E. coli Crisis Management in Canada

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Second outbreak in as many months from Cardinal Meat Specialists

As if the beef industry wasn’t in enough trouble with the entire horsemeat debacle, the Canadian Food Inspection Agency has confirmed that two people have contracted food poisoning, caused by E. coli, after eating frozen beef burgers.

The company responsible for manufacturing the burgers, Cardinal Meat Specialists, has recalled all products that were on the line that day, and according to reports is cooperating fully with authorities. Normally a single recall is not a major problem for manufacturers, provided they handle things well, but this is Cardinal’s second E. coli scare since December and that complicates things a bit.

A sleeping watchdog?

Now, it is possible for microorganisms to sneak their way into raw product, even with proper safety and handling procedures in place, but the fact that two batches of tainted meat went out within as many months is bound to put a negative tint on public perception of not only the producer, but also the organization that is supposed to be overseeing them, namely the CFIA.

The watchdog agency was criticized heavily for not demanding a recall until several people had fallen ill in the December Cardinal E. coli crisis, and another tainted batch of burgers coming out of the same facility so soon leads the public to believe, whether it’s true or not, that the CFIA isn’t doing its job. If the CFIA wants to avoid taking heavy, long-term reputation damage in the court of public opinion, then it has to put in the effort required to absolutely guarantee Cardinal is clear to produce safe product.

No comment

At the time of this writing the recall has grabbed quite a bit of news coverage, but looking through the Cardinal website we can’t find a single mention of the current situation. Their news section proudly touts the results of the December investigation (no fault found), and has an article on new plants, as well as plans to expand into the U.S., so why no word on the latest issue?

There is really no excuse to not be THE primary source of information on any crisis that centers around your organization. A bit of brainstorming, some careful construction of messaging, and 30 minutes of work from a webmaster is all it takes to publish an informative statement with easily-findable link right there on your existing website.

Frankly, not doing this is fast going the way of saying “no comment,” ie. it is far more detrimental to your reputation than getting out there and spilling the facts.

One of our favorite sayings is, “in the absence of communication, rumor and innuendo will fill the gap,” and that damaging rumor and innuendo finds a hole faster than ever given the incredible speed and volume of ‘net communication today.

When it’s clearly crisis management time, step up and start communicating. There’s no excuse not to.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Microfinance Informs Impact Investing

plant-growing-from-coins-glass-jar-blurred-nature

While the term “impact investing” (or social capital) has garnered substantial attention in recent years, the more traditional field of microfinance, still by far the largest share of impact investments, gets less attention yet has decades of experience doing social capital. Here are a few of lessons from the micro finance sector worth reviewing as this strategy matures: Continue reading “Microfinance Informs Impact Investing”

Social Media Strategies to Promote a Small Business on A National Scale

Phone displaying different social media icons

Guest Author: Grace Beckett

How Does a Small Business Gain National Attention?

Most small businesses are not localized and can serve customers in any location as they are Internet-based or are e-commerce websites. These types of businesses need to be able to attract a steady stream of leads and customers on a national level. The social media marketing strategy and the content marketing strategy of these companies must not be to promote the brand locally but nationally and to not give the brand a very local identity. So how does a small business gain a national audience?

Create share-worthy content

First and foremost, as a small business owner you should create content that will be of some use to your customers and followers. Create content on your company website, blogs or guest blogging platforms and share it on all your social networking platforms. Most businesses make the mistake of putting phrases claiming that they are the best in certain cities or states and include local statistics. To promote your business nationally, you need to show your audience that you provide the same level of high quality services everywhere. Creating this type of content will also encourage your customers and social network followers to post it on various online forums, which can get you a national audience.

Choose the best social media platform and posting frequency

There are so many social networking sites that it is not possible to use all with the same level of efficacy. Facebook and Twitter is a must for any type of business and you must post content on them as frequently as possible. Make sure to include visual content like videos and images along with textual content as this gets more attention and is inherently more share-worthy. If the product or service offered by your company is more visual or if their USP lies in their aesthetics, include Pinterest, Instagram, Tumblr, etc. in the social media strategy. Pinterest is an excellent way of getting your products noticed and you can even include product details and prices with the pins.

Posting should be done as frequently as possible – at least once a day. However, the rush to post should not take precedence over the quality of the content. If you cannot post content on these platforms daily without compromising on content, then don’t. Create and maintain a posting schedule that works best for you.

