Retailer still feeling the pain of holiday data breach A full five months after its enormous data breach, Target is still scrambling for ways to convince shoppers to come back. The big red retailer’s latest move was to give CEO Gregg Steinhafel the boot, allegedly to bring in new leadership that will, “help restore consumer …
Bob Bly shares his inside experience with over 100 top-notch clients: writing headlines that get attention – and then draw the reader into the body copy.
1. The CFC and Non-Profit Sustainability – I by Bill Huddleston In their 2010 book, Non-profit Sustainability – Making Strategic Decisions for Financial Viability, the authors, Jeanne Bell, Jan Masaoka and Steve Zimmerman, emphasized the fact that a non-profit’s “financial sustainability and programmatic sustainability cannot be separated.” It’s impossible to have a successful non-profit that …
As a meeting facilitator, you must employ several techniques for recording information in a session to make it a manageable process. When you are gathering input, ideas, and issues from your group at warp speed, it will inevitably be challenging and tedious. Here are a few methods to make the process easier.
During strategic planning, as your team arrives at the stage of defining the broad activities – the strategies – your team will undertake to move your vision into reality, we recommend a specific format for writing those strategies.
This is why you need to look at advertising with an eye for crisis management Dove has been quite successful as a brand in recent years, in part thanks to its campaigns focused on women with a wide range of body types. Its latest campaign never went to print, however, thanks to an early reveal …
[The following guest post from Rick Kelly, Vice President of Strategic Communications at Triad Strategies examines the dangers that arise when you let the legal department override common sense.] Failing to balance legal concerns and reputation can create major crises When conducting crisis management training, one of the points we always make is that what …
Is poor customer service creating unnecessary crises for your organization? Customer anger affects business today to such a degree that there are studies focused entirely on the subject. The 2013 National Customer Rage Study aimed to determine what causes rage in customers, how to best mitigate it, and which systems could help to minimize its …
1. Preserve Institutional Knowledge to Ensure Better Proposals by Jayme Sokolow Most of us work in or with institutions that pride themselves on their ability to identify and access information quickly, but those institutions very often have short memories. As Ron Ashkenas has pointed out in the Harvard Business Review Blog Network, although organizations “spend …
In reviewing the previous post, it is noted that even though we came up with more drawbacks for the employee as a remote communicator, the benefits still outweighed the drawbacks in the long run, due to a better quality of life. But now, let’s talk about the benefits and drawbacks for an organization when working …
