Looking Back at CEO Apology Styles

Keeping your crisis management skills sharp means constantly learning from your own experiences, as well as the experiences of others. We spotted this MarketWatch breakdown of 20 different CEO apologies – some good, some not so much – and thought it a great learning resource to share with you all.

2017-12-03 10_59_53-The 10 styles of CEO apology - MarketWatch

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

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