Get Qualified for the Job or Else

Person using a certified stamp on a book
We all want to fit in, but we don’t always.

Let’s say you have the training certificates and education as well as the experience just to get in the door.

It’s frustrating seeing others without your work experience, walk in and take the same job you may have the experience and extra specific training for. So, why didn’t you get the job?

We can’t really argue which is better in this case. Training, education or work experience. Sometimes it’s one of the above, two of the above, or all of the above, or none of the above. Every employer has his or her own reasons. We can’t assume that it is the lack of any qualification that disqualified us from the job.

Maybe they just didn’t like us; there was no chemistry. Most of the time, it’s all about fitting in. We all want to fit in, but we don’t always. Personally, I’d rather have that job where I fit in and the hiring folks agree.

Human Resources does put a value on education and training as well as experience.

In some cases, to just to go beyond a certain level in your job you have to have a degree. It’s in the job description as a requirement even if there is not really a good reason for it. I have a super smart sister who made straight “A”s in high school, and could have named her ticket to any major university. She chose instead to work. She enjoyed her work, but she became stuck at one level and watched several people, not nearly as smart or as good at their job, progress when she couldn’t because she didn’t have a degree.

At the time she began working, the degree didn’t seem important. For some people, it just doesn’t fit in their plans for a variety of reasons, including financial at that particular time.

Human Resources does put a value on education and training as well as experience. They write down just what the potential employer wants them to; sometimes, the qualifications are so specific as intended to be so the employer can hire a specific person.

In government especially, a national search must be made with veterans and minorities getting extra points that can move them to the top of the list if they are otherwise qualified. So the more specific the qualifications, the less likely anyone but the person the employer has in mind will make the cut. It’s against the law, but hard to prove, and it happens often to manipulate the system.

We don’t realize, especially when it affects us personally, just how many people out there are looking for work.

An education is more than specific training for a job, or it wouldn’t be called education. But education is general and has to be applied. What it does show is the ability to start something and see it through to the end. Certification is a little different since it is more a validation of specific knowledge–usually a product of training. I wanted to get at why this debate happens. We don’t realize, especially when it affects us personally, just how many people out there are looking for work. Some are very qualified either in experience or education. Want someone younger, you go with education. Want maturity find the experienced person. With both–you win. At least sometimes or so you would think.

It’s not a perfect system. I have degrees that by themselves are rather worthless unless you want to teach, but combine them with practical experience and use the knowledge in a way that makes sense such as training and development, and we suddenly seem very qualified, but we may not fit the mold exactly. Not an architect, an engineer, an MBA? The liberal arts degrees don’t always match the job, but does that make them any less valid in most cases?

Another example, colleges and universities love PhDs and would rather have one over a Masters degree–even if the person with a Masters degree or several Masters had tons of experience. Colleges and universities are competing for credibility and the more PhDs, the more respectability. Logical. Not at all. It’s about image and attracting students. Who cares at that point if they are bored out of their minds?

To the employer, there is a logic to playing the system to getting exactly who they think they want. Choosing kids who can play a sport to play a game makes sense. Choosing friends who can’t play so well doesn’t make sense to anyone but those in on the reason. It’s all a matter of image, rather than perspective.

The years of experience we proudly display on our resume are not necessarily in our favor. While we think those years of experience should increase our chances as valuable candidates, think again; in fact it may hurt our chances because it automatically allows the interviewer or screener to figure out how old we are, which means the employer would have to pay us more, which may be an eliminating factor. And despite the fact employers aren’t supposed to discriminate at all, this would be age discrimination. It happens. However, it is all about getting the employee employers want, remember–not necessarily the best qualified one.

How about not getting it because you didn’t go to a particular school, an Ivy League school, for example?

You don’t have to be a different race or sexual persuasion to be discriminated against. How about not getting it because you didn’t go to a particular school, an Ivy League school, for example? If the employer is a prestigious firm and all its executives are from Ivy League schools or because you were a blond, or short, or fat? Or not handsome or pretty enough? Image places a part, like it or not. And when people need to eliminate people from the pool, anything is game–unofficially, of course. Then, of course, state businesses that like to hire from state and local universities. I kind of get that.

