Pointers to protect your personal brand
Although high-profile cases of individuals losing out on job opportunities, being fired, or costing themselves big bucks as a result of online behavior regularly make headlines, there still seems to be a disconnect between the very real potential consequences and what people are willing to share. This infographic from Switzerland-based KBSD lays out precisely why every one of us needs to watch what we’re posting online, and even what others may be posting about us!
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]