HGTV’s Floundering Crisis Response for Flag Folly

A-man-addressing-the-crisis-management-team

Crisis management required after predictably polarizing article published

We never seem to run dry examples of easily preventable crises. Last week, an article on Home and Garden TV’s website discussing Fourth of July table settings suggested that an American flag be used as a “bright and festive table runner.” Whoops…

As you probably guessed, flocks of military vets and their families, along citizens from just about every walk of life, descended on HGTV’s social media sites to rip the network a new one for its misuse of the flag.

To HGTV’s credit, it quickly deleted the article and posted an apology, but to its detriment the apology was a weak one.

HGTV Weak Apology

What key element of successful crisis communication was missing from this apology? COMPASSION!! Sure the station apologized and told everyone how patriotic they are, but there was no statement of compassion for those who were hurt and offended, and judging from the angry comments posted not only on the apology, but also in just about every other thread on the HGTV Facebook page, there were a lot.

“Why would anyone want to listen to you if he felt you had not first listened to him?” ― Dr. Xavier Amador

Showing compassion demonstrates to your audience that you have heard them, and that you understand exactly why they’re upset. Only by unlocking their eyes and ears with a dose of compassion can you truly be effective in crisis communications.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Preventative Crisis Management in the Workplace

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National Safety Month means opportunities to talk about crisis management

One of the best ways to strengthen your own reputation is by sharing information your stakeholders can actually use. Events like National Safety Month, every June for those who didn’t know, provide the perfect opportunity, and Staples knows just what to do. Here’s a surprisingly solid list of tips from the office retailer:

National Safety Month is here, and with so many natural disasters and emergencies impacting our lives and businesses this year, Staples wanted to find a way to help keep businesses safe. A recent Staples survey found that the top safety concern among businesses is natural disasters, but nearly two-thirds say that natural disasters, such as Hurricane Sandy in 2012, have not caused a reassessment of safety plans. Also, nearly 1 out of 3 businesses say their company is not prepared for a natural disaster or storm.

In an attempt to help businesses, Staples recommends these 4 Steps to a Safer Work Environment:

1.Stock up on emergency items: In addition to an emergency evacuation plan, business should have enough food, water, flashlights and blankets to help sustain employees for up to three days. Items like masks and crank-powered radios can further help businesses be ready for any emergency.

2. Help prevent accidents: The second foremost safety concern among survey respondents was trips, slips and falls. Prevent accidents by installing floor matting and placing hazard signs where appropriate.

3. Be mindful of ergonomics: One-third of respondents experience pain or discomfort at their workstation and a quarter reported “numbness” or “tingling.” Providing ergonomic equipment helps prevent workplace injuries.

4. Back up data: One quarter of respondents do not have access to a secure server for data back-up. To help protect data and make it accessible, consider using a secure VPN, cloud storage and external hard drives.

For more information and tips for small businesses, visit www.staples.com/safetyinfo. To learn more about how Staples can help medium-sized businesses with safety preparation and products, visit www.staplesadvantage.com/facility-solutions.

Is it promotional material? Sure. Are these actually areas are where we spot many “crises waiting to happen” when conducting vulnerability audits? Absolutely! (OK, ergonomics might be pushing it…) As far as we’re concerned, the more reminders organizations have to protect themselves, the higher the chances they’ll take, or have success to convincing the C-suite to take, crisis prevention measures.

Basic safety measures are a core component of any crisis management plan. Take advantage of the various tips you’re bound to find throughout National Safety Month, and put them to work!

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Twitter is Best for Generating B2B Marketing

A phone with twitter login screen

Twitter B-2-BGuest Author: Donna Lee

If you’re wondering where to connect online with customers and prospects, and colleagues in the B2B sector, the smart money is on Twitter. According to Technorati, an astounding 85 percent of companies recognize Twitter as their social media platform for marketing. The appeal is easy to understand.

Not only is it a great place to reach out to new customers, but Twitter also offers crowdsourced advice instantly. If you’re looking for no-contract phone plans, a simple search will return real-time opinions and links to providers. While many used to lampoon the site as a place for the self-absorbed to announce their choice of breakfast foods to the world, the reality is that it’s a force to be reckoned with now, offering businesses entirely new ways to reach potential customers, conduct customer service and build their brand.

