I met my little grandson when he was only two days old. Of course he was absolutely gorgeous and I was instantly smitten. But what struck me most as I held him was his face, specifically how expressive it was. In the course of a few minutes he went from peaceful contentment to wide eyed …
Quite a few customers are jumping on the ‘Agile’ bandwagon these days, choosing an Agile methodology for specific projects, or for repetitive releases of their product. A challenge they are facing is how to manage and report Agile projects when the processes and templates provided by their PMO have been developed for Waterfall projects. And …
(In this Part 1 of 2, we will describe group coaching. In Part 2, we will describe some basic considerations in developing a group coaching application.) Group coaching is used much more often now because it often can achieve more impact, more quickly and at lower cost. Group coaching leverages the untapped wisdom, support and …
Words of wisdom on keeping everyone happy One of our fondest sayings here at Bernstein Crisis Management is, “reputation is your most valuable asset”. Of course, it’s also your most vulnerable asset, constantly at risk of damage from countless angles. What exactly decides your reputation? Well, besides the obvious, like how you treat your stakeholders …
Your email newsletter campaign may be an important piece of your marketing mix. By incorporating some or all of these elements, you could significantly increase your click-through rates and readership – which leads to higher conversion rates.
Could bots sway popular opinion via social media? Chatbots meant to scam users into visiting phishing sites or those featuring paid services have been employed in online chat rooms and instant messaging services for many years, and now we’re seeing their advanced offspring pop up across social media platforms. After all, social media presents massive …
1. Donor-Centered Planned Giving – Part I by John Elbare Planned gifts almost always result from strong donor relationships, yet many non-profits fail at this. When a donor feels a part of your charitable mission, planned giving become almost inevitable. But when donors feel neglected or ignored, planned giving is very difficult. Do you work …
Another “what were they thinking?” moment from a high-profile ad agency It’s not uncommon for advertisements to offend, but once in a while one goes so far that you have to wonder how it was ever approved. This week, ad industry leader Ogilvy & Mather came under major scrutiny from the public after its Indian …
[Editor’s note: We’re happy to share another guest article from Tony Jaques’ “Managing Outcomes” newsletter. Not only is the strategy discussed a knee-jerk reaction in many boardrooms, but it’s also one of the quickest ways to make your own crisis situation worse.] Bashing others doesn’t help your case It’s not often that outsiders get to …
Present yourself as a Subject Matter Expert in a focused field (or two). Don’t try to be everything. Choose specialties that you really enjoy and then provide proof that you’re the best in that field.
