas that make good people tough it out. Maybe I’m old fashioned but a business with a heart, with character, gets my vote every time. Especially when times are tough. Maybe I’m not alone.

However, I am alone in that this is a product of my mind and no one else–save Edgar Rice Burroughs and Charles Darwin. My other mutterings can be found on my Cave Man Training and Communication website, and you can even follow me on Twitter. For a look at the human side of training from my Cave Man perspective, please check out my book, The Cave Man Guide to Training and Development. Happy training.

For more resources about training, see the Training library.

Gain Insight – Get a Board

An empty business board meeting room with a wallpaper on the wall

Business owners often find it a challenge to lift their heads and view the long term. The day-to-day can be all-consuming.

Regular quarterly board meetings can encourage a long term view. In addition, it is extremely powerful to entertain different perspectives. This results in a stronger strategy for growth.

Quarterly board meetings provide an opportunity to review the last quarter’s financials and progress towards company goals. This gives impetus to pull the information together, synthesize it, and consider strateic implications. Of course, it is a good idea to hold monthly internal management meetings to review similar information and stay on top of company and industry trends.

As owner of the company, you will be chair of the board and determine who participates. Ensure you bring in the backgrounds, experience and viewpoints that will help you most. It matters who you ask to be on your board.

First of all, you need to trust and respect your board members. A lot of confidential information will be shared with them. In addition, they need to be people you will listen to.

Be sure to determine the number of people you want on the board. Six to ten in a private corporation is a normal range.

Select accomplished individuals from a wide variety of professions. For example, a lawyer and CPA are standard members of a board as are leaders in industries related to your markets or future direction. It is a good idea to have a mix of board members who are internal and external to your company. Usually a company’s senior management team will be on the board.

Choose external professionals with depth and breadth of experience. You want board members with relevant experience to bring to your business. Maybe they have been successful with a business model that is appropriate for your business. Or, they bring skills that your team is weak on. For example, a marketing guru for a growing company is an excellent fit.

Finally, bring your board in as part of the team. Bounce ideas off them between quarterly meetings. Get them involved in board committees. invite them to employee events. Take them for lunch or dinner.

Then enjoy the added perspectives and improved strategies.

For more resources, see the Library topic Business Development.

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Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.

Photo credit: Andy Rennie

Fear of Failure: Do You Have It?

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What do these people all have in common?

  • Babe Ruth struck out 1,330 times
  • Michael Jordan was cut from his high school basketball team.
  • Abraham Lincoln lost six elections before being elected to office.
  • Walt Disney was fired by a newspaper editor because, he was told, he lacked creativity.
  • Steven Spielberg applied to USC Cinema School twice and was turned down both times.
  • When Thomas Edison was a child he was told by his teacher that was too stupid to learn anything.

It is that the all persevered until they succeeded. If they had a fear of failing again, they did not succumb but rather put any fear aside to reach their goals.

fear of failureFear of failure is the greatest single obstacle to success in life. But here’s the kicker, it’s not failure that holds us back – it’s the fear of failure -it’s the anticipation of failure. We may tell ourselves:: “If I do this and fail, I’ll look dumb; I’ll embarrass myself; I’ll disappoint; people will think I’m not competent or I’m a loser, etc.”

So how do we overcome the fear of failure?

At a recent career management workshop with a group of health care professionals, I asked them to look back over their professional and personal lives and focus on this: You failed at something and yet you got back on track and moved forward. What did you do to avoid getting stuck in the fear of future failure? Here are strategies that helped them. Perhaps they can help you as well.

  • Take small steps – experiment in situations where you will succeed.
  • Take a look at what you fear and why. Check it out – is it realistic?
  • Explore you fantasy about the possibility of failure – what the worst thing that can happen?
  • Think of time you have succeeded. How did you make that happen?
  • Do things that will make you feel good about yourself and give you confidence.
  • Build on the skills you already have and branch out into new areas.
  • Share your fears with others and discover how they handled them.
  • Imagine the worst failure and then realize all the plusses that can come out of it.
  • Ask yourself if you like failure better than success. What’s got you hooked?
  • Reward yourself when accomplish something small and then move on.

Career Success Tip:

Get back in the saddle. It’s hard to rebuild confidence after slipping up. But don’t let it stop you from ever taking risk again. We must look at failure as what it really is, a temporary setback and an opportunity to get it right the next time. Winners win more frequently than losers because they stay in the game.

Do you occasionally suffer from fear of failure? In what situations? How can you overcome it?