However, getting the interview is important, and attitude still makes a huge difference. I don’t care how good you are at your job, a bad attitude will make someone want to sacrifice your experience and know how to train someone who’s enthusiastic and wants to do it the way they want them to do it.

I have quite a few good years left. I doubt it is my positive attitude, lack of education and experience holding me back…

All anyone can do is his or her best and try to fit in, get the qualifications as best as you can afford and do the best you can, be you, make a good impression and try to fit in. Be proud of your accomplishments and don’t consider yourself a failure because you didn’t get this job. Go on to the next and the next, until you find the right fit. You and your employer have a better chance of being happy.

Then, there’s always re-inventing yourself, but always aim to do what you love. Make re-inventing a last resort. I have had to re-invent myself, but it was drastic measure.

For most of you who follow this blog, you know from whence I speak. Where I used to be a professional actor and speaker, I have had to concentrate more on writing, teaching, directing and being the artistic director for a community theatre. It is much easier to re-invent when you have already retired from one career as I did from the Federal government. Since then I have published a novel, Harry’s Reality, which I am very proud, my best-seller so far, The Cave Man Guide to Training and Development, and two books on theatre.

Happy training.

For more resources about training, see the Training library.

How to Set Meaningful Professional Development Goals in Evaluation: Part 2.

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A warm thanks to all who’ve reached out since the start of this blog. I began this series of posts thinking of a couple of my readers who consider themselves relatively new to evaluation. But regardless of whether we’re newer, seasoned or somewhere in between, isn’t there always something new to learn? This is why I enjoy evaluation. On that note, let’s continue considering professional development goals. Again, I am writing more for my own learning and development. I do not consider myself an expert. Before we dive in, some of us might be cringing at the thought of adding more to our to-do list. Here are some productivity tips that I’ve found helpful:

How to Increase Productivity and Get through that To-Do list

  • Dreading a task?
    • Get it done early in the morning or whenever your energy levels peak.
    • Find a time (and a place) where you are least likely to be interrupted.
    • Un-connect: place all gadgets in airplane mode.
    • Set a timer to 10 minutes, and commit to just 10 minutes of that task.
  • Keep track of time:
    • Use a spreadsheet to keep account of your time, and
    • Set a timer to avoid getting carried away by your work and losing track of time.
  • Exercise—it can boost energy levels
  • Tackle larger goals like professional development with like-minded others…

Join a Community of Evaluators

The American Evaluation Association (AEA) is a great professional organization that provides many opportunities to get involved, learn from others and network. Many of the links below first came my way via the AEA. Here are a few resources from the AEA:

  • EVAL TALK: AEA’s e-mail list serve. Like all such resources, those who participate learn the most!
  • aea365: The American Evaluation’s Association’s Tip-A-Day program, by evaluators and for evaluators. Don’t discount yourself from writing a post. This blog features posts from newer evaluators too. Some of the contributors shared that they wrote posts to continue learning and reflecting about evaluation. Please contact me if you’d like to write for aea365.

Commit to Continuing Your Education

Nearly two decades after he gave me this advice, my father’s words ring true now more than ever: Money comes and goes. But you can never lose your education. Here are some free or low-cost options for skill building and continuing education:

  • A website of evaluation-related resources, compiled by Gene Shackman, Applied Sociologist. http://gsociology.icaap.org/methods/
  • The American Evaluation Association. Topics covered by upcoming American Evaluation Association e-study webinars include:

1) Correlation/Regression Analyses and

2) Evaluation reporting using Data Dashboards.

  • Consider attending the American Evaluation Association’s 2013 conference from October 14-19th in Washington, DC.
  • Coursera offers access to online university courses. I’m particularly interested in the data analysis courses using the free, open-source R software.

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For more information about personal development, see the Free Management topic Personal Development.

