When to Hire a Fundraising/Development Consultant – Part I

A handshake between two corporate people

The need to engage a Development/Fundraising consultant depends not only on whether or not your organization already has the specific expertise it needs; but, also, if an outside perspective is needed to help you identify your strengths and/or weaknesses, or if an outsider is needed to help you break up your internal logjam … and get things moving.

This is the first in a two-part series addressing the questions of when and why to engage a fundraising consultant. Please note, fundraising consultants are not fund-raisers – they don’t (shouldn’t) do “it” for you.

Consultants can teach you how to do “it.” They can help you design the process to make “it” happen. They can coach you while you’re making “it” happen. They can work with you to help you make it happen. They can (in the proper circumstances) go with you when you’re making “it” happen. They can suggest changes in how you do “it,” and in how you think about doing “it.”

But a good consultant knows that s/he is not the best person to be asking your (potential) donors for gifts. The consultant is an outsider, and outsiders cannot be as effective in making “it” happen as can be committed insiders.

You should consider hiring a consultant:

When you want to know if your fundraising program is as effective as it could be.
It’s sometimes called a fundraising audit, and the essence of the
process is that you get an objective outsider – with the appropriate
background and experience – to take a look at your fundraising
programs, and provide you with a report of his/her findings. Said
report should include observations, comments and recommendations
on what you’re doing right, as well as what you could be doing more
effectively.

When you are thinking about or are desirous of implementing a new (type of) development program.
Once in a while someone might ask why you aren’t doing what that
other nonprofit is doing, or why don’t you try this great fundraising
program that they’ve heard stories about. Asking those questions
is good; but, leaping into a new program without sufficient information
expertise and funding can be disastrous.

The right consultant can help you determine if you’re ready to take
that leap, or if there’s specific information, expertise and budgeting
you’d have to acquire first.

When you think there might be a need for a capital campaign in your organization’s future.
Much has been written about readiness and preparation for a capital
campaign (Book Five in The Fundraising Series – Capital Campaigns),
so I’ll try not to repeat a lot of what’s been said so many times before.

Except that … “A capital campaign can not only be a great fundraising
and leadership generating process, but it can also be the riskiest step
any organization could take.”

Considering that, and the need to begin the capital campaign “process”
years before you actually start soliciting campaign contributions, the
right consultant can help you determine if such an effort could be
successful, and what you’d have to do to be sure that it is. Keep in
mind, no organization can afford to risk a failure … the consequences
could be disastrous.

There’s that word (disastrous) again. So, one reason to engage
a consultant is to help you avoid disaster.

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Next week we continue with our discussion of when
you might want to hire a fundraising/development consultant
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Have a comment or a question about starting, evaluating
or expanding your fundraising program?

AskHank
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Have you heard about
The Fundraising Series of ebooks?

They’re easy to read, to the point, and inexpensive ($1.99-$4.99)
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If you would like to comment/expand on the above piece, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page.

“Divine Teacher Within” – Meditation

An-elderly-meditating-to-get-clarity-from-stress

One of the biggest challenges at work is simply having time to think.

Carving out precious minutes of silence is even more challenging.

Yet from just 3-4 minutes of silent reflection for centering, you can quiet the monkey mind chatter.

That precious ‘time out’ is valuable ‘time-in’ for new insights and fresh perspectives. You free up some extra ‘bandwidth’ for new ideas and solutions to emerge.

Save Time for Centering

If you feel overwhelmed, out of balance, or simply off your game, listen to this short 4 minute video meditation.
https://www.youtube.com/watch?v=lVu0LU2Or8Q&feature=youtu.be

Allow the silent reflection time to open you up and clear your mind. Let this video bring in new awareness and calm.

And if you are so inclined, connect with your own Inner Wisdom, Higher Power, Creator to provide guidance for you.

“Divine Teacher Within I Call Upon Thee” – from the Sikh tradition ‘Ong Namo Guru Dev Namo’

*****

Linda J. Ferguson, Ph.D. is a Job and Life Coach. She offers guidance and fresh perspectives to help you have successful work and balanced life. Visit www.lindajferguson.com/coaching/ for more information.

Like Linda’s FB page for more blog posts and updates of Linda’s work.

