How to Market a Smartphone App

A lady looking on her smartphone

Case Study – Ready, Set, LAUNCH!

As you may already know, I have the pleasure of working with entrepreneurs and helping them launch or grow their companies. One of my recent clients, BreathalEyes LLC, just launched a smartphone app (for your iPhone) that tests your blood alcohol content (BAC) in less than ten seconds! Here is BreathalEyes in the App Store. BUY IT – it’s just 99 cents. No kidding – it may just save your life, or that of a friend or another driver.

Marketing the Smartphone App

These smart entrepreneurs, led by Founder Russell Ries, Jr., have launched with a bang

because they promoted their app online as well as offline. They spent many hours doing the usual online posting, including a Facebook page, Twitter account (@BreathalEyes), and a Google + page.

They also had the insight to make a relatively small investment and engage a marketing consulting company, Appency, that exclusively helps clients launch and market smartphone apps. The folks at Appency know many of the key media contacts in the app space, and have success getting their clients’ stories placed.

App Media Coverage

The results: here are a few links to the media coverage they’ve received in the past month:

First and foremost, they were featured on Huffington Post!!! Here it is.

Other impressive media coverage includes:

WSJ Tech.

Wired

Gizmag

Review on 148apps.com This is one of the bigger app review sites.

Insurance Journal

Discovery News

The Sun

Daily Mail

PhysOrg

More Marketing Exposure for the BreathalEyes App

Ries was also invited to speak at the Tennessee Bureau of Investigation’s conference on BAC Detection on April 18th. BreathalEyes management has received some pretty good feedback from individual law enforcement officers. The TBI has invited them to start attending their “wet labs”, which is when they get people drunk at the police station to practice checking their BACs!

Do you have more ingredients for the ‘Secret Sauce’ to market a smartphone app?

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For more resources, see our Library topics Marketing and Social Networking.

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ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net-Powered Entrepreneur – A Step-by-Step Guide will be available in April 2012. Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Business Plan in A Weekend?

Person coming up with a business plan writing schedule on a note

There’s been a fair amount of interest lately in how to write your business plan quickly, say in a weekend. The most well-known is called Startup Weekend, which promises to turn strangers into teams with a completed business plan in an intensive 54-hour weekend marathon. Is this a good idea?

There’s also a new book, Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours, that provides some useful information but is largely a sales tool to get readers to sign up for a Startup Weekend.

Continue reading “Business Plan in A Weekend?”

Don’t Tip Your Hand

A man doing a podcast with a female reporter

Play your cards close until the time is right

Veteran reporters are wily creatures, and when it comes to determining whether the juicy lead they’ve got about a breaking crisis at your company is legit, they can read volumes from a simple phone call. A recent Pro Sports Communications blog post by Martine Charles took at look at how this plays out, and gave some solid advice on how to…

Keep Your Cool

Under the circumstances you may feel under attack. Your first instinct may be a sarcastic or hostile answer, or a succinct “no comment.” Both are knee jerk reactions. The first creates an adversarial situation and the second, often implies guilt. However, if you remain calm and respond in a professional manner, you can begin to establish rapport and garner the information you need to get back to the reporter once you’ve analyzed the situation. Remember, your words and demeanor are powerful. How you answer the phone and respond can provide immediate insight to a reporter seeking verification of a story.

It’s important to remember, a primary goal of reporters is to grab reader’s attention, and they have no duty to present your company in a positive light. While it’s important to get facts out when a crisis is discovered, the goal is to control the flow of information. At the same time, you do want to maintain a positive relationship with the media.

How do you manage this? It’s easier than you think. Tell them you’d love to share more information, but have to wait until you’ve got the facts together. Given a reasonable time frame for a response (work with your crisis management team to determine this before you pick up the phone), most reporters will delay a story to get your full participation.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

When you Do what you Love

cheerful-businessman-raising-arms-celebrating-victory-outside-office-building.

As we approach the Valentine’s holiday it’s a good time to reflect on those things we love. Take some time in the next week to remember not only your loved ones, but all those things in your life that you love to do. Plan some activity to re-energize. Do something you love.

