How to Market a Smartphone App
One of my recent clients, BreathalEyes LLC, just launched a smartphone app (for your iPhone) that tests your blood alcohol content (BAC) in less than ten seconds! Learn how they did it.
Month: February 2012
Business Plan in A Weekend?
There’s been a fair amount of interest lately in how to write your business plan quickly, say in a weekend. The most well-known is called Startup Weekend, which promises to turn strangers into teams with a completed business plan in an intensive 54-hour weekend marathon. Is this a good idea? There’s also a new book, …
Don’t Tip Your Hand
Play your cards close until the time is right Veteran reporters are wily creatures, and when it comes to determining whether the juicy lead they’ve got about a breaking crisis at your company is legit, they can read volumes from a simple phone call. A recent Pro Sports Communications blog post by Martine Charles took …
When you Do what you Love
As we approach the Valentine’s holiday it’s a good time to reflect on those things we love. Take some time in the next week to remember not only your loved ones, but all those things in your life that you love to do. Plan some activity to re-energize. Do something you love. Do What you …
Managing Problem Employees
“I’ve taken over a project team and there are several problem employees. One spends more time socializing than doing her job. Another is making too many mistakes that slow down the team. How should I handle these problems as the new leader?” One of a leader’s toughest jobs is dealing with problem employees. The best …
Make the Right Career Move: Part 1
Imagine that you’ve been offered two different positions and you have to decide which one you want. Or perhaps you’re already in a good job, but something that seems to be a better opportunity comes up in another company. This was the situation with a financial services professional client. She could stay in her present …
Do We Really “Know” Our Corporate Donors And Prospects?
We should (and usually do) work hard to make our best possible case for support to corporations … wanting them to know as much as possible about us. But an equally important issue is, “What do we know about them?” I was recently thinking about the extent, the depth, to which we have to know …
A Guide to Navigating the Evaluation Maze: “A Framework for Evaluation” from the Centers for Disease Control and Prevention (CDC), Part 1
This week-end I found myself navigating the underground tunnel system of a local university on my way to the library. Although this was not my first time, it got me thinking of others. If not for the signs, newer navigators would have either run into dead-ends or ended up walking in circles. Evaluations can also …
Creating Test Plans
Once the application/product has been created and before it goes live, a detailed quality check will be conducted. To perform this check and to ensure that all functionality/features/ attributes/ facets of the product perform as intended, a Test Plan is created and used to perform a detailed check on the application/product. A test plan can …
The Way Out of The Coffin That is Nailed Shut
I recently wrote a blog, rather unlike my usual blogs in that I told the true story of fellow worker; in this case he had no way out of his current negative job except unwanted retirement or quitting, or death. It was called simply, Finding the Way Out of a Coffin That is Nailed Shut, …