Marketing

With over 554 million users registered across the globe as of April 2013, Twitter offers business access to a vast audience and free, open platform for sharing marketing messages. This arrangement essentially levels the business playing field. Now, even the smallest micro-business can enjoy the kind of reach once only available to corporate giants. The platform’s interactive nature means that rather than simply broadcasting a message to followers companies can develop relationships with them — a crucial advantage over old-school mass media approaches. Further, as Hubspot’s Mike Volpe points out, Twitter’s 140-character, micro-blogging format is the perfect platform for busy CEOs to contribute to the company’s “voice” without committing to writing long, labor intensive posts.

Customer Service

What’s really interesting about Twitter is that it not only allows companies to reach out to customers, but it also allows customers to start conversations with companies. In practical terms, that often means voicing customer requests. Make no mistake, these customers expect a response, and they expect it quickly — but this provides an ideal opportunity for building a public face. By solving customer service issues publicly on Twitter, a business can both save a current customer and impress future customers who may be watching.

If necessary, be ready to move the conversation off Twitter and into an email exchange or a phone call. Some problems are too complex to be solved in a flurry of 140-character posts, and doing the best you can for the customer trumps keeping the exchange public. More importantly, always provide exemplary customer support on Twitter. Treating a customer poorly in front of a Twitter audience armed with retweet buttons is a bad idea indeed.

Branding

Twitter also offers a serious platform for building your business’s brand. A big part of that, as already mentioned, is establishing your company’s voice in the minds of your followers. Additionally, any business on Twitter should give great consideration to their choice of Twitter handle, avatar, profile text, and profile images. Stephanie Haller reminds companies that followers will see their avatar images and Twitter handles in their stream each time the company posts, making these two elements extremely important from a branding perspective.

Author Bio:

Donna Lee reviews social media tools and apps for project management. A business graduate, she likes to write about utilizing social media to benefit businesses.

Donor Retention and Donor Databases

Group of donors interlinked together

A Guest Posting by Mari Lane Gewecke (The second of two guest postings on this subject)

A client contacted me after being approached by a donor database sales representative with a proposal to solve their donor retention challenges by replacing their current database.

The feature in the new software that most interested my client was an automatic pop-up alert when they have lapsed donors. They felt that this feature was much simpler than making the effort to run a query in their current software and, thus, would help them retain donors.

I am intrigued by the notion that actual human contact with our donors could be replaced by software. But then, I am old-fashioned enough to think that donor stewardship is the way to retain donors.

Knowing the specific needs of the client organization, my suggestion was to review the new software for the following:
• How many options can you use to code a constituent?
• How are grants, campaign pledges and pledge payments recorded?
• How does campaign pledge payment invoicing work?
• How does the software handle importing of new records and/or data elements,
such as phone numbers or zip+4 codes?
• How and in what formats does it export data?
• How is annual development income tracked and reported? By program?
• How does it manage annual appeals?
• How are grants tracked and reported?
• How does report generation work, and what types of reports can be generated?
• How does the mail merge work?
• How do you search the database using multiple criteria?
• How do you segment a group of constituents?
• How are special events managed and reported?

A good software database can satisfactorily address all of the above questions, and can track donor retention through reports. All you have to do is run the appropriate query.

Of course, if a database is too complicated for staff to use it effectively, then perhaps it is a good idea to switch to something easier to understand.

It is better to have something that is limited in scope but usable than something that can do everything, if only you knew how.

In the end, donor retention cannot be accomplished by software. Retaining donors comes from effective donor relations, which involves recognition and communication, not automated pop-ups on a computer monitor.

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Mari Lane Gewecke, of Lane Gewecke Consulting, has been advising client organizations on their strategic and fund development planning for more than 20 years. Read more about Mari at http://www.incolor.com/mlg/
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Have you heard about
The Fundraising Series of ebooks.

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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting. If you’ve received this posting as an email, click on the email link (above) to communicate with the author.

Small Business Habits

Man in grey suit working on a laptop

Here are a few habits for growing your business during the early years:

  • Be Consistent With Side Tasks (create checklists, follow up on them)
  • Clean and Tidy Up (literally and figuratively)
  • Keep Books (too often overlooked or underemphasized in startups)
  • Prepare for Tax Season
  • Schedule Interviews (forSstaff) Before You’re Desperate
  • Create and Follow A Business Plan

Source

These are all very simple habits, but easily overlooked. As the old adage goes, “mind your pennies and dollars will flow.”

What do you think?

Spirituality vs. Religion at Work

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Many people shy away from speaking about spirituality with their colleagues because of concerns of crossing that touchy line of religion (or politics) at work.

