Author: Lisa Chapman

If you don’t already track your Website Conversion Rate, START TODAY! Whether you are using landing pages, videos, free e-books, or another popular strategy for converting traffic into paying customers, you definitely want to track it.

Do you know how to calculate and use a Website Conversion Rate?

“In internet marketing, Conversion Rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators” according to Wikipedia. It is defined as:

Conversion Rate = # of Actions / # of Visits

In this equation, “# of Actions” is your desired outcome, or your conversion goal. For example, if you want visitors to use a discount code or coupon at purchase, then that is the “call to action” conversion goal.

Many “marketing” tools for free web analytics, such as Google Analytics, are readily available to make the job easier, enabling you to track website conversion rate trends over time. Google offers its web analytics solution for no charge, allowing anyone with a website to:

• track conversion data,
• analyze the flow of visitors through their site, and
• identify elements of their site that could be changed to improve visitor retention.

For more help, check out this Tip for Getting Started.

For even more “Marketing” tips and tactics, search these phrases:

• Conversion Goals
• Conversion Funnel
• Web Analytics Tools

Happy “Marketing” Hunting!

Which free web analytics tools work best for you?

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For more resources, see our Library topics Marketing and Social Networking.

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ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @ LisaChapman.com

It’s exciting to know that savvy business folks everywhere are FINALLY demanding – successfully – that their website or landing page work hard, and convert traffic into paying customers, both online AND offline.

Marketing is a by-product of sales

After all, marketing is a by-product of the sales function. Wikipedia’s definition of “Marketing” ties it all together for us: “Marketing is defined by the American Marketing Association (AMA) as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.

Business is catching on to using a full toolbox of effective strategies for turning website traffic into money. In this economy, it’s newsworthy GLOBALLY, as the Wall Street Journal affirmed by publishing its September 4, 2009 (and still timely) article, “Three Best Ways to Convert Web Traffic into Sales”. The article offers three real-world case studies of companies that “tempt visitors into opening their wallets” and cites these tactics:

• Install a Click-to-Call Feature
• Chat with Customers Online
• Offer a Try-Before-You-Buy Program

For more detail, read the full text of the WSJ article.

For even more “Marketing” tips and tactics, search these phrases:

• Website Traffic Conversion
• How to Increase Conversion Rates
• How to Monetize a Website
• Make Money from a Website

Happy “Marketing” hunting!

What traffic conversion tactics work for you?

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For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @ LisaChapman.com