Don’t create a social media crisis for your own brand!
Before posting anything to social media you need to ask yourself – “What could go wrong here?”. While the specific concerns vary depending on your industry, region, and any number of other factors, they may include items like “Does this mean something different when translated?” or, “Could this be taken the wrong way by those who aren’t insiders?”. The important thing is that you remain aware serious social media trouble is only one tap of the SEND button away. One thing that can help tremendously is knowing what entire categories of posts you should steer clear of, and the web experts at Red did a nice job of sharing “8 Types of Social Media Posts Your Business Should Avoid” in a recent infographic:
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
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