Get your Grant Proposal Team Engaged: The Importance of People

I recently finished a government grant proposal that had only a two-week deadline. Of course it required many hours, day and night and over the final weekend to complete. And, as you may have guessed, it was submitted at 2:00am on Monday.

It would be nice if I could take sole credit for this accomplishment, but that would not be accurate. As the proposal manager, I worked closely with a dedicated team of consultants and employees who put in as much time and labor as I did. It was a forceful reminder that in proposals, as in life, the most important resource we can call upon is the people around us.

This is hardly a piercing insight, but it is one that grant proposal managers and organizations may forget, often with unanticipated/undesired consequences.

There is a mountain of research demonstrating that nonprofit employees are likely to stay longer at their when they: (1) are matched well to their positions; and (2) feel respected and valued by management.

Sybil F. Stershie, president of Quality Services Marketing, tells her clients that there are three important points that organizations should learn: 1) “Mission matters;” 2) “The people-behind-the-mission matter;” and, 3) “Passion for the mission can’t be taken for granted – once engaged doesn’t mean always engaged.”

She recommends three approaches to develop committed and satisfied employees. I’ve added a fourth, and suggest how to apply them to government grant proposal development.

Four Approaches to Engagement
• Proposal teams must feel connected to the nonprofits that employ them.
• Proposal members must feel connected to fellow team members.
• Permanent staff and consultants must feel connected to each other.
• Proposal teams must involve young people if they want them to stay, learn,
   and advance in their professions.

The alternative to these four elements is a vicious cycle that begins with the inability to build successful grant proposal teams and ends with people leaving because they do not feel connected. This is not a staffing problem. It is an organizational problem.

Promoting Engagement
Here are some basic ways to can promote engagement and connection in your grant proposal teams:

   • Start every proposal effort with a kick-off meeting.
   • Get the support of senior management before you begin.
   • Provide the proposal team with adequate resources, especially office space.
   • Provide the team with a detailed schedule and proposal outline at the beginning.
   • Communicate frequently with everyone.
   • Solicit advice from everyone.
   • Listen and learn.
   • Mentor and coach those who need more assistance.
   • Lead by example. Arrive early and do what is most important.
   • Work as a team and through the team.

Find ways to connect everybody in your proposal team and you are likely to produce competitive proposals. It is that simple, and that difficult.

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Dr. Jayme Sokolow, founder and president of The Development Source, Inc.,
helps nonprofit organizations develop successful proposals to government agencies.
Contact Jayme Sokolow.
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Look for Jayme’s ebook on
Finding & Getting Federal Government Grants.
It’s part of
The Fundraising Series of ebooks
They’re easy to read, to the point, and cheap 🙂
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