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Gratitude and a Well-Lived Life

Gratitude & Living Well When I decided to write about Gratitude for this month’s blog, I wasn’t sure what angle I wanted to take with the topic. Then I got the video link below of a childhood friend of my niece and nephew. Clint Smith is a smart, articulate 20-something from New Orleans. Watching him …

Pitching the Media – an Essential Skill

Brush up on your PR tactics with this useful infographic Pitching the media is an essential skill for traditional PR, but it’s also used heavily in crisis management. Landing stories helps to create a cushion of goodwill, or rebuild your image after taking a reputation hit, and sometimes getting your side of an issue published …

Another Red Card for FIFA After Crimea Slip

Embattled organization makes another mistake leading up to World Cup in Russia FIFA has already taken a great deal of heat over its controversial decisions to hold World Cups in Russa and Qatar, and now the organization is making headlines once again over an immense oversight that shows the world just how little attention they …

Dear Millennial, Pick Up The Phone. Love, Your Boss. (Part I)

Confession: I don’t love making phone calls. In fact, there was a time when I’d do anything to avoid calling prospects. Like many in my generation, I was far more comfortable emailing or texting, or even sending them messages through LinkedIn. Digital tools are great, but it didn’t take me long to realize that the …

Communicating Change

How do you communicate change to others? It can be done verbally or through writing. For lead technical writers, immediate changes require the creation of new or updated requirements and meetings to present changes and new documents. Prior to the meetings, the lead technical writers have to question and determine where, when, and why changes …

The PR Impact of Cruise Crises

More facts and figures detailing the effect crises have on business and reputation We found the infographic below, put together by MediaMiser, particularly interesting because provides specific figures in connection with the multitude of problems Carnival Cruise Lines experienced early this year. ——————————- For more resources, see the Free Management Library topic: Crisis Management ——————————- …

Building Your Digital Reputation

Traditional PR has its place, but if you’re not using digital you’re missing out on your potential Digital reputation efforts are a must these days, but when it comes to convincing your organization to leave room in the budget for this essential part of PR it can be tricky. Sharing tangible benefits always pulls more …

Remind Your Donors to Give Stocks and Mutual Funds

Stocks and mutual funds make great charitable gifts, yet many non-profits overlook them; and, donors may not think to make those kinds of donations, unless you remind them. Once donors learn about the tax advantages of donating stock, they often become consistent stock donors. Stocks and mutual funds are securities that represent an ownership interest …

Guest Post: Ebola Crisis and the Blame Game

[Editor’s note: Thank you to our colleague Tony Jaques for allowing us to reprint this fantastic post that investigates the culture of finger-pointing in the wake of crisis] Blaming the victim is an ugly strategy which is seldom smart in the wake of a crisis The Ebola outbreak is providing endless fodder for commentators and …