FEMA Combats Sandy Rumors Online

Group-of-asian-girls-using-social-media-on-phone.

Agency once again takes to the ‘net for crisis management

FEMA’s been working hard these past weeks, and the agency’s not resting as thousands are left needing critical services in the wake of Hurricane Sandy. In the midst of all this crisis management there have been a host of false rumors floating around, from social media chatter claiming FEMA has run out of water to a radio station directing people to a nonexistent tent city, and the organization’s had enough.

In yet another demonstration of its crisis communications prowess (and a use of resources that would likely be eliminated next year should Governor Romney become President), FEMA has established the Hurricane Sandy Rumor Control page. Featuring a reguarly updated and extremely clear, concise list of current rumors, along with rebuttals, the rumor control page provides the perfect answer to the bevy of incorrect information that so frequently arises in crisis situations.

Of course, FEMA is supporting the page through its various social media channels, further widening its exposure and impact.

Kudos again FEMA, and keep up the good work!

——————————-
For more resources, see the Free Management Library topic: Crisis Management
——————————-

[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

T is for Timing

Business man holding an hour glass

In comedy, timing is everything, right? The same thing is true for speaking. In order to express confidence, calm and control, check your timing in the following ways:

1. Extend your eye contact. We often sweep the audience with our eyes, never landing on a person, but always moving past them. Or we lock eyes with the audience member who smiles or nods, or the person we think is about to challenge us. If your eye contact is too rapid, you can look nervous, and you will fail to make a connection. If it is too long, you can easily turn a warm connection into a staring contest. To make the most of your timing, practice moving your eye contact smoothly and slowly from one person to the next, in about two to five second intervals. (If the audience looks away before you do, chances are your eye contact is a little too intense. But most of the time, this is just about right.) Be sure you are looking each listener in the eye, or at least near the eyes.

2. Manage your rate of speech. On average, people speak at around 150-160 words per minute. But when we feel adrenaline coursing through our bodies, we seem to speed up even more, often racing to keep up with our thoughts, which always speed ahead of our words. A great way to manage rate of speech is to speak fairly quickly, but pause a little longer and a little more often. Note that when we speak from slides, we slow down to somewhere closer to 100 words per minute on average — probably too slow for most audiences. So when you are working with slides, you might want to push ahead a little bit to sound more natural.

3. Nail your presentation time. Of all the things you don’t want to do, running over your allotted time has to be near the top of the list. During rehearsals, keep track of time for each segment, so you know not only how well your material will fit the time frame, but where you might need to tighten it. Mark your speaker words with notes on where you need to be at certain checkpoints. And don’t hold the most important points for last, as these may well be the ones you need to abbreviate or skip. To be sure, get those important points in earlier, while attention is strong and your energy is peak. (Tip: to keep track of time, use a remote slide advancer with vibrate mode, or set a timer on your smart phone or tablet, silenced of course, but visible to you.)

4. Leave enough time for Q&A. A common enough problem is to speak right up to the last minute, and then ask for questions. Most audiences won’t ask many questions at this point, as the pressure is on to move on to the next meeting or event of the day. Deliberately cut your presentation by 20-25%, so that you have time for discussion during your presentation and a solid give-and-take at the end. If you have engaged the audience, and there is time for Q&A, you are much more likely to have a good exchange. If not, ask them one or two questions about their reactions or comments.

5. Take time for a good close. Many times speakers get to the end of their presentations and then run out of steam. Their adrenaline has abated, or they are just so relieved to be finished, that they end up with a weak or nonexistent close. Plan ahead so you know exactly what you plan to say in the final two minutes, and rehearse it so it is top of mind when you get to it. poor closings include “thank you for your time” and “I guess that is all I have.” You can do better. Sum up quickly key points, and end with a positive note, a restatement of your key message, and a call to action of some sort. Make it brief and positive. Take that final minute or two to reinforce all that has been said, and send your audience off with finesse and punch.

How is your timing? Do you remember to manage these critical components of a great presentation? Have you learned some great techniques for timing? We would love to hear your experiences.

Nine Specific Ways to use Twitter for your Business

Twitter logo in a box on a blue background

Guest Author: Korah Morrison

Twitter Marketing Strategies

The need to have an account on Twitter to promote your business is no longer questioned. However, you can often find advice like “register and attract an audience,” or “build your brand”. But few offer real strategies and techniques for using Twitter for business.

Today we’ll give you some specific tactics that you can use with Twitter to help market your business.

