Live up to expectations, or get what’s coming to you [Editor’s note: This special post by Jonathan Bernstein touches on a point we’ve been discussing more and more internally over the past year. Whatever you really are, however you behave “behind closed doors” will come out, and if it doesn’t match up to the image …
Throwing money at the problem isn’t always the best solution As part of its continuing crisis response for the massive hack that exposed the personal data of cheating site Ashley Madison’s customers, page operator Avid Life Media is offering up a $500,000 CDN (~ $380,000 US) reward for information that leads to capture and arrest …
Attributes that will help land your story in front of social media users One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it square in front of specific target audiences. Today that often means getting …
Content curation tools let you achieve greater levels of efficiency in social media management by helping you discover, organize, curate, schedule and share interesting content for the purpose of social media marketing. Let us have look at some of these content curation tools that are creating waves in the social media world.
Keep clashes from creating lasting damage Conflict will occur. It’s a natural part of human interactions, and the extra factors just about any business throws in the mix means you can never completely avoid it. That said, conflict doesn’t have to result in damage. In fact, handled properly it is entirely possible to have both …
How does a technical writer and developer communicate how a product works to a user? How do they communicate functionality, to make their audience’s user experience easier? They plan it out by knowing their audience, knowing what is expected of the product through meetings and through training. Knowing the audience Create the product needed by …
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t …
There are a number of ways to categorize research on (prospective) donors. One of the obvious ways is by whether or not they are current constituents, another is whether they’ve yet been donors to your organization. For the first category, your research would be focused on identifying groups of people whose interests might suggest that …
You can never know too much when it comes to keeping your reputation secure Taking good care of your online reputation is a must no matter where your focus lies. And, with information like that contained in the ReputationRepair.org infographic below found all around the web, there’s no excuse for you not to be doing …
Last week’s posting noted that (except for the donor acquisition process) you should not be in the business of cold-solicitation, and that your organization should have done some research on your prospective donors. And, btw, even if someone has given previously, s/he is still, for the purposes of this discussion, a prospective donor. That posting …
