1. A Different Kind of Scheduling … and Grants & 2. Transitioning: For-Profit Sales to Non-Profit Fundraising

A calendar and calculator on an orange background

1.
A Different Kind of Scheduling May Help Improve Your Grant Proposals
by Jayme Sokolow

As grant proposal professionals, we are very focused on schedules. In fact, it is one of the first things we do when making a decision to bid.

There is, however, another kind of scheduling that we often slight when developing proposals, and that is our own schedules.

According to Mason Currey’s Daily Rituals: How Artists Work (2014), we might learn something about how creative people structure their days by studying the lives of artists.

Around 1822, Ludwig van Beethoven usually slept eight hours and upon waking carefully ground 60 coffee beans (some say 57) for his morning coffee. He then composed for eight hours, had dinner with wine, took a long, vigorous walk with a pencil and blank sheet music, stopped at a tavern to read the newspaper, and then ended his day with a simple supper followed by a beer and a pipe.

In 1852, Victor Hugo slept eight hours and liked being awakened by the daily gunshot from a nearby fort. He drank freshly brewed coffee and ate two raw eggs while composing a letter to his mistress. He then wrote for five hours, took an ice bath on the roof of his house, and then entertained guests and had lunch.

Afterwards, he did strenuous exercises on the beach, visited his barber, went on a carriage ride with his mistress, and ended the day with a combination of letter-writing, dinner, and cards at his mistress’s house with friends.

While I would not recommend that anyone follow the specific schedules of any artists described in Currey’s book, I do think we can learn some things about scheduling from these artists.

Despite the variety of their routines, they all balanced a regimen of sleeping, eating, exercising, and socializing with family and friends with work. They lived busy but not frantic lives.

Perhaps a different kind of scheduling can help make us better proposal professionals … and more fulfilled adults.

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Dr. Jayme Sokolow, founder and president of The Development Source, Inc.,
helps nonprofit organizations develop
successful proposals to government agencies
Contact Jayme Sokolow.
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Look for Jayme’s ebook on
Finding & Getting Federal Government Grants.
It’s part of
The Fundraising Series of ebooks
They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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2.
A For-Profit Salesperson’s Guide to Getting a Job in Non-Profit Development
by Tony Poderis

During the past decade or so there have been a considerable number of sales and marketing professionals losing their jobs due to “downsizing” of their companies … and the poor state of the economy in general. Many have asked me how they might be able to make the transition from sales to development.

The primary and most direct way for sales professionals to obtain positions as development professionals in non-profit organizations is for former sales professionals to promote and demonstrate their sales skills and experience as relevant to what they would do in a non-profit development setting. Maybe that’s your current goal.

When transferring your for-profit skills to the non-profit world, you must adjust your jargon accordingly: use “Development Speak”—in terms of donors, not customers; fundraising goals, not sales quotas; solicitations and proposals, not sales presentations; constituency, not market area, etc.

If you want to transfer your skills to a non-profit setting, then you must work to transfer the terminology as well if you want to command attention and interest. For your additional language changeover procedure, observe and utilize the “same-as,” and “not-so-same-as” elements comprising commercial sales plans and non-profit fundraising plans, as is shown on the comparison matrix.

Tony Matrix

This for-profit to non-profit comparison of sales and development components should encourage you to realize that your for-profit experience and skills will work in a non-profit setting.

Now you need to convince the non-profit interviewer and her or his associates. Just remember to cite the many line-item similarities and to be at home with the simple differences in terminology for the others that function much in the same way.

Perhaps with a more open mind and a change in attitude, non-profits can directly help to promote a new, readily available, and most promising pool of development professionals. Non-profit officials can take on a new and enlightened view of what it takes to be a fund-raising development officer.

Non-profit organizations can more quickly, and with confidence, seriously consider what experienced, competent, capable, and customer-oriented sales professionals can bring to the organizations’ attraction of charitable funds.

By hiring such professionals—the ones whose sales methods and techniques will surely never compromise the integrity of their organizations—those non-profits can greatly relieve the often arduous, and sometimes fruitless, search for good development professionals.

