Never stop looking for ways to give this most valuable asset a boost
One of our core beliefs at Bernstein Crisis Management is that reputation is your most valuable asset, and that statement has never been more true. A good reputation keeps business coming in, and helps existing customers to stick around. It protects against the inevitable crises that any organization encounters, and it keeps your name on the tip of everyone’s tongue.
There is always room to improve your reputation, and one way is by studying what the best companies are doing to polish theirs. We found a few good options in the results of Reputation Institute’s 2015 U.S. RepTrak 100 “The Most Reputable U.S. Companies” study. Here’s their top 10 for the nation:
- Amazon.com
- Kellogg’s
- Lego
- Fruit of the Loom
- Campbell Soup Co.
- Levi Strauss & Co.
- Snap-on
- Hershey Co.
- Panera Bread
- Briggs & Stratton Corp.
Most people have had good experiences with these brands, and that’s no happy accident. Hard work, and yes, a lot of money, goes into crafting and maintaining the reputations of the organizations on the list. They’re not run by any financial dummies though, the return on that investment clearly makes it worthwhile. If you’re constantly seeking ways to improve your reputation then you’re likely already thinking along the right lines; keep at it, do good work along the way, and you’ll start to see a change.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]