1. Publish company news

Keep your customers, partners and employees aware of the latest company news via Twitter. You can report about anything – beginning from a change in a big project, and ending with information about new products, you are going to release.

2. Keep track of your reputation

If your target audience uses Twitter, it’s a great opportunity for your company to track its image. But these references are not always positive. Sign up for keywords that relate to the company in Twitter search, and system will provide notice to you every time someone mentions your brand.

3. Hold contests

Twitter – a great place for support of your business through competitions. Last year, the company @ HostGator held a contest, in which everyone could win an iPhone every day. In order to enter the contest, the participant had to tweet about the details of the contest via Twitter every day. Because of this, the name of the hosting company was mentioned thousands of times in the network, and the contest was very popular.

4. Provide customer support

We certainly do not recommend using Twitter as a primary source of support for customers, but it can be used as an additional tool. JetBlue and Comcast are examples of companies that rely on Twitter to provide customer support. If your business considers doing this, make sure that the employee who will provide your customer support via Twitter is sufficiently prepared to meet the challenges, and can consistently provide excellent service.

5. Promote special events

If your company arranges any extracurricular activities or parties, then Twitter is a great way to advertise the event, and you will receive a lot of visitors.

6. Inform buyers of your location

Some mobile businesses (kiosks with tacos, ice cream, waffles, etc.) use Twitter to inform local customers of their location. It really helps to attract customers and increase sales.

7. Audience survey to collect data

Many companies do not take into account one more opportunity provided by Twitter. On Twitter, you can become familiar with your target audience. Through surveys, customers can express their thoughts on the new product. Twitter will also help you figure out exactly which topics they would like to read on your blog.

8. Inform clients about sales

Many companies use Twitter to inform their customers about sales and coupons codes. For example, the Twitter accounts of companies @ MarcJacobsSales and @ DellOutlet provide all their latest and interesting news.

9. Tell your customers about an opening

In our view, the @Laundryroom company demonstrates the creative use of Twitter. Their Twitter account alerts residents of Olin College’s West Hall every time the washing machine in the laundry is released!

Be creative and use an assortment of opportunities with Twitter to attract new customers!

——————

For more resources, see our Library topics Marketing and Social Networking.

——————

Author: Korah Morrison, writer at EssayWritingServices.com and writes about seo, blogging, social media and internet marketing.

Winnie the Pooh on…Social Media

A-man-using-fis-tab-to-check-through-social-media.

Editor’s Note: Winnie the Pooh and Friends encounter many crises in the Hundred Acre Woods, but always manage to muddle through. In this post, guest author Brian Adams connects quotes from these cartoony creatures to the world of social media.

Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology? Here are a few of their thoughts penned by A. A. Milne:

On Content Creation
“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”

On Twitter
“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”

Building a Following
“If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.”

On Personal Facebook Posts
“People say nothing is impossible, but I do nothing every day.”

On Apple’s iOS6 Maps
“I’m not lost for I know where I am. But however, where I am may be lost.”

On Blogging
“When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

On Google+ (and QR Codes)
“Bother.”

On LinkedIn
“So perhaps the best thing to do is to stop writing Introductions and get on with the book.”

On the Facebook IPO
“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.”

On Texting
“My spelling is Wobbly. It’s good spelling but it Wobbles, and the letters get in the wrong places.”

More on Texting
“TTFN, Ta Ta For Now.”

On Disaster Relief e-Fundraising
“And really, it wasn’t much good having anything exciting like floods, if you couldn’t share them with somebody.”

On Not Syncing Accounts
“One of the advantages of being disorganized is that one is always having surprising discoveries.”

——————————-
For more resources, see the Free Management Library topic: Crisis Management
——————————-

Brian Adams consults with nonprofits, including Komera Project (www.komeraproject.org), regarding communications strategy. Brian was previously Senior Director of Communications at United Way of Massachusetts Bay and Merrimack Valley (www.supportunitedway.org) and the head of Media and Community Relations for the MSPCA-Angell (www.mspca.org). A version of this story first appeared on the author’s blog (http://brianadamspr.wordpress.com/).

Computers and Essay Questions in Training

A-blogger-on-her-system
Professor Jack Shaw

As a blogger, I get ideas for my blogs from pretty much anywhere. Even as a university professor, I am sometimes piqued by something said or a student assignment. In this case, it is a very basic assignment to get my English students to think about the question: Can computers grade essays? Why is this valid for trainers?