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Have a question or comment about the above posting?
You can Ask Tony.
There is also a lot of good fundraising information on his website:
Raise-Funds.com
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Have you seen
The Fundraising Series of ebooks ??

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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If you’re reading this on-line and you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply.”

Lack of Handwashing Leads to Easily Preventable Crises for Hospitals

A-person-washing-hands-in-a-sink

Scary number of hospital workers not taking basic precautions against spread of infection

How would you feel if you knew your doctor hadn’t washed their hands after seeing the patient before you? Well, according a recent Yahoo News article, if you’ve had a hospital stay in the United States, there’s a good chance it’s happened.

Although washing hands is one of the single-most effective ways to prevent the spread of dangerous infections—ranging from pneumonia to MRSA, a life-threatening staph infection—in U.S. hospitals, hospital workers wash their hands only about 40 to 50 percent of the time, often because it’s inconvenient or they are overwhelmed by other tasks.

With approximately 75,000 patients dying every year due to infections actually picked up in the hospital this is a clear crisis, so why isn’t it being addressed adequately?

Every field has its own predictable, preventable crises, but they won’t be stopped without effort. Look around yourself, do the research, and really think, “what problems are we facing, and what are we likely to encounter?” Find your answers now, or find yourself on the back foot when it comes to managing a damaging crisis.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

– See more at: https://staging.management.org/blogs/crisis-management/2014/07/25/anthrax-scare-blemishes-cdcs-crisis-management-track-record/#sthash.kbdwKgAR.dpuf

Sample Email Newsletter for Home-Based Business Sales

A man about to subscribe to a newsletter

Key Marketing Strategy to Sell Products

In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing objectives?

  • Branding and
  • selling products!

Email newsletters clearly serve vastly different businesses and audiences. So the content must be strategically planned and executed. When in doubt, employ others’ newsletter success stories. Like the one in the image below.

Email Newsletters Automate Branding

One of the biggest challenges to all home-based businesses is branding – building awareness, recognition, credibility, and ultimately trust. For Thirty-one Gifts Consultants, this email newsletter does it all. Notice that the very first element that catches your attention is the Thirty-one scripted logo at the top. This newsletter comes out every few weeks, with new promotions and products, and every single time, that logo is right there in the same spot.

In fact, the entire newsletter is professionally designed, so that you recognize it for its layout as well as the logo. Same use of color, placement, text, and product elements. Thirty-one Gifts is known for quality products that solve disorganization problems and are stylish, practical and affordable. Bingo. Problem solved. It’s a branding dream-come-true for the entrepreneur. Instant awareness, recognition, credibility, and growing trust.

Successful Selling with Email Newsletters

The next biggest challenge for the entrepreneur is sales. The vehicle to meet this marketing challenge is, of course, the email newsletter itself. But not any old newsletter will do. In fact, for any business, it’s tough to get a newsletter right – one that gives a great User Experience (UX) and converts traffic to purchases. Thirty-one Gifts has done it again.

Notice the newsletter’s enticing colors, images and bursts of short copy. It’s easy to scan so readers tend to soak in the entire page. Although you can’t click the links in the image below, in the actual newsletter the big pink SHOP NOW button takes you on a shopping trip that’s easy to navigate and fun!

Thirty-one Gifts Consultant

Then they make it super easy to share. So not only do I want to shop and buy, but I’m also increasing the audience when I post it to my social pages. My Thirty -one Gifts Consultant now has her customers doing the selling for her. Smart marketing.

Go ahead and test the site: http://goo.gl/rAz0vA – You’ll love the UX! Then leave your feedback here.

Sample email newsletter

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Sample email newsletter

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Sample email newsletter

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For more resources, see the Free Management Library topic: Marketing and Social Media.

.. _____ ..

ABOUT Lisa M. Chapman:

Lisa Chapman helps company leaders define, plan and achieve their goals – both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant and social media consultant. Online, she works with clients to establish and enhance their brand, attract their Target Audience, engage them in meaningful social media conversations, and convert them into Buyers. You can reach her via email: Lisa (at) LisaChapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:

Starting Planning with Attention to Mission Statement (and Brainstorming Goals) — Is that Best?

