Preparing Millennials–A Matter of National Interest

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workforceOur current generation of millennial professionals will make up the majority of the workplace in the next twenty years. Employers report millennials aren’t ready for work–that in management and leadership areas they only succeed because they are bright achievers. So far. We have the power to change that.

It’s not anyone’s fault–everything is happening so fast. But a solution is of national–if not world importance. This world will be their world so millennials look at it differently. They see business and politics interconnectedly on the world stage, and for the world’s benefit.

Giving millennials the right tools is a matter of national concern–at the least. Making them fit into the current organizational parameters seems impossible, but it’s not.

Millennials don’t fit in now, for the most part. And, they don’t feel like they do either. According to the Deloitte study released January 2014, more than 30 percent, feel unprepared. Those in the system are taking risks while trying to innovate in an environment that doesn’t think like them.

Two-thirds of the next generation to run our business, nonprofits our government believe “the outlook and attitudes of management are serious barriers to innovation, such as a reluctance to take risks; a reliance on existing products, services, and ways of doing business; and an unwillingness to collaborate with other businesses or universities,” reports the study.

“It’s clear that millennials want to innovate and businesses should be listening,” said Salzberg, Chief Executive Officer, Deloitte Touche Tohmatsu Limited. He also says that traditional ways of training and developing employees doesn’t work anymore.

So, how do we as trainers, help millennials gain the critical skills they need as well as change employer support?”

Millennials think business and government should do more to help alleviate the wrongs of the world–that our way of doing business only makes matters worse. It is apparent that they feel strongly about collaboration and cooperation, not only with other businesses but government organizations.

Here’s what employers need to do:

  • Offer employees the means to feel connected to the whole.
  • Help them experience the entire organization by giving them work that is either linked to all areas in the organization or provide them an opportunity for multi-mentors.
  • Provide opportunities to take on entire projects with lots of networking and partnering and run with them.
  • Let them help or lead the company in making significant changes in the world, and in the worldview of the company by adapting its business practices or assist with branching out.
  • Let them lead community outreach areas.
  • Involve millennials in foreign offices or with government actions abroad.

This is by far not an all-inclusive list. Millennials connect to everyone, everywhere. It’s a very small world to them–as small as their devices.

Millennials2In most offices, working overtime or late hours today is the norm–especially now the economy is not terrific. Since millennials are more connected than most of us; their priorities are different. They believe their personal lives are as important, if not more so, than work, but they aren’t lazy? Not at all. It seems they see the whole picture as an interlocking puzzle. That the answers are innovation derived from everywhere. Think “out the box?” These guys live “outside the box.”

So, how do we train them to be productive employees and eventual leaders in the world of work–participating in commercial, nonprofit or government organizations?

Millennials have admirable traits that we have to bring out in the workplace. Although inclusive, millennials are achievers; they goal–oriented, civic-minded, confident and hopeful. Oh, and connected.

That even goes for college students preparing for the world of work. We need to start here.

College student millennials have to be treated and taught as any other. In addition to training, I teach public speaking at a local university. My university classrooms are task- and product driven. Primarily, individual in nature, these tasks and products are the result of cooperation–and certaining bringing in outside sources as we would expect. There’s theory, too. The “why” of what we do or effect.

My millennial students are connected as well. While my world of communication is focused outward, while they focus communication inward. More and more students seem to be introverted and shy these days. It’s no wonder with all the devices, new technology and games. My own high school kids tell me, “It’s even cool to be a nerd.”

These shy millennials may not seem a perfect fit for the mainstream; they soon will be anyway. We have to do something now to make that transition easier. To do so, there are ways to draw them out, while deriving the advantages of their innovative nature.

Here are some techniques that will work for trainers as well to bring them out of the inner world of technology:

  • Learn their language–just as a missionary learns the language of the people he or she is trying to convert.
  • Let them know what’s important.
  • Model the behavior you want to see in them,
  • Always explain the why you are asking them to do something. They are curious–more than wanting to know what’s in it for them.
  • Always tell the truth. Millennials respect that–even if they don’t like it. They want to be clear.
  • Make the training or teaching session fun. Not like the ones we usually do with other trainees. Remember these folks are particularly adept at games–so nothing simple.
  • Look for opportunities to praise them in public, and give them the tools to do the job.

Although millennials are confident, it’s not expressed in public. They are confident of their abilities.