Do What you Love

Music is one love of mine, it helps me re-connect with my soul. There’s nothing like an uplifting song to help me get through a tough time or renew my faith in humanity. As you reflect on the things you love, that fill your heart with joy and nourish your soul, consider how much of a priority you give to doing them.

  • What will help you create more time to do those things you love?

Follow Your Passion and Purpose

Many of you have probably heard of Susan Boyle, the Scottish singer who amazed and surprised everyone in 2009 on Britain’s Got Talent, including Simon Cowell. She’s now gone on to make her living from singing, a dream she always had.

  • What is holding you back from really stepping forward to reach your dreams?

If you haven’t seen that original performance, click here . Like most of the other 85 million of us who saw this video, your heart will soar as you watch Susan share her passion and live her dream. Last year Susan sold more records than Lady Gaga. Now, even as she’s outsold Paul McCartney and Elton John, she says she is just an ordinary person with a job to do.

I like getting and sharing good video clips of inspiring people. I saw this interview recently of Susan Boyle by Pierce Morgan. He asks her about fame, doing what she loves, and pursuing her dreams. What strikes me about her interview is that she says she puts her love of the job first, over any interest in how well she’s selling records or doing financially. Her fame hasn’t gone to her head, she embraces her job as a singer now, and she still sings for the love of it.

Watch these video clips to help inspire you to follow your dreams, do what you love, and share your gifts with the world.

Have a Happy Valentine’s Day doing what you love and sharing your love with others.

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For more resources, see our Library topic Spirituality in the Workplace.

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Linda has a new Fan Page – https://www.facebook.com/LindaJFerguson “Like” this page if you want to get notices of these blog posts and other updates of Linda’s work. See also her website- www.lindajferguson.com for information on her coaching work, keynote presentations, and books

Click this link to order Linda’s 10th Anniversary edition of “Path for Greatness: Work as Spiritual Service”.

Managing Problem Employees

A manager angrily asking an employee out of a meeting

“I’ve taken over a project team and there are several problem employees. One spends more time socializing than doing her job. Another is making too many mistakes that slow down the team. How should I handle these problems as the new leader?”

One of a leader’s toughest jobs is dealing with problem employees. The best course of action is to quickly take action – to identify the trouble and get to the root cause. Allowing the problem behavior to continue or escalate is counterproductive for the employee, for you and for the rest of your team.

Here are three common problems and suggestions for dealing with them.

1. Poor performance.
This may be due to a lack of skills or to faulty work habits such as being careless or disorganized. When you notice that an employee has made some errors, point out the mistakes immediately and monitor their work more closely. If performance difficulties continue, consider coaching or additional training.

2. Job incompatibility.

In some cases an employee becomes a problem because their skills are not compatible with their assigned tasks or regular duties. In this case, offering the employee additional training or assigning them a different set of tasks.

3. Disruptive behavior.

Take the employee out for lunch or a cup of coffee in a casual setting. State examples of the disruptive behavior and ask what’s troubling him. It may be a personal problem or a simple case of feeling unappreciated. If the problem is more serious, conduct a closed-door meeting and show documented examples of the problem behavior. Discuss the possible consequences he faces – change in responsibilities, demotion or termination – if their behavior does not change.

Management Success Tip:

It’s critical to document the problems and record all discussions and actions you’ve taken. Employees often consider written warnings more seriously than verbal reprimands. Creating a paper trail is important, especially if you decide to terminate the employee. Also see Performance Problems: Nip Them in the Bud and Employee Coaching.

Do you want to develop your Management Smarts?

Make the Right Career Move: Part 1

A-man-thinking-and-pondering-a-new-career-move.

Imagine that you’ve been offered two different positions and you have to decide which one you want.

Or perhaps you’re already in a good job, but something that seems to be a better opportunity comes up in another company.

This was the situation with a financial services professional client. She could stay in her present position, relocate to another business unit or take an overseas assignment with an international business.

Having options is great: What a wonderful confidence booster! However, there’s also a lot of pressure trying to decide which option is best.

To make the right choice, you have to decide what factors are most important to you and then you have to choose the option that best addresses these factors. Decision making operates on two levels: the rational with our head and the emotional with our gut. Both are important in making the right career move.