I’ll tell you, but first we have to look at some basic differences between machine and Man. Computers operate on a logic based system; they can grade a standard essay and even more complex writing as long as we are looking for a specific response. We already have programs that check grammar. How is that working for you? And spelling? If you are close…

Objective tests or fill in the blanks are easy. A “yes” or “no” answer in simple binary code. What about an idea that contains at least three paragraphs the culminates in the formation of an idea? You are now asking the computer evaluate standard language with maybe some expected wording specific to the organization. Quote the mission? Easy one. Ask for ideas? Forget it!

What if the writer uses humor, imagery, exaggeration or irony? Can we expect a logic based computer to understand the basic creative principle of Man, which is to be unpredictable given the same circumstances.

Now I know at this point many of you are saying, “Computers are evolving everyday and will be able to do that someday.” I’m not sure I want them to. And, need I say it, artificial intelligence?

Have you heard the term “Singularity?” Basically, it is a project going on right now all over the world to create a computer infinitely smarter than us in every way and when we reach a certain point we will merge with the computer and be able to solve all the problems in the world–that’s if we can control this evolving artificial intelligence. The whole world as we know it and our existence may change drastically or be non-existent. We may not be needed in this new world.

As for training, there are probably some programs that do a pretty good job identifying leaders and thinkers, but I think they are probably missing a great many creative people who don’t fit the established mold. Do we know for sure this is the best mold? We do know it is one of many.

Keep the essays in, see the creativity for yourself. You can see the ideas; the computer can’t. Video games are probably the best guage of creativity and quickness of thought. And, the scores get higher as learning occurs. So, here the video game computer is aiding in developing creativity and speedy correct answers.

Ironically, I wrote a novel that deals with this subject, too, but in a different more positive way. The humans involved had given thought to how far the artificial intelligence would go to running the world and so it has a positive ending. Major change occurs, but it is happening now.

For more resources about training, see the Training library.

I don’t just teach and train. I have a website. I am also a speech coach, theatre critic, and artistic director. I do more than write blogs. My novel is called Harry’s Reality and is available as an e-book, as well as is my best selling The Cave Man Guide to Training and Development. I have two other e-books recently released on theatre: ActingSmarts on Regional and Local Theatre, and ActingSmarts Reviews Regional and Local Theatre. It’s funny when you think about it how we bring all of our experiences to what we do. I spent 30 years in the government where I was a communicator and trainer, did theatre when I could–some of it professional, and started blogging and reviewing plays.

Happy training.

Dysfunctional beliefs

An-indian-mother-and-child-sitting-on-a-railway
We’ve all heard of the term dysfunctional people, but today I heard a speaker allude to the thought of having dysfunctional beliefs. Wow, what an enlightening thought. We all do have those thoughts or beliefs in our lives that lead us into dysfunction. When we get our beliefs right is when we do right.
A belief is a thought repeated over and over and thus deemed as a belief. One dysfunctional belief I’ve had and have recently made the decision to cut off this belief entirely from my mindset is that I can’t make a living through the products I’ve created. You see for years I would sell my products “on the side” while the real money I made in my business was through the training and consulting work that I did. For a while that was a belief because it was my reality. But now as I’m trying to shift my reality for that to no longer be the case, I then need to break free of this belief as its dysfunctional and holding me back in my business.
How about you? What dysfunctional beliefs have you had that you would like to let go off.? Please share with us your comments. Make the decision right now to cut it out of your mindset. Like me, you’ll feel this sense of expansion and will see things differently. This will allow you and I to create a belief that is expansive and not constrictive.

——————

For more resources, see our Library topic Spirituality in the Workplace.

——————

Janae Bower is an inspirational speaker, award-winning author and training consultant. She founded Finding IT, a company that specializes in personal and professional development getting to the heart of what matters most. She started Project GratOtude, a movement to increase gratitude in people’s lives.

Getting To Know Your Technical Writing Department (Part 2)

A writer editing an article

This is the second part of the post ‘Getting To Know Your Technical Writing Department’. We have read what questions need to be asked regarding Projects, Writing, and Collaboration. Now we need to see how documents are reviewed, stored, what tools are used to produce the documentation, how the works are distributed and how we can make improvements.