In my class, the first impromptu speeches my students give count very little, and in fact, students are usually given the maximum number of points no matter their performance. This helps the student’s confidence level in public; the students also know they won’t fail. My class is loose but controlled. Millennials like a measure of control. I tell them how I am grading their activities or speeches. Even if my grading seems subjective, as long as I tell them that may be the case, they accept my word and the grade graciously.

The same characteristics that are successful in the classroom apply readily in the workplace. I’m talking about preparing a millennial for that world of work and we have to be inside their heads.

Whether in school or work, they are the same. Doesn’t it make sense that teaching them should start early? I can only start with college, but I’m sure other innovative teachers from kindergarten to 12th grade in high school can figure it out.

Obviously my classroom isn’t typical. Students are speaking everyday as I told them they would at the beginning. I told them I might stop them and have them start over, but that did not mean the action would affect their grade. I set the tone for every lesson by telling them what I and they are going to be doing–and why. When they ask about future lessons, I am frank with them. I also tell them how they can fail, which can be by lack of participation, i.e., attendance, or by “texting” in their homework. There is no “just good enough;” there’s only the standards I set for them and they acknowledge. Employers should say the same.

Hopefully, we can see the application in both areas of teaching and training millennials. We want our workers, devoted to tasks, take pride in their work and make our organizations in the world. The economy gets better and the nation perhaps more politically savvy. The situation in both have to improve. It’s a matter of national interest.

By the way, this is not all I do. I don’t only write about training and development, but I believe in connections. Information and communication is applicable in many ways. If you are interested in my approach here or in other offerings on the site, you might also be interested in my book, The Cave Man Guide to Training and Development. “Cave” and “Man” are separate on purpose. The “cave” is simply where we train. I promise there will be a II and III based on my articles here. If you like what you see here, I have a blog site, Shaw’s Reality, where I look at the world’s reality from a variety of perspectives.

By all means though, check out The Free Management Library’s complete training section.

How to Rock in a Panel Discussion

Office workers having a panel of discussion in the office

panelJoanne was one part excited and one part nervous. She had been asked to speak on a panel discussion, and jumped at the chance. Afterward she realized that she wasn’t sure exactly how to ace this special presentation.

Together we came up with the following checklist to help her on her way to success.

Before the panel discussion:

Œ Know the subject matter really well. If the subject matter is something that you are not thoroughly versed in, it might be better to pass. If you really know the content well, then go ahead and accept. It’s great exposure for your ideas and for yourself and your organization. Be sure to have the newest facts and figures; even if you are an expert bone up on current events in your field.

ΠGet the facts. Be sure to find out the purpose of the panel discussion and what questions will be asked. Also see if you can determine the likely tone of this event; is it a collegial discussion or likely to be a heated debate? Will the audience likely be friendly or hostile and quick to challenge speakers? How have previous discussions gone?

ΠPrepare and rehearse as you would for a keynote. Even though time is shorter on a panel discussion, every minute counts. You may have to deliver your message in several chunks as you have the floor, so be well rehearsed, and remain flexible.

Œ Write your own introduction and provide it to the moderator. Don’t leave this to chance or hope it will end up well. If they get your intro wrong you can easily start out of the wrong foot. Be sure the moderator knows how to say your name. Bring an extra copy of your intro in case the moderator needs it.

ΠPrepare and rehearse your opening and closing remarks. Pretend like these are the only things you will have to say. Make sure they stand alone, and make sense to your audience. Edit and wordsmith until you can hit the time requirements. Record yourself and listen back. Is it clear? Interesting? Make you want to hear more? If not, keep polishing.

Œ Check out the other panelists. If you don’t already know the other panelists, you can use social media to find out about their expertise and opinions. You can read articles or blogs they have written, and possibly see them in action on You Tube. This way you will come into the debate or discussion with the knowledge of what opinions they are likely to put forth and how forcefully they are likely to defend their positions.

During the panel discussion:

Œ Speak to the audience, not the moderator. Unless you are told otherwise, assume you should be speaking to the audience most of the time. You can address comments or questions to the other panelists, which can keep the discussion lively, but don’t forget who the audience really is.

Œ Never forget you are “on stage.” Don’t look bored, or annoyed by another speaker’s opinions. Assume that you are being observed at every moment, and maintain a neutral, interested face and body language.

ΠStick to high level language. Your time will be short, and you might get cut off at any time, so deliver broad comments first, hitting the most important points quickly. Then add illustrations, stories, anecdotes or details if time permits.

Œ Add interesting facts, stories and anecdotes. Prepare several interesting highlights that the audience is likely to enjoy, and that help make your point memorable. You probably won’t get to all of them, but if you are well prepared you can use them if the discussion warrants.