Rational Analysis: The Job:
A good decision is an informed decision. Therefore you start out by gathering good information about the qualities of your options.. On a scale from 1 (poor – lots of red flags) to 10 (great – lots of winning flags) how would you rate each position on the following:

1. The job description
What are the key objectives? What competencies are required? How is success determined and rewarded? Does this agree with your expectations?

2. The culture
Does the department/organization have a distinct ‘way of doing things”? What kinds of behavior does it admire and reward (dog-eat-dog or we’re all one big team)? How well do you think you’ll fit in?

3. The incumbent’s success
Who has been/is successful in the role? What characteristics do they possess? What skills beyond the job description do they use? ? Do you have what it takes?

4. The available resources
Does the role/department appear to have adequate resources? Do you have a budget and will it grow? How much training and development will be available to you? Do you need additional resources?

5. The career path
Where have people in this role typically moved? What is the average tenure in the position? How does this fit job, using the same scale. Finally, multiply these values together to give the score for that row of the table.

So far, you’ve looked at each job’s qualities in an objective manner. However, it’s also important to consider how your decision feels. You need to get in touch with your inner self and think about how well the career options fit with your overall sense of self and personal fulfillment. Part 2 focuses on the analysis of satisfaction criteria.

Career Success Tip:

This type of analysis is not just for career options outside your current company. Some internal moves may take you to business units that operate quite differently from the rest of the organization. It’s important to understand your criteria in these areas regardless of whether your move is inside or outside the company.

Do you want to develop Career Smarts?

Do We Really “Know” Our Corporate Donors And Prospects?

A manager getting to know his corporate donors

We should (and usually do) work hard to make our best possible case for support to corporations … wanting them to know as much as possible about us. But an equally important issue is, “What do we know about them?”

I was recently thinking about the extent, the depth, to which we have to know our corporate prospects in order to make the assessments, ratings and evaluations that must precede our (best) requests for their money.

One thing that came to mind was the annual fund-raising conference held in our area, and the notes I made each year, over several years, from attending the corporate-giving panel sessions. The conferences usually included three or four corporate contributions managers — representing large corporations and banks.

Each time, the different corporate contribution managers cited their “Top Ten” requirements/preferences for any non-profit institution to be able to attract their corporation’s attention for funding. My notes, even though they were different people, representing different corporations, indicated basically the same “Top” three things those stewards of corporate funding wanted from contribution seekers.

They said:
(1) Know Who We Are:
• Read our corporation’s Annual Report.
• Have you looked at our website?
• Do you know what we make and sell?
• Who are our customers?
• How many employees do we have?
• Where are our locations?
• Who are our Officers, and are any of them involved in your organization?

(2) Understand Our Concerns:
• What are our policies regarding endowments, capital campaigns, annual operating support,
giving to projects and services, and United Way supporting agencies?
• And if you wish to “double dip,” when it comes to obtaining our support for a specific campaign,
you should know whether we will also support a special fund-raising event or project you are
producing.
• Keeping your organizations’ solicitations organized/coordinated is supremely important to us.
Make certain that if more than one individual from your organization contacts us, that they
know what the “left and right hands are doing.”

(3) Understand Our Interests:
• Do we employ a strategic philanthropic practice, i.e., be it focus on education (what type),
health care, social services, arts & culture, etc.?
• Are any of our employees donors to your organization?
• Do we match their donations with our corporation’s funds? If so, how much?
• What is our corporate citizenship mission in your community?
• Do we want/need to be recognized publicly with our corporate sponsorships, be they local,
statewide, national, or global?

From the mouths of those stewards of their corporations’ money — while it’s obvious they want to know about our organizations — they certainly made it clear that we had better know more about them than the easily available surface information.

All of that, then, becomes the basis of the profile we develop for our best chance to be on the receiving end of the corporate money flow.

