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Jonathan & Erik Bernstein

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Jonathan & Erik Bernstein’s posts

Dr. Phil Needs Prescription for Social Media Crisis Management

Deleting posts once they’ve grabbed the public’s attention is a cardinal sin of modern crisis…

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Crisis Management Enhancing Consumer Safety

U.S. CPSC putting social media and e-comms to work to better protect the public Just…

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No Respite for Deen’s Reputation after Racism Case Dismissed

Innocent on a technicality, but the court of public opinion has already judged Deen guilty…

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Arrogance and Crisis Management Don’t Mix

Apple is in trouble as it faces court cases and political scrutiny without a cushion…

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Reddit Black Hat Marketing Tactics Exposed

Do your crisis management plans include being blackballed by the competition? So-called “black hat” tactics,…

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Accidental Copyright Infringement – Easy, and Expensive!

Take steps to avoid this preventable crisis The focus on content creation as the new,…

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Learning from Qantas’ Social Media Crisis Management Mistake

Ignoring the 24/7 nature of social media is asking for trouble Neglecting the fact that…

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McDonald’s Callous Crisis Management Mistake

Pointing out how poorly you pay your own employees is a crisis management faux pas…

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Twitter v. Traditional Media: Who Breaks Stories First?

Report sheds light on heated race A new study has revealed that, contrary to what…

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Jailed Texas Teen, a Social Media Crisis Management Lesson

The wrong words online can come back to haunt you The case of Justin Carter,…

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Crisis Management 101 for XBox One

How Microsoft handled heavy backlash over XBox One announcement When Microsoft announced that its upcoming…

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Goodwill Exposed Paying Sweatshop Wages to Disabled

Crisis management required after media highlights contrast between stated mission and reality The revelation that…

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Paula Deen’s Racist Reputation Wreck

No amount of crisis management can prevent Food Network from giving Deen the boot Paula…

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Red Robin Blows off Social Media Crisis Management

Online reputation issues can be a double-edged sword Not a week goes by recently that…

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HGTV’s Floundering Crisis Response for Flag Folly

Crisis management required after predictably polarizing article published We never seem to run dry examples…

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Preventative Crisis Management in the Workplace

National Safety Month means opportunities to talk about crisis management One of the best ways…

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