Œ Be respectful. You don’t have to agree with everyone else, in fact that would be pretty boring, but disagree in a cordial, respectful way. Don’t show undue emotion, and don’t take anything personally. Be so cordial and so professional that you could go out for lunch with the panelists after the discussion and not feel uncomfortable.

Joanne took these ideas to heart and prepared well for her upcoming panel discussion. It went so well she is looking forward to another opportunity like this.

For more information on speaking on a panel discussion:

How to Kick Butt on a Panel by Guy Kawasaki

How to Prepare For and Stand Out During a Panel Discussion

Ten Tips for Speaking on a Panel by Ian Griffin

Twitter Crisis Management Test #Fail Embarrasses CT DOT

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A botched practice run can create a very real crisis

It’s great to see so many organizations hopping on board with social media as a crisis communications tool, but the rush is leaving many open to mistakes as well. For example, when testing new notification systems in mid-April, Connecticut’s Department of Transportation forgot one important rule – either don’t test in a live environment, or make sure people know that it is indeed a test.

The DOT sent two tweets that, because they looked exactly like the typical posts going out from an account similar to, and using the same hashtags employed by, its statewide traffic update account, had stakeholders very concerned indeed. The first read:

Cleared: (31914004) Ferry Update: Chester Ferry ran out of fuel and went out to sea.#cttraffic

…and the second was just as bad:

Cleared: (31914003) Ferry Update: Rocky Hill Ferry sank to the bottom of the river after being struck by the Chester Ferry. #cttraffic

The mistake was quickly caught by members of the media, and the DOT spokesman Kevin Nursick gave a horrible statement, further compounding the situation:

“We were doing some test tweets from a separate account. They weren’t supposed to be going live. We were backfilling with some funny ones while we worked out how to add the ferry information to our Twitter feed.”

We’re not sure who would consider passenger ferries sinking to be “funny”, but we certainly wouldn’t want them running any transportation we were trusting our lives to.

If you’re doing to be publishing reports of negative situations for testing or training purposes, it’s best to do so in an offline environment. If you must do it live for some reason, make very certain that the words “THIS IS A TEST” appear prominently. In fact, even if you’re working with good old-fashioned pen and paper, we strongly advise putting something to the effect of “MOCK SCENARIO – FOR TRAINING PURPOSES ONLY” in large, boldfaced font right smack at the top of the page.

Practice makes perfect, but if you’re not careful it’s entirely possible your practice could create the very type of damage you’re seeking to avoid.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Social Media Makes a Powerful Crisis Management Tool

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Infographic shows just how vital a firm grasp of social media is for crisis management

Social media has become THE go-to tool for crisis management of all kinds, from smoothing out boardroom fiascoes to disaster relief. We came across a great infographic, from the experts at EmergencyManagementDegree.org, that shows how social media has been used for crisis management in the midst of several types of situations:

Social Media as Crisis Management tool infographic

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Best Practices for Uber-SEO Marketing

SEO boldly written on a top view cloud

Best Practice factors for SEOCreate a website that super-optimizes

What factors should you build into your website to get found online? When marketing online, it’s tough, because search engines try to keep us guessing. Every search engine has its own ‘algorithm” – the factors that weigh heavily in ranking your site for the Search Engine Results Page (SERP).

But when it comes down to it, there really are only so many factors that makes sense and deliver excellent results for a given search. The marketing experts at webconfs.com have compiled a Best Practices Checklist for designing a high traffic website. I am delighted to share the summary of the top factors:

Keywords in the <title> tag

The <title> tag (or Meta Title) is the TITLE that shows up on the SERP – it’s considered the most important element that entices the searcher to click on the link to the website. You need to CAREFULLY select the 65 characters (limit) that describe the website. Use your most important keywords at the beginning.

Keywords in URL

This was more important to Google searches in the past, but is still a factor in other search engines’ algorithms. Keywords in the URL must be supported by keywords in the text.

Keyword density in document text

Use your most important keywords 3-7% (for every 100 words, use the keyword 3-7 times). Density over 10% is often viewed as ‘stuffing’, which could be the basis for LOWER ranking if used excessively throughout the site.

Keywords in anchor text

Use your top keywords in the text of your links. It is the text that shows up when you scroll over the link or other element.

Keywords in headings (<H1>, <H2>, etc. tags)

An important place – be sure that keywords in your headings are supported by those same words in the text.