Optimize content and websites

The content that is being distributed by you via different channels should not contain any local keywords or keywords that trigger search engines to list your business in local searches. The keywords should contain words like “national” or “country-wide” to make sure that your national businesses is promoted effectively. Look at the keywords used by competitors and other national companies and use the same. Similarly, you do not have to create different websites for each region if your business is national. One main website can contain links to different web pages for different regions. As most large companies do, they have contact information for each region in different web pages but in the same website.

Promotional strategies

To create a buzz around your social media pages, one of the best ways is to create weekly contests that all your followers can participate in. Hashtag contests are the most popular contests on Twitter, which not only makes your hashtags more popular on the micro-blogging platform but also increases your engagement with fans and followers. You can also reward “Fan of the week” or “customer of the week” award for loyal followers and customers on social media platforms. Supporting a national charity like Red Cross is also a great way to attract more customers and fans.

Summary: Learn social media marketing strategies that will help small but national businesses.

For more resources, see the Free Management Library topic: Marketing and Social Media.

About the author

Grace Beckett is a Content Strategist with Godot Media – a leading Content Management firm. She has years of experience in working closely with online businesses, helping them refine their marketing and social media strategies through optimum use of content. Her other interests, besides online content strategy, internet marketing and search engine optimization, are technology, sports and even fashion.

Why Have A Planned Giving Program?

Last month I defined Planned Giving.

Why have a Program? I’ve got a few reasons.

Build lifetime relationships. When a donor tells you they’ve put you in their estate or retirement plan, you’ve got the rest of their life to thank them. And you should take every opportunity. Draw them close to your work by inviting them to events; offering insider emails and print pieces; picking up the phone to say, “I was thinking of you;” dropping them a handwritten note or card; and generally showing your charity’s gratitude for their gift. Sincerity need not cost a lot.

Build endowment. Most gifts by will are unrestricted and I routinely encourage clients to put as much unrestricted gift revenue as possible into endowment. I know it’s hard, but do it. Restricted gifts that are non-expendable belong in your endowment without question—and in many states, by law. If you don’t have a Planned Giving program, don’t you wish your office had started it years ago? What size would your endowment be today and how much revenue would it produce each year? This is the time to start—or expand—your endowment.

Grow other giving. It’s not unusual for those who invest in your charity for the rest of their lives, to increase their cash giving as they get more familiar with your good work. See the value of those lifetime relationships I mentioned?

Welcome people of low or modest means. Most of the planned gifts have no lifetime cost. Think of the bequest in a will or naming your charity as beneficiary of an individual retirement account. They come from your donor’s estate and cost nothing while she’s living. For lots of people, Planned Giving offers the only way they can make their ultimate gift to you. They’d like to do it now but can’t afford to. Welcome those people and give them an opportunity.

Help through the next recession. People die irrespective of the unemployment rate, the state of the economy and earnings on the NASDAQ and Dow Jones averages. When money is tight in your office because other sources of revenue like lifetime individual giving, government contracts and foundations have constricted, cash still flows from your donors’ wills, life insurance, pensions, IRAs, charitable trusts and other planned gifts.

Look to these if you need to convince a reluctant boss or board why they should let you start a Planned Giving program. Tell them, “There’s gold in them there wills!”

Next month’s third Thursday: “What You Need To Get Planned Giving Started.”
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Tony Martignetti, Esq. is the host of Tony Martignetti Nonprofit Radio. He’s a Planned Giving consultant, speaker, author, blogger and stand-up comic. You’ll find him at TonyMartignetti.com.
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Click this link to find descriptions of all the titles in The Fundraising Series of ebooks.
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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.

Tesla vs. The Times

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Fighting back with hardball crisis management after a negative review

Tesla Motors is at the forefront of the electric car revolution, but a controversial review by the NY Times has created quite a bit of turbulence around the brand over the past couple of weeks.

Basically, NY Times reviewer John Broder took the Tesla Model S sedan for a test drive to try out Tesla’s new “Supercharging stations,” meant to make electric car travel a more viable option, but ended up having to call for a tow after his car ran out of power.

Playing hardball

While Broder’s review claimed he followed all instructions from the carmaker, Tesla CEO Elon Musk vehemently disagreed, and he wasn’t about to keep mum about it. Three days after the NY Times review appeared, Musk launched his offensive with the following tweets:

Tesla Tweets 1

Musk is no stranger to combating reviews that he believes to be untruthful. In fact, his “Top Gear BS” comment above refers to a dustup over a negative review that’s resulted in Tesla filing two lawsuits against the show.