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If you have a question or comment for Tony, he can be reached at Tony@raise-funds.com. There is also a lot of good fundraising information on his website: Raise-Funds.com

A Guide to Navigating the Evaluation Maze: “A Framework for Evaluation” from the Centers for Disease Control and Prevention (CDC), Part 1

a-businessman-solving-maze-on-a-wall

This week-end I found myself navigating the underground tunnel system of a local university on my way to the library. Although this was not my first time, it got me thinking of others. If not for the signs, newer navigators would have either run into dead-ends or ended up walking in circles. Evaluations can also go around in circles or run into dead-ends. In this post I aim to whet your appetite for the evaluator’s version of signs and guideposts: evaluation models or frameworks.

Some think of them as evaluation road maps or mental models. Usually such models are based on years of experience and/or research. Following such models will help to spare you costly mistakes.

Today I will briefly introduce the Centers for Disease Control and Prevention’s (CDC) Framework for Evaluation. A thorough presentation is beyond the scope of my post, so please review the references I have included for future study.

A Framework for Evaluation.

Source: Centers for Disease Control and Prevention (CDC), Office of the Associate Director for Program (OADPG)

Step 1: Engage Stakeholders

Stakeholders include everyone linked to or benefiting from your program: for e.g. participants, program staff, national staff, collaborators, funders and even evaluators. Identify a small number of key stakeholders and involve them as much as possible throughout the lifespan of the evaluation. Such involvement is crucial since it ensures that stakeholders, especially those belonging to vulnerable populations, are adequately represented. A range of active and passive involvement strategies may include:

  • forming an evaluation committee
  • promoting engagement via
    • face to face meetings
    • capacity building activities
    • teleconferences
    • e-mail or discussion groups
    • simple interviews or surveys of stakeholders
    • letters and newsletters to inform them of evaluation activities and key decisions

The type of involvement strategy you choose should be custom-tailored to the specific needs of your particular program and stakeholders. Pay close attention to organizational climate and of course, timing!

Step 2: Describe the Program

Describing the program can be much harder than it deceptively seems! Various stakeholders may have differing ideas of what the program entails or should entail. Even an individual stakeholder’s perspectives can evolve over time. An iterative process is important to get everyone on the same page and to determine whether everyone’s intentions for the program reflect the actual program goals.

Once program goals are clarified, work backwards to develop a logic model, which is a flow chart demonstrating relationships between program components and the outcomes you are seeking.

Step 3: Focus the Evaluation Design

Focused evaluations are the most useful. Prioritize and focus your evaluation questions in collaboration with the small number of key stakeholders. Consider how to best serve their needs and how to prioritize the competing needs of various stakeholders. Then choose the most appropriate evaluation methods that will provide you with the best answers to those evaluation questions. Seek to balance:

  • efficiency and practicality with
  • the quality and type of data and the level of accuracy needed.

To be Continued…

Sources/Further References:

Centers for Disease Control and Prevention (CDC), Office of the Associate Director for Program (OADPG). (2011) A Framework for Evaluation. Retrieved February 6, 2012. From www.cdc.gov/eval/framework/index.htm A reliable, easy to navigate website hosted by the CDC.

Milstein, B., Wetterhall, S. and the CDC Evaluation Working Group. (2012) A Framework for Program Evaluation: A Gateway to Tools. The Community Toolbox. J. Nagy & S. B. Fawcett (Eds.). Retrieved February 6, 2012. From http://ctb.ku.edu/en/tablecontents/sub_section_main_1338.aspx The Community Tool Box is an online tutorial that is designed especially for community-based nonprofits and hosted by the University of Kansas.

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For more resources, see our Library topic Nonprofit Capacity Building.

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Priya Small has extensive experience in collaborative evaluation planning, instrument design, data collection, grant writing and facilitation. Contact her at priyasusansmall@gmail.com. Visit her website at http://www.priyasmall.wordpress.com. See her profile at http://www.linkedin.com/in/priyasmall/

Creating Test Plans

Coworkers in a Conference Room having a Meeting

Once the application/product has been created and before it goes live, a detailed quality check will be conducted. To perform this check and to ensure that all functionality/features/ attributes/ facets of the product perform as intended, a Test Plan is created and used to perform a detailed check on the application/product. A test plan can be created for prototypes, system and data migrations, system designs etc, but what will be posted here is a sample test plan for a simple field within a product. No matter what type of test plan is created, the logic and organization of the test plan created will be similar to what is noted.

