Going Off the Record Can = Off You Go
A cardinal rule in media interviews is never go off the record (and conversely, watch…
Martin Keller
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Martin Keller’s posts
Phony Baloney: When Press Releases Go Awry (or on Rye)
In our last installment, we left you with a closing item about General Mills having…
Advertising & PR
PR Tips —and One PR Rip — for Helping A Reporter Out
The last blog looked at why Public Relations should never be confused with “spin” and…
Advertising & PR
Is PR Spin? You Must Be Hyping Me!
Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling…
Advertising & PR
PR Tip #3: Feeding the Edit Cal
A quick show of hands: Who knows what an Editorial Calendar is? Thought so. Nearly…
Advertising & PR
PR Tips, Inc. (Now Go Outside and Play)
The first major summer holiday, Memorial Day, has come and gone. Only two more such…
Advertising & PR
BP’s Alleged Crisis Communications Plan? Not Real Slick
Does your company have a crisis communications plan? Regardless of size, every organization should have…
Advertising & PR
Communicating Across the Twilight Zone: Can You Hear Me Now?
It’s well established in Dr. John Gray’s best-selling book, Men are From Mars, Women Are…
Advertising & PR
Tools of the Trade 3: The Call
You have sent out your news release. Now what? Get back to what you do…
Advertising & PR
Slouching Towards Friday: Best Days to Send a News Release
A longtime client asked me to post a news release to the media last Friday.…
Advertising & PR
Look Out, It’s The Media! Run! Basic Mistakes/Assumptions People Make 1.0
In my PR career, I’ve heard some unbelievable things people have said about “The Media.”…
Advertising & PR
May Day! May Day! Attack of the Killer PR Themes
What do the month of May, the 50th anniversary of the Pill and a pending…
Advertising & PR
Awards R Us
There are awards for everything and you don’t have too look far to find them.…
Advertising & PR
To Wire or Not To Wire
“Should this news release go on the wire?” Clients ask this often. The answer is…
Advertising & PR
Tools of the Trade 1: Don’t Fritter Away Your Press Release Real Estate
What can we learn from the announcement that Twitter will begin accepting advertising (besides the…
Advertising & PR
Crossing Over to The Dark Side:Why Journalists Get into PR – and What Clients Get Out of It
With 15 years in public relations, occasionally it helps to stop and ask, “Why did…