A business team planning and brainstorming in the office

It still seems common that many facilitators start strategic planning by having planners attend first to the wording on the mission statement, and soon after to start brainstorming strategic goals.

While that approach often can be done in a half-day or full-day of fun and creative “planning,” it has many drawbacks. Here’s a list of my concerns about that process:

  1. Most strategic planning researchers, educators, writers and practitioners would agree that the strategic thinking is the most important part of strategic planning. While there’s probably different perspectives on what “strategic thinking” is, I’m sure that most would agree that it includes the process of taking a wide look outside and inside the organization and then deciding how best to position the organization to work toward its mission, as a result of that looking around. I fail to see how focusing on exciting words in a mission statement and then brainstorming associated goals actually achieves that critically needed strategic thinking.
  2. The word-smithing and brainstorming are based on a usually invalid assumption – the assumption that all of the knowledge and wisdom that are needed for strategic thinking are already in the minds of the planners. Unless the planners have regularly been considering the overall strategic situation of the organization (rarely the case with very busy Board and staff members), then that assumption is an invalid one that can significantly cripple the value of strategic planning. It can build a beautiful ladder – to the wrong roof.
  3. The word-smithing and brainstorming propagates the major misconception, especially among facilitators, that there’s one way to do strategic planning – when there’s actually many different models of strategic planning (vision-based, issues-based, real-time, alignment, organic, etc.). The model should be selected, based on the purpose of the planning.
  4. The word-smithing and brainstorming of exciting goals propagates the myth that “strategic” means only forward-looking considerations, and not considerations of the major current issues that the organization might be facing now.
  5. The word-smithing of the mission statement can propagate the misconception that the mission statement is the mission. The statement is the map, it’s not the journey. A very useful mission would clarify, e.g., what’s the social need that the nonprofit is aiming to meet, what results/outcomes are needed to meet that need, what services/programs are needed to achieve those results, what group(s) of clients do we aim to serve, etc. If the discussions about the mission consider these questions, then it’s not word-smithing. Otherwise, discussions about “are we transformational” or are we “transcendental” are not sufficiently attending to the journey, rather they’re attending too much to the map.
  6. Finally, it propagates the myth that great planning can be done in an exciting half-day or full-day session, without much preparation, discussion, debates or research.

What do you think?

Carter McNamara, MBA, PhD – Authenticity Consulting, LLC

Anthrax Scare Blemishes CDC’s Crisis Management Track Record

-business-man-tired-from-thinking-during-office-hours

Series of potentially deadly failures raises major questions

Over the past couple of years we’ve frequently mentioned the Centers for Disease Control and Prevention (CDC) as paving the way for government agencies when it comes to effective crisis communications. The agency has set a fantastic example, making use of information sharing and the latest technologies to keep the public informed regarding dangerous situations.

Unfortunately, the CDC dropped the ball big time in late June when internal failures led to more than 80 lab workers being exposed to live anthrax. Yes, you read that right – live anthrax. That’s not all, though. Investigators also discovered an unreported incident that saw a high-security CDC lab accidentally send samples containing a dangerous strain of bird flu to researchers as the U.S. Department of Agriculture in March. Oh, and if that wasn’t enough, this month saw the discovery of six vials of smallpox in an unsecured room at the National Institute of Health, including two containing live strains of the deadly virus.

The CDC has stated that “multiple failures by individual scientists and a lack of agency-wide safety policies” led to the worrisome slip-ups, but there are signs of a deeper issue as well. According to CDC director Dr. Thomas Frieden, the bird flu incident was not reported to agency leadership at all. With questions being raised by the legislators and the public alike about the CDC’s ability to ensure the safety of its operations, Frieden is on the hot seat. He did show some serious crisis communications chops with his statement on the situation, which opened with one of the best mea culpas we’ve ever seen:

“We need to look at our culture of safety throughout all of our laboratories, I’m upset, I’m angry. I’ve lost sleep over it and I’m doing everything I can to make sure it doesn’t happen again.”

