Four Insights for Small-Business Marketing
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Month: July 2013
Expanding awareness
A series of surprises. “I’m really disappointed in Mary’s performance. I may have to let her go. It’s sad. She was clearly the best candidate for the job when we recruited her last year.” But Bill was hard pressed to give his executive coach one concrete example of her sub-par performance. Asked why he had …
Accidental Copyright Infringement – Easy, and Expensive!
Take steps to avoid this preventable crisis The focus on content creation as the new, must-do form of marketing has resulted in an incredible number of completely involuntary copyright infringements across the web. Even experts who literally work with web content every single day are running into foul territory! For proof, look no further than …
“I’m Going to Kill Myself?” To Relieve Stress?
– It may be the Easiest Way to Relieve Stress and Frustration on the “bloody job”or even at home, but probably not the best way. Ya think? This is not a training exercise–not yet anyway, but maybe it should be. Killing ourselves would not be a bad idea as dark and foreboding as it seems …
Are You Fooling Yourself? Why Feedback Is Important!
In Garrison Keillor’s fictional community of Lake Wobegon, “the women are strong, the men are good-looking, and all the children are above average.” As it turns out, this depiction is not limited to Lake Wobegon. One of the most documented findings in psychology is the average person’s ability to believe extremely flattering things about him …
Learning from Qantas’ Social Media Crisis Management Mistake
Ignoring the 24/7 nature of social media is asking for trouble Neglecting the fact that social media pays no regard to standard business hours led to embarrassment for Qantas airlines after a pornographic image sat on its Facebook page for some seven hours, only being removed after a child spotted the pic and brought it …
CFC Summer 2013 Outreach Campaign – Part 2
Selected Unique Factors about CFC Fundraising The CFC charity itself does not make the direct solicitation. It’s the federal CFC campaign volunteers who do this, and the ones who are making the direct solicitation are called “keyworkers.” By law, every U.S. Federal agency holds a CFC campaign each fall, including at overseas facilities. More than …
Because I want you to…
I have all kinds of excuses. I was fighting off stomach flu and dizziness. I was dragging through my workshop toward the end of the day. I was digging deep to keep going, when suddenly I heard myself say the phrase I always bend over backward not to say, “I want you to……” Inwardly, even …
Does Your Company Need CPR?
Great management is no accident. It’s the result of deliberate effort to focus on what’s important vs urgent. Managing values- what the business, firm or agency professes to stand for – is one of those important things. So many companies have a values statement on the wall. But ask any employee or even top managers …
McDonald’s Callous Crisis Management Mistake
Pointing out how poorly you pay your own employees is a crisis management faux pas So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let’s be real here, you’re also looking to grab you some good PR in …