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Priya Small has extensive experience in collaborative evaluation planning, instrument design, data collection, grant writing and facilitation. Contact her at priyasusansmall@gmail.com. Visit her website at http://www.priyasmall.wordpress.com. See her profile at http://www.linkedin.com/in/priyasmall/

Jill Kelley Must Walk Careful Crisis Management Line

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Reputation management is key in sensitive situations

Jill Kelley, the unofficial social liason to MacDill Air Force Base, is at the very center of the David Petraeus scandal. It was Kelley’s complaints to the FBI about threatening letters from Paula Broadwell that initially started the investigation into the situation, and now that the proverbial stuff has hit the fan Bernstein Crisis Management president Jonathan Bernstein recommends that both her and her socialite sister inject a heavy dose of caution into everything they do or say.

A quote, from a USNews.com article by Elizabeth Flock:

Bernstein, who wrote the Manager’s Guide to Crisis Management and Keeping the Wolves at Bay says it’s “going to take a long time to sort out who actually did wrong” beyond Gen. Petraeus and Broadwell. Kelley and her sister, he says, need to remember that if they do anything to obfuscate the truth about themselves or the situation, the public will “interpret it as a lie.”

Kelley is said to be gathering a heavy-hitting legal and crisis management team, but if the sisters cause themselves to be found guilty in the court of public opinion it’s likely that no amount of lawyering will prevent them from negative consequences.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Special Events: Not What They Used To Be!!

A business special event

And that’s a good thing !!

Special events have evolved. Gone (for the most part) are the rubber chicken dinners — with a dais or a two-or-three-tier head table on stage, featuring the board or the event-committee-and-lead-sponsors sitting and eating dinner while the rest of the guests stare up at them.

That model was fairly universal, in city after city across the country.

It took an enormous amount of time and cajoling to get everyone lined up backstage for the grand entrance; it asked a lot of the event’s emcee, who had to introduce each person as they walked on stage; it took a lighting crew to man the spotlights that followed each honored guest to their appointed place; and it “required” that the audience stand up and applaud for each person being introduced.

Imagine doing that for 30 to 40 people, and having to prep the emcee with the correct pronunciation of each name. No wonder so many events ran for hours and hours with fewer and fewer attendees left at the bitter end. Trying to do too many things in one evening is a sure way to send people home early.

Thank goodness the lesson has been learned, and the dais is gone (or should be) and events are timed to last no more than 2 hours (the sitting/attention span of most adults at the end of the day).

Events have grown up along with their focus. They don’t include every favorite activity of every board and staff member, but now take the needs of the paying guests into consideration.

Honoring too many people (more than 2 or 3 is too many), with too many talking heads, can be deadly. A fast paced program with videos about the honorees is far more engaging than hearing presenter after presenter go on and on about the person who has yet to get near the stage to be recognized.

The special event three-course plated-dinner is no longer the model. A two-hour reception in an exciting location with great food and networking is fast becoming the way to go.

When the invitation comes for next year’s event, will people remember being talked-at all evening or will they remember a program that was short and sweet … and fun?

Before planning that special event, think about your potential audience and what they want. Isn’t it time to shake it up and have everyone talking about your organization and your event? Make it happen … be creative, and make your event “special.”
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Have a comment or a question about creating or expanding your special event?
Ask Natalie. With over 30 years in conference and event planning, she can help you turn your vision into reality.
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Have you seen Natalie’s ebook on Special Events ??
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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.

Different “Schools” of Ethics

Group of hands in a hand-stack in a office

In an earlier life, I taught business ethics. (Most of my undergraduate college credits are in philosophy.) So here’s a very concise overview of the major “school”s of ethics that are often taught in business ethics programs.

Immanuel Kant’s Categorical Imperative (1700s)

Kant asserted that a belief is an ethical principle if, and only if, it applies with everyone all the time everywhere, that is, if the principle should be a universal law. Thus, the Golden Rule might qualify as an ethical principle.

John Stuart Mill’s Utilitarianism (1800s)

Mill asserted that a belief is an ethical principle if it results in the greatest good for the most people. Thus, some people might belief that an economic strategy to “spread the wealth” is also a highly ethical strategy.

Joseph Fletcher’s Situational Ethics (1900s)

Fletcher also asserted that a moral law depends on the current situation. However, he also asserted a principle should be a moral law only if it contributed to love. Thus, Fletcher’s assertion might have contributed to – or justified – the “free love” movement in the 1960s.