To clarify the definition, Test Plans are needed to help the Quality Assurance (QA) tester conduct a series of tests in order to validate an application via functionality, task oriented or even mathematical or data tests.

To present the Test Plan, use an outline format so that a task can be noted and insert sub-tasks to further define the test. This format seems to be the easiest to follow, as Test plans are usually extremely detailed. As a simple example, if a numerical field is to be tested within an entry form, list this as a task. Then below it, list sub-items that need to be checked.

For example:

  • does the field accept the maximum length of numbers,
  • If more than the maximum length of characters is input:
    • does the field accept it,
    • does an error message occur; if yes, note in bug list
    • does it accept alpha or extraneous characters; if yes, note in bug list
    • does it accept decimals.
  • is the data saved when you go to the next screen and return (check previous screen as well)
  • check the database
    • is the data saved as entered.

All this may seem tedious, but those are the typse of scenarios that need to be tested. Every situation listed has to be tested step-by-step and verified. Every action that a user might perform has to be noted and checked. Along with verification, the test plan should also check to see if the application is logical or if the flow makes sense. The creator of the test plan needs to have placed them self in the mindset of the user and include different actions that a user might perform.

The beginning of the Test Plan, along with pertinent instructions, should include:

  • System requirements denoting the platform under which the program would and/or would not work, who can access the program, and what results should be expected. This precedent should also be verified.
  • A set of detailed systematic instructions as to how the application should work and what steps the tester can undertake to validate the authenticity of the program or to invalidate it. In other words, the tester needs to see if the program can be broken or fail or has faults in it; to invalidate it.

Test plans are lengthy, detailed, and have to be part of the team’s project plan. Test plans must consist of a series of test cases or scenarios which will aid in retracing steps whenever problems occur as well as for regression testing.

When problems are encountered, different resolutions should be tried and then listed. If no resolutions are listed, note them as irregularities or anomalies within a Bug List.

We will talk about a Bug List in the next post.

The Way Out of The Coffin That is Nailed Shut

A-man-quitting-a-job-with-a-note

I recently wrote a blog, rather unlike my usual blogs in that I told the true story of fellow worker; in this case he had no way out of his current negative job except unwanted retirement or quitting, or death.

It was called simply, Finding the Way Out of a Coffin That is Nailed Shut, a bit of a take-off from one of Tom’s quotes in Tennessee Williams’ THE GLASS MENAGERIE. Tom is placed in a situation with no way out other than abandoning his family and whatever dreams he has. He remarks that he saw a magician get himself out of a coffin “without removing one nail.”

No one will deny that life is filled with such dilemmas and for our purposes here, we’ll focus on the work environment because that is where, believe it or not, life and death situations may happen as well; we may just not be aware of them totally.

The situation:

  • The employee placed in a situation where he or she thinks “what a wonderful opportunity” to learn something new or another side of the business.
  • He or she has an employer who likes to hire people just like him or her and sees the job as totally removed from the place the new employee came from even though his or her level is equivalent to those in the same job, different location.
  • The employer is brash or frank enough to make statements to the employee that he or she will never be able to accomplish the work that is needed because “he (or she) was miss-classified in Central Office and is not the type of person she (or he) hires for work in the Region.

That should be the end of the situation, but it’s not. The employee can’t go anywhere, but he is encouraged to look for work elsewhere and offered support. In the other blog, Phil is the employee so let’s continue with that here. Phil is “advised” by his supervisor to see the Regional administrator and ask if there were any options available in the Region for a change. Naturally a flag goes up that an employee is asking for a job elsewhere because he cannot get along with his new boss, or can’t do the work. That employee now bears watching. And, is no longer, to be in charge of anything. Sometimes that is a good thing; no way to get in trouble.

Discussions were scheduled and occurred without the input of the employee. Managers prerogative. Management decides to offer a lesser job, lesser pay, lesser rank, but one definitely more suited to the employee.