Tesla’s crisis management offensive included encouraging Tesla vehicle owners to recreate the Times review route, reaching out to other journalists to repeat the drive and, unlike many disputes we see, actually backing up his statements with cold, hard data pulled from the Model S’s “black box” detailing every second of the drive.

While the Times did attempt to refute, point by point, Tesla’s claims, the fact is that data from the black box directly contradicts several statements in Broder’s original review, throwing an enormous cloud of doubt on any statements from the Times camp.

The final (for now) result

Public outcry demanded that Times editors take another look at the situation, and Monday Public Editor Margaret Sullivan published an article with the headline, “Problems With Precision and Judgment, but Not Integrity, in Tesla Test.”

Was this a clear-cut victory for Tesla? Not entirely, those that didn’t follow the entire saga, and even some that did, may still come away doubting the company. Did its high-risk, hardball strategy end up generating a heck of a lot of publicity for its brand, as well as defending its reputation and public perceptions of electric vehicles, which is critical to the Tesla’s success? Absolutely.

Brassy crisis management Tesla, well played.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Proactive Crisis Management – Washington State vs Washington D.C.

A-female-manager-trying-to-msettle-a-conflict-between-groups-vof-workers

Sometimes it takes a crisis to solve one

Millions of gallons of radioactive goop are threatening to leak into the ground of eastern Washington state, and it’s not the fun, ninja-turtle creating kind. Here’s a quote, from a SeattlePI article by Shannon Dininny:

The long-delayed cleanup of the nation’s most contaminated nuclear site became the subject of more bad news Friday, when Washington Gov. Jay Inslee announced that a radioactive waste tank there is leaking.

The news raises concerns about the integrity of similar tanks at south-central Washington’s Hanford nuclear reservation and puts added pressure on the federal government to resolve construction problems with the plant being built to alleviate environmental and safety risks from the waste.

The tanks, which are already long past their intended 20-year life span, hold millions of gallons of a highly radioactive stew left from decades of plutonium production for nuclear weapons.

This is a fine example of using proactive crisis communications to direct or redirect the heat where you want it focused – away from your organization and onto another.

The governor is far more likely to find results by taking the issue into the court of public opinion as opposed to using traditional channels. While requests from his office to the national government can easily be ignored, or “lost in the shuffle,” a public outcry against the Department of Energy’s handling of the situation makes it far more difficult to avoid addressing. This is especially true given the diligence and level of commitment evidenced by many environmentalist groups, of which there are no short supply in Washington.

Sometimes, in order to manage a crisis, you have to spur others into action. When asking nicely just won’t work, it may be time to try proactive crisis management.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Mending the Soul

A-spiritual-teacher-meditating-outside.

Moonshot #1: Management That Serves a Higher Purpose (1)

As more companies embrace and begin adopting the frameworks of our intersection (see January 7, 2013 blog post), the role of managers, supervisors, and bosses is changing. With the rise of self-organizing and self-managing teams, one could ask: What is the Purpose of Management, period? To look for the higher purpose of management, let’s examine it from each perspective in the intersection.

Systems Thinking: All frameworks in the intersection recognize the individual as the source of organizational knowledge and learning. Peter Drucker links the worker to the system in a direct way, “Productivity of the knowledge worker will almost always require that the work itself be restructured and be made part of a system.” (2)

Drucker views productivity as measured by the output of the system, not the individual, and results as the outcome of developing people and the system concurrently.

The higher purpose of management begins with seeing the system as more than the sum of the parts. Take Southwest Airlines for example (they show up everywhere these days), an airline whose main competitor is the car and whose stated purpose is to make flying affordable for those who wouldn’t otherwise fly. The higher purpose of Southwest managers (concurrently optimizing people and the system to produce results) would include: employee turnover rate, number of customers served per employee, flexibility to manage variability in demand, and a culture of cooperation across departments.

The message to managers is: If you don’t like the results you are currently getting you have to change the way the work is done. By understanding the interdependencies between people and the system you can change how results are produced.

Agile Framework: Teams are “the fractal unit of agile, …from which all other units can be created.” (3)

Sounds good, we all like teams. But, what is a fractal unit?

A fractal is a pattern within a complex system, ie business and organizations. Fractals have two key features: self-similarity, which allows for infinite scaling, and a detailed pattern or set of defining elements that repeat themselves at every level. Least you think this esoteric, urban growth, market trends, and human physiology are full of fractals. So the fractal unit of agile, the pattern that repeats at all levels of the enterprise, is the team.