Share Linda’s 10th Anniversary edition of “Path for Greatness: Work as Spiritual Service”as a gift for a colleague, friend or family member who desires to integrate their spiritual life and their work life. Available on Amazon- Click HERE

Sign-Up on Linda’s website- www.lindajferguson.com to live and work from the heart- Transformational Empowerment

SE and the Privilege Economy

A-business-man-addressing-colleagues-in-a-meeting

Recently I was struck by a comment from the St Louis County Police Department, that in predominately black communities such as Ferguson, the police practice a “zero tolerance” policy. So if you’re pulled over for almost anything, and they do that fairly often in these communities, and you have an outstanding warrant or even a traffic violation, they arrest you on the spot. This doesn’t happen in primarily white communities. Not surprisingly, black residents see this as racial profiling. (Source: NPR, Zero-Tolerance Policing is Not Racism, Say St Louis-Area Cops)
Continue reading “SE and the Privilege Economy”

Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study

A marketing strategy written on a note placed on a desk

5 Best Practice Marketing Tips from an Online Giant

Watch this (and TWEET about this astounding Amazon Prime Air Video.)

Amazon Prime Air Drone test flight

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Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.)

The Inspired Marketing of Amazon Prime Air

The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.

Amazon Prime Air by Lisa Chapman

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Amazon Prime Air’s Launch

The video you watched (above) was originally imbedded on the Amazon page above. The creators of this page use lots of ‘best practice’ promotional tactics, starting with:

  • announcing the drone’s launch with excitement: “We’re excited” are the very first 2 words.
  • using share buttons in the lower left corner. These days, you’ve gotta have them on EVERY post, pdf, web page – everywhere.
  • using short promotional copy. Readers really only scan. Really. (See how I bold the key points?)
  • offering imbed links – HTML code – for visitors to use in their blog.
  • linking to more content on their site: The supportive FAA letter, and even cross-selling job openings with Amazon Air.

CBS’ 60 Minutes’ Charlie Rose interviewed Amazon founder and CEO Jeff Bezos. In its world debut, he revealed the astounding new delivery service. According to Bezos, Amazon Prime Air will send customers their 4-5 pound packages within 30 minutes after they click the Buy button. His “optimistic” estimate to 60 Minutes was that Prime Air will be available to customers within 4 to 5 years.

NOT JUST great marketing tactics?

While it looks unassuming, with standard promotional elements, the launch could be hiding a much bigger, more urgent strategy for Amazon’s stakeholders. The parties involved? Everyone AT THE TOP, including the CEO. Could the Board be involved?

According to a post on HubSpot, “these drones were not designed to carry packages, but to give a lift to Amazon’s image. For one thing, today (12/2/13, the day after this 60 Minutes episode aired) is Cyber Monday, the day when everyone goes shopping online. Amazon somehow got CBS and 60 Minutes to create a 14-minute free ad spot for Amazon on the eve of this huge shopping day.”

“Did Amazon control the timing of the story and insist that the piece must run on the night before Cyber Monday? Was this a condition of the deal in exchange for getting access to Bezos? I think you’d be naive to believe otherwise, but who knows? Maybe it was just a lucky coincidence.

Another factor at work

“But there’s another factor at work here. Bezos and Amazon are still reeling from the recent publication of a not entirely flattering book by BusinessWeek reporter Brad Stone. The Everything Store: Jeff Bezos and the Age of Amazon portrays Bezos as a ruthless tyrant and a “penny-pinching ball buster,” as Gawker put it.

As soon as the book came out, Amazon swung into action trying to discredit Stone. Jeff Bezos’s wife MacKenzie Bezos published a scathing negative review of the book (on Amazon, of course) in which she claims the work contains “numerous factual inaccuracies.” Craig Berman, VP of Global Communications at Amazon, issued his own statement blasting the book and criticizing Stone for not making an effort to get his facts right.

Amazon is usually “tight-lipped”

“This is a very big deal. Amazon PR typically doesn’t say anything to anyone. They’re the most tight-lipped bunch in the business, right up there with Apple. Suddenly they were all over the place. Worse, the spin campaign didn’t work. Stone’s book became a best-seller, and even won the prestigious Financial Times and Goldman Sachs Business Book of the Year award.

Depressing? Or Brilliant?

“Those of us who work in marketing should offer a tip of the cap to our peers at Amazon. These marketers just couped a major TV network and got 60 Minutes, a legendary investigative journalism program, to carry their water for them and help bury a book that contains some serious, and critical, journalism. Depending on your point of view, that’s either incredibly depressing or incredibly brilliant. Maybe both.”

