Sample Lists of Strengths, Weaknesses, Opportunities and Threats
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting,
LLC.
Adapted from the Field Guide to Nonprofit Strategic Planning and
Facilitation.
The SWOT
model is often used to analyze the results of trends inside and outside
the organization, in order to generate relevant strategic goals to include in
the Strategic Plan document. SWOT is an acronym for strengths, weaknesses, opportunities
and threats regarding the organization. The model analyzes a list of each of
the four different types of considerations. Here is a sample of each of those
four types of lists.
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|
Sample List of Strengths |
Sample List of Weaknesses |
| 1. Very effective methods to deliver services 2. Good relations with customers 3. Increasing innovation 4. Strong expertise among employees 5. Strong public image 6. Great relationships with stakeholders 7. Good governance in our Board of Directors 8. Strong marketing and promotions 9. Excellent information technology systems 10. Strong financial resources and management |
1. Poor services to customers 2. Poor relationships with customers 3. Low morale and motivation 4. Poor leadership and management 5. Poor public image 6. Poor relationships with stakeholders 7. Supplier(s) might go out of business 8. Board attendance and participation is poor 9. Weak marketing and promotions 10. Continued cash shortfalls |
|
Sample List of Opportunities |
Sample List of Threats |
| 1. Increasing needs among current customers 2. More access to current customers 3. New markets to serve 4. New product ideas 5. Competitors leaving the market 6. Useful innovations or technologies to use 7. Strong relationships with stakeholders 8. New relationships to build on 9. Beneficial changes in laws 10. Other(s) opportunities? |
1. Decreasing number of customers 2. Less access to customers 3. More competition 4. Decreasing range of investors and funders 5. Poor relationships with stakeholders 6. Increasing risk of lawsuits 7. Suppliers or collaborators shutting down 8. Increasing risk to information technology 9. Adverse changes in laws 10. Other(s) threats? |
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