Could this promotion cause more harm than good? It’s common to see brands unintentionally create threats to their own reputations in the process of promotion, and we believe Delta’s latest email campaign is one such example. Have a look: This example was forwarded by our colleague Phil Cox, who posed the question, “Why is Delta …
Meeting legal obligations doesn’t win you any favors in the court of public opinion Auto recalls have been big news over the past couple years. One of the most serious came as a result of General Motors’ ignition switch issues, which have reportedly caused more 50 deaths over the whopping 11 years the issue went …
Not long ago, I received an email from the CEO of a large nonprofit medical center. She referred to an article I had written that was completely at odds with what she was told by the president of a major fundraising consulting firm the hospital is going to hire. The consultant was advising the hospital …
A rare corporate apology done right The Anthem hack, which exposed the personal information of as many as 80 million customers, put the healthcare provider in an ugly situation. Not only were its own computer security team’s credentials stolen and used to access private information, but it was revealed that the data was not encrypted. …
Ever dread the questions that come up during your presentation? Not sure what people will ask? Not sure how to answer under pressure? Before your next big presentation, prepare yourself for Q&A. Use these tips to ensure you are calm and focused: Before the presentation: Predict what questions your audience members might ask. Consider adding …
[Editor’s note: We welcome another insightful guest post from Issue Outcomes’ Tony Jaques as he shares some perspective on the flood of “outrage” we see on a near-daily basis.] Much ado about nothing? Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood …
You have a unique idea that would benefit an organization, a client, or management. How do you present your proposal? Plan It Out. Gather all the information you can before making your presentation, and ensure that it is all correct and fits a need. Make sure it fits a niche. Decide if it is something …
Get ready because they’re coming. Not only the Millennial generation, but their ideas. Thoughts about how to do things better, thoughts about incorporating new technology, crazy ideas with no grounding in past success or industry-wide best practices. These folks want to make an impact – that’s why they’re working for your non-profit – and they …
‘Tis the season of Love – a time to remember the power of Love to heal, transform, and nourish. Valentine’s day is a reminder of all the ways that Love shows up in our life. Sometimes Love shows up with flowers and candy. Sometimes Love shows up as an unexpected call from a friend. Sometimes …
Or rather, lack thereof Comcast, already one of the most hated companies in the world, drew yet more (well-deserved) vitriol early this month after it was revealed that customers were having the names on their accounts changed to things like “a-hole”, “whore”, “dummy”, and “super bitch”, most likely by angry phone reps. The first of …