Review – Define the review process

· Are there style guides they follow and who maintains it
· Is there a standard logo for each document?
· Who reviews their work
· Who edits their work
· How are changes reviewed
· Is there a process for reviewing, editing, and rewriting
· Estimate the turnaround time for each new revised work
· Who tests out the documents for accuracy (note by individuals, department, and project)
· How do you get feedback from users (clients, developers, SMEs, customer service, etc.,)
· How do you get feedback from content on the web

Storage – Keeping track of the documents

· Where and how are the documents stored
· Is there a schema where all legacy documents are kept
· Is there a methodology that is followed to stay organized, or is there an existing content management system that maintains new and revised documents
· Where are confidential documents stored?
· Do we index or tag our documents
· Are any processes automated

Tools – Our tool sets

· What tools do they use to produce their documentation
· Get a break down of what tools each writer uses and their expertise in them
· What tools would they like to have
· Are some of the current tools that are too challenging for some

Distribution – Distributing the documents

· Is there a process in place for distributing completed and revised documents
· Who gets the newly completed documents and how many are produced and who takes care of that process

Global – Standardizing it all

· Who are the global contacts
· How do we virtually connect with them
· Is there a process in place for ensuring that all documentation standards are met
· Where are all the terms defined so that we are all on the same page for terminology
· How are files exchanged
· How are updates made

Improvement – Empathize with your writers

· Do they have any ideas for improvement
· Do they feel overworked
· Are they writing for more than one project at a time
· How long have they worked as technical writer on particular tasks
· Do they feel stagnant and would they like to switch gears and write for some other projects

When you have reviewed all this information (I know it’s quite a lot), and have analyzed your mapping or matrix, you will be able to make adjustments where necessary. Pinpoint where your strengths and weaknesses are. As with documentation, make sure everything you need to know about the department is standardized, controlled, and structured. All this work will help you get a clearer picture of your departments’ Technical Writers functions, the departments’ performance, and where improvements are needed.

Cultivating The Grantor (Part 2)

Money cultivation concept

In my October 4th post, I introduced the second step in the four-step grantsmanship process: Grant Cultivation. I also outlined two methods I that have found to be effective in cultivating grants from foundations and corporations: including your Board Members and the Letter of Inquiry/Intent (LOI).

This month’s post will continue with three additional methods I that have found to be effective in cultivating grants from foundations and corporations:

1. Call the Foundation Manager/Trustee. I typically call the foundation manager or trustee two weeks after mailing the LOI, and they usually answer or call back when I leave a message. These phone calls are a very important way to learn more about these potential grantors, and for them learn more about your NPO. Most important, you can learn if the foundation is a good match for funding your NPO. Although it could be disappointing to learn that this potential funder is not a good fit, it is much better finding out before you spend any more time cultivating or submitting a proposal.

   If they think they are a good fit, ask them what they would like to fund.
   As I wrote in my post, “Donor Centric Grantsmanship”, it really is about
   their funding priorities, and not about what program you would like to
   fund. If the conversation is going well, you can find out other useful
   information: an appropriate ask amount, grant deadlines and guidelines
   if they are not published, AND…

2. Set Up a Meeting. The single best cultivation method is to meet personally with a foundation manager or trustee. So, if the phone conversation is going well, ask if they would like to meet with your Executive Director and the Board Member they know. The ideal meeting is at your NPO where you deliver services to your clients. At your school, your health center, your animal shelter, etc…

   If that is not possible, or does not fit the foundation manager or trustees
   schedule, then suggest a meeting at their office. As the Grant Manager,
   it is appropriate for you to attend a meeting at your NPO, and sometimes
   OK at the foundation manager or trustee’s office. Confer with your
   Executive Director, and use your best judgment.

   The most important goal of this meeting is to learn what this potential
   grantor wants to fund at your NPO. This requires a lot of listening on
   the part of your NPO representatives. If you do not attend the meeting,
   do a quick debrief with your Executive Director (ideally w/in 24 hours),
   take notes, and add this info to your donor database and grant files.

3. Send Invitations to Group Events, General E-mails and Mailings … But don’t overdo it. The contacts you have at the foundations and corporations that are a good fit for funding your organization need to be treated as the important potential donors they are: i.e. individually.

=-=-=-=-=-=-=-=-=-=-=-=-=-=
Lynn deLearie Consulting, LLC, helps nonprofit organizations develop, enhance and expand grants programs, and helps them secure funding from foundations and corporations. Contact Lynn deLearie.
=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you seen The Fundraising Series of ebooks ??
=-=-=-=-=-=-=-=-=-=-=-=-=-=
If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.