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Special Tips for Laptop Presentations

If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group. It’s just how we present these days. But so many people stumble over the technology, which …

Medical Professionals and Reputation Management

Looking at one of the groups most impacted by negative online reviews Over the past year we’ve seen a huge rise in issues related to online reputation for medical professionals of all kinds. The number one problem we see is that medical pros simply aren’t managing their online reputation at all, often allowing issues to …

Influential Online Review and Reputation Statistics

Why you need to take control of your online reputation today For years the impact of online reviews was somewhat nebulous, making it difficult to convince the folks holding the purse strings to make controlling them a priority. Now that we have stats like the ones found in this infographic from ColumnFive and Milo.com you …

New AVMA Reputation and Cyberbullying Services Launched

Bernstein Crisis Management is proud to share the American Veterinary Medical Association’s (AVMA) announcement of two new services created specifically to serve its members – the DVM Cyberbullying Hotline and DVM Reputation Guard. Here’s more info on the first-of-their-kind programs from the AVMA’s official release: ​Two new tools, a cyberbullying hotline and a reputation management …

Storytelling For Communication

Story telling is useful, effective, and important when it comes to communication. You do not have to listen to complicated boring lectures nor read tons of manuals to understand the content. For example, how do you show the growth of a company? How do you show what happened during its history? Visual storytelling can help. …

How Can I Market My Consulting Business (Part 1)

There are numerous sources of online information about how to market a consulting business, for example, use your browser to search at inc.com, marketingsuccess.com and entrepreneur.com. We have been teaching consulting skills for many years, and the advice that we hear from our students about what has been successful for their marketing often does not …