In agile the defining elements of the team are also those attributes that allow teams to be self-organizing and self-managing. Simplified, these are: (4)

  • Establish long-lived teams that build trust and commitment between members
  • Ensure cross-functional capability so that the team can collectively deliver results
  • Add customer value by adapting to their changing requirements
  • Learn to be “generalizing specialists” ie a multidisciplinary knowledge worker with a technical speciality
  • Communicate and collaborate and co-locate (when possible)

Scaling teams also requires self-similarity in operating practices across the organization. Managers need to ensure the right people are on the team and remain there, that decision-making is participatory in nature, and that the team and its members make commitments, take responsibility, and assume accountability for their work in an open and transparent way. Whew! That’s a lot. It certainly qualifies as a higher purpose.

The message to managers from the agile perspective: There is “no upper limit to how many agile teams an enterprise can create” (5) when healthy teams are the fractal unit.

Lean Processes: “…it is unfair and ineffective to ask operators on their own to simultaneously make parts, struggle with problems, and improve the process, which is why Toyota calls autonomous operator-team concepts, “Disrespectful of People.” (6)

Huh? Did I read that right?

If continuous improvement is the goal of each employee then increasing the capability of people to see problems, learn how to solve them, and change their behavior is the purpose of managers. The higher purpose of management achieves this by providing the organization with teacher-coaches whose activities include:

  • Observing a persons learning capacity and process and to use this to understand what they are thinking so you can assist them in learning by doing
  • Creating situations for learning: present a challenge using dialogue, inquiry, and analysis, then give people space to figure things out and make small failures
  • Go and See, use first hand understanding of the situation to create learning not just results

The message to managers from the lean perspective: For socio-technical organizations (7) the role of managers is to balance the social side and the technological side to create an integrated system – people and process.

Design Thinking: To understand this Moonshot from the perspective of Design Thinking, I turned to Roger Martin’s The Design of Business (2009). In the first chapter he frames the higher purpose of management nicely – To recognize, embrace, and then simplify the uncertainty, ambiguity, possibility and variability in the marketplace and the organization so that actions add value to services and products. It’s a mouthful, here is his summary:

“The path…from pinpointing a market opportunity to devising an offering for that market to codifying its operations – is not just a study in entrepreneurism. It’s a model for how businesses of all sorts can advance knowledge and capture value.” (8)

Martin calls this “intuitive thinking” and he advocates using this to balance the analytic thinking that predominates in business. Intuition is a form of abductive reasoning, which generates a series of experiments or rapid prototypes to achieve a future goal one step at a time, learning as you go. Abduction uses hypothesis generation and testing, and fast feedback cycles to navigate complex situations, e.g. entering a new market or introducing new processes into an organization. For example, identify the next step (often obvious), take it (a means of testing our “hunches”), and incorporate the feedback we get into the next, next step we take. With each step, we gain deeper understanding of our situation by removing extraneous information and interacting with the larger system (learning). Although this sounds obvious, a budget, operating plan, and marketing strategy are predictive while a Sprint, iterative release plan, and prototype are abductive.

The message to managers from design thinking: Balance analytics (proof from the past) with abductive reasoning (validation by experimentation) in order to see features and opportunities that others may miss.

Leadership: The last component of our intersection comes from a case study, Morning Star (9), that examines how spontaneous order (structure) emerges from commitments between people whose work is reliant upon each other.

How do you know who relies on you? First you have to see yourself as part of the whole system, then you construct a personal mission statement that links your work to the organizational mission. To do this every employee in Morning Star identifies colleagues who are affected by their work (in their network) and negotiates with them to determine how they will interact over the next year. The goal of their contract is to achieve their individual mission and the corporate mission simultaneously. This creates a socially dense network organization and promotes information flow across boundaries.

The benefits identified by Morning Star employees include:

  • Initiative – driven by reputational capital
  • Expertise – individual responsibility for quality
  • Flexibility – responsiveness to changing conditions
  • Collegiality – networks replace titles
  • Local decision-making – pushing expertise down into the organization
  • Loyalty – ownership and engagement
  • Less overhead – savings fund growth and employee benefits

Morning Star founder Chris Rufer, “A true leader can understand a situation, think through the complexities, come up with a solution, advocate a strategy, and recruit followers.” I would add, and be confident that the organization is committed to supporting them in these actions.

