A lead magnet solves a very big problem for your target audience. That makes sense, right? What do you do when you sit down at the Google search bar? Well, you type into it keywords for the problem you’re trying to solve.
(By the way, I know some trainers use toys in icebreakers and throughout their training, but I’m not going to address that here. Maybe later.) Some trainers and some employers expect these toys: stacks of pre-packaged company-tested programs. Other trainers and employers expect a personalized, yet professional assessment and work experience, which may or may …
We all know the difference between an issue and a risk, right? Well, if we’re not clear, let me explain. Think of an issue is an event which wasn’t planned to occur on your project but it has occurred and now requires management action. One of your project team quitting mid project; your sales director …
Although everyone knows that benefits are extremely important in a government grant proposal, I am constantly astonished at how many proposals are all features and few, if any, benefits. This is a serious omission because the lack of explicit benefits almost always means that the proposal will be unpersuasive to reviewers. Everything in your proposal …
Over 50% of respondents in recent poll still not using social media for crisis management Living and breathing crisis management as we do, it’s easy to lose sight of the fact that most organizations simply are not up to date or proficient when it comes to the tools and tactics they’re relying on to carry …
Website Demo. People who do voiceovers–hereafter known as VO–come from a variety of places, wherever good voices are found. Think about how many products you use everyday that has a voice attached to it, for example, a customer service automated voice on the telephone, the voice on your Global Positioning System (GPS), and all the …
My response to an email from an Executive Director…. You indicated that it is your “goal to eventually turn over all operations to [your VP] and assume a position as Board Chair … [so] that [you] might be able to continue to form the basic direction of the intended purpose of the organization.” Non-profit organizations …
The attitude “I don’t give a rip about my job” happens every single day. Is it happening in your company? Did you know that 5o% of workers today would rather be someplace else? And another 20% take out their frustration every day and may be doing more harm than good. What about your people? I …
How are your presentations looking these days? Even the informal, across the table presentations can have an impact on how you are perceived and how well you are able to influence others. Here is a brush-up you can use to be sure your presentations are “in the pink.” Check to be sure you and your …
Entrepreneurship is as invaluable to large organizations as it is to small ones, perhaps more so. While big companies often can provide the resources start-up businesses lack, they also typically provide all sorts of bureaucracy, slow decision-making and red tape that can stifle entrepreneurial spirits. This can apply to for profits or nonprofits, or for …