Bravo! For more detail on one person’s opinion, access the full story.

If you finished reading this post, others will too, so please take 5 seconds (!) to share on Facebook, Twitter or your favorite social scoop. Thanks!

Use the following HTML code to imbed this video in your Facebook, Google+ or LinkedIn posts:

<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/98BIu9dpwHU?rel=0″ frameborder=”0″ allowfullscreen></iframe>

For more resources, see the Free Management Library topic: Marketing and Social Media.

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ABOUT Lisa M. Chapman:

Lisa Chapman helps company leaders define, plan and achieve their goals – both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant and social media consultant. Online, she works with clients to establish and enhance their brand, attract their Target Audience, engage them in meaningful social media conversations, and convert them into Buyers. You can reach her via email: Lisa (at) LisaChapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:

 

Failure Résumés—A Training Guide for Success

A depressed man and leaning on the wall
job search
“Failure is not an option.”

Who says your failures can’t lead to success? Employers it seems.

We are fond of saying, “Failure is not an option.” And “when it’s rough, the tough get going.” That may be a positive result of the United States unemployment situation and lagging economy.

Today’s unemployed may have failed in nailing a specific job or holding on to one in hard economic times, but they are learning fast from previous mistakes and have an attitude more in tune with success than failure. If they don’t get a job, they’ll make one. Highly successful start-ups are one result. And leaders who think finding alternative options and problem-solving are sometimes one and the same.

That raises an interesting question. What might happen if you were to submit a list of your failures and what you learned from them as a résumé?

How many people do we know who made it “big,” after years of failure? Today, fewer people may be unemployed statistically because rather than be unemployed, they kept plugging away at re-designing themselves to fit in, but since that didn’t appear to be happening, they had to do something on their own. So they created.

You hear it all the time. Statistics show we can be expected to have 11 to 13 different careers in a lifetime. That tells me times have changed. Do employers really think a job hunter will be with the company for 30 years with an eye toward retirement? If they do, they’re out of touch. Especially when it comes to employing the millennials in the workforce today; a long-term commitment, tied to one place, is not the life for a millennial. In fact, most millennials would probably prefer to be unemployed than work for a company that puts itself first.

Listing major accomplishments has been the format for effective résumé for a long time, and companies still ask for the obvious position-related experience.

That’s not the norm in the Silicon Valley and other high technology centers where creativity and failure is used to evaluate candidates for new jobs.

Companies and organizations are forever complaining they can’t find innovative workers with problem-solving abilities. However, the real problem is that companies aren’t hiring employees or even training employees in most cases to be innovative; instead they hire people, using the same barometer and that barometer has changed.

Can we predict an applicant’s future performance based on the failure résumé? Probably not. The applicant will have, however, demonstrated a pioneering, entrepreneurial spirit, a form of leadership, in overcoming the odds with persistence. In computer science, “persistence” is a characteristic, outliving the process that created it. In humans that persistence seems more a sort of perpetual motion, once thought to be impossible. Survival. Not survival of the fittests, but survival nonetheless.

Albert-Einstein-1921
Albert Einstein-1921

The idea of using a “failure resume” is intriguing to contemplate. So intriguing, in fact, it could and should become the way we look at ourselves and others. After all, scientists overcome many failed experiments to form a new theory, discover a novel idea or develop a unique product. Artistic professionals, albeit in art, in music or in theatre, withstand many failures or rejections of their work before they become successful. It is about creativity or talent, doggedness, and, most of all, learning from mistakes. As a society we try to learn from our mistakes often over and over again.

The HR’s idea of having a “proven track record” should change, but only in the way we look at people who learn from their mistakes and go on to have successes based on what they learn.

We all learn best by doing. Isn’t that what apprenticeships were for in 16th through 19th century? To allow apprentices to learn the trade, expecting they would make minor mistakes under the guidance of a seasoned mentor, but that they would learn from their mistakes.

Experience is still what we need in business or any organization. The hiring system needs to be more welcoming as far as candidate failures. Negative candidate behaviors such as stealing from the company, abusing their position or treating their workers inappropriately are still not forgivable. But some failures, any failure at all really, is used to narrow the pool of otherwise qualified candidates.