Of course, these descriptions are overly simplistic for the purpose of contrasting the different major “schools” of ethics.

What do you think?

Are there other “schools”?

What beliefs or strategies fall into which school?

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See the topic Business Ethics in the Free Management Library.

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Carter McNamara, MBA, PhD – Authenticity Consulting, LLC – 800-971-2250
Read my blogs: Boards, Consulting and OD, and Strategic Planning.

Designing For Your Audience

Young man using a design to communicate with audience

How much is too much? How do we know how to present a technical document?- Whether it is written for projects, systems, communication, procedures, applications, prototypes, education, training, user guide, specifications, or updates, etc., how do we know how to design the material for the target audience? There may already be a style guide, but what if you think it is outdated and the guide needs to be revamped and needs a fresher approach? You can use the following few ideas as suggestions, when involving the design of certain documents.

Many people have examined or looked into how to design material for easier comprehension. Sample tests have been run to understand how a user perceives what they see in images, figures, pictures, symbols, charts, diagrams, etc. You have to be able to describe – how, why, what, when, where, and results. I think the best approach is to use practical examples. If you are writing about complicated tasks, break them down.

There is nothing wrong with having diagrams or flow charts with sub-diagrams or sub-flow charts. There are a lot of existing diagrams and templates online where a main diagram is presented as the upper image, followed by two other sub-diagrams located below it.

Think of a hierarchy or a triangle. All of this can be presented on one page. You can have a frame of information located above two other frames of data. This presentation makes it more interesting and appealing to the reader. Not only that, it will present a more understandable representation of what you are trying to describe, especially when working with anything technical.

People like to see variety in order to remember certain aspects of a diagram. If you can, make it simple and fun. Sometimes, for complicated descriptions, you need a sizable diagram to explain a model. For these situations, I think it is appealing if you break up a page filled with diagrams followed by a page of bullet-ed text. But you have to be sure that they are on facing pages or else you might lose the flow of the explanation.

And sometimes, for briefing meetings, you can just draw a simple diagram by hand. As an example, when creating a presentation for a marketing meeting where the attendees need to know only the major concept of a product, you can just include simple drawn out models and views of the new product.

Technical Writers are involved in many areas of a business (as writers, designers, trainers, analysts, etc.), so they need to know and understand the mind of the audience and be aware of their strengths and weaknesses and create a document accordingly. This way, the document is a valuable asset and won’t just be thrown into the corner. As another example, for procedural or use-case designs, make sure the instructions display what to do next. Use arrows, shapes, or any kind of configuration to make the image stick in the readers mind.

If you have other ideas about designing or including designs for explanations, please leave a comment.

Business Ethics – Where to draw the line?

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Over the Thanksgiving holiday I had an interesting discussion with a mortgage lender and an economist about the 2008 banking industry collapse. Part of the discussion was around culpability and responsibility. In another conversation that week with a management consultant friend, we shared our frustration that institutions and systems are hard to change as organizational culture and corporate norms are deeply entrenched.

While whole systems of incentives, accountability, and market demand were responsible for the global banking collapse, business ethics and corporate citizenship ultimately comes down to personal decision making. To avoid such disasters in the future, fraud and greed have to be kept at bay. Each person must know the line over which they simply will not cross.

Where’s Your Ethical Line?

When I did on-boarding in my previous job, I talked to the new hires about their personal business ethics. I told them to get clear what values and principles they simply were not willing to sacrifice for their jobs. If they weren’t clear where that line is prior to starting their job, it would only get more fuzzy and confusing once they were in it. With pressure from a boss, customer, or co-workers to perform and conform, doing the right thing becomes even more challenging.

I offer this video below with some stories of people who knew where their ethical line was and what they weren’t willing to do for money.

Take some time to think through what you are and are not willing to do to save your job, please a boss, satisfy a customer, fit into your company, or make others look good. In the end, it is only your own conscience that you have to live with every night.

http://www.youtube.com/watch?v=nW_7BEb1VCw&feature=plcp

To learn more about aligning your values with your work, read my book “Path for Greatness”.