That is how you show people you care. Reading that one sentence, you know that Frieden sees how big of a problem these mistakes are, and that he means business when it comes to setting his organization straight. He’ll have to back it up with action, and soon, in order to avoid taking more damage, but it’s an excellent start.

Every organization will encounter crises, whether avoidable or not. The important thing is to step up, admit there’s an issue, and then take care of it, communicating like a human being the whole way through.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

Summer Reading for Nonprofit Folk

a-person-reading-a-book-in-the-beach

Every year for the last five years I have written a Wishlist of Books for Nonprofit Folk at my blog – Marion Conway – Nonprofit Consultant. This is a curated list with recommendations made by thought leaders covering a wide range of topics including governance, finance, social media, board development, marketing,mergers and more. I also am maintaining a Pinterest Board with this title. For the last two yers I have also featured a giveaway book compliments of the author. Well, both of these resources have become very popular and are viewed many times all year long.

The summer is the perfect time to step back, think a bit, learn new things and plan for us “nonprofit folk. And so here are some ideas for summer reading from the Wishlist:


Measuring the Networked Nonprofit: Using Data to Change the World

by Beth Kanter and KD Paine

JD Lasica was the first response to my request for
recommendations saying that this is “
The one I always
recommend.” Measuring the Networked
Nonprofit is this year’s Terry McAdam Book Award winner.
The Alliance for
Nonprofit Management confers the Terry McAdam Book Award to the most
inspirational and useful new book published which makes a substantial

contribution to nonprofit management. It
is the most prestigious book award that a book for nonprofits can receive. Well deserved by Beth and Allyson, this book
should be on the bookshelf of every nonprofit executive.



I personally recommend Amy’s book –
it is both inspirational and practical. Amy and Allyson advocate integrating multiple
channels into your communications strategy and they use lots of excellent
examples and case studies. Social Change
Anytime Everywhere was a Terry McAdam Book Award finalist – recognized as one of the best
nonprofit books of the year. See all I
had to say at this blog post:
Social Change Anytime Everywhere – Think MultichannelStrategy



Heather Carpenter, PhD, Assistant
Professor, Grand Valley State University recommendations:

Heather is a young PhD already with a wealth of practical,
academic and research experience in the nonprofit field. Heather is using these books as texts in her
courses this term and this is what she had to say about them: “These books are practical and provide
concrete help for successfully running a nonprofit… the research I’ve done
shows that nonprofit managers still need the core financial management and
fundraising skills to effectively run their organizations.” Hey, Heather,
I completely agree and this is an excellent set of current books which
address both basic and more advanced skills for nonprofit leaders.

Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals

by Darian Rodriguez Heyman

Nonprofit Sustainability: Making Strategic Decisions for Financial Viability by
Jeanne Bell,
Jan Masaoka and Steve Zimmerman

Fundraising for Social Change by Kim Klein

Budgeting and Financial Management for Nonprofit Organizations by Lynne A. Weikart and Greg G. Chen

Amy Sample Ward recommends….

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)by Kivi Leroux Miller

Another important fundamental for nonprofits is marketing and no one knows more about nonprofit marketing than Kivi Leroux Miller. Amy Sample Ward called this booksimply “Great.” And that’s the word from the reviews at Amazon. This is a must have for nonprofit marketing. Update since the wishlist was written: This is a terry McAdam Award nominee for this year.

Moving onto Board and Governance Issues…..

