Golden Rules for Great Listening

adult woman listening to a stressed man

Listening is a huge part of our daily life, both at work and at home. How good a listener are you–really? Because we rarely if ever give it any special attention, we might not be as good at listening as we would like to think we are! Here are some pointers that can help you be a better listener. Scan the list and choose 2-3 items you could focus on improving today.

listen

_____Be present. Listening well requires your full attention. You truly can’t listen well while checking email, reading a report, or texting. If it is important to listen, then stop what you are doing and listen fully. Good listening doesn’t allow for multitasking

_____Pay attention to what you are hearing. What is the person speaking really saying? Why? What words are they using? How sure are they about what they are saying? Is this something you expected to hear? Are they being factual or emotional?

_____Listen between and beyond the words. What is the tone of voice of the speaker? What is the expression on their face? What does their body language tell you? Look for congruency between what they are saying and how they are expressing it non-verbally. For example, if the person says everything is fine, but their body language is closed and their face looks sad, there may well be more to the story, or else something else is going on.

_____Don’t prepare your reply while listening. It is oh-so-tempting to prepare your argument or next comments while you are listening, but this negates your ability to stay focused on listening. If you catch yourself thinking about what you want to say, try to stop and return to listening.

_____Be sure you can hear. Have you ever sat in a crowded restaurant or coffee shop and found it nearly impossible to hear your companion? If you can’t hear, how well can you listen? If the conversation is important, find a quiet space without interruptions or noise.

_____Maximize phone conversations. If the conversation happens by phone, be sure you have a good connection. It is difficult to listen well when phone coverage is cutting in and out during a conversation. Can you pull over so you can listen fully? I recommend it highly! I also recommend having a closed door when you are having a conference call meeting so you won’t be distracted by other people popping in to ask you a question, or other activities going on around you.

_____Find a private place. Having a performance conversation or even a development conversation where someone else can hear it is the kiss of death for the listener. These conversations need to be help in private. If you don’t have an office you can go to, could you use the cafeteria at a very quiet time of day? Or a local coffee shop? I know of some cases in which workers that needed to find a quiet place for a phone conversation ended up sitting in their cars for privacy and focus.

_____Be OK with criticism. To avoid defensiveness, even if you are hearing criticism, listen for the kernels of truth in the comments. Ask yourself if the person has your best interest at heart. If yes, listen with an open mind. Remind yourself that feedback is a gift. We don’t like every gift we receive, but we should try to accept it gracefully. We can decide later what to do with it.

_____Don’t let your reaction derail you. Usually it’s OK to postpone your reaction and ask for the discussion to be tabled until you can sort things out. Sometimes we get pressured to have an immediate answer, but unless it is an emergency situation, you do have the right to ask for a continuation. That said, if your boss or client wants an answer now, you could provide a preliminary answer while reserving the right to adjust it once you have all the information or time to think it through.

_____Paraphrase, don’t parrot. Once in a while it helps to mirror back what you are hearing. It can help the speaker by hearing his or her words reflected back. Instead of repeating back word for word what was just said, try putting it in your own words, or summarizing. Just don’t exaggerate or minimize the impact of what the other person is saying, rather, try to reflect accurately the tone and emotion behind their words.

_____Listen without judging. Once you have made up your mind about what the person is telling you, it is easy to stop listening. Instead, consciously suspend judgment so you can continue to listen. Once you start telling the other person what you think of what they said, you are no longer in listening mode, but in telling mode.

_____Don’t interrupt or talk over the other person. This is rude and can be distracting to someone who may be struggling to share something with you. We think faster than we speak, so use this time to think about what they are saying, not what you want to say.

_____Encourage the speaker. Eye contact, full attention, nodding and words like “go on” and “tell me more” go a long way to keeping you in listening mode and the speaker in speaking mode. If you need to ask a question, be sure it stays “on track” and is meant simply to clarify or to encourage. Open ended questions are usually best if you want to keep the other person talking.

It is said that listening takes up the greatest part of our communication time during our work day. Make the most of your listening time by being a more skillful, mindful listener. It will pay off in clearer communication and better relationships.

Crisis Management Case Study: Digiornos Social Media Mistake

A-man-conforted-by-a-lady-after-making-a-mistake

Social media crisis management done right

DiGiorno landed itself in the middle of a social media firestorm when it accidentally made light of a discussion on domestic abuse by using the #WhyIStayed hashtag, tweeting “#WhyIStayed You had pizza.”

Whoever was running the account realized their mistake within minutes, deleting the offending post and sharing a frank apology:

Following that, the account went into full crisis management mode, spending a solid 24 hours apologizing to Twitter users, followed by a drastic alteration of its social media schedule, which typically involved snarky posts from morning ’til night. From September 9 through October 1, @DiGornoPizza went virtually silent, only tweeting to apologize or resolve customer service issues.

On the 1st, DiGiorno’s kicked back into action with the tweet below:

The brand’s return to levity was met with enthusiasm from many on Twitter, and all signs point to the reputation threat created in the first place being nullified. Excellent social media crisis management from DiGiorno, and an example other organizations should be filing away for possible use in the future.