BUY the 10th Anniversary edition of “Path for Greatness: Work as Spiritual Service”. Share this as a gift for a colleague, friend or family member who desires to integrate their spiritual life and their work life.

Learn Meaningful Ways to Work

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For more resources, see our Library topic Spirituality in the Workplace.

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Linda J. Ferguson, Ph.D. is an author, coach, and seminar leader serving as a guide for your wholeness and authenticity in work and life.

Sign-Up on Linda’s website- www.lindajferguson.com for valuable tools to live and work from the heart – Transformational Empowerment (TM)

“Like” Linda’s Fan Page – https://www.facebook.com/LindaJFerguson to get notices of these blog posts and other updates of Linda’s work.

The First Six Months On the Job: What You Need to Do!

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I was once told that the first six months in an organization are the most important. Do you agree? What advice would you give someone entering a new organization?

Absolutely true! the first 6 months in a new job is your opportunity to learn, to be seen, to make a name for yourself and build your brand. This is the time when you will show the organization how right they were by hiring you.

If I were coaching someone, I would recommend that they do several things to get off to a strong start.

  1. Get the lay of the land.
    It’s easier to ask “dumb” questions during the “newlywed” period. Inquire not only about the written rules, but also the unwritten rules in the organization; f find out who the key influencers are and why they are influential; and take time to observe and discover what’s really important to the organization.
  2. Quickly add value.
    Assess what unique skills or talent you bring to bear to address the most critical challenges. Look for quick wins to establish credibility and respect as quickly as possible.
  3. Ensure they have absolute role clarity.
    Two dangerous pitfalls are straying into someone else territory or overlooking some aspect of their responsibility.
  4. Write a broad ‘100 day plan.
    Be sure you get input from your manager and even your employees. It should includes specific strategies as well as how these strategies are aligned with the department and corporate goals.

Career Success Tip:

Realize that joining a new organization requires you to quickly understand and adapt to a new culture, to new people and to a new political arena. It’s not business as usually. It’ may require you to learn new things and to do what you’ve done before in new ways. Also see Tips for Starting a New Job, Making the Right Career Moves Part #1 and Part #2.

Do you want to develop Career Smarts?

  • For more resources, see the Library topic Career Management.
  • Start with the Career Success System.
  • Sign up for Career Power: 101 success tips.
  • Need a speaker? Get the Edge Keynotes-webinars-workshops.
  • Find career and leadership boosters in the Smart Moves Blog.
  • Copyright © 2012 Marcia Zidle career and leadership coach.

Four social media lessons from the Red Bull Stratos

Social media icons on a phone screen

Guest Author: Helen Butterworth

Last month Felix Baumgartner became the first skydiver to go faster than the speed of sound. Not only was it a triumph of human endeavour, of interest to marketers was the way Red Bull, the sponsors of the event, broke through the traditional barriers of marketing. Social media, Facebook and Twitter in particular, played a huge part in what many are calling the most successful marketing campaign of all time.

Over 7.1 million people tuned in on Youtube and half of the worldwide trending topics on twitter were related to Red Bull Stratos.

Facebook also played a major part with the most engaged of Red Bulls Facebook posts generating 500,000 likes, 70, 000 shares and 15,000 comments within 40 minutes of being posted.

Here are some lessons we can take away from their social media activity:

    · Use more pictures on Facebook

The visual marketing benefits are even stronger on Facebook and pictures can be very powerful and more appealing than the average post. The new Facebook ‘timeline’; interface is particularly welcoming to pictures as they take up more space in the news feed.

Red Bull Stratos

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By posting this picture capturing Felix on his knees just after landing, they were able to generate huge engagement levels. Today the picture has creates 50, 811 shares, 291, 173 likes and over 21, 000 comments. Note also the picture includes a link to help drive traffic where they want. The focus is still on the brilliant picture, but there is also a way for the audience to get more information.