You and Your Nonprofit Board: Advice and Practical Tips from the Field’s Top Practitioners, Researchers, and Provocateurs edited by Terrie Temkin

I was so proud to be a contributor to this book. Terrie Temkin and Debra Beck offered these comments:

This anthology is comprised of 38 strong, knowledgeable voices from around the world – each taking a different approach to deal with some critical aspect of governance. The reviews have been stellar. One reason is that the book speaks to governance as it exists today, not last year or even yesterday.” Debra says of Terrie: “She picked the brains of some of the great governance writers and practitioners, offering from-the-field wisdom about what it takes to support and inspire nonprofit boards to perform to their highest potential (and their greatest aspirations). Advice is highly practical as well, and infinitely do-able. “ See my post for more on this volume:

You and Your Nonprofit Board – Just Published

Debra Beck recommends these two additional books with
governance topics:

The Practitioner’s Guide to Governance as Leadership: Building High-Performing Nonprofit Boards by Cathy Trower

Debra Beck comments: “Cathy provided the desperately needed
follow-up to Chait, Ryan and Taylor’s seminal “Governance as
Leadership.” She offers practical, grounded approaches for applying GAL in
the field, based in large part on her own research and her work in the sector.
Those of us who responded to Chait et al’s work with, “Wow! Now
what?” now have the “Now what…”

Nonprofit Governance: Innovative Perspectives and Approaches (Routledge Contemporary Corporate Governance) edited by Chris Cornforth and William A. Brown

Debra is a contributor to this volume and she describes it as, “articulate, inpractitioner-friendly ways, the best and latest research that has the potentialto impact board practice. Each chapter explores a different study and a different aspect of what actually happens in nonprofit boardrooms. It offers insights into some of the more pressing “how” and “why” questions and research that attempts to address them.”

See the whole list at 2013 Wishlist of Books for Nonprofit Folk.

Marion

1. Direct Mail in a Capital Campaign? & 2. Intro to Millennials in Fundraising, Part II

3 Millennials professionals laughing together in an office

1. Is There A Role for Direct Mail in a Capital Campaign? by Hank Lewis

First, a quick look at Direct Mail. But, since The Fundraising Blog currently has a Direct Mail Expert addressing that topic, I’ll be very general in my observations.

Direct Mail is the tried and tested tool for Donor Acquisition – (see the postings on “Direct Mail” at Direct Response Fundraising) – but a Capital Campaign is definitely not about Donor Acquisition.

The success of a Capital Campaign relies on obtaining a sufficient number of major gifts/commitments to reach its goal; and, major gifts are (almost always) obtained through personal (face-to-face) cultivation and solicitation, not through Direct Mail.

A Capital Campaign should, in fact, be able to reach its goal relying only on major gifts. That doesn’t mean there’s no place for Direct Mail in a Capital Campaign, quite the contrary. Direct Mail can play an important role in a Campaign’s success.

So, isn’t success in a Capital Campaign measured in dollars?, in reaching its goal? Not completely !! Success is based on a number of elements:

1. If we reached or exceeded our dollar goal.
2. If the campaign leaders are happy with their roles, effectiveness and recognition.
3. If those leaders would be willing to “do it again.”
4. If the major donors now want greater participation with the organization.
5. If prospective major donors have been identified for the next such effort.
6. If corporations and foundations were “impressed” with the broad support, and would, therefore, be more likely to provide support in the future.
7. If the people who comprise the nonprofit’s “community” feel that they are an important part of the successful effort.

And, those last two items are where Direct Mail plays a part in a capital campaign. That role is not in the dollars that can be raised in response to mailings, but in the number of people/donors that can and wanted to be a part of that major fundraising effort.

Of course the dollars are welcome, but Direct Mail in a Capital Campaign is about getting a broad range of people to feel that they are part of the nonprofit’s “community” … and its success. The greater the “community’s” participation, the greater the potential support of the nonprofit on an ongoing basis … from corporations, foundations and individual constituents.

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Have a comment or a question about starting, evaluating or expanding your fundraising program?
AskHank
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Have you heard about
The Fundraising Series of ebooks?

They’re easy to read, to the point, and inexpensive ($1.99-$4.99)
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2. Millennials in Fundraising: An Introduction – Part II by K. Michael Johnson

Last week, I introduced you to the Millennial generation and highlighted their increasing presence in the workforce. I also pointed out that many in older generations find Millennials to be entitled, distracted, and even downright obnoxious.

But are we truly that different, or is this characterization just the typical “kids these days” attitude every generation has toward the ones that follow?

Well, the data is all over the place. One thing that can be said with absolute certainty is that we Millennials are the first generation to grow up connected to the internet. In fact, many Millennials don’t even remember a time before broadband.

