The Importance of Local SEO
With people connected to the internet and mobile devices more than ever before, businesses need to understand the importance of local search engine optimization.
Month: October 2012
FEMA’s Crisis Management Help for Hurricane Sandy
Winds from Sandy are already being felt on the East coast, and with widespread power outages predicted the public is going to have to be prepared. FEMA has done an excellent job of sharing information over the ‘net, utilizing several websites, social media accounts, and emails full of tips like the following, aimed at keeping …
Students Create Social Enterprises
Innovation and energy often come together on campus, and today many of them have an entrepreneurial sparkle. College and business school is no longer a place for just preparing and planning how to launch a new venture or nonprofit organization. For many students, the venture starts while on campus, long before graduation. Here’s an article …
Events Are Team Efforts
An event without the right vendors can be anywhere from “ho-hum” to a total disaster! Be it a one night gala or a three-day conference with gala and other related special events, you want vendors that you know and have worked with in the past. The “look” of the event begins when people receive their …
Tips for Telling Stories in Your Presentations
We have been discussing using stories in your presentations.Part One discussed the compelling reasons for using stories in business speaking. Part Two provided important Do’s for storytelling. Today we examine a few pertinent tips for better storytelling, and a few Don’ts you will want to be aware of. Tips for Better Storytelling: Think of structure. …
Find the Crisis First
The best form of crisis management is prevention Social media, web digests, TV news, even plain old word of mouth all revolve around finding something interesting to talk about, and you really don’t want your organization’s latest slip-up to become the topic du jour. Problem is, you can’t shut it down once the story’s out. …
Organizing/Reorganizing an All-Volunteer Nonprofit
(The following is an email exchange….) I recently took over as President with the Xyz Dance Company. It is a very unorganized, 501(c)(3) volunteer (parents of dancers) organization. I have recommend to the group we seek professional assistance to get “organized” with a development plan, create proper manuals to help keep us on track, and …
Employee Turnover: Can We Predict Who Is About to Quit?
“I was totally surprised when one of our top people quit. I thought he was satisfied with his job. I don’t want to get sandbagged again. What are some early warning signs of someone leaving?” That was said to me by an accounting supervisor. Yes, you can expect a certain amount of turnover, even in …
Employees hate/love to go to participate in training
n organizations, there are people who love to participate in training events and there are at least an equal (most likely more) amount of people who hate training events. Those haters of the training events are most likely not opposed to learning. In fact, when they need know something, most of them will find a way to learn it.
Short Term/Long Term
Good crisis management covers both It’s pretty obvious that you can’t just wing it when it comes to crisis management. While business leaders as a whole are far more on board with the whole “crisis plan” thing than they were some 10-15 years ago, their focus is still typically very much on the now. Few …