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The Flexible Technical Writer

As a Technical Writer, you have no control over the number of revisions a document will go through when it comes to, for example, the Requirements document or the Technical and Functional Specifications. Even if you have attended every meeting to gather information for the new product, problems will arise. Why? Because more than likely, …

The Crisis Show Ep. 2 – Crises, Crises, Everywhere!

Three crisis pros bring their expertise right to you The Crisis Show is coming to you live every Wednesday at 7 EST/4 PST! Combining the talents of three top crisis management professionals, Jonathan Bernstein, Melissa Agnes, and Rich Klein, the show aims to cover the hottest topics in the field each week. One bonus of …

Shoe Shackles Raise Consumer’s Hackles

Thoughtless design leads to crisis for Adidas When it comes to business, it’s essential to have the ability to step back and look at decisions or products from an outsider’s point of view. If you don’t, being part of the internal process could blind your entire organization when it comes to potential negative reactions to, …

Strategic Marketing

Most business leaders are just too busy to take time out, sit down with the team, and dedicate time to develop a solid, up-to-date marketing strategy and marketing plan.

Unintentional programming

This is something that we do often and often realize the wrong results from it. It happened to me this morning in a very obvious way and I’m sure it continues to happen in ways I don’t even realize. The Situation I’m driving this morning to take my son and a few of his buddies …

Your Federal Grant Proposals Should Not Be Clichés

Because words are so important in federal grant proposals, your proposal narrative should avoid clichés – words/phrases that have been worn out and have lost their meaning and effectiveness … especially the latter. Clichés distract reviewers from the core of your proposal. They also waste the reviewer’s time, which can be very frustrating. Eliminating clichés, …

Neilsen Report

Media and marketing statistics give marketing executives insights, so they can communicate with their target audience in more meaningful ways.

M is for Message

For speaking success, start and end with a big-picture message about why you are speaking and why the audience needs to hear what you have to say. It is up to you as the presenter to figure out what the message is, rather than hoping it will become clear as you go. You know the content best, and if you are planning the presentation or meeting, you should know what you wish to accomplish.

Improving/Expanding Your Fundraising Program

The Summer Is A Great Time To Make New Things Start To Happen !! It would be a good time for a Development Program Analysis/Assessment/Audit to take a look at your current fundraising activities/programs to determine: • What you’re not doing that you could do; and, • What you’re doing that you could do more …