According to data from the U.S.Chamber of Commerce Foundation, Millennials are more optimistic about the future, as well as more ethnically diverse than previous generations.

And there is some data to validate the popular view that we were raised by over-indulgent, hovering parents, who solved all our problems for us and made sure that all of us (not just the winners) got trophies in every activity. All we had to do was show up, and we got an actual award !!

So, we Millennials clearly grew up in a very different world. And as a result, we have a unique perspective about work.

Our transition into the workforce has certainly caught the attention of the media and the broader business community. Whether perception or reality, much of the conversation around Millennials in the workforce tends to fall within one of three categories:

• Millennials are very tech-savvy, yet always multi-tasking and unfocused.
• Millennials are entitled and self-absorbed, how can anyone manage them?
• Millennials want to make a difference, but have little loyalty to and faith in institutions.

Given our desire for impact, it makes sense that many in my generation seek work in the nonprofit sector. This is a good thing, and should be encouraged.

But, in many ways, we’re not wired like the fundraisers who have gone before us. We have much to learn and there are, indeed, pitfalls to avoid. There are also new opportunities to be seized.

Stay tuned – I have some advice for my fellow Millennials in fundraising. And I have some thoughts about how older colleagues and managers can have productive and (dare I say it) enjoyable working relationships with us.

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K. Michael Johnson is a major gift officer at a large research university
and the founder of Fearless-Fundraising.com,
where he discusses the inner game of deeper relationships and bigger asks.
You can contact him at K. Michael Johnson.
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Have you seen
The Fundraising Series of ebooks ??

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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If you would like to comment/expand on the either-or-both of the above pieces, or would just like to offer your thoughts on the subjects of this posting, we encourage you to “Leave a Reply.”

Are We Falling Into Internet Space?

A-person-working-on-the-internet-with-his-laptop

custom-cell-300x300Most of us “technology-minded” people think we are connected to the world, but we aren’t. Not really. Not in what matters. Now, that’s the real question. What matters?

Little things like humanity, a caring, giving society, right? Isn’t that what we hope for? Then, the stark reality sets in. Humanity be damned and survival of the fittest begins yet again.

In today’s economy, it’s not unusual that my students are generally older and already working… They are not always at the jobs they envisioned or credible at the level in which they wish to be perceived. My students seek jobs in IT, business management and medical records and technical support. Practical jobs. There’s the problem. Humanity is all around us, not just at work.

I hope what I said to my students via email resonates with everyone, especially trainers who may have to do the same job, will find the approach useful. It was one of the those moments when I felt I was on a roll and that my message might be useful to others. So, here goes:

Please don’t take this as a scolding. It’s more of a philosophical discussion to help you understand why we approach things as we are doing.

You are a great class. I love your enthusiasm however misdirected. Sometimes it gets off point and it seems we waste time, but we aren’t. We talked about me a lot last class. We need to talk about you. Personally, I don’t mind; I’m an open book. That’s just who I am. Because I have a lot of experiences I share them with you, and I apologize if you don’t think they are always on point. I try. Give me some credit; many of you are otherwise engaged and not listening (hearing doesn’t count, remember) to me. Your persuasive speech is about you. What you think, how you put relevant facts together and communicate your idea to us.

This is all for you. I am fully engaged in helping you improve on what I think is one of the most important aspects of work and life. People who communicate well generally do better than those who don’t. Not all us have the luck or the heritage or money or even guidance to have had the early breaks to success. Now’s time to make up for it. The world has so much to offer that to exclude anything because you don’t know much about it just seems wrong.

The group evaluations were particularly telling about you as a class. You support each other. You care that everyone gets a good grade. You even make excuses for those not there. None of this is bad, but there are times to see yourself as part of a group, and times when you are an individual. There are times to step back and look at what it really takes to do a job as an individual with a past life of experiences. That will make you a compelling communicator.

If you work hard and take advantage of what is offered, you can’t fail. On its appearance, most people assume this is an uncomplicated subject and easy class. Wait ’til these people come in to take it.

