14 PR Tips from Known Journalists
On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists…
Martin Keller
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Can You Simulate a PR Crisis and Then Handle the Real Thing?
Almost a month through the first year of the new year and at least two…
Advertising & PR
New Year’s Resolutions for PR? Or, Time to Reinvent Your Media Strategy?
The odometer on the old Gregorian calendar turned over again. Salutations and Warm Greetings for…
Advertising & PR
Listing Slightly: First Annual PR Turkeys of the Year
Lists and more lists should be on every PR person’s list right now because end-of-year…
Advertising & PR
Who Could Refudiate a Good Headline?
Press Releases, Tweets — even, or especially, email subject lines — demand strong, catchy headlines.…
Advertising & PR
Tis’ the Season for Your Holiday PR Pitch
The first Winter Storm Watch has been issued for the Twin Cities area this weekend,…
Advertising & PR
Ask Not What Your Country Can Do for You….
It’s appropriate penning this blog on the Day After the Day of The Dead election…
Advertising & PR
by Martin Keller
Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get…
Advertising & PR
Blogging: The Spiders Say It’s Time You Got Started
What if you could broadcast your company news, brand attributes or something especially cool about…
Online Marketing
Good Timing in PR — It’s A Funny, Business-like Thing (and It’s in the Bible, Kinda)
Timing is everything, like any old Catskill comic, successful business person and even Ecclesiastes —…
Advertising & PR
One Social Network PR Strategy That’s Right on Target
Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter…
Advertising & PR
Validate Parking? Easy. Validating Your Work Life with Good Communications…..???
They had been together for more than 12 years. Clients loved their work. Everybody on…
Advertising & PR
How to Turn a PR Disaster into a PR Victory
You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when…
Advertising & PR
In Reaching out to the Media, Don’t Forget Your Backside
Public Relations is often about telling your story to the media. But what about the…
Advertising & PR
Don’t Forget Freelancers —A PR Tip for the Fourth
Cast a wide net. No, not fishing advice, or an Internet command. If you feel…
Advertising & PR
Writing Op-Ed Pieces (Without Sounding Your Own Foghorn)
Looking for additional ways to get exposure for what you do? Consider writing an opinion…