Protect this most valuable asset You simply can’t afford to ignore your online reputation. Stakeholders, both current and potential, will be searching your name, looking through reviews, and investigating your social media presence before choosing to do business with you. Yet, so often company leadership has little to no interest in making sure this vital …
The email said that the “new” organization has one major event every year, and their Executive Director appointed one of their new board members as the event chair for this year because she (the ED) was pretty much burned out from doing everything over the last two years. She anticipates having to continue to play …
Eye-opening figures on targeted attacks In our last post we discussed spear-phishing and “whaling” attacks – targeted hacks that take aim at specific companies and even specific individuals. According to Symantec, these attacks are drastically increasing, rising 55% in 2015 alone. This isn’t like being struck by lightning, either. Research found that large businesses targeted …
Far too many small/new nonprofits think of fundraising in the context of an activity, but a Fundraising Plan is not the equivalent of “Let’s Put On A Play….” For those of you who don’t recognize the Mickey Rooney reference, the phrase is the equivalent of “let’s do a fund-raiser,” the kind of thinking that does …
Targeted attacks can cost you big bucks Spear phishing, or using what appears to be a legit email to fool specific targets into divulging sensitive information or taking other detrimental action, is growing in popularity thanks to the widespread availability of personal information on the internet. The latest variant of the attack, being called “whaling”, …
It takes work to share with people how great you really are! Protecting and growing your reputation should be a daily activity for any organization. It’s no accident that you hear about certain brands over and over again. The smart ones are out there proactively working to make sure you know exactly how awesome they …
The previous content (Tips For A Business Plan – Part 1) defined and showed the relevancy of a Business Plan. But how will we build the plan. The Business Plan needs to show the worth and importance of a proposal, detail how the task will be accomplished, and include tasks, i.e., a migration, purchasing new …
An email began: A chapter of Catholic Charities is set up as a single-member corporation, that member being the diocese as represented by the bishop. The board is convinced that they are really just an advisory board and have no right, authority, or need to question the actions or expenditures of the CEO, and are …
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You may be an experienced, knowledgeable development professional, and you may know/discover what is it that a (prospective) client needs, but a basic concept of the consulting business is that you can only sell a nonprofit what it wants to buy. The larger the NPO, (usually) the better they understand the elements of the development …
