Dominating search results for your organization’s name and key industry terms should be a core part of any crisis management strategy. It helps to prevent concessional bad news dominating those search results, as well as ensuring you’re able to get messaging in front of key audiences if and when the need arises. While there are some aspects of search engine optimization (SEO) that are quite technical, if you truly want to remain competitive and protect your reputation it’s important to have at least a basic understanding of the process. To help, here’s an infographic from WebCEO that runs down some of the most important aspects of SEO to keep an eye on for 2019:
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
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