A public call-out and quick resolution Nineteen year-old entertainer Zendaya has a reputation as being an outspoken champion of positive body image, and she lived up to it when she realized that L.A. fashion magazine Modeliste had done significant digital plastic surgery on images of her used in the publication. Showing off the power a …
To paraphrase a posting from a listserve: “If you are going to get someone to want to become a (major) donor to your organization, you have to start with ‘where they’re at,’ and ‘where you’re at.‘ [I put “major” in parentheses because I want to be sure that it is understood that the concept applies …
Short answer: No. While the U.S. and China now have an official agreement that both nations will refrain from cyber espionage intended to steal intellectual property or trade secrets, experts are saying it’s all hot air. Citing findings from the time period immediately following the announcement of the new agreement, security services provider CrowdStrike published …
“There’s so much noise out there that you have to be relevant,” says Courtney Leer Wallace. “A message that’s based on something a shopper looked at can be incredibly effective.”
A couple of weeks ago, in response to the posting “comparing” a Capital Campaign to the Annual Fund, I received the following, multi-part question: I am part of a capital campaign now and we had a donor ask why the gift table does not change for a gift that comes in that is not listed …
Just how good ARE your crisis prevention and response-related plans? We were once asked to analyzing the crisis planning done by a large private college. What we found was that they had a half-dozen plans which all fell into the general category of “crisis management.” ▪ A crisis communications plan. ▪ A disaster response plan. …
Unlike all of the other planned giving mechanisms, a bequest program doesn’t require major technical expertise and specific financial instruments. It’s easy, it’s fast, it can pay off substantially, and the dollars from bequests comprise close to 90% of all planned gifts. Many non-profit organizations refuse to get into planned giving because of the perception …
In continuing the topic of business cases, here are some tips on creating a Business Case. How do you begin to create your business case? A business case justifies the value of a project by defining the goal and scope of the project. It will describe the usefulness of the project and the consequences if …
Tips for tackling crises on Twitter What defines a “crisis” on social media is still murky to many. Is it one furious stakeholder speaking their mind? Is it an offensive post going out from your account? Truth is there are different levels of threat you’ll see on all types of social media, and each calls …
Educating the public about a rising threat Car hacks have been making headlines recently, and for good reason. It’s scary to think of the damage a malicious hacker who takes control of one vehicle’s electronic systems can do, let alone many, and considering the vast majority of people aren’t quite sure how these hacks even …