In Chapter 4 of my book, “Path for Greatness: Work as Spiritual Service” I address this issue head-on. I frequently start my workshops on spirituality at work by asking people to list words that describe how they feel when they feel spiritual.

People usually share words such as :

> Peaceful, serene, content, centered

> Mindful, present, aware, intentional

> Loving, kind, compassionate, caring, heart-centered

> Whole, authentic, complete

> Energized, inspired, excited, exuberant

> Joyful, non-judgmental, accepting, playful

> Connected to God, greater Source, Higher Power, the great mystery

After we complete our list, I ask people to look over the 40-50 words generated. Then I ask them, “How would you like to feel this way every day at work?” Every one gestures, claps, or shouts out- Yes!

I then ask them, “Don’t you think your work would flow easier, and people would get along better if this describe your workplace?” Again, everyone agrees.

So why is it that we are so afraid to be spiritual at work or talk about spirituality?Breathe it all in.  Love it all out.

Invitation to be more Spiritual

Being spiritual is as much a part of human experience as breathing. You don’t need permission from anyone- not your boss, your division VP, your colleagues to be spiritual.

And if you think you do need permission, then I hereby proclaim you have a right (if not a duty) to be _________ [fill in the words to describe what it means to you to be ‘spiritual’ ].

You’ll find that you’ll be more energized, more open, more at peace when you intentionally focus on being spiritual at work.

Worries and stress can come and go more easily, you don’t hang on to them as long. In the midst or crisis or conflicts, you’ll more likely stay open, accepting of what needs to unfold without criticizing, attacking, or defending so much. From this calmer, peaceful place you can figure out next steps to address the challenge at hand much easier.

I invite you this week to spend each day finding one situation or activity to bring more of your spirituality and see what happens. Leave a comment here to share the results when you do this.

Bright Blessings.

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Linda J. Ferguson, Ph.D. is author of two books on spirituality for everyday living. Buy “Path for Greatness: Work as Spiritual Service” and share it with a friend or colleague. Available from Amazon, iStore, and B&N.

Path for Greatness: Work as Spiritual Service

The trouble with sponsors…

Is that often they aren’t too familiar with their responsibilities on projects.

That’s a rather sweeping statement you’re thinking and you’d be right. In my experience, senior executives who have committed to funding the project often don’t have the inclination or the time to learn more about project management. And that’s leaving aside the fact that they are often too busy managing the business anyway to devote much time to your project.

These factors combined often means that the project manager is left without the direction expected from the sponsor.

I remember a conversation with a senior project manager at a UK government department. He was complaining that as soon as parliament closed down for the summer the sponsor jetted off to his villa in Tuscany for 4 months. Not only that, but he refused to leave any contact phone number or contact details with the project manager. So, when issues came up during this period, the project manager was either left waiting for several months, or was forced into taking a decision beyond his authority.

Lack of sponsorship was identified by the Standish Group in their Chaos Report as one of the most important reasons why projects fail. Of course, there are always some projects with active, committed executive sponsors who know that their role is to direct the project and to take the big decisions whilst delegating day to day to the project manager. These projects stand a much higher chance of being successful compared to those with non-committal or absent sponsors.

So what can you do as a project manager to try to avoid this scenario? Well, the truth is, there is no silver bullet.

You could identify the sponsor’s potential lack of involvement as a risk early on and use this as an opportunity to discuss with the sponsor the expected level of involvement. Crucially, it will be about agreeing when key decisions need to be taken by the sponsor and trying to ensure their availability at these times.

You could try to educate them about their responsibilities on the project, but don’t expect that they will want to sit through a training course however.

More fundamentally, if you find your sponsor going AWOL shortly after committing the project budget, then this is a sure sign that your project is on the road to failure.

Tips For Your Training Manual

Illustration of people reading a user manual

How do you create your training manual? We have all used training manuals. Some to our dismay and some we wish to keep and refer back to. What makes a good training manual is the relevant information that is supplied and how it is presented. The Technical Writers/Communicators will be the individuals assigned to create this reference as they are the knowledge holders or subject experts. To begin:

Determine Your Audience

What do they need to know? What tasks are relevant to them? Some learners do not need to know every detail of a product. What are the main objectives of the manual and the training? For example, if it’s for:

  • Marketing or sales, – explain how the product works if it is new or how it now works if it has been revamped. Emphasize the selling points, ease of use, cost, quality, etc.
  • Customer service personnel – provide more detail in its functionality and relate prior issues and what questions to ask and whom to contact.
  • Developers – provide more technical detail and specialized units or modules.
  • Users of technical programs – focus on functionality and exercises.