Keywords in the beginning of a document

These also count, though not as much as anchor text, title tag or headings. However, they are still very important as support. They must match or the algorithm will suspect that the site is not really about those keyword topics.

Keywords in <alt> tags

ALT Tags are invisible descriptions of images. If you have images on your page, fill in the <alt> tag with some of your top keywords – about the image.

Keywords in meta tags

A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly.

Keyword proximity

Keyword proximity is applicable for keyword phrases that consist of 2 or more words. Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”) where the term ‘dog food’ is a keyword phrase.

Need SEO Background Info?

If you need more information on particular sections of the checklist, you may want to read Webconf’s SEO tutorial, which gives more detailed explanations of Keywords, Links, Metatags, Visual Extras, etc

How competitive is YOUR SEO challenge? Tell us about it.

For more resources, see the Free Management Library topic: Marketing and Social Media.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:

Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

Crisis Management Quotables…on Slinging Mud

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Don’t put others down to promote yourself

If you’ve ever been tempted to leave a negative review on a competitor’s Yelp page, or make a habit of spreading bad news about other businesses, this week’s Crisis Management Quotable is for you:

“Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours.” – Brian Koslow

In fact, not only is it no help to your reputation management efforts to depreciate others’, but it could also land you in a whole lot of trouble. Already courts have ruled to unmask anonymous reviewers in a couple of cases, and it’s not difficult for a solid web forensics expert to discover who or where those negative reviews are coming from if someone’s willing to pay to find out.

If you want your business to be more successful, if you want to see more clients or customers coming through the door, strive to BE a better business than your competitors. We’re not saying you shouldn’t promote yourself, but doing so by putting others down will only lead to trouble.

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For more resources, see the Free Management Library topic: Crisis Management
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[Erik Bernstein is Social Media Manager for Bernstein Crisis Management, Inc., an international crisis management consultancy, and also editor of its newsletter, Crisis Manager]

1. Evaluating The CDO (Pt 1 of 3) & 2. A Piece on Direct Mail

A letter in an envelop beside a small vase on a desk

1. Evaluating The Chief Development Officer – I
by Tony Poderis

When it gets to be annual review time for your Chief Development Officer (CDO), no matter what his/her title might be, and you want to apply some criteria to measure her/his performance, what will drive you to say “Nice job,” or “You are not up to what we expected,” or worse – “Your services are no longer needed here?”

“Why, of course,” you say, “it should be the amount of money raised towards the goal!!”

Although that may sound reasonable, it’s not … nor is it realistic.

A number of factors must be considered to be able to determine whether your chief development officer is performing well … or not. (Note: we’re talking about a Chief Development Officer (CDO) — the individual supervising/mentoring the other development staffers, the person in-charge of development planning, the coordinator of all activities by everyone involved in the development process.)

In one regard, the role of that CDO is often more of the facilitator who provides direction, plans, and tools for the people who should, ideally, be the real fundraisers – board members and other volunteers. Now that may sound a little old-fashioned, but a development officer cannot be expected to know, and have relationships with, all of the key people who make the gifts that make the mission happen.

Raising the needed funds must be a team effort, and the evaluation of the CDO hinges upon her/his ability to ensure that the best possible effort was exerted in the most effective manner/contexts. Never should the amount of money raised be the main, or sole, criterion to evaluate that professional.

People looking to measure a development officer’s performance and effectiveness by a dollars-raised-criterion should take into account that the “success” of the development officer is going to be strongly impacted by many other factors, most out of her/his control.

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Next Wednesday, in Part Two of this series, I’ll suggest some of the
factors that can affect the effectiveness of a development operation.
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Have a question or comment about the above posting?
You can Ask Tony.
There is also a lot of good fundraising information on his website:
Raise-Funds.com
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Have you seen
The Fundraising Series of ebooks ??

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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2. The New Donor’s Journey
by Jonathan Howard

Direct mail is old-fashioned. And that’s a good thing. What works by mail has been time-tested and documented in countless books and blogs over many decades.

So how does an acquisition piece work? Remember the stages of behavior change: attention and interest, weighing pros and cons, learning how to do it, getting ready and then (finally!) doing that new thing: sending money to strangers.

The path from attention to action is a gauntlet of questions, starting with, “Should I even pay attention?” (This question eliminates more potential donors than any other.)

Then more questions. What is this about? Who are these people? Are they legitimate? Have I ever heard of them? Do I care about this cause? Can they really do anything about it? What do they want from me? What’s in this for me?

Each piece in your direct mail acquisition package helps move your readers along this long and narrow path.