Painful as it is, it is viable option. At least it will be a job his supervisor feels he is competent to handle and is worth the loss of pay and rank, even though he held that rank for six years. But it is worse than that–because then he is asked to sign papers, which pretty much say he asked for it and to admit he was incompetent in the previous job. A nice big scar on his personnel record for trying personally trying to rectify a personnel problem early and did what he was supposed to do according to the book.

You see the supervisor didn’t like the job as described and said over and over again that this employee would not succeed at it either and it would affect everyone up the line. Only the incompetency part was in stone, the rest confidential (but not really). The rumors were out. Everyone wasn’t out to get him, but he was isolated, alienated and maligned. The union would stand in the office when he spoke to his boss, but that would only make matters worse. Anything to make the “boss” look bad, or work harder was bad. Just ask her.

It is obvious to the employee everyone in the office is aware of the situation from the unwillingness to help with work-related situation. Alienation–not persecuted–except by one person who was going to let the system do him in.

So, what to do?

This shouldn’t happen when people are involved; however, work the system needs to make it right. With laws that run our country, judges have enough flexibility to make them appropriate to the situation–not that judges don’t make mistakes. In this case supervisor upon supervisor decided to leave it alone. Let the “troublesome” employee quit or retire; he has the age. Then, hire who you want. The supervisor even had the gall to tell the employee “if you can get me a slot to replace you that I can hire from outside (there was a freeze on at the time) I’ll support any move for you–even an intergovernmental move.” In my last blog, I spoke about the employee’s qualifications that were quite sound and while he rewarded while at the Central Office level, the opposite situation was to be found at the Regional level. It would seem to me, that alone would make a difference to any outsider looking at this. Room for investigation of some sort. No, never happened. Let time and isolation take it’s course.

This is not the way to run a system. The people running the system were blind to the obvious–especially when no one told them the obvious. An employee playing by the rules and doing as instructed with the hope that something will be done to alleviate this problem should be able to rest easy and expect relief. Leaders and managers higher up the chain should take all mentions of unprofessional misconduct or suspicious behavior that marks a leader as working the system for his or her own ends serious.

In this situation, there were many ways out without “saddling a new supervisor” with an incompetent or troublesome employee. One ego was determined it would not happen. Several other egos made sure it didn’t happen on their watch. Better safe than sorry.

Except for Phil who ended up depressed, sick often, and eventually glad his day to retire finally came–even though he wasn’t ready for it financially; he needed it to protect his sanity.

Others could have helped but were worried about their own skins. Here’s where a training counselor or career counselor with some power to do more than tell people what their options are could have come in handy to Phil, who didn’t survive six months after his retirement, and the others involved at work who did. There was a need for many a call especially for a much-needed character lesson or two. It’s a shame; it shouldn’t have happened. It’s not just too bad the system failed him, it’s appalling.

For the younger folks, it may not happen quite the same way. Age discrimination was probably one real factor in Phil’s case, although we know it shouldn’t be. Just as potential employers should know a hatchet job when they hear it. The reality is no one wants it to happen on their watch. That’s the real shame of it all.

People wonder why they are perceived in a negative way, especially when they work for the Federal or State government or for other big organizations that don’t seem to have time for people. This is it. Like customer service. People talk. Some not much, but just enough. Others pick up on it see it as a truth. It may be only part of the story. As people who work with others, it is our job to know the whole story–especially if it affects the organization.

Personally, I don’t want selfish people in my life, work or otherwise. I want caring people, people who will risk for me as I am willing to risk for them. Help me reach my goals and I’ll stand beside you when you need my help achieving yours. Instead of always looking for ways to improve our careers, why not look for ways to preserve them and help others not fall out of the sky hoping for a parachute. Sometimes they aren’t available.

End of lesson. Like teachers who teach people not courses, trainers who train people not skills, supervisors should care about the people they supervise as more than a producer of products. I never have liked the term “managers” because it is too easy to say managers manage programs not people. We should all be leaders, helping others lead and leading ourselves. It almost sounds like a proverb because I’m sure it is in so many words.

For more resources about training, see the Training library.

My time is done. Check out my website and my new book, The Cave Man Guide To Training and Development.

Happy Training.