Some management and leadership experts, including university professors, now suggest we look at an applicant failures and the after result. A few universities and colleges are developing this approach, but change is hard across the board. Many corporations, still wired to the market approach to business, adhere to that tradition and do not develop creativity and problem solving within; if the market dips for their products they often look to buy thriving innovative start-ups, absorbing their creative personnel. In general, you might say, creativity and unproven problem-solving is not embraced; although if you look closely, the most successful CEOs are innovative in their thinking and leadership. Companies will often hire from that proven traditional “success” pool—hence the increasingly large salaries. Perhaps, they should do otherwise, finding creativity outside among the “losers” who aren’t really “losers.” These are dedicated professionals who have redirected their creative energies out of frustration with the status quo.

If they accept this notion, how do companies and organization go about updating their system? Change doesn’t happen overnight either, so they should start small. Hiring creative managers (maybe even developing a creative manager position for the company) would be a good start. They should also begin by taking the same risk creative people do, trying on a number of options. That means hiring former failures and trainers to maintain that sharp, creative edge. There’s no other way to find a Henry Ford, Nikola Tesla, Thomas Edison, Albert Einstein, and more recently a Bill Gates or a Steve Jobs. They all have a wealth of ideas and the willingness toward innovation in common. And the determination to continue until they created a novel occurrence in the form of a product or idea. Of course, they all failed miserably at first.

But the business communities aren’t the only ones ignoring creativity as a means to success. So are the schools with their “right and wrong” testing. As a college professor, I offer my students a chance to fail an assignment and then succeed at it; I want students learn from their mistakes and correct them. It has always made sense. If in education, why not in training? Why not train a creativity manager for a company or organization? Or, become one yourself.

Be sure to use a “failure resume.” Why not a resume that lists failures and corrective actions (and the bigger picture: what was learned)? List your biggest failures versus achievements. Then, ask yourself, what you learned from those failures. Did those failures, in any way, help you with your achievements–what you are most proud of.

cave-wheel
If we don’t learn from our mistakes…

Is it time for a failure resume?

Yes, according to David and Tom Kelley in their article, “To Find Your Success, Write Your First Failure Resume,” reprinted in FastCopy, an online magazine focused on leadership. This isn’t new idea. Failure theory has been around since the days of the caveman, when it made sense to keep trying to improve their present grasp on rudimentary tool making—the technology of the day. Officially, it’s been around in scientific journals since at least 1870s. You could say it’s paid its dues and earned its place.

Fifteen years into the new millennial era, we are still in the Technology Age–a fertile world for innovation. Even the idea of left brain/right brain determination of creative ability has changed. Current views favor the notion that both parts of the brain contribute plenty, depending on the individual and the type of activity, i.e., artist versus engineer. Creativity flourishes in the face of adversity.

Just as it’s healthy by psychological standards to accept your failures, accept change, adapt and move on, all the while learning from those failures. Failure and our adaptability define us.

Check out these related links. See “A Resume of My Failures,” and “How ‘Failure Resumes’ Can Boost Leadership Development.” You may also be interested in “Einstein’s Big Brain” and Steve Martin’s play, Picasso at the Lapin Agile.

Of course that’s not the end of the story…only the beginning.

Happy Training.

By the way, this is not all I do. I believe in connections. Information and communication is applicable in training and development as well as education. If you are interested in my approach here or in other offerings on the site, you might also be interested in my book, The Cave Man Guide to Training and Development. “Cave” and “Man” are separate on purpose. The “cave” is simply where we train. I promise there will be a II and III based on my articles here. If you like what you see here, I have a blog site, Shaw’s Reality, where I look at the world’s reality from a variety of perspectives. I have also published a young adult science fiction dystopian novel, In Makr’s Shadow.

By all means though, check out The Free Management Library’s complete training section.

Lessons from Malaysia Airlines’ “Bucket List” Contest

A-plane-flying-in-the-sunset-blue-

Even easily avoidable crises don’t dodge themselves

When we saw that Malaysia Airlines was holding a contest asking travelers which places were on their “bucket list”, our jaws just about dropped through the floor. Even in a company that’s proven to be insensitive to the feelings of stakeholders this seemed an impossible mistake, yet here it was making headlines around the world.

Even worse, after the negative backlash surrounding its compassion-less communication following the crashes of both MH370 and MH17, the airline showed it’s learned nothing, giving an apology best described as half-assed:

“Malaysia Airlines has withdrawn the title of a competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time. The competition had been earlier approved as it was themed around a common phrase used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.”