You know how complicated and intricately woven communication is. I try to make it basic because it is basic–perhaps so basic as to be overlooked and taken for granted. People just say “I can’t do that,” or “That’s not my skill set,” or “I don’t do Sushi.” What happened to, “I’ll try it,” “I’m game,” or “Gee, that’s interesting, tell me more?” Do you understand the subtlety here? One group is passive and the other active. It’s not introvert and extrovert; it doesn’t matter. It’s how you approach whatever it is you want to do.

You should know by now that I don’t break down into little pieces what we do and “spoon feed” them to you; still, I simplify the process as much as I can. I don’t want someone to answer specific questions because there are no specific answers, and so there is very often no wrong answer. This is one of those subjects. (Think softer skills training.)

Why do I do I not “spoon feed” you the answers? It’s simple. I want the ideas and processes to ingrained in you forever, not forgotten after the tests. It doesn’t matter if you know what something is called specifically–only if it works and you do it. It becomes a part of you. Then, you have learned it.

We learn what works well when it comes to work. To be successful at anything as you should already know, we need to do more than the expected to be noticed in the workplace. Sometimes having a novel idea will rocket us to the top, but not that many of us do that. I could give you tiny details like someone telling you exactly point-by-point how to do your job, but I don’t.

You can see that in the speech evaluation sheets you get back from me. You can see I look at areas and how hard you tried to accomplish the general task. I give you general guidelines for a specific product and leave a door wide open for you to discuss if you have an issue or a problem. I try to make common sense out of what we are talking about and relevant to you because, after all, there no hard and fast answers.

Enough of the motivational speech (I wrote this here and now–not previously). I really want you to see that giving you examples and being human like you is to make you a human presenter. If you only fill in the blanks and get them right, you lose in the end.

You may have thought this isn’t a class for everyone (at least in everyone’s mind), but it really is. Not so much “philosophy” next email. I have some helpful additional sources and precautions I need to share relevant to the next two speeches.

corporate_lectureThat’s right. This is coming at the end of the class. It has taken this long to pull many students into the discussion, into the idea that communication is as important as the details.

Hopefully, they see for themselves now the very idea that humanity is losing touch unless we start communicating personally as well. Our current lack of communication skills has been extrapolated and commented on in many recent films and novels, all of which are usually very dark, where people are dull-witted, despairing and fearful of the future. In dystopias–not utopias. We know our society is on a wrong path, and we ask the question: how are we going to survive? If we aren’t, we should be.

Are we falling into Internet Space? No, but we’re holding on to the proverbial edge of reality.

By the way, this is not all I do. I believe in connections. Information and communication is applicable in training and development as well as education. If you are interested in my approach here or in other offerings on the site, you might also be interested in my book, The Caveman Guide to Training and Development. “Cave” and “Man” can be separate on purpose, I think. And more meaningful.

The “cave” is simply where we train. I promise there will be a II and III based on my articles here. If you like what you see here, I have a blog site, Shaw’s Reality, where I look at the world’s reality from a variety of perspectives. I have also published a young adult science fiction dystopian novel, In Makr’s Shadow.

By all means though, check out The Free Management Library’s complete training section.

Résumés Can’t Speak

A resume lying on a laptop

aristotloe

The Age of Technology seems to be creating more introverts than ever. Although not true in every workplace, introverts in most work environments used to be the minority. Now that’s changed. Our electronic devices are pulling us inward. We all have phones but rarely use them to make a call. The idea of talking to someone directly or via a device is not the preferred method to communicate. We text, text and text. Well, sometimes we Skype, but mostly we communicate with abbreviated text, often incognito, in the freedom of the internet world.

At work, more people are sitting in the shadows these days, hiding behind a computer screen, locked on to hard-fast rules, knowing only one answer to a problem. It is comfortable to stay invisible. We all know that the world of work may appreciate that some people have to turn in work without communicating; however, few would deny that most of our business and community leaders are high achievers in part because they are good or great communicators. These leaders know the value of face-to-face communication and have the confidence to use it.

