A Targeted Sales Letter Can Work Magic for Direct Marketing
A great sales letter or sales email has the potential to transform your direct marketing campaign and grow sales if the messaging and target audience are aligned.
Month: June 2013
A Response to Leaders and Trainers
I received a comment on one of my blog articles in which I think the reader totally misunderstood me, and I certainly bear some responsibility for not being clear. A case of bad communication certainly. I should begin by telling you he agreed with something I knew I didn’t say and I couldn’t leave it …
Motivating Employees: Maslow vs. Machiavelli
All managers and organizations have their philosophies about how to motivate employees and manage their teams. Some seek to create cooperation and loyalty. Others rely more on the competitive spirit to get things done. And the truth is different approaches can work, but it’s important to understand what kind of work environment you’re creating with …
Red Robin Blows off Social Media Crisis Management
Online reputation issues can be a double-edged sword Not a week goes by recently that we don’t see an organization that’s in need crisis management after releasing a new commercial or web video that is CLEARLY going to press the buttons of one group or another. The latest is an ad, from burger chain Red …
More Direct Mail: Bequests III
In May I helped you write your direct mail bequest letter. This month, tips on what to do with your letter. If your budget won’t allow direct mail, don’t worry. There are plenty of other bequest promotion channels and I’ll get to them. These ideas will improve your direct mail bequest letter: Personalize. Use full …
Do Your Homework for Great Presentation Skills
Sam didn’t know what a great business presentation looked like. He had joined his organization right after leaving school, and when he presented, he was alone with his clients. Other than all-hands meetings, he just hadn’t been exposed to many presentations, so it was hard for him to evaluate his own presentation skills. Some of …
3 Common Meeting Dysfunctions and How to Handle Them
Here are three common dysfunction types I’ve seen in the meeting room. (Haven’t we all?) Let’s look at these specific dysfunctions and simple actions you can take to address them.
7 Key Activities a Strategy Leader Should Do
As the strategy leader, you have seven activities to which I recommend you pay close attention to build a strong strategy that has full buy-in and commitment. Let’s examine each of these activities.
In Government Grant Proposals … You Should Address The Needs of The Reviewers
In the process of applying for government grants, we often talk about the need to address the specific agency’s hot buttons and issues in our proposals. But how many of us address the way in which reviewers of our proposals make decisions? Over the past twenty years, there has been a great deal of research …
From a fuzzy idea to a survey to actionable intelligence: How to plan an employee survey to encourage organizational change.
From a fuzzy idea to a survey to actionable intelligence: How to plan an employee survey to encourage organizational change. Guest Post Written By David Chaudron, PHD David shares his 11 pointers that allow movement from the “Yeah, we need to find out what our employees are thinking” to specific actions based upon the data …