Those are just a few of the many different types of training manuals that are written.

Determine The Design

How the manual is designed will be determined by what you are training the audience for. In deciding on the look of the manual, tables and visuals are always suggested as they present a clearer picture of the product and what it does. Tables also present a clean definition for each relevant item. It is also suggested to use two column formatting only in special cases to break up a flow for interest. Following the above examples, if it’s for:

  • Marketing or sales – use images followed by descriptions and apply bullets for ease of readability.
  • Customer service personnel – provide images followed by additional detail in table formats to explain functionality and issues and resolutions.
  • Developers – provide plenty of images, flowcharts, and tables for data locations and settings.
  • Users of technical programs – include screenshots with pointers and tables for steps, explanations, and definitions.

Customizing the look and feel of a training manual will make it easier for the learner to follow.

Determine The Content

Content centers on the target audience. For example: if it’s for

  • Marketing or sales – include sections compiled of background and purpose, how it was designed, the demonstration process, a complete view of the product with pointers indicating relevant parts of the item, a reference sheet (quick guide), etc.
  • Customer service personnel – include sections compiled of functionality, descriptions, definitions, appendix, previous problems and solutions, reference sheets, etc.
  • Developers – include sections compiled of objective, requirements, specifications, data, functionality, programs, software, diagrams of how it should look, mappings, etc.
  • Users of technical programs – include sections compiled of the business process, ‘How to…’ perform a task, relevant images (figures, tables, screenshots), exercises, glossary, etc.

Ensuring the content is written well and pertinent to learners will instill within them confidence to perform a good job.

Add in suggestions from a previous post, ‘Tips To Get Your Document Read’ to produce an instructive and useful training manual.

Please leave a comment if you have other tips when creating a training manual.

Using the Arts to Train Leaders

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I recently reviewed a wonderful professional production of URINETOWN THE MUSICAL and then later came home to The Tony Awards Show. (Ironically, the musical is a satire on corporations and government, taking advantage of the people, and multitude of other things not necessary to go into here.) In spite of the subject matter, the experience reminded me of something I see every day that pertains to training and to business. First, theatre is a business. Second, actors and other performers use the same skill set as business leaders. “Whaaat!” you say. The following quote may help to summarize what I mean:

The same set of skills that actors rely on to deliver a riveting performance can be found in our most innovative and successful business leaders. Actors must speak with presence, with passion, and intention. Great leaders in all fields rally our emotions, our allegiances, and our commitment in just that fashion.
—Susan V. Booth, Jennings Hertz Artistic Director of the Alliance Theatre

So, how do they get there? I wrote a similar blog on Why Isn’t All Training Like Training for Your Black Belt? that changes our approach to how we look at training and leadership as a whole. It is similar in that what theatre does to put on a show requires the employees share the same vision, dedication, cooperation and leadership, which are absolutely essential aspects necessary in leading a successful company. What does this have to do with training? It means our training charter can change.

Kevin Daum represents the business side of things, and his latest blog article, 4 Great Leadership Lessons From The Arts, gave me this idea for training based on his four points. Kevin published a journal article, Entrepreneurs: The Artists of the Business World, which makes sense since Kevin has an arts background along with more than 15 percent of entrepreneurs, making more than a million dollars a year, who belong to the elite Entrepreneur’s Organization. By the way that million dollars is the minimum requirement for membership in that organization. As Kevin says, that 15 percent “must be doing something right.”

Here’s what Kevin say’s theatre or any other performing arts leaders do and not-so-remarkable business leaders do not (the comments underneath Kevin’s points are mine):

  • Lead a Project from Start to Finish
    • I’m developing and directing a play to performance, which means not one plan but several plans to start with and see to through fruition.
  • Manage Dynamic People Effectively
    • I’m holding auditions, hiring technical and design staff and making sure all work together while I am directing a play, and making sure this cooperation will continue during the performance phase.
  • Ensure Total Accountability
    • I’m directing a play, responsible for the quality of opening night to the audience, to the board members of the theatre, to the funding sources, and accountable that my employees do not have to work under stressful conditions.
  • Implement Big Picture Thinking
    • I’m directing a play and believe I have a unique vision to share that can make the play stronger in the eyes of today’s audience than when it was originally presented, and I have to sell everyone on this vision or it will not work.