Hamel offers this message to managers: “You have to decide: is it going to be boss-management or self-management. (emphasis his)

The Intersection: I’m not going to pre-digest this for you…there is much to contemplate here and I trust that you can find something that applies to your situation today, and in the future.

1 I use the following hierarchy in my work: Purpose, Vision, Mission, Goals, Objectives.

2 Drucker, Peter. Management Challenges for the 21st Century, 1999. Italics in the original.

3 Leffingwell, Dean. Scaling Software Agility: Best Practices for Large Enterprises. 2007. Italics mine.

4 Larman, Craig and Vodde, Bas. Scaling Lean and Agile Development. 2009.

5 Leffingwell. Ibid.

6 Rother, Mike. Toyota Kata.

7 concept from John Shook, The Lean Enterprise Institute and an ex-Toyota manager

8 Martin, Roger. The Design of Business. 2009

9 Hamel, Gary. What Matters Now. 2012. Chapter 5.3

For those of you with questions, comments, or needing help feel free to contact me directly.

Dr. Carol Mase, carol.mase@cairnconsultants.com, 215-262-6666

4 key strategy questions the Drivers Model answers

Drivers model strategy for businesses

As you take on strategy development, a critical step is to ensure that you and your team have a common understanding of the language of strategy and a solid process to carry you through strategy development.

It is important to put the language and process in place early to avoid the confusion, debates and the wasted time that comes from a lack of agreed upon approach and definitions.

The Drivers Model is the tool I have been using for over two decades to provide a robust yet simple method for taking an organization through strategic planning, project planning, program planning and numerous other planning activities.

The Drivers Model is fully scalable and applies to Fortune 500 companies, non-profit organizations and government agencies, as well as an entire enterprise, a business unit, a field office, an individual department, or a work team.

Let’s start with the four key strategy questions the Drivers Model answers.

Question 1: Where are we today?

The Drivers Model focuses on four core strategic questions starting with, “Where are we today?” Start by looking at the current situation’s strengths and weaknesses.

Question 2: Where do we want to be?

After understanding where you are, the next step is to understand where you want to be. In this step, you create your vision of the future.

Question 3: How do we get there?

Once you have created your vision, you are ready to turn to defining your drivers – the actions you will undertake to drive your success. Your drivers have to do two important things. First, the reason you are where you are is because there are certain barriers standing between you and your vision.

Your drivers must break through those barriers. Second, along with overcoming barriers, the drivers must also address the critical success factors (CSFs). The Drivers Model defines CSFs are those key conditions that must be created to achieve the vision.

Question 4: How will we monitor our progress?

Monitoring is critical to ensure that you stay on track. Monitoring also allows you to make adjustments along the way as you learn new information, encounter new barriers or identify other critical success factors. But perhaps most importantly, monitoring keeps you motivated.

Typically, it takes considerable effort to move from where you are today to where you want to be. The monitoring process helps keep your vision in front of you and can give you the continual motivation needed to implement the drivers.

These critical questions provide the foundation of the Drivers Model and guide a group during the strategic planning process. In my book The Executive Guide to Facilitating Strategy, I apply these questions using an example of my wife and me seeking to buy a house. How would you answer these questions if you were considering buying a house?

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Certified Master Facilitator Michael Wilkinson is the CEO and Managing Director of Leadership Strategies, Inc., The Facilitation Company and author of the new The Secrets of Facilitation 2nd Edition, The Secrets to Masterful Meetings, and The Executive Guide to Facilitating Strategy. Leadership Strategies is a global leader in facilitation services, providing companies with dynamic professional facilitators who lead executive teams and task forces in areas like strategic planning, issue resolution, process improvement and others. The company is also a leading provider of facilitation training in the United States.

“Let’s set some ground rules.”

Three-female-managers-setting-up-rules-for-effective-management.

“Let’s set some ground rules.”

How often have you heard this at the start of meetings? Hopefully often! When starting a facilitated session or meeting, the establishment and adoption of ground rules is key.

Ground rules, or group norms, are used to set an agreed-upon level of behavior that will guide how the participants will interact with one another. While some teams may have worked together for some time and have established their own functional, unspoken ground rules, we have found that most groups benefits from a deliberate process of identifying in bounds and out of bounds behavior. Overtime, ground rules can help a group become self-correcting. They will begin correcting themselves based on the norms that they have established and reinforced.

Secret #15 – The Secret to Using Ground Rules

You start the list; let them finish it.