The envelope earns attention and arouses interest. You can use color and design to draw attention to the package, but to create interest, you may want to use short teaser copy on the outside of the envelope. Teasers pose interesting questions, offer benefits or begin a story to draw prospects into your letter.

Inside, the main letter moves the reader from interest, through deliberation to decision. This is a long journey. The letter deserves enough length to connect to readers emotionally and answer all the logical questions that stand between them and a gift. Don’t shortchange your prospect with arbitrary limits on the length of your letter.

Acquisition packages often include added print pieces. Make sure these pieces are written and designed to directly reinforce your case or add credibility (with a celebrity endorsement, for instance). Unrelated or generic materials like brochures actually hurt response.

When your reader finishes the main letter and supporting pieces, the only question left should be, “How do I make my donation?”

The reply coupon guides the donor as he responds with action – choosing the right gift amount and making payment. The reply envelope receives that gift and seals it up, ready for mailing back.

Response rates on new donor acquisition mailings are very low – less than one percent is common. (That’s still about 10 times better than email.) Results vary widely depending on the mailing list and, of course, the contents.

Acquisition mailings may cost more than they bring in, but that doesn’t mean you can afford to skip them.

Remember that leaky bucket? Even if it costs you money, you must bring in new donors to replace the unavoidable loss of some donors from year to year.

You make that money back by plugging the leaks. Now your job is donor retention. That means converting one-time donations into habitual behavior – it’s the second and subsequent gifts that add up to significant donor value.

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Jon has more than 25 years in the nonprofit sector,
helping nonprofits develop successful direct response strategies
and effective donor communications.
You can contact Jon at Jonathan Howard
=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you seen
The Fundraising Series of ebooks ??

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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If you would like to comment/expand on either-or-both of the above pieces, or would just like to offer your thoughts on the subjects of this posting, we encourage you to “Leave a Reply” at the bottom of this page.

IRS Learns Hypocrisy Hurts Crisis Management

Young-colleagues-learning-how-to-work-iogether

Why give unhappy stakeholders more reason to think ill of you?

One of the most damaging labels to wear as an organization is that of hypocrite, especially if you’re already nearly universally hated. Cue the IRS, which took a roasting last month after it was revealed it awarded cash bonuses to over 1,000 employees who owed back taxes!

SFGate’s Stephen Ohlemacher reports:

More than 2,800 workers got bonuses despite facing a disciplinary action in the previous year, including 1,150 who owed back taxes, said a report by J. Russell George, the Treasury inspector general for tax administration. The bonuses were awarded from October 2010 through December 2012.

George’s report said the bonus program doesn’t violate federal regulations, but it’s inconsistent with the IRS mission to enforce tax laws.

Organizations in some industries are going to take flak no matter how responsible and well-run they are, making it even more crucial that they analyze every move with an eye for crisis prevention in order to avoiding diving deep into the negative in the reputation department.

The IRS is already disliked even when it does everything right – it can’t afford the perception of favoring employees who have committed offenses for which the IRS takes us to task.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Air Canada Baggage Handlers Caught Tossing Luggage

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Another crisis management case, brought you to by the power of the smartphone

Social media strikes back for airline passengers once again, this time with Air Canada as the organization under fire. As Dwayne Stewart sat waiting for his flight to be ready, he observed two of the airline’s baggage handlers dropping excess carry on luggage from the top of a 20-foot boarding platform to a bin down below. Of course, Stewart didn’t just observe, he notified Air Canada what was going on via Twitter, and then uploaded the video to YouTube:

To the airline’s credit, it did take action, telling CTV News that the two employees would be terminated following the outcome of an investigation, and delivering the following statement:

“Their actions clearly contravened our standard baggage-handling procedures which require gate-checked bags to be hand-carried to the ramp,” Air Canada spokesperson Angela Mah said in a statement to CTV News. “We take matters involving the protection of our customers’ personal possessions very seriously.”

How many more examples do we have to see before everyone from ground-level employees to CEO’s understand that in this Digital Age, the camera is always rolling?

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Business Plans vs. Strategic Plans

Businesswoman holding documents in an office

There is often a great deal of confusion about the difference between business plans and strategic plans. And, frankly, they are similar in many ways, and since each plan has to be tailored to the organization it is prepared for, one can easily blur into the other. In both cases, you begin with internal and external research (often called a “scan”) to get clarity on the best direction for the organization and where its best opportunities are to obtain the funds it needs to succeed. Continue reading “Business Plans vs. Strategic Plans”