Doing physical damage with virtual attacks Hackers aren’t only after corporate secrets, customer data, and credit card numbers. Some attackers seek to create real, physical damage via the net as well. Take this report, from a BBC News article: A blast furnace at a German steel mill suffered “massive damage” following a cyber attack on …
An example of a poorly handled social media crisis Shouting from your soapbox that offended stakeholders are wrong, deleting Facebook comments, banning users, and finally a full 180 and mea culpa – Austrialian org Black Milk Clothing ran the full circle of poorly handled social media crisis management, and it all started with a single …
Social network taking heat after failing to consider not every memory of 2014 is a happy one Facebook’s “Year in Review” was created to help users celebrate the events of 2014 (and of course drive engagement with the social network), but for many who experienced less-than-pleasant times the notifications come as unrelenting reminders of things …
How do we communicate training as a technical writer? Is collaboration a key to good training? Collaboration is how well we work with others, knowing others, and being able to communicate well with others. The right side of the brain helps us with communicating and training and collaborating. As a trainer, a technical writer has …
An all too common question … that usually arises far later in an organization’s forming process than it should have been asked. I always reply, saying, “Before you make commitments for expenses for which you may not have the funds, I suggest you begin with your Board Of Trustees. You should have on your board, …
Good crisis management means being aware of, and preparing for, the possible outcomes of your actions There’s been a lot of discussion about demands from hackers that Sony not release “The Interview” due to its targeting of North Korean leader Kim Jong-Un, but in a recent interview with PRWeek Bernstein Crisis Management president Jonathan Bernstein …
We have had many a tasting with delicious desserts that were not chocolate. So, when selecting one that was not chocolate, we usually added a plate of truffles to the table so people would not feel as though the meal was incomplete. A good caterer should also be a guide to all of the different …
Sadly, if your presentation is like most, your audience will remember very little of what you say. This is especially true if it is fact-filled, detailed and linear. You will be more successful if you think about creating and delivering a high-level message, and using facts and detail only to support your message. After all, …
Genuine care delivers crisis management dividends We see a lot of apologies these days, but more often than not they fail to hit home. Whether they’re lacking critical components like compassion, competence and confidence dragging or they take the route of the ugly “non-apology”, it seems tough for many to say “I’m sorry”. That’s why, …
What are the implications for crisis management as the social networks beats out Twitter for most active users? Photo-sharing service Instagram announced this week that it had officially bypassed Twitter to take the title of “most active users”. Boasting more than 300 million monthly active users who share more than 70 million photos and videos …