Since I come from a theatre arts background like Kevin, I’ll be using theatre examples as above. Let me try to expand on each area and, also, I am familiar with business leaders (one-on-one as a speech coach), developed and provided leadership training as well as my 30 years in government (including half of that as an Air Force officer). Many of you are familiar with my own blog, What Would a Cave Man DO or How We Learned What We Know About Training; this is a perfect example where outside sources unrelated to your business can provide untold insight.

Lead a Project from Start to Finish

Obviously, there various specialties in theatre and other performing arts; however, most programs end with a final project of creating a vision, a concept, a production plan…and beyond. In my case, I directed a play. I had to hire dependable tech people for lighting and sound, find a theatre I could use, find set designers and builders, a choreographer, a costumer, a set dresser and props person, hold auditions, and manage all these people through rehearsals to make my vision a reality. I had to find someone to design posters and programs, and do publicity. I had to manage a small budget. Although my grade was my only reward, the project was designed to make money by attracting audience members and, of course, selling tickets. So, we developed a product and sold it to customers in four to six weeks while attending school. For anyone who gets a theatre degree beyond the Bachelor of Arts or Master of Arts to a Bachelor of Fine Arts and Master of Fine Arts, one can expect even more intense training. And, once out of school that training continues.

It’s not always so intense in the business world, where there is money to be made. After school, business graduates go to interviews or are fortunate to have been selected from an internship. For actors, we audition. We have to prove our talent, providing the right show is around that needs our look, demonstrated talent, and we fit in. We, artists, know jobs will be few and far between, so we continue our education and training after each paid job ends. I don’t know any business school in this country or anyplace else that puts students in a position go beyond writing a business plan. That said, there may be business internships, or junior executive appointments, but nothing that goes from start to finish like a theatre or performing arts degree.

Manage Dynamic People Effectively

It does seem sometimes even artists don’t understand each other. I have an easier time partying with psychologists or literary folk. Most people find some of us to be quite strange indeed, although, in my case, I was Marine when I started doing professional theatre and commercials so most people couldn’t fathom the all-American U.S. Marine sergeant, especially at the end of Vietnam having a creative bone in his body. And, I have known some real nutcases, some flighty, some geniuses and some uncanny talents. We may all be a little different, but when we are cast we are family. We cope and support each other.

Professional theatre people are together all day long and evenings, sometimes living their parts, sometimes not, but your family is there for you beyond that show. So, imagine how we work together. Not everyone can have the lead. Very often, we, too, are sitting there marveling at the talent. Still, we give a hundred plus no matter what our role. We may disagree with director, but it is our job to promote his vision. Most often, a director will offer us the opportunity to communicate our thoughts early on; we are after all, creatives. Huge egos need not apply–only people that will fit in with us to create the level of art we have set out to do.

We are a company put together with time constraints and restrictions. We have sometimes as little as three weeks to rehearse a show and often not in the space where we will open. Those actors who can’t work with others don’t survive. No one can sit around and wait to be told what to do. Those directors, designers, etc., that can’t collaborate and work with us don’t survive either. Of course, if the director can’t manage the people, in the professional world, the theatre business can’t survive. It is usually without the insistence of the director (our leader) that we all work together as an ensemble, a company, because if we fail, we have not created art. It is like a vendor who has sold no products or someone who serves others who cannot find anyone who wants his service. By the way, just as performers continually train so do the directors and other artistic professionals; the directors may also be performers. Interestingly enough, continuous training is on our list as actors and it should be on every employee’s list.

Ensure Total Accountability

I remember doing a show in Alexandria, Virginia. Actors, as you may or may not know, are responsible to know where their props are all times, which means getting to know the prop person and instructing him or her to place them where you need them and when. In this case, we had so much help back stage, I was afraid one of prop people would not have my props where I needed them. I was fine, although one actor went out wearing two sets of glasses. Good thing this was a comedy. Mistakes happen.

We, in theatre, are only as good as our weakest link; it’s that way in business, too, but the weakest link in business may not be challenged for a number of reasons: office politics (who’s got the dirt on who, who owes who), plain old nepotism or near nepotism (a friend of a friend or a relative) cronyism, oldtimers with history, investors for a seat at the table. and power shifts. You won’t see that much in theatre. Sure, actors–even directors tell certain actors to audition for a part or a play, but it is no guarantee. The end product is too critical. As an actor, I always disliked pre-cast roles. I ran into that often in California where a name was used to pull in an audience. I felt it took something away from the cast bonding because you rarely bonded with the star who we’d probably never see again. And, some actors never audition for those shows. So, we have our own qualms.

