Natural disasters and emergency events are inevitable, yet the losses incurred are almost always greater than they had to be due to a lack of planning and preparedness. If you know it’s going to happen, why not be prepared? This infographic, from IBM of all sources, takes a look at the facts and figures behind emergency management today:
Still not too worried about your online reputation? Despite the fact that the vast majority of internet users see search results as the most trusted source of info about just about anything? Despite the fact that nearly 90% of consumers use the internet to help decide if they’ll make a purchase?
There are hundreds of reasons why you need to make having a positive online reputation a priority, including the 10 biggies found in this SEOBrand.com infographic:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
Share your message in an effective medium. Allow video to be used to get your message out there. How else can you let your audience in on the amazing things your organization does on a daily basis?
Let people know all about who you are, the impact you have on our world and the way you touch people’s lives. Show them – with personal stories from people on whom you’ve had a lasting effect; and, with images of what you do, everyday, to effect change in our world.
Use the technology to present your vision to groups or individuals, to share where their money is being used – in a direct and impactful way.
Thank your donors for providing the funds for the work you do everyday. Set the stage for a future ask and solicitation.
Videos can be shared in a multitude of ways – sent on DVD, emailed with a link, shared on YouTube, Facebook, etc. These videos can be used at events, conferences, and small meetings. You can use a video to introduce a new project, a new hire, and a new resource.
Videos can be produced with a low budget and a lot of creativity.
If you have questions as to how video can work for your fundraising efforts, donor appreciation, or to enhance your upcoming national meeting … just ask !!
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The first posting of this Fundraising Blog was back in March of 2010. This is the five-hundredth posting; and, to avoid repeating what we’ve already posted and what we’ve included in The Fundraising Series of Ebooks, this will be our last scheduled posting.
We will be responding to questions and comments; and, if you’ve found value in our postings and would like to receive any future postings, go to Sign Up For Email and enter your email address. Any other questions, please see the links below.
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Want to learn more about how a video can help your nonprofit?
Have a comment or a question about starting, evaluating
or expanding your fundraising program?
AskHank
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Have you heard about
The Fundraising Series of ebooks?
They’re easy to read, to the point, and inexpensive ($1.99-$4.99)
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We welcome your questions/problems —
they are likely to engender further discussion.
Look forward to hearing from you.
Comments & Questions
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You have been given the task of setting up a plan to make sudden changes to, e.g., processes. How do you let people know and how do you communicate planning objectives that you have developed. What do you do first? What if there is resistance?
First Steps
After gathering all the necessary information, it’s now time to interact with the people affected by the changes.
Second Steps
Communicating Planning Objectives
Handling Resistance
Next Steps
If you have had experience in leading a group to complete a task, please leave a comment as to how you handled the responsibility. Thank you.
Did you know that the first federal emergency management effort was in 1803? Or that losses owing to natural hazards totals more than $1B every week? This collection of historic facts and information about modern trends in emergency management from Emergency-Management-Degree.org will educate you in a hurry.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
When was the last time you watched something that really moved you? Brought you to tears? Evoked the warm-and-fuzzies? Took you back to a life changing experience? Made you feel differently about an issue, an organization, a person or group of people? Last week’s posting discussed a vivid example of video as a development tool.
In this day, an age of abundant technology, social media and communication, the video is the best tool out there … to engage an audience; to educate your (potential) constituents and the media; to demonstrate the success of your programs; to show your potential donors how they can make a difference; and, to show your current donors the impact that their gifts have made and will continue to make.
Whether your audience is the hundreds/thousands of attendees at a special event or a conference, a single individual viewing your video on a large screen, on your website or from a DVD, or any size group in-between, they will SEE how they can have, and have had, a significant impact on the people your organization serves.
And, since honorees are a major draw for an event, and a stimulus to giving, the use of a video to highlight their lives and their service to the community, can show everyone why they are so deserving of their award, and how they have made a direct impact on the people you serve.
The time commitment required of an organization’s staff and board members is minimal. You would work with a “Producer” who, based on discussions with you, will put together a budget, timeline and an outline of what the content of the video could include – whether it will tell the story of your organization’s service to the community, provide a portrait of one-or-more individuals, say “thank you” to your donors and/or show potential donors how they can be recognized.
Your Producer can put together some storyboards and sample sound bytes, and will work with you to create interview questions. They will work with you to identify the individuals (board members, staff, constituents, honorees and their friends, family and colleagues, etc.) who should be interviewed.
The typical video created for your event or conference should run (a maximum of) two minutes, and the total “footage” (including what was gathered-but-not-used in the final version) can be used to make other videos for other purposes – a 30 or 60 second spot (public service announcement) about a particular program that you want to highlight; a series of videos that answer FAQ’s about who you are and what you do; or, a 10 minute (warm-and-fuzzy) piece that a donor will want to watch over and over again. You are limited only by your imagination and the creativity and experience of your Producer.
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Want to learn more about how a video can help your nonprofit?
Have a comment or a question about starting, evaluating
or expanding your fundraising program?
AskHank
=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you heard about
The Fundraising Series of ebooks?
They’re easy to read, to the point, and inexpensive ($1.99-$4.99)
=-=-=-=-=-=-=-=-=-=-=-=-=-=
We welcome your questions/problems —
they are likely to engender further discussion.
Look forward to hearing from you.
Comments & Questions
=-=-=-=-=-=-=-=-=-=-=-=-=-=
From creating your free blog to the development of your business/personal website, WordPress is the highly used open source CMS (Content Management System). It is considered the most popular CMS used over the globe. With a simple and easy to use dashboard, WordPress is often used by the newbie internet marketer to establish an online presence.
Generally, users get confused about WordPress.com and WordPress.org. Technically, WP.com is the free platform where you can create your own blog without spending a single penny. All you need is to register yourself on WP.com. You will be allowed to make your website without paying for the domain name as well as a hosting plan.
On the other hand, WP.org provides you the executable software that is required to upload your theme and develop your website according to your likings and demand. By using WP.org, you need to pay for your own domain name and web hosting plan.
But, from novice to expert, you will require a beginner’s guide that will help you to start your own blog/website. The guide will be used to get an overview and steps you need to follow in order to develop your website.
So on demand; we are hereby presenting you the WordPress Hosting Guide. This graphical data will help you to learn how you can start your own website without coding knowledge.
Author Bio:
Maxwell Booth is a passionate blogger who loves to spread his knowledge with the global readers. Being an Internet freak, he always finds something interesting to write upon. Being a developer by profession, he currently holds the position of Technical Account Manager in Web Hosting Decisions.
For more resources, see the Free Management Library topic: Marketing and Social Media.
An emergency kit can save your life, or that of a family member, friend, neighbor, co-worker…you get the idea. They’re easy to make and can be stored in the places you frequent – one for home and one in your vehicle can cover most people. The prime reason most don’t seem to have emergency kits is simply not being aware of the need.
Ready.gov recommends the following for a basic emergency kit:
Employers can help their workforce and give themselves a leg up in terms of reducing lost productivity by having these types of supplies handy as well.
Keeping emergency kits just makes sense. They’re inexpensive, last for many years without you paying any attention at all, and they could make all the difference in a disaster.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