What can your organization learn from this unbelievable error?

  1. Advance planning is great, but double-check before going live. It’s always good to plan ahead for events and promotions, but there’s no excuse for not checking to confirm whether your plans are still appropriate when it’s time to go.
  2. Always think, “what could go wrong?” If your communications send a different message or evoke emotions other than what was intended, you’ve failed. Take a few minutes to consider how you could possibly be misinterpreted or cause offense, and head back to the drawing board if you find an answer.
  3. Learn from past mistakes. When you screw up, people are going to talk about it, which makes it easy to determine what needs improving the next time around. Stakeholders of all kinds are surprisingly forgiving of one mistake, but continue to make repeated errors in the same vein and you’ll quickly wind up on the wrong side of a very vocal crowd.

Communication failures are some of the most easily preventable crises out there. Put yourself in your audiences’ shoes and think, “how would this impact me?”. If you can really pull that off, you’ll always know what to say.

CDC Director Urges Rapid Crisis Management for Ebola

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A call to action through education

The longer crises are allowed to go on without definitive action being taken, the more damage is caused. When you have events like the current Ebola outbreak, that involve not one individual or organization, but many, the response becomes far more complex. In a continuation of its tried-and-true tactic of crisis management through education, the CDC sent its director on a media blitz, where he spread powerful statements like those below, from a CBS News article, to large national audiences:

Dr. Thomas Frieden, director of the U.S. Centers for Disease Control and Prevention, says the Ebola epidemic is “spiraling out of control” and is likely to get worse. Frieden has just returned from West Africa, where he toured areas affected by the outbreak.

Speaking on Tuesday with “CBS This Morning” from CDC’s Atlanta headquarters, Frieden said it’s critical now more than ever to help the countries where Ebola has taken hold.

“There is still a window of opportunity to tamp it down, but that window is closing. We really have to act now,” Frieden told CBS News. “Too many places are sealing off these countries. If we do that, paradoxically, it’s going to reduce safety everywhere else. Whether we like it or not, we’re all connected and it’s in our interest to help them tamp this down and control it.”

Later, in a news conference at the CDC, Frieden said that while the situation is dire, it is not hopeless. “The countries are engaged, they’re willing to stop it,” he said. “They need the world to work with them. This isn’t just these countries’ problems, it’s a global problem.”

Knowing what a hairy task it can be simply to get a room full of company leadership to focus on one goal and take action together, we certainly don’t envy Dr. Frieden’s position, but we do send him, and the many professionals and volunteers conducting crisis management for this global health risk, our respect.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

 

 

Two Topics This Week: 1. Starting a Bequest Program & 2. Being Quick and Genuine With Your Thanks

Two businesswomen shaking hands in an office

1. Your Bequest Program: It’s Easy Getting Started by John Elbare, CFP

The simple bequest, which is a charitable gift in a donor’s will (or living trust), still accounts for most planned gifts. Bequest marketing should be a part of every fund raising program. Simple marketing messages can reap huge future revenues for your organization.

All of your loyal donors are good prospects for a bequest. Let them know that you are interested in gifts by will. The idea of arranging a bequest simply does not occur to most people. Provide them with a steady stream of reminders.

Put your bequest reminder in all of your communications. The message is simple: Please remember us in your will. Include that tag line on your stationery and your donation receipts. Make sure every newsletter contains a brief article or simple display ad about leaving a bequest. Add basic information on bequests to your website.

Let your donors know how important bequests are to your mission. Use testimonials and stories from people who have already arranged bequests … telling why they did it. Emphasize the idea of endowment. Many people like the idea of leaving their bequest to an endowment fund that will support your organization long after they are gone.

Prepare a simple fact sheet that tells your donors how to arrange a bequest. Make sure you include your organization’s exact legal name, address and tax ID number, so their lawyers can write the bequest correctly. Improperly worded bequests can cause major headaches during probate, when it’s too late to correct your organization’s name..

Use every opportunity to get your fact sheet to your donors. Offer it in your newsletter and on your website. Include a check-off box on your donation envelopes, that says “Please send me information about arranging a charitable bequest.” And, always carry a few copies when you visit with your donors.

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John Elbare, CFP, has spent the last 30 years helping non-profits
raise more money through large, planned gifts.
He shows them how to add an effective planned giving
strategy to their current fund raising effort
without a lot of extra expense or staff.