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

– See more at: https://staging.management.org/blogs/crisis-management/2014/09/30/the-not-too-distant-future-of-reputation/#sthash.896NkmSl.dpuf

Tips On Content Numbering

a lady holding a laptop with content concept on the screen

Some Technical Writers like to use numbers in dividing up sections within a document and some do not. Some documents require it and some do not. What method is best?

Sequencing information by using numerals or alphabetical letters:

  • ensures that the reader follows precise directions,
  • makes the content easier to read, and
  • makes it easier to find information if the material is being referenced
  • keeps lengthy documents organized – when combining alphabets and numbers.

In general:

  • use numbers to emphasize step by step instructions
  • use alphabets for sequencing of sections or subsections
  • use numbers and alphabets to see a hierarchical picture of the information

What is best to use depends on your user and what they are used to seeing. Make it useful for the target audience.

For:

  • very short documents, numbering nor alphabetical listings may not be needed. You may just need to state the procedure within a heading, and then list the steps using bullets.
  • extensively long documents, the table of contents should give a break down by topic. Within each topic, use either numbers, alphabets, or both.
  • other documents, rely on your style guide. Every organization has a different set of rules that they follow and they should be noted within the style guide.

The medium:

The medium used to communicate your content has to also be considered when you are deciding on employing the use of numbering or alphabetical sequencing – will the content will be produced as hard-copies, online, or in particular formats.

  • If it is online, how will the target audience view the material?
  • If it is printed, will the material be presented within a familiar format?
  • If it is presented as a pdf, will the audience be accustomed to reading a pdf?

To make it easier for your readers to consume documents, note the following:

  • For online documents – be sure to add links so that the user can return to the table of contents or the beginning of a chapter or topic. Having links combined with numbers and/or alphabets within headings and sub headings allow the reader to know where they are within the document – especially if it is lengthy.
  • For documents such as pdfs – use numbering, alphabets, or none at all. Normally, a pdf paper is not that long and does not require any kind of sequencing method. Of course, there are always exceptions such as when a book is published as a pdf. For those special cases, then a table of contents is used to let the reader know where they are within the book.
  • For printed documents – either use numbers and/or alphabets or both depending on the length of the material.

In the end, the key is consistency and usability. If you can answer what works best for your target audience, then that is the technique you should be applying in your documents.

If you have a preference for using either numbers or alphabets or both in documents, please leave a comment.

Checklists – A Valuable Tool for the Nonprofit – Part III

Checklists for nonprofit

In my previous two posts, I’ve suggested that checklists can be very valuable in helping your non-profit achieve success with its enrollment in the Combined Federal Campaign (CFC).

One reason that a checklist is valuable is that it helps you create consistent results over time. Notice that I said, “helps.” I didn’t say that a checklist guarantees success. You are, however, more likely to achieve the results you desire with one than without one.

And while it is simple concept, I do think the thought of “checklists” can be intimidating for some people, evoking images of the life or death scenarios in the operating room, or in an aircraft experiencing an emergency.

Actually, we have all used checklists before, particularly when we want to ensure favorable results in something that almost all of us does at some point – cooking.

At home, we frequently use checklists, some of which may be decades old, handed down from our grandparents. We do, however, call those checklists, “recipes.” That’s really all a checklist is, a recipe for success.

In non-profits, checklists are valuable tools that can help you achieve success with your Combined Federal Campaign (CFC) fundraising effort.

The exact nature of your checklists will vary according to the type of non-profit you are: local, national, or international, and whether you have only one, or multiple locations.

If your non-profit’s CFC strategy includes participation in CFC charity fairs, there are a number of items to have on your checklists:

Marketing Information: Brochures with your CFC number, Display Board with success stories, marketing giveaways, etc.

The Fair’s Site Information: Name and location of charity fair, including parking information and what’s required to get onto the facility. If it’s a military base with many visitors it may take a half-hour to get through security, allow enough time.

Thank You Information: In addition to the person organizing the charity fair, get the name of the agency head and of the CFC campaign manager so you can send them a letter of thanks.

CFC Non-profit Solicitation Campaign Checklist for All Staff
As I’ve noted in many previous posts, if your non-profit is in the CFC, there are two questions that all staff – paid or volunteer, should be able to answer:
1. Are you in the CFC? (Yes).
2. What is your CFC number? CFC Code 12345.

Any other questions: “Let me have my CFC project officer contact you. His or her name is ___________.”

The CFC solicitation seasons opens on September 1st of each year. And, by having your CFC Action Team work on and develop checklists for the various components of your non-profit’s CFC fund-raising program, you can develop the tools that allow for consistent and successful CFC results!

As you get some practice and experience with the technique you’ll find yourself applying it to other aspects of your non-profit’s fundraising program.

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Next Week Tony Poderis posts an Essay
inspired by Lynn deLearie’s (two-part) June
piece on Reason & Emotion in Grant Proposals
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During his 25-year career in the Federal sector,
Bill Huddleston, The CFC Coach,
served in many CFC roles.
If you want to participate in the Combined Federal
Campaign, maximize your nonprofit’s CFC revenues,
or just ask a few questions,
contact Bill Huddleston
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Have you seen
The Fundraising Series of ebooks?

They’re easy to read, to the point, and inexpensive ($1.99 – $4.99)
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If you would like to comment/expand on the above piece, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply.”