Use ground rules to establish an agreed upon baseline for interaction, to help a group a group be self-correcting and to take an issue of the table. To increase buy-in to the ground rules, you should start the list; but let them finish it.

Sample Ground Rule List

  1. Everyone speaks
  2. One conversation
  3. Use the parking boards
  4. Take a stand!
  5. Soft on people, hard on ideas
  6. No beeps, buzzes or ringy-dingies
  7. Recharge: __________________
  8. My role / your role
  9. Start and end on time

10.

11.

Smart Facilitators start each session or meeting by suggesting a set of ground rules, explaining each one carefully. They then ask the participants for additions, given their knowledge of the group. They then formally engage the group in a process to adopt the ground rules (as amended). This three-step process has several advantages.

  • Beginning with a starting point minimizes the time in the ground rules development process;
  • Asking for additions “because they know each other better” empowers the group; and
  • Requesting adoption of the ground rules builds implicit consent to follow them.

What are some of your ground rules?

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For more resources, see the Library topic Facilitation.

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Certified Master Facilitator Michael Wilkinson is the CEO and Managing Director of Leadership Strategies, Inc., The Facilitation Company and author of the new The Secrets of Facilitation 2nd Edition, The Secrets to Masterful Meetings, and The Executive Guide to Facilitating Strategy. Leadership Strategies is a global leader in facilitation services, providing companies with dynamic professional facilitators who lead executive teams and task forces in areas like strategic planning, issue resolution, process improvement and others. The company is also a leading provider of facilitation training in the United States. | www.leadstrat.com

Major Gifts … In a Strange Land

A Reader wrote: “Even after 18 years in development, and earning the CFRE credential, I still have a hard time making the mental adjustment from thinking about our clients’ and organization’s needs to thinking about the needs of the donor. And it’s a totally foreign concept to my Executive Director.

“I also have difficulty understanding how one can ask for a major gift that is not for construction, or renovation, or major equipment, or some other kind of one-time expense.

“We have only asked for unrestricted operating support from our donors, and for program-specific support we write grant applications.

“Our donors are wary of making a major gift because they fear they will then be expected to give at that level from then on. How do you deal with that, when, in fact, we do hope that the long-term effect will be an increased level of on-going support.”
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One thing that the CFRE program/process doesn’t teach/emphasize is that the development operation at a nonprofit is different/separate from the program side.

The focus of development/fundraising is and must be to create the relationships that will produce the funding to support the programs. (And, by the way, I held the CFRE credential for twenty years … and taught preparation courses for the CFRE exam.)

As a development officer, your focus must be on the needs of the donor, and how satisfying those needs will result in the funding needed to satisfy the needs of your clients. If you can’t show a donor how, by making a gift to your organization, s/he will be satisfying his/her own needs, then you can’t come anywhere near reaching your fundraising potential.

Everyone at a nonprofit should be an “expert” in the areas in which they function: program officers, those who provide service to clients, must have the experience and insight to be able to deal with the needs of client’s … and how to satisfy those needs. That is not the role of the development officer.

A development officer does not provide direct service to a nonprofit’s clients. A development officer provides “service” (cultivation/stewardship) to an NPO’s (potential) donors.

The attitudes/perspectives you describe for yourself and your executive director don’t deal with all of the realities. From what you said, above, there seems to be a lack of understanding of the role/purpose/focus of development (see: “Development” and “Fundraising” Are Not Synonymous

Also, in the CFRE process, there is no discussion to the effect that all major gifts should be restricted to capital/emergency purposes. Major gifts are, very often, part of an organization’s unrestricted operating support. (See: “What Is A Major Gift?”)

That your organization relies solely on grants for program support is, at the least, shortsighted. With a proper development program, you could likely identify other potential clients who would benefit from your service … and provide them with that service.

And, finally, that you believe that your donors are wary of making major gifts suggests that they are not motivated to do so – that their needs are not being identified/considered/addressed.

To readers of this blog, let me add one additional thought. The CFRE credentialing process is available to those with a minimum of five years in the field. The credential is designed to be “evidence” that the holder has demonstrated (by passing a written exam and meeting other criteria) an understanding of the basic principles of development. “CFRE” does not equate to “expert.”
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Have a comment or a question about starting, evaluating or expanding your fundraising program? With over 30 years of counseling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, I’ll be pleased to answer your questions. Contact me at AskHank@Major-Capital-Giving.com
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Click this link to find descriptions of all the titles in The Fundraising Series of ebooks.
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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.