Avoiding Project Failure: Have You Premeditated Any Evil Lately?

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This guest post from leadership coach, facilitator, trainer, and author Mike McKenna takes a look at a strategy that will help you save projects before they ever encounter their first hurdle out there in the real world. Mike and his company, TEAM Solutions, are innovators in teaching leaders how to improve their response, especially in crisis situations, and we’re proud to call him a part of the Bernstein Crisis Management team.

Avoiding Project Failure…

Nothing says success like killing your project before even starting it, right?

Let me explain.

Picture this:

You assemble your brain trust around the table to launch your next, big initiative. Saving the rain forest, responding to a disaster, overhauling the tax code, whatever.

You – as the mindful leader – offer your high-level view of the HOW, the WHY, the WHEN, etc. And then you ask for and receive thunderous support.

Sometime later everyone is seated around the same table, head in hands, trying to figure out why the initiative failed so spectacularly.

Then “Jason” pipes up from the back of the room: “well, I coulda told you THAT was gonna happen!”

Grrr.

Here’s a simple way to avoid having to thump “Jason” in the head:

The Project Premortem.

Unlike the postmortem exam we perform on dead people and things to figure out how they died, a premortem is, you guessed it, just the opposite.

Now picture this:

Same meeting, same project, same people (including “Jason”).

You – the mindful leader – after delivering the project overview ask:

“If this project fails, what will be the reason?”

“Now pair up, take 5 minutes and report your findings.”

This provides “Jason’s” moment to shine: “It will fail because nobody is using a VHS player anymore, duh!” (or similar insight, of course)

Voilà.

Now you have more insight and forecasting from a collective brain trust by which you can make a more informed decision and reduce the chance of project failure.

So when you can ask “Can everyone support this plan?” You’ll get informed nods in return.

One piece of interesting backstory is how some of the Stoic philosophers (Marcus Aurelius, Seneca, and Epictetus) also practiced pre-mortems. Except they called them premeditatio malorum, which translates to a “premeditation of evils.”

Similarly, a strategy of inversion or starting at the opposite end was embraced by the German mathematician Carl Jacobi. He used the mindset of man muss immer umkehren or, “invert, always invert” to solve vexing problems.

Aside from the history lesson, how does this help us today?

To read the rest of Mike McKenna’s article, including the answer to that question and examples of how this project-saving method works in real-life scenarios, click here.

Build Your Crisis Communications on a Foundation

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Building a solid base for communication in crisis

Crisis communications plans can’t be the same regardless of situation, but there are some common principles that are involved in just about every situation. Make sure you build a solid foundation on top of these proven principles and you’ll find your communications are much more on-target and effective leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand.

In a reassuringly simple yet educational infographic, India-based reputation firm Astrum did a great job of presenting Crisis Communications 101 in visual form:

Lessons in Crisis Communications infographic

[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik

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For more resources, see the Free Management Library topic: Crisis Management
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Starbucks Asks Employees To Do Crisis Communications In Face of Former CEO’s Possible Presidential Bid

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What do you think? Is this strategy smart, or overly risky?

Whether you want them to or not, someone who has been a public representative of your company for many years carries that association with them even after they retire. That means whatever they decide to do with their personal life…well, it’s going to impact your organization. Now often folks simply head off to play a bit of golf, but if they decide to jump into the political arena that’s a whole ‘nother story. Cue the story of Starbucks and former CEO and chairman Howard Schultz, who announced that he was considering a 2020 presidential run.

Anticipating questions from customers – both legitimate and staged for social media I’d assume – Starbucks circulated some talking points for baristas to use when pinned down on the topic.

As reported by HuffPo:

The coffee chain’s “Barista Need-To-Know” update for the week of Jan. 21-27 included instructions on how to “diffuse [sic] the situation” should anyone “share aggressive political opinions,” as well as what to do if someone asks about Schultz’s “political intentions.”

From the weekly update (emphasis not ours):

“… partners [i.e., employees] may be asked questions by customers or hear media speculation about Howard’s potential political intentions. We encourage you all to take a moment to review the talking points below with your partners.

If a customer asks if we are selling Howard’s book at Starbucks:

No, the books are available at bookstores and online.

If a customer attempts to investigate, or share aggressive political opinions, attempt to diffuse the situation by sharing:

We respect everyone’s opinion. Our goal is simply to create a warm and welcoming space where we can all gather, as a community, over great coffee.

If asked about Howard’s political intentions:

Howard’s future plans are up to him.

So, is this plan smart, or is it overly risky? You can catch Erik Bernstein’s take on it over at the Bernstein Crisis Management blog, but we want to hear from you! Share thoughts in the comments or hit that contact button to let us know directly and you could be featured in a future post!

[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik

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For more resources, see the Free Management Library topic: Crisis Management
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