Do you want to develop Career Smarts?

Online Giving: Audit Your Own Website (Part 2)

Using your website for online giving

Hints On How To Make Giving To You A Lot Easier

a: Always have a prominent “Where the need is greatest” choice – many people will trust you to allocate their gift as you need to, and unrestricted gifts are the primary goal of every client we’ve ever had.

b: Give people the chance to give a gift to two or more funds at the same time. It’s surprising how many people will give to multiple funds online; these donors tend to be better repeat giving prospects

c: Offer the option to make this a recurring gift. Some nonprofits generate a surprising number of new monthly donors from their website each month.

d: The way you arrange the gift options on your page matters. Test a horizontal gift array ($25, $50, $100, or “other”) against a vertical array. Test an ascending array against a declining array. Test different amounts in the array. Each test will yield a different rate of completed donation forms and average gift amounts.

e: Online gifts by credit card are NOT the only way people like to give online. Give them choices including PayPal, a printable form, and e-check.
[See: “Getting The Whole Pie”]

f: After you’ve gotten their gift amount and attribution, then ask if it’s an honor or memorial gift, and if so, collect that information. Then get their name and address, and finally, ask for their method of payment. This way, if they have to go hunt for their credit card, they’ve invested enough time already that they’re likely to get up off their chair and find it.

g: Don’t ask questions that are not necessary for completing the gift. Phone numbers, “how did you hear about us” and other pieces of useful information tend to get in the way of people completing a gift

h: The donation form is no place for links to other pages on your site with more information. You don’t want to give them chances to leave the donation page except by clicking the “submit” button at the bottom of the page.

i: There will always be errors made by donors in the donation process. They’ll enter their credit card number incorrectly, for example. Make sure that your error messages are clear and forgiving. Here’s a good example of a bad example:

j: Measure the success rate of your donation page:

Look at your web site analytics reports (Google Analytics, Webtrends, etc.) and look at the total “page views” of your donation form each month.

Divide the number of online donations (of all types – PayPal, printed forms, phone, e-check) into the number of page views. That’s the completion rate of your form.

Then divide the total dollar amount of online gifts by the number of gifts to yield an average gift amount. Keep testing different arrangements of your form until you have maximized those two ratios.

Keep reviewing your own site — make it easier to find, easier to get to your donation page, and easier to complete the gift — until you start to see real increases in your online donation results. Do this internal work before you invest a dime in drawing more traffic to your website.

Questions about the online giving process? Or, how to improve your results? Ask Me.
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Rick Christ has been helping nonprofit organizations use the internet for fundraising, communications and advocacy since 2009, and has been a frequent writer on the subject. He delights in your questions and arguments. Please contact him at: RChrist@Amergent.com or at his LinkedIn Page

Building a Requirements Document

Man documenting with his colleagues

What is going to happen after all meetings have been completed for a project proposal? How will it all be documented? One of the most important documents that a Technical Writer will create at the onset of a project is the Requirements document. It is basically an agreement which ensures that the client and the project managers are all on the same page. As a whole, it describes the project and outlines the client’s requirements and expectations. After participating in a wide range of meetings with all parties, and all essential information has been gathered, the Technical Writer will categorize the information and create a Requirements document. A Requirements document should contain:

  • Date and authorization –lists dates, attendees, and decision makers.
  • Description of the document – indicates the scope of the project. Include a brief description or explanation of the project, e.g., a new application or reporting process is being created, a pre-existing web site needs updating, or a customized version of an old application is needed. Make sure you include the client’s requirements and expectations. After this, note any additional partners or users that will be involved.
  • Overview –describes the purpose and reason behind this project. Explain the circumstances that led to this new project. Provide a sentence or two on the business goals, funding, technology, or the intended audience of the new product.
  • Proposal –indicates how the task will be accomplished. Include items, i.e., a migration will be involved, purchasing new equipment, or hiring consultants. Most importantly, specify time and expenses.
  • Reason –validates the proposal. Note the benefits or advantages of this new product, application, or process. Why is this necessary? List all the pros and if any, the cons. If the case calls for it, outline previous features vs new beneficial features.
  • Specifications –details the core requirements, e.g., equipment involved, database access, what has to be done-new tables, files, system enhancements, software needed, documentation, testing, etc. Include dates for priorities, milestones, and deadlines.
  • Resources –indicates who will be involved- Developers, DBAs, Testers, Lead Project Manager, Sub-Contractors, etc. This will ensure you have the right amount of personnel to perform the job as well as the right people; else training will be required.
  • Security –lists the types of maintenance and issues discussed and planned out, such as protocols, archives, contingency plans, etc.
  • Diagrams and process flows –visually clarifies and reinforces the project and its systems or processes. Depending on the project, include an image of the completed product.
  • Marketing –indicates when marketing comes into the picture and describes their marketing approach. Note any training or documentation (user’s guide, training manuals, advertising material) needed.
  • Distribution –indicates what form of delivery is needed, e.g., what form of shipping is needed.