Most of us feel we are connected, but we aren’t really. What we may have gained in our reach for knowing the world, we’ve lost in knowing ourselves, in our personal connectivity. So many things we do in person, we leave to an abbreviated script. It allows us to maintain aloofness, disguise our intentions, and forsake our fellow humans because it’s easier to be shy. Or, distant. Or, above the fray.

As if it all didn’t matter–it being not IT, but interpersonal communication. Pun intended.

Naturally, good communication is important in work, play and home. So, why then is it pushed aside for efficiency? It is, and you know it. You’ve experienced it. You know how bad it feels when someone sends a text or email and you think they should have called or spoke in person. The rules have changed and there are probably only a few handbooks on what is appropriate now.

It’s not just about appropriateness. We need to communicate honestly with spoken words.

Since this blog is about training… How do we inspire people who don’t see the need for soft skills acquire them? It’s a tough call. Check out my next blog. Better yet, offer some answers yourself.

I’ve written on communication skills for trainers on occasion, but this is–a rather unusual piece of writing addressed to “students” to help them understand the connection among us and the significance of communication to their world of work.

workforceBefore I was a trainer, I was a teacher. Now that I have somewhat retired… No one who really loves their work really retires… I am teaching again–this time teaching English, Critical Thinking and especially Public Speaking at a proprietary college, where no one majors in these subjects and, for the most part, find them redundant if not totally unnecessary. “Public speaking” is code for communication plain and simple.

Today’s reality is not so stark, yet employers are concerned that workers have problems interacting and problem solving. The idea of selling oneself is almost a thing of a past–or at least in eyes of job-seekers. Mostly, they want their résumés to do the talking when good communication skills are what the job interviews and the jobs really calls for.

 

 

 

Communicating Technical Analysis

Analysis of a data on a laptop screen

The Technical Writer as an Analyst is a subject matter expert when involved with analyzing any data collected. The writer/analyst is able to communicate and translate technical information from examining a series of data; whether it be about processes, issues, trends, etc.

However, before any analysis or evaluation of the data can be done, the writer has to fully understand and be knowledgeable about the data and its background. They writer needs to be familiar with the data source (where the data came from), who gathered it, how it was tracked, formed/grouped/structured, and why it was done.

If we know why and how data was gathered, then we have at least a basis and a reason behind the data being documented. If we know who gathered the data, then we know who we can interview to find out what methods were used and why those methods were chosen. If we know where the data came from, then we can associate the data with a category. If we know how it was tracked then we know how complete the data is (no data is lost). Once all of that information is gathered and verified for its accuracy, the document can be started

The introduction will contain all of the above information. Once the background of the data has written, then the following questions should be noted and answered:

  • First, look at the big picture – all the data; what do you think it is saying?
  • How will the relevancy of the data be displayed and how can it be described?
  • How will the data be interpreted?
  • Does the data fit into the original purpose for gathering the information or is it going against it?
  • Was the data gathered to see an analysis (i.e., financial), a trend (i.e., consumer), an improvement (i.e., products), or to prove a point for market comparison?
  • Are there pros and cons about the data set?
  • What is the result of the data collected?
  • Has a point been proven?
  • Has there been a return on investment; does this data set justify the work?

To further describe your results, a visual of the information can be presented along with your text. Tables and visuals are great to use for explaining data sets; visuals being any charts and/or diagrams. Knowing why the data was gathered helps to identify what charts or diagrams to create.

Be creative and organize the data; group them into meaningful categories so that they can be explained and understood.

  • Design a variety of charts and diagrams and select the most useful method for describing the data.
  • Think of how the intended audience would like to view the data.
  • Make sure that your result comes across from within the tables and visuals.
  • Rely on experience and judgment for how to present the data.

Other suggestions:

  • Create user stories or describe cases to depict the data results.
  • Show demonstrations or a video to corroborate the data collected.

Remember:

  • Know whom you are presenting this document to. Develop the documentation and present the information in a form that is appropriate for the target audience (executives, managers, or sales, etc.).

If you have had to produce analytical documents, please leave a comment.