It doesn’t have to be a ground breaking event. Perhaps you are announcing a new product or even if you have reached 100 followers, all worthy of posting a photo or creating a fun engaging video. Consider using Instagram to make your pictures more attractive or even to push them out across more channels. Think what you would like to share online, utilise trends and consider customising photos so they are more personal to you and your fans.

2. Use Quotes to encourage sharing

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Inspirational quotes consistently get one of the highest rates of likes and shares on facebook. A trend Red Bull did not ignore. Regular quotes from Felix and the team added a personal element to the brand.

3.Create engagement through Facebook questions and competitions

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The red bull team encouraged viewers to ask questions via their Facebook and Twitter pages throughout the event.

Questions placed at the end of posts increase engagement by 18%. Studies show that keywords of ‘when’ ‘where’ and ‘can’ drive the most comments whereas ‘why’ questions generate the lowest amount of engagement. Red Bull have mastered the art of when to use keywords, calls to action and questions to get their fans engaged. The built in questions application by Facebook is useful to find out more about customers and involving them in big decisions helps them gain a feeling of ownership.

They also show that rewards motivate engagement behaviour. The prize here was an exclusive watch and if you want fans to engage and share your content offering a prize can get people to click.

·Build up anticipation for big launches

Red Bull built the anticipation for the jump for a whole year. If you scroll through the Facebook page alone, quality content has been added consistently from way back in February. Anticipation was also built by not giving everything away. A lot of effort was made to keep the audience intrigued and keep certain aspects quiet until the appropriate time. If your business has a big announcement of product a launch planned consider taking a similar approach and keep some things back.

Red Bull succeeded in using social media for engagement and amplifying their message, but the principles they used are not restrained to an event of this magnitude. Every brand has an attribute that can be larger than life and a launch that could use the techniques red bull put in place.

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For more resources, see our Library topics Marketing and Social Networking.

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About the Author:

Helen Butterworth is a social media blogger and marketing assistant at https://www.polo-shirts.co.uk/ and https://www.clothes2order.com/, e-commerce websites that rely on social media channels to increase engagement and traffic to the sites.


Publications as Development

a bunch of publications on a desk

The question was asked, “Can anyone tell me what characteristics make a publication a good development tool? What can I do to begin to pull together the various publications so that they help garner parent, student and donor support and further the continued growth of the school?”

First must come the understanding of what development is all about !!

By definition, it’s the building/enhancing of relationships that, eventually, lead to fundraising. But, what many people in the n-p sector forget is that development is also (much more) about the needs of the (prospective) donor than it is about the needs of the institution.

People give because something about their relationship with an institution makes them feel good; and, just as important, because the actual giving makes them feel good. If you think about it, if it made them feel bad, they wouldn’t give !!

So, the role, then, of publications is to market the “good feelings.” Tell the world how Mr. X and/or Ms. Y felt good about being part of a program, about volunteering, about giving.

Sure publications must provide information, but to support development and public relations activities, they must do so in the context of “how people benefit.”

The emphasis being on “people.” Write about how students benefit from giving programs and how parents feel good about seeing their kids benefit.

Don’t write about how the school needs this or that. Write about how “your support will allow/permit/enable student to get this wonderful benefit” — don’t ever phrase it as: “without your support the kids won’t/can’t have this wonderful benefit.”

A poster above your desk would help to stay focused — i.e., “It’s about the Needs of the Donor!!”

Another mistake that many NPOs make is the need to produce/include a brochure for every need/circumstance. No one reads them; they take up space and detract from your message about people. Brochures, full of dry information, might be good to have on hand as supplements — for when they are requested.

Finally, the most important document a NPO can have is their Case Statement — an internal (narrative) document that discusses the institution’s history, accomplishments, current and planned/desired activities — with rationale, and what will be needed (in the way of funding) to make that future stuff happen.

Once you have that (sometimes cumbersome) document, and update it periodically, you never have to reinvent the wheel. Anytime you want/need to write another publication/solicitation, you already have a clear statement of who, what, when, etc. etc.

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Have a comment or a question about starting, evaluating or expanding your fundraising program? With over 30 years of counseling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, I’ll be pleased to answer your questions. Contact me at AskHank
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Have you seen The Fundraising Series of ebooks ??
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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.