Outline and use sub-headings for each of the bullets above for further explanation. Once the document is completed, send it to the client and respective project managers for verification and approval. If the document is of considerable length, indicate what sections should be read by which party. Once all parties sign off and agree to the content, the Technical Writer can then begin to create the Technical Specifications of the product for the System Engineers, Developers, Manufacturers, etc.

The Technical Specifications document will be described in the next post. If you have any questions, or feel I’ve left out information or wish more information on an item, please leave a comment.

Character Training

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Does there ever come a time when we come back to reinforce character development? Perhaps with young leaders-to-be.

One thing that I’ve noticed is, that no matter how hard we try as trainers, the results are limited to the character of our trainers, trainees and managers. What if we could depend on character to make our training a success. The only character we can depend on is our own, and if we are truly honest with ourselves, maybe it too is suspect. I suppose I awoke a bit negative in my thinking as I searched for a topic to talk about in training. I just started thinking that no matter how hard we try in some instances people will not change. We attempt to change attitudes of people toward certain ideas, but even those attitudes change given time as newer experiences and other people weigh in with their influence and opinion. Right or wrong. It doesn’t matter.

What does this mean for the training and development arena? Not much unless you are focused on the whole as I am. I’m not sure I’ve built a box to put myself in. On the other hand, if I am totally honest, maybe I have, with my ideas of what is right and what is wrong, with what I think effective training is, with what I think is its value to society.

Take a minute to reflect on those same points and how you reflect them in your business. With talented and bright people, there is always the possibility that their enthusiasm can be taken for arrogance. The word itself is telling: an arrogant person is sometimes as bright or talented as they think they are. If they aren’t–if they can’t deliver what they promise, we disregard them. They are their worst enemies.

Our character, and I’m talking about moral character, very obviously influences our business client’s perception of who we are regardless of their character. Wikipedia in all its brief wisdom tells us a lot of what we need to know in this rush to judgment world:

Moral character or character is an evaluation of a particular individual’s durable moral qualities. The concept of character can imply a variety of attributes including the existence or lack of virtues such as integrity, courage, fortitude, honesty, and loyalty, or of good behaviors or habits. Moral character primarily refers to the assemblage of qualities that distinguish one individual from another — although on a cultural level, the set of moral behaviors to which a social group adheres can be said to unite and define it culturally as distinct from others. Psychologist Lawrence Pervin defines moral character as “a disposition to express behavior in consistent patterns of functions across a range of situations.”

As trainers we are concerned about getting the right information, generally to aid in performance, which in turn aids in company productivity or in some way covers a government mandate, i.e., safety issues. In Leadership training, we want to identify positive character traits and promote behaviors in others that will enable them to lead the company. Is it possible to change who people have become after years of those characteristics being ingrained by experience? People do change, according to the optimists. People do not, if you’re a pessimist.

I’m leaning toward the dark side. I think we have limits. We need to accept them. Understand our change to others behavior is limited. We can hand out knowledge and hope that is put to the use intended. That is our plan, and we stick with it.

Does there ever come a time when we come back to reinforce character development? Perhaps with young leaders-to-be. Now, that’s a thought. Start them young and see where they go, and come back and see what they’ve done with that training. You could call it a simple follow-up because I don’t think many in this business would do it unless it had some measure of profit. Now I’m not saying we are not altruistic, but we have to live, too. It is a reality I accept. As I said earlier, I’m kicking around ideas. I’ll come back probably later today or early tomorrow with something more substantive than an idea, but if we could prove such a concept has some value to the company, who knows where it will lead.

For more resources about training, see the Training library.

My disclaimer is always that these are my opinions and thoughts alone. I hope in many ways we agree. If we don’t, let’s learn from each other. Please comment here or on my website, “Have Yourself An Affair to Remember.” If you have a training related topic and want to be a guest blogger, click on the link above and fill out the form. Comment and give us your link. Others may find it interesting, too. For a look at the human side of training from my Cave Man perspective, please check out my book, The Cave Man Guide to Training and Development. Happy training.