You can contact him at John Elbare, CFP.
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2. Being Quick and Genuine with Your Thanks To Donors by Tony Poderis

Thanking donors seems like something so basic that we shouldn’t even have to talk about it. But more mistakes, with more devastating results for donor loyalty, are made in the thanking of donors than anyplace else.

So, let’s go over six, absolutely essential rules for saying, “Thank you.”

Thank A Donor Immediately. Send a thank-you note for a gift no later than the day after the gift is received. Nothing is more important than a prompt thank-you.

Be Humble. Don’t act as if or communicate the thought that you were expecting the gift as something that was the donor’s responsibility to do.

Praise The Donor’s Generosity. Do not stint. Let the donor know how important the gift is. You met goal; You are on your way to meeting the goal; Their gift is among others which set a new record for donors contributing.

Praise Your Donor’s Leadership. Anyone who gives is a leader and should be treated as such, and call attention to the fact that their gift will influence others to give. This is important as a way to let the donor know that your cause is worthy and attractive when they see/know of the endorsements of others.

Thank Your Donors For Past Support. When you receive today’s gift remind the donor how appreciative you are of past support, but do not talk about future support. Do not say thanks out of one side of your mouth and hint at future requests out of the other. Some organizations I know actually send along with their thank you for a donation received, yet another gift return envelope – that’s a bad practice.

— And finally, Never Let A Hint Of Disappointment Show. Never, ever show a lack of gratitude for a gift, whatever its size. Never make mention that the gift was lower than that which they had given previously. Chances are they had a very good reason for the reduction, something which could be troublesome to them. Don’t make them even more uncomfortable by reminding them.

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Have a question or comment about the above posting?
You can Ask Tony.
There is also a lot of good fundraising information on his website:
Raise-Funds.com
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Have you seen
The Fundraising Series of ebooks ??

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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If you would like to comment/expand on either of the above postings, or would just like to offer your thoughts on those subjects, we encourage you to “Leave a Reply” at the bottom of this page.

Five Simple Tips for What to do With Your Hands When You Speak

A business woman pointing towards the whiteboard while presenting

Smiling Girl with Hands Covered in PaintAh the angst–what do you do with your hands. We rarely wonder about them until we stand up to speak and then suddenly it’s all we can think about. In our pockets? Locked up tight? Behind our backs? No, no and no. In case you are wondering, here are the things you should be doing.

  1. You can have your hands relaxed near your waist, at your sides, or loosely in a steeple. All these are considered “neutral” positions.
  2. Let yourself gesture naturally, and then let your hands go back to a relaxed or resting position.
  3. You can also look and feel a bit more relaxed by holding a remote slide clicker. You do have one, don’t you?
  4. For great gestures; the gesture comes with the thought, and then the words catch up. So don’t force a gesture, just let it happen naturally.
  5. Observe yourself (and others) to see if you gesture a lot or a little. For most people a mix of gesturing and stillness is best.

It’s really not that difficult. Keep your hands relaxed and natural, and then forget about them and focus on your listeners.

 

 

Some People are Media Naturals – Even at Age 5

siblings-using-social-media-on-a-phone.

Incredible example of media prowess from a five year old

While media training can make anyone better at speaking to the press, some people are just naturals, even at the age of five. If you haven’t seen the viral video of a young boy absolutely dominating an interview with his local news channel, have a watch:

Besides being ridiculously cute, this kid showed some serious media chops.

– Voice: You heard every single word he said, VERY clearly.

– Eyes: He makes eye contact with the reporter and eye contact with his audience through the camera when delivering his message.

– Body language: Even though he’s “never been on live television before”, the youngster’s body language doesn’t show anything but sheer confidence. He stands tall and balanced, uses his arms appropriately to help convey his points when appropriate and lets them hang to his sides comfortably when not.

– No distractions: Surrounded by a county fair and with other kids vying for some camera time, he never flinches, turns around, or shows any sign of being distracted from communicating.

Of course you don’t have to be a natural to do media interviews right. Practice, and learning from people with good technique (even if they’re five!), can help you learn to represent yourself or your organization when it’s time to step in front of a camera.

One note of caution, however. Do NOT assume that just because you’re comfortable speaking in front of a large, live audience, do not assume that will translate well to looking good on camera. Only testing your skills while being video recorded in conditions ranging from friendly to hostile interviews will give you an accurate assessment.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]