In theatre, some mistakes are forgivable, even lines screwed up are joked about once–in professional theatre; the second time the it happens, you’re fired. The final product is essential. The first time we are reviewed. Often that error is noticed and audiences expect it cleared up in future shows. We have to be accountable. Every actor, crew member, designer and director knows that, and I suspect–even the audience knows that as well.

You may have noticed I make a distinction between regular theatre and professional theatre. In my area of Philadelphia and South Jersey, there are more than 90 theatres and most are community theatres, made up of volunteers and varying budgets. The community theatres do not have the luxury of just letting someone go and they cannot rehearse as much or as intensely as professional theatre. I will say they will often form a very strong bond amongst themselves and even with the audience who will overlook these mistakes. In all fairness, there are few businesses that are out there run totally by volunteers that depend on volunteers to produce the product as well. In that sense, they may not be as accountable and the audiences accept that product knowing that it is not professional theatre. That is not to say there are not plenty of professional theatres in Philadelphia and outside the city in southern New Jersey and in Wilmington 30 minutes away, and New York City is only an hour away; I’m not that familiar with northern New Jersey, which has its fill of both community and professional theatres. There is marked difference in quality for professional theatre amidst the many community theatres that can’t maintain the same standards of accountability. Which one sounds like your company?

Implement Big Picture Thinking

We always talk about successful companies and corporations having necessary vision. Without vision, they have nowhere to go. Every play that is performed, whether it be professional or community, has a director’s vision that began as much as two years before it was listed as part of the theatre’s season. Before that, the original producers had a vision we need to keep in mind. Times change; visions may have to follow. The director may already be planning the type of performing area he wants to use if he or she has that option, and he’s analyzing the play for the message intended by the author and looking for something his company may add to emphasize that message, while providing a re-newed message for his audience. His actors know when they audition it is something bigger than they are as do the designers and crew; each show is different, requiring a united creative energy and everyone collaborating together from day one. So, these weird, strange artists work together to create art–the culmination of the director’s and playwright’s vision. Individual members of the company could create art individually and some may do that; they may even work on another show, but for this “big picture thinking,” this vision, they put away their possibly huge egos and roll up their sleeves and work toward this common goal. Opening night, four to six weeks hence, will be their reward. When I first started working in dinner theatre, I was paid per show, so the longer the show stayed open the longer we got paid. We wanted to make sure we kept the customers coming until our next show was ready. It also kept us focused. It had to be part of the owners “big picture thinking” as well.

So, now how do we take this information and turn into a valuable training tool?

Some trainers have already taken a part of this background, including myself, and have used it help make executives better communicators. I like to think our interface has even resulted in some creativity rubbing off or inspiring some. He or she was smart enough to let one of those “weirdos” peddling acting skills for business into the conference room. That’s a start and there are a lot of us doing that. I wrote a blog article on training creative minds, too. That might also be of some help. Kevin suggested one way was to get leaders engaged in the arts, and I agree, especially in the area of community theatre. I have worked on stage with people of every profession imaginable. Apart from stimulating their creativity on a regular basis (hopefully it translated to work), it also gave them an energy boost. Obviously, that doesn’t do much for those in our training profession unless we arrange for artists to be part of one the company retreats or training sessions, a training session that calls up the “creative you” in all of us. As for those of us already engaged in bringing the arts to business, we need to keep up the pressure in not only the businesses, but in the schools. Businesses say they want certain individuals ready to work, but are they sure what they really want. Is an arts degree so bad after all?

Again, there is the obvious, just show these four points to business and hope they buy into it. I say incorporate into your leadership training. These four points resonated with some of my theatre friends who have applied for jobs in business and have been turned away. Maybe they shouldn’t have been turned away. With what we know now–they are the creatives and creatives innovate.

My thanks to Kevin Daum for his inspirational post of the four points here and ideas that might have been triggered by him for me to put on my own particular twist. An Inc. 500 entrepreneur with a more than $1 billion sales and marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies. @awesomeroar

That’s all for now. I would appreciate you checking out my website. Hope you’ll check 0ut my novel, Harry’s Reality, which is about what happens when society gives up on itself and give up its responsibility to an evolving artificial intelligence. or my best-selling The Cave Man Guide to Training and Development. . Happy Training